Google Analytics MCQ Questions Answers

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Google Analytics multiple choice questions List

1. What are the four scope types?

2. What is an interaction that causes data to be sent to Analytics?

3. You send an email including a link to your website without any UTM parameters. A visitor clicks that link from a secured (https) email platform such as Gmail. What source is shown for that traffic?

4. It is a best practice to always have one of what kind of view?

5. You operate a website that has a three-step sign-up process. However, each step of the sign-up process loads at the same URL. If you wanted to assign a unique URL to each step and track it within Google Analytics as a pageview, what would you do?

6. You are managing analytics for a recipe website that has the following categories: Appetizers, Main Dishes, and Desserts. What do you create in order to compare aggregated data of all recipes in the Appetizer category vs. all recipes in the Desserts category?

7. If you wanted to create a user-defined metric to measure Revenue per User, what would you use?

8. You want to compare the revenue, top products, and average order value between people who viewed three or more pages on your site, to those who viewed fewer. What do you do?

9. If you created a calculated metric that returned a value of "80" with Time as the formatting type, how would it be represented in Google Analytics?

10. If you want to track one destination goal but have two URLs that could trigger the goal (for example,/thank-you and /checkout-complete), what approach can you use?

11. Which attribution model does Google Analytics apply by default for standard reports?

12. You are tracking events of playback of video on the home page of a website. You want users who watch the video, but still leave the page with no additional pageviews or interactions, to still be included in the bounce rate calculation. What must be configured?

13. Which report displays the page a visitor arrived on?

14. What is an example of a dimension?

15. What is the latest version of the analytics tracking tag?

16. When you enable advertising features, what do you gain access to?

17. Is it possible to measure how far someone scrolls on a page using Google Analytics? If so, how?

18. What do you use to compare three dimensions?

19. If your site does not attribute transactions to the original source, but instead shows all transactions attributed to your payment processor (for example Stripe, PayPal, or Square), how do you remedy this issue?

20. If you want to quickly see what days and times were most popular for visiting your site, what do you do?

21. If a user fills in a contact form and provides an email address, which report would contain that information?

22. The tracking ID contains a string that follows this format: UA XXXXXX Y. What does the Y refer to?

23. What parameter should you use if you were tracking different versions of an ad?

24. Which is an example of a micro goal?

25. What channel receives attribution if no traffic source data is available?

26. This report is sorted by bounce rate in ascending order. How do you view these results in order of importance instead?

27. It is September, and you want to evaluate the most popular page on your site for the month of August. What first steps would you take?

28. What does Google Analytics add to the first party cookie to differentiate new from returning visitors?

29. Where could you analyze the conversion paths users followed across various marketing channels?

30. Which feature would allow you to navigate between multiple reports while comparing the data collected for visitors in Los Angeles to the data for visitors in London?

31. By default, if a URL is accessed in the browser once as /contact/ and once again as /CONTACT/, how does the data appear in Google Analytics?

32. What is an example of a property in Google Analytics?

33. You are running Google Ads and want to automatically track ad performance within Google Analytics. What feature do you enable?

34. If you want to exclude traffic to your website from people on your company network, what do you create?

35. What can you use as the basis for remarketing within Google Ads?

36. Which step in this funnel had the largest percentage of exits?

37. What feature do you use to capture how many times a button was pressed?

38. Where can you check the status of your tracking code?

39. What are these examples of?

40. Your website has a logged in experience for users. What do you implement to track individual engagement across multiple sessions and multiple devices?

41. You notice a sudden and unexplained change in traffic. Where do you look to see if someone added a filter?

42. You want to enable a destination goal for a URL that appends query string parameters with each submission—for example, /thanks?uid=123. Which match types would work?

43. What is a best practice after launching a major change to your home page?

44. What report helps you understand how many days it takes from the time a user first visits to the time the user converts?

45. Which calculated metric would return average events per user?

46. How do you review the revenue and conversion rate between your traffic sources?

47. You already have Google Analytics set up on your website, but decide to add Google Tag Manager. What do you do with the existing Analytics tag?

48. Refer to the two following URLs. How can you make this data more readable in Google Analytics by mapping the actual product names to the ID in the URL? .../shop/?ProductID=1234 .../shop/?ProductID=5678

49. When configuring the global site tag, where in the HTML should it be placed?

50. What does this represent inside of Google Analytics?

51. If you are collecting campaign data, which report shows the results?

52. You are viewing a report with Source/Medium as the primary dimension, but also want to include landing page data. What do you do?

53. You want to classify people who join your newsletter with a custom dimension for "Newsletter Subscribers." What is the appropriate scope to apply to this custom dimension?

54. You offer a downloadable music file called Sample Tone on your website. What is the best way to configure the components to track this event?

55. If you wanted to determine if a particular browser was resulting in a high bounce rate, what report could you look at?

56. Of the following segments, which represents the highest value audience?

57. If you create a new user at the property level, what does the user inherit access to?

58. What is an example of data you cannot track in Google Analytics?

59. What feature do you configure if you want to track transactions, order values, shopping cart behavior, and product performance?

60. What is the hierarchy of a Google Analytics account?

61. If you wanted to evaluate how your site performs relative to other sites in your industry vertical, what reports do you use?

62. What allows you to specify the steps your traffic is expected to take to reach your goal?

63. What must be configured in order for Google Analytics to capture data?

64. To email a notification whenever a goal is completed, what do you configure?

65. If you posted a link offering 50% off a hat, but the link sent people to a page of sweaters, what impact would you most likely see?

66. You want to track example.com and other example.com using a single property. What must be set up?

67. Which Chrome extension, developed by Google, would be valuable for identifying deployment issues with Google Analytics?

68. You want to verify that Google Analytics is working immediately after installation. Which report do you review?

69. What is an example of a metric?

70. Which report would help you measure the value of your social media efforts?

71. A user downloads a white paper with event tracking once in a single session. Another user downloads the same white paper three times in a single session. How many unique events are counted?

72. What is the relationship between an event and an event goal?

73. If you want to evaluate if direct traffic delivered more traffic than organic search in August 2019, which report do you look at?

74. In the following URL, what channel grouping is traffic assigned to? example.com/?utm_source=google&utm_medium=cpc&utm_campaign=315

75. While creating a new filter in Google Analytics, by which field can a custom filter be specified?

76. Unduplicated (counted only once) visitors to your website over the course of a specified time period are counted as:

77. Excluding your own internal traffic in a Google Analytics report can:

78. If a visitor hits reload after reaching a page, it will be counted as:

79. The traffic sources leading to increase in traffic and revenue can be identified by:

80. To apply filters to your data so as to keep your "raw" data intact, you can create a:

81. Choose the incorrect statement.

82. A high bounce rate generally indicates:

83. Choose the incorrect statement.

84. A pharmaceutical products website has a product description page with images, price and description of the drug X. The users can click the Order Now button on this page to reach the payment processing page. To track what fraction of the visitors visited the product description page, but not the payment processing page, you should:

85. Google Analytics logs a page-view:

86. What is the maximum number of events per visit that can be tracked by Google Analytics?

87. For the purpose of generating reports, a unique visitor is determined using:

88. Which of the following statement about Google Analytics is incorrect?

89. Automatic tracking of Google AdWords campaigns in Google Analytics:

90. When the Google Analytics Tracking code is installed, tracking begins:

91. For the purpose of Google Analytics reports, a session is considered to have ended if the user has been inactive on the site for:

92. Event Tracking Trending:

93. State whether true or false: It is possible to sign up for a Google Analytics Account via an existing Google AdWords account.

94. If there is a certain subdirectory of your website that you'd like to track,

95. Filters can not be used to:

96. A unique pageview:

97. A funnel represents:

98. The Google Analytics tracking code snippet needs to be placed in:

99. The Google Analytics tracking code is:

100. If you click Visualize on a Keyword report, each dot on the motion chart hence obtained will represent a:

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Google Analytics:

Google Analytics is a free web-based service that is used to track, analyze and report on website traffic. Google Analytics is very helpful in doing marketing research about your target market. It provides up-to-date information which can be utilized to make effective decisions. Quizack provides you with the best google analytics answers in the face of mcq so you will easily study and learn about your topic.

Google Analytics accounts have thousands of visitors every day because they enable anyone who has a Web site or Web application in Google's Free Services to understand how people are using that site.

In general, you can manage your account and view your statistics from a "dashboard" page linked to the home page.

Google Analytics launched in October 2004 but its services are available since 2005.

What is the Google Analytics platform?

Google Analytics is a free service from Google, google analytics goal enables to the generation of detailed statistics about visitors to a website. It's absolutely amazing tool and it detects where your visitors are from, how they got to your website or blog, what they did when they were there and where they went afterward. Quizack is a platform from which you can take the benefit of learning the best google analytics questions and answers in mcq format and boost up your skills.

What is analytics tracking technology?

Google Analytics is the tracking technology most widely used by websites. It's free, easy to set up, and very powerful. However, if your website is made with Joomla, it will take some minor configuration to get it working.

What do you know about google analytics sample data?

Google Analytics gives users access to sample data that emulates the tracking of actual traffic. The sample is available for anyone to use without requiring a Google Analytics account or signing in. This data is available under the Attribution tab in Google Analytics when you're signed in to your GA account.

Some benefits of Google Analytics:

There are many benefits to using Google analytics in your marketing research. Some of them include:

The user can get accurate information about the number of total visits, bounce rate and average time on site. All this data is available in a matter of seconds after logging into your account.

It helps you see how many people come to your website from a specific source such as the internet, a search engine or a link from another website
The number of people that have come to your site and how long they spent on it.

What is a Google Analytics account?

A Google Analytics account is an online report providing information about website traffic. The data comes from either direct hits to the site or hits sent by web browsers. This data can be used to track visitors searching for specific keywords, or it can determine how many people access your website on a daily/weekly/monthly basis.

Google Analytics Count means the number of visitors to your site, the pages they viewed, and how long they stayed on each page is some of the most important metrics you can track in Google Analytics. This article will show you what each of these numbers means and how to interpret them.

Specific google analytics account:

A specific google analytics account is a multiple user access account. With the use of the manager account, all users under that manager can view whatever they opt to see or log in with their own usernames and passwords.

Multiple Google Analytics accounts:

Google Analytics offers the ability to create multiple google analytics accounts. They can be used for different businesses or projects. You will have a separate view and user interface, an unlimited number of profiles, and full access to all functions throughout all your multiple google analytics accounts.

What is the Google Analytics user interface?

Google Analytics User Interface (UI) is the user interface that works as a bridge between users and google analytics. As the name implies, Google analytics UI provides an interface to analyze and understand data. An excellent user interface is usually able to eliminate any unnecessary difficulties faced by the users and make their tasks much easier and simple.

In a simpler term, the interface of Google analytics UI helps to make easy access to all of your data and reports with a few clicks. Quizack gives you a chance to get the best-required results in examinations or interviews with the help of its finest collection of google analytics mcq questions and answers.

Google Analytics analysis:

Google Analytics analysis can be called a practical tool that analyzes, monitors, and evaluates the past performance of websites. It basically provides information about what is happening with your website.

How would I identify poorly performing pages?

Identify poorly performing pages is becoming increasingly important for websites. Page speed greatly depends on identify poorly performing pages. It has been proven time and again that page speed is a ranking factor. Not only does Google now highlight slow loading pages, but if you are on the mobile-first index then all other things being equal a page will rank higher if it's faster. In addition, many people abandon websites that take too long to load as they believe that the page won't provide any value. If you are looking for an easy win then low load time is often it!

What is a corporate google analytics profile?

A corporate google analytics profile is a Google Analytics account that uses one or more domain names and sub-domain names owned by the organization. It allows an administrator to view statistics for all sites on one property at google analytics, and their sub-domains (with lower case letters).
A corporate google analytics profile is a kind of google analytics account that looks to track information about visitors on websites or apps owned by an organization.

What is a Google Analytics tracking code?

The Google Analytics Tracking Code or Google analytics track code is used to send data to the Google Analytics servers about your page views. Google Analytics tracking Code helps you measure how effective your advertising campaigns are by showing what happens after a customer clicks on an ad (a "click-through"), and then follows that visit by clicking on any internal links within your site (a "conversion"). This tracking code is mandatory for any website that uses google analytics to track its visitors.

Traditionally, the default analytics tracking code is automatically added to your page by including a specific line of code in the <head> of each page. This method has been used for years and works well if you want to track visitors on all pages of your site.

What is the same default tracking code?

In an attempt to make tracking code less onerous for smaller sites, Google has been experimenting with this feature. This feature allows sites with the most common setup to have their tracking code simplified.

What does Google Analytics consists of?

When you use Google Analytics, it will create an account for you on their servers. An account is like a username and password combination. You have to enter this in order to access your data.

Once you log into Google Analytics, you will see a page showing all the different metrics that are available. The first thing you need to decide is which metric you want to measure and then choose the period over which you want to view these statistics. This could be daily or weekly.

You must also decide whether you want to look at the entire time period or just a specific date range. For example, if you only wanted to know how many people visited your website during certain times of day, you would select the hour filter under ‘Time Range’. If you were looking at traffic from the last month, you would select the Month Filter.

What is a Google data collection server?

The google data collection server is the computer that collects all of the information sent by your browser. The file where this information is being stored after its collected is called the data collection server. In this file, if your google analytics code has been installed on a website, there will be a record of how many hits the page received and from which geographical location they came from.
The information in a data collection server is used to give statistics about a website's traffic and visitor sources.

What google analytics prohibit collecting?

Google Analytics prohibits the following:

Content of private and confidential emails. Note: You can still see where people got to your site from by looking at the referral string in your web server logs.
Sensitive information, such as social security numbers and financial data (credit card numbers, PayPal transactions, etc.). Note: Only the last four digits of a credit card number are considered sensitive information.
Content from web pages that require users to log in to view the page content.
Content from web forms that require authentication before submission.
Server log files, which contain visitors' IP addresses and other personal details.
It does not collect the contents of authenticated sessions.
Password-protected areas, or any account-related content where authentication is required.

What is duplicate data collection analytics and how does it work?

DDC is a method of collecting information about website visitors, including their IP addresses and other identifying characteristics, that allows Google to match this information with previous visits from the same device or browser. The goal of DDC is to improve user experience by allowing Google to provide personalized search results. However, some users may find this feature intrusive and prefer not to have their browsing history collected.

What is past data collected analytics?

The definition of analytics is "the discovery and communication of meaningful patterns in data". PDCA is the process of using collected data to create patterns that can be used to determine future outcomes.

What is a google tag manager?

Google Tag Manager is a tool that allows marketers to add code snippets to their websites. Therefore, you are able to track events and data on your web pages.
Google tag manager uses tags which are little pieces of code that help websites know where they should send the data. These codes are known as tags because of their small size.

What is a google analytics report?

A google analytics report or google analytics compiles reports is a web analysis service offered by Google that tracks and reports website traffic. This service then allows the client to track their site's performance and statistics via an online interface, or through a variety of other services that have been developed utilizing the data collected from its user base.

What is a customer trending report?

A customer trending report shows you the collect data most popular pages and products on your site, as well as the top countries where visitors are coming from. The information on customer trending report can help you identify which of your pages or products are getting more traffic than others, and it’s also useful for identifying potential problems with your website so that you can fix them.

What happens after blocking Google Analytics cookies?

By blocking google analytics cookies all future requests to third-party domains need to be unblocked and verified by a new consent message. Google Analytics is used on websites around the world and is an effective tool for understanding how people use your site. If you want Google Analytics traffic data to stay visible in the reports, you will need to enable it on your site.

What is Google Analytics reporting APIs?

Google Analytics Reporting APIs - provides a way to get "snapshots" of your Google Analytics data programmatically using HTTP requests. This allows you to build tools to integrate with our service, rather than having to depend on the user interface alone.

Google Analytics Reporting APIs support reporting for up to 25 users per account or property. This is subject to change without notice. The APIs are read-only with the exception of the Account Analytics API, which will allow you to manage certain Account and Property settings programmatically by POSTing your desired state back to Google when requested.

What is analytics data export API?

The Analytics data export API now enables developers to easily integrate with Google Analytics and download the data in the required analytics reports as well as for specific time intervals. This can be very valuable when you want to process your analytics data using your own algorithms, store them offline or use them in any other manner outside of the Google Analytics reporting suite. So Analytics data export API is a very useful API.

What are google analytics content experiments?

Content experiments are a way of testing the impact of a change to a website's content or design without actually changing anything on the site.

One advantage of this method is that it does not require access to your server to see how an experiment has impacted your traffic. Google Analytics tests can be completed in fewer steps, making them faster and easier for marketers to implement.

Content experiments are available in the new version of Google Analytics Content experiments are a way of testing the impact of a change to a website's content or design without actually changing anything on the site. By introducing a variable into your web page and then making content or design changes, you can find out which version is more effective in driving visitors to your site.
Google Analytics Content experiments use a testing algorithm that is somewhat different from the standard A/B Testing feature.

What is Cost Data?

Cost data is information about what resources were used to generate a particular report or campaign. For example, if you run an online store, you might want to know which products sold best, so you can adjust your inventory accordingly. You could also look at how much traffic each product received, and then see whether the price was too high for people who didn’t buy.

What is the cost data upload?

Cost Data Upload is a feature of Google Analytics that allows you to automatically send your transaction and conversion data to Google for analysis. This can be done on an ongoing basis or when you need it, such as when you want to see how much money your website has earned from advertising.

What is collect data?

The main purpose of collecting data from Google analytics is to measure and understand your website traffic so that you can improve it. It helps in understanding how people use your site, what pages they visit most often, etc. This information will help you make decisions about your business.

What is associate user behavior data?

It is a report that gives you a breakdown of the actions performed by your users on your site, and how they got there. This information can be used to improve your website’s usability and conversion rate.

Quizack and google analytics multiple choice questions:

Quizack created thousands of google analytics questionnaires for your practice. Quizack kept the difficulty of these practice questions high so that you don’t have any problems in real-world experience. Quizack's goal is to help our users learn more quickly and effectively. Quizack hasn't set any time limits on the google analytics practice questions so you may go over them as many times as you like.

Quizack's google analytics practice MCQ is second to none. That is why we claim to be the finest when it comes to learning that is both quick and effective.

Quizack features a large selection of google analytics practice questions and answers so you can be ready for any situation, whether it's an interview, google analytics test online, or your skill development.

Quizacks’s Efforts regarding Google Analytics:

Quizack, being one of the finest, has also developed google analytics online quiz for you so that you can test your knowledge and see how much you know about google analytics. Quizack's google analytics quiz is a great method to evaluate your knowledge.

Quizack cares about our users' success, thus the Quizack staff prepared a google analytics multiple choice questions and answers pdf for those who don't have constant internet connection or are frequently on the road. With our google analytics MCQ pdf, you may learn whenever and wherever you choose.

Quizack put in a lot of effort and had a lot of ambition., so if you are a professional and discover any errors, your assistance would be much appreciated.