Market Research MCQs (Chapterwise Multiple Choice Questions)

What is the 'interquartile range' of the following data: 10, 6, 12, 8, 2, 6, 4?

4

4.5

6

Impossible to tell

Answer & Explanation

Correct Answer: 6

Note: This Question is unanswered, help us to find answer for this one

Which of the following models the process by which new products are taken up amongst a population of potential customers?

Taylor's exchange theorem

Harvey's spread algorithm

Bass diffusion model

Young's flow diagram

Answer & Explanation

Correct Answer: Bass diffusion model

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True or False? "Treatment" is the changes that are being made to the independent variable in a research study.

False

True

Answer & Explanation

Correct Answer: True

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What is it called when one rejects the null hypothesis and accepts the alternative, when in fact the null hypothesis is true?

Null error

Type I error

Type II error

Hypothesis error

Type III error

Answer & Explanation

Correct Answer: Type I error

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What is another term for a z-score?

Standard score

Alpha score

Null score

Zero score

Answer & Explanation

Correct Answer: Standard score

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If a survey question uses two bi-polar words and degrees of agreement, it is using:

A semantic differential scale

A Likert scale

A Rooney scale

A word association test

An opposing view scale

Answer & Explanation

Correct Answer: A semantic differential scale

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Which of these is not an Online Survey Programming Tool:

SurveyMonkey

Qualtrics

Wincross

ConfirmIT

SSI

Answer & Explanation

Correct Answer: Wincross

Note: This Question is unanswered, help us to find answer for this one

Which of the following statements relating to business-to-business research is/are true?
i)Personal relationships between the marketer and the respondent are less important.
ii)The marketer needs to target the correct correspondent more carefully.

Both (i) and (ii) are true.

Only (i) is true.

Only (ii) is true.

Neither is true.

Answer & Explanation

Correct Answer: Only (ii) is true.

Note: This Question is unanswered, help us to find answer for this one

Which of the following is NOT a type of product research?

Brand name evaluation

Product testing

Concept testing

Pricing analysis

Answer & Explanation

Correct Answer: Pricing analysis

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Collecting the data is the step of the market research process that involves __________.

Analyzing and interpreting the data

Defining the research problem

Translating responses and questionnaires

Designing the sample

Answer & Explanation

Correct Answer: Translating responses and questionnaires

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Market Research Quick Quiz

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Market Research MCQ

Market Research Quick Quiz

What is the 'interquartile range' of the following data: 10, 6, 12, 8, 2, 6, 4?

Which of the following models the process by which new products are taken up amongst a population of potential customers?

True or False? "Treatment" is the changes that are being made to the independent variable in a research study.

What is it called when one rejects the null hypothesis and accepts the alternative, when in fact the null hypothesis is true?

What is another term for a z-score?

If a survey question uses two bi-polar words and degrees of agreement, it is using:

Which of these is not an Online Survey Programming Tool:

Which of the following statements relating to business-to-business research is/are true? i)Personal relationships between the marketer and the respondent are less important.ii)The marketer needs to target the correct correspondent more carefully.

Which of the following is NOT a type of product research?

Collecting the data is the step of the market research process that involves __________.

Which of the following statements relating to business-to-business research is/are true?
i)Personal relationships between the marketer and the respondent are less important.
ii)The marketer needs to target the correct correspondent more carefully.