Modern Marketing MCQ Questions Answers

1. Determining which segments to target for firms depends on an interplay between ______ issues.

2. One rule of marketing is that _____% of purchasers account for _____% of a product's sales.

3. The era when companies believed that a good quality product would simply sell itself ran ________.

4. One problem that the web presents for clothing retailers of all types is that _____.

5. One perk most drinking establishments offer to designated drivers is free __________ .

6. Industry profits decline during the market maturity stage due to______.

7. The best place in a swot analysis to identify an increased marketing budget is in ________.

8. The effectiveness of standardized services relies mostly on _____.

9. The concept of ________ encompasses the beliefs and associations that a consumer has about a brand.

10. Over the past two decades, the u.s. population has shifted toward the ________ states.

11. Jetblue's promise to put "you above all" by "bringing humanity back to travel" is their ________.

12. Internet auction sites like ebay facilitate _______ marketing.

13. Postponing is one technique for ________ in a sales presentation.

14. In the income statement, ebit minus interest costs equals ________.

15. In the context of service processes, _____ takes place when the service is directed at a customer.

16. In the ________, separate sales forces are set up for different industries.

17. In some cases a marketing dashboard can overly rely on _________.

18. In retail in general and fashion in particular, having _____ is considered the kiss of death.

19. Unlike simple cells, complex cells respond best to _____.

20. Rods and cones synapse with ______ cells, which then synapse with ____ cells.

21. Blake and hirsch (1975) use selective rearing of kittens to show that _____.

22. Acuity is better in the ____ than in the ____

23. According to corollary discharge theory, movement is perceived when _____.

24. Color information from the blue cones is transmitted through the ________ system(s).

25. According to brain imaging studies, speech perception occurs in the _______ lobe.

26. _______ refers to the vividness of a stimulus relative to its neighbors.

27. Socioeconomic market segmentation is another name for _____ segmentation.

28. Failure to enter the current price into a retailer's system may result in charges of ________.

29. To deliver the message about its _________, mcdonald's uses a variety of communication methods.

30. According to the video, goodwill has often had to cut prices due to poor ______ conditions.

31. A firm's reputation for high-quality products is a (n) ______ for the firm.

32. Consumers might put significant effort into purchasing a _____________?

33. Customers who choose one brand over another are displaying __________.

34. Conventions, trade shows, and sales contests are types of ________.

35. Whirlpool appliances would most likely use _____ distribution to sell its products.

36. _____ should ultimately be the focus of any outsourcing or insourcing decisions made by a company.

37. ________ refers to the passage of individuals from one social class to another.

38. A laundry detergent is most likely to be an example of a(n) ________ product.

39. A key goal for the web sites of many not-for-profit organizations is _____.

40. A good marketing manager knows that ______.

41. A convenience store offers ________ utility by being open 24 hours each day.

42. A commonly used measure of price sensitivity is _____.

43. A ______________ is one for which a customer will accept no substitute?

44. A _____ is a new product that copies, with slight modification, the design of an original product.

45. ____________ deals with the flow of physical goods and related information through the value chain?

46. ___________ would probably be distributed using an intensive strategy.

47. _____ relates to how easily consumers can test and use the product.

48. _____ pricing is the most popular method of fixed margin pricing.

49. _____ means establishing only one retail outlet in a given area.

50. _____ involves placing banner ads on a social networking web site.

51. _____ demands that marketers actively contribute to the needs of the broader community.

52. _____ are the first 2.5 percent of all those who first adopt a new product.

53. _____ are specialized internet sites where b2b buyers and sellers exchange products and services.

54. When black & decker manufactures its wide array of tools, it is using a(n) ____ process.

55. Most firms advertising's goal is to enhance _____.

56. The mode of transportation that offers the greatest frequency is _____.

57. The lower the ___________ the more likely people will be to adopt your new product?

58. The first time that a particular visitor loads a web site page is called a(n) _____.

59. The __________ gap can be reduced by managing consumers' expectations.

60. The _____ refers to a situation where ads appear alongside text the advertiser would like to avoid.

61. Never discuss ____ with an auto dealer.

62. Little m marketing is also known as __________.

63. The organizational ________ answers the question, "what will we do?"

64. Market skimming prices are preferred in all of the following conditions except __________.

65. Once a sale is made and the product delivered in the b2b market, the buyer _____.

66. Tangible characteristics that customers can evaluate prior to purchase are termed ____________.

67. The most universal survey research problem in foreign countries is the ________ barrier.

68. The greater the potential reward, ________.

69. With ____, community members are the editors and gatekeepers of the content of a site.

70. While using social networks as part of the hiring process, employers can _____.

71. When dealing with order processing, there is a trade-off between ____________ and ____________?

72. Various stakeholders and ____ determine the acceptable standards of conduct involving ethics.

73. Using technology and __________ are two ways a delivery gap can be reduced in size.

74. To increase value, marketers may __________, decrease price, or do both.

75. The two fundamental approaches to learning include ____ and _____.

76. The triangular red nabisco logo is an example of a ________.

77. The term ________ refers to investors who anticipate increases in stock prices.

78. The lower the ________ compared to revenue, the higher the gross profit.

79. The internet offers ________, where the price can easily be adjusted to meet changes in demand.

80. The initial function of a marketing information system is ________.

81. The goal of _____ is to develop a dialog between the company and the community.

82. The __________ can be used to inform prospective buyers about the benefits of the product.

83. The ________ concept is specifically focused on the future welfare of consumers.

84. State bureaus of tourism and conventions typically engage in _____ marketing.

85. One framework for designing an effective message is the aida model. in the aida model __________.

86. Old navy jeans are sold exclusively at old navy stores. this is an example of a(n) _________ brand.

87. Of all the federal regulatory units, the ____ most heavily influences marketing activities.

88. Nike, kitchenaid, and sony are all examples of the use of _____ brands.

89. Nations that are high in _____ are most likely to be slower to adopt product innovations.

90. Moving from television broadcast into e-commerce has allowed hsn to achieve _______ excellence.

91. Most graphical display ads are billed on a _____ basis.

92. Members of a company's ________ travel to call on customers in the field.

93. Mcdonald's, subway, and jiffy lube are all examples of ________.

94. Markup pricing may be expressed in terms of a percentage of either the ____ or the cost.

95. Marketers primarily focus their environmental analysis on ____ competitors.

96. Marketers can actively influence the _____, but they usually are unable to control the _____.

97. Lowes and best buy would most likely be found in a _____ shopping center

98. The perceptions of __________ are being measured in a perceptual map.

99. Market testing can take a long time, and this can result in ________.

100. The persons who are most likely to have a functionally decorated office are those of the ____ style