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96. Lowes and best buy would most likely be found in a _____ shopping center
Answer
Correct Answer:
Power.
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97. The perceptions of __________ are being measured in a perceptual map.
Answer
Correct Answer:
Customer
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98. Market testing can take a long time, and this can result in ________.
Answer
Correct Answer:
Competitors being able to develop marketing strategies to counter a
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99. The persons who are most likely to have a functionally decorated office are those of the ____ style
Answer
Correct Answer:
Decisive
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100. A(n) __________ is a need or want strong enough to cause a person to seek satisfaction.
Answer
Correct Answer:
Perceptions
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101. A(n) _____ is a tangible product, something we can see, touch, smell, hear, taste, or possess.
Answer
Correct Answer:
Good
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102. Consumers are changing ____ and consumption behaviors to fit with emerging technologies and trends.
Answer
Correct Answer:
Their information searches
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103. _____ are nonfinancial forms of compensation provided to employees.
Answer
Correct Answer:
Benefits
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104. If you purchase production capacity and automation, they are available ____.
Answer
Correct Answer:
It is available in the next year.
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105. Identifying, describing and promoting the product are three functions of ______.
Answer
Correct Answer:
Labeling
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106. During the _____________ stage of the fashion cycle, new styles are sought by trendsetters?
Answer
Correct Answer:
Distinctiveness
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107. Deciding on store atmosphere is an example of a __________.
Answer
Correct Answer:
Product assortment and services decision
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108. Comparative advertising works best when ________.
Answer
Correct Answer:
Consumers are processing advertising in a detailed, analytical mode
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109. Companies that specialize in sentiment analysis are least likely to look at __________ for data.
Answer
Correct Answer:
YouTube
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110. A site with enormous readership is labeled a(n) ________ site.
Answer
Correct Answer:
Power
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111. ________ involves combining two or more systems of transportation to move products.
Answer
Correct Answer:
Multimodal transportation
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112. ________ advertising supports a particular view or position on an issue.
Answer
Correct Answer:
Advocacy
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113. ______ involves attempts to draw consumers and establishments to a certain physical region.
Answer
Correct Answer:
Place marketing
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114. A testimonial written in story form is known as a(n) ____.
Answer
Correct Answer:
Case history
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115. A differentiated targeting strategy is a strategy that __________.
Answer
Correct Answer:
Develops one or more products for each of several distinct customer groups and makes sure these offerings are kept separate in the marketplace
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116. ______ segmentation delves into how consumers actually describe themselves.
Answer
Correct Answer:
Psychographic
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117. Salespeople use the consultative sales presentation because ________.
Answer
Correct Answer:
All of these
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118. For most products, the upc code would be located on the _______ package.
Answer
Correct Answer:
Secondary
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119. The unit variable cost (uvc) equals variable cost (vc) divided by __________.
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167. In order to understand a customer's wants, a marketer must understand __________?
Answer
Correct Answer:
The cultural and social environment in which a customer makes purchasing decisions.
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168. Positioning your product in the market involves ________.
Answer
Correct Answer:
Communicating your competitive advantage to the customer
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169. Online advertisers pay a rate called a ______.
Answer
Correct Answer:
CPM
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170. _____ was the first major composer to demand equal footing with the aristocracy.
Answer
Correct Answer:
Beethoven
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171. Ups, fedex, dhl, and other shipping companies support other firms' __________ marketing goals.
Answer
Correct Answer:
Supply chain management.
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172. The primary objective of ________ advertising is to build selective demand.
Answer
Correct Answer:
Persuasive
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173. The citizen-action publics in a company's marketing environment include ________.
Answer
Correct Answer:
Environmental groups
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174. The bedrock principle of business is that it should ________.
Answer
Correct Answer:
Earn a profit
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175. The swoosh that appears on every nike product is an example of a __________.
Answer
Correct Answer:
Brand name
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176. In terms of imc strategy, the _____ refer(s) to the specific people the imc will reach.
Answer
Correct Answer:
Target audience
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177. In established businesses, a large proportion of b2b purchases fall into the __________ category.
Answer
Correct Answer:
Straight rebuy
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178. A _________ is an endorsement from a customer praising a firm's product.
Answer
Correct Answer:
Testimonial
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179. The __________ on packages were intended to improve inventory control for businesses.
Answer
Correct Answer:
Universal Product Codes
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180. The 80-20 rule reflects the idea that ________.
Answer
Correct Answer:
The top 20% of customers often generate 80% of the company’s profits
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181. Price setting is usually determined by ________ in small companies.
Answer
Correct Answer:
Both B and C
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182. Online ads that incorporate animation, video, sound, and interactivity are called ________.
Answer
Correct Answer:
Rich media ads
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183. Producers benefit from using intermediaries because they ________.
Answer
Correct Answer:
Offer greater efficiency in making goods available to target markets
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184. Power centers are characterized by the ________.
Answer
Correct Answer:
Provision of individual entrances to each store
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185. The ________ requires sellers to provide detailed nutritional information on food products.
Answer
Correct Answer:
Nutritional Labeling and Educational Act of 1990
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186. The ________ addresses the roles of the community, region, nation, and world in a business.
Answer
Correct Answer:
Environmental analysis
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187. The _____ stage of ethical development represents the morality of the mature adult.
Answer
Correct Answer:
Postconventional morality
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188. The _____ are the gatekeepers who decide if the ad will run or not.
Answer
Correct Answer:
Actual consumers
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189. Specialty stores are characterized by ________.
Answer
Correct Answer:
Narrow product lines with deep assortments
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190. Selective distribution is a strategy in which ________.
Answer
Correct Answer:
More than one but fewer than all willing intermediaries are used by a seller
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191. Rolls-royce uses _____ distribution on sell its automobiles.
Answer
Correct Answer:
Exclusive
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192. Stores such as walmart, best buy, petsmart, david's bridal, and dsw shoes use ________ positioning.
Answer
Correct Answer:
Same for less
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193. A company or store gains a(n) ________ by differentiating its products and delivering more value.
Answer
Correct Answer:
Competitive advantage
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194. The aida model identifies the characteristics of an effective ________.
Answer
Correct Answer:
Marketing message
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195. In a swot analysis, ________ include favorable trends in the external environment.
Answer
Correct Answer:
Opportunities
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196. A strategy of exclusive dealing is most likely considered legal if ________.
Answer
Correct Answer:
Competition is not substantially lessened
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197. _________ is an assessment of what the customer gets compared with what the customer gives up.
Answer
Correct Answer:
Value
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198. ________ is a reflection of the power shift to buyers from sellers.
Answer
Correct Answer:
Customer co-design
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199. According to the textbook, the unique value provided by business angels is they ________.
Answer
Correct Answer:
Are willing to make relatively small investments
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200. A product line is most likely too short if managers can ________.
Answer
Correct Answer:
Increase profits by adding items
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201. A mission statement includes identification of an organization's ________.
Answer
Correct Answer:
Purpose and basic philosophy
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202. A church targeting different demographic groups to increase attendance is an example of ________.
Answer
Correct Answer:
Not-for-profit marketing
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203. "now available?the latest fall fashions"" is an example of a(n) __________ advertising message.
Answer
Correct Answer:
Informative
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204. ________ refers to the practice of including ethnic themes within a company's mainstream marketing.
Answer
Correct Answer:
Cross-cultural marketing
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205. Customers who are classified as true believers ________.
Answer
Correct Answer:
True believer.
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206. Customer involvement is ____ on a b2c specialty purchase.
Answer
Correct Answer:
High
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207. Specialty stores carry ________ with ________ within them.
Answer
Correct Answer:
Narrow product lines; deep assortments
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208. Smart marketers always emphasize ________.
Answer
Correct Answer:
Benefits, not features
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209. In a modified rebuy situation, __________ are likely to have an advantage in getting the order.
Answer
Correct Answer:
Consumers.
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210. Firms achieve ___________ through efficient procedures and excellent supply chain management.
Answer
Correct Answer:
Operational excellence
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211. Critics charge that promotion adds only ________ to a product.
Answer
Correct Answer:
Psychological value
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212. Service variability means that ________.
Answer
Correct Answer:
Service quality depends on when, where, and how they are provided
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213. Costco's kirkland signature products are an example of a ________.
Answer
Correct Answer:
Private brand
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214. A _____ refers to an overall orderly arrangement of all the format elements of an ad.
Answer
Correct Answer:
Layout
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215. ________ carry a narrow assortment of product lines with deep assortments within those lines.
Answer
Correct Answer:
Specialty stores
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216. Mechanical, personal, or neuromarketing methods are ways that __________ data can be collected.
Answer
Correct Answer:
Observational
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217. The ________ is the center of all marketing strategies.
Answer
Correct Answer:
Consumer
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218. _________ utility exists when a product is readily accessible where potential customers need it
Answer
Correct Answer:
Place
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219. In the _____ stage of the product life cycle, organizations focus on building primary demand.
Answer
Correct Answer:
Market introduction
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220. A pharmaceutical company giving free samples of medicine to a physician is ________ sampling.
Answer
Correct Answer:
Professional
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221. A good or service intended primarily for use in producing other goods or services is a ____ product
Answer
Correct Answer:
Business
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222. ________ are put in place to identify deviations in expected performance of marketing efforts.
Answer
Correct Answer:
Marketing controls
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223. An attractive product idea must be developed into a ________.
Answer
Correct Answer:
Product concept
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224. A market-penetration pricing policy should least likely be used for a new product when ________.
Answer
Correct Answer:
The product's quality and image support a high price
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225. Bread, gasoline, and ____ are examples of convenience products.
Answer
Correct Answer:
Newspapers
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226. Typically, ______________ is done by the retailer of a product rather than by the manufacturer.
Answer
Correct Answer:
Private-label branding.
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227. The high failure rate of new products shows that companies are not able to ________.
Answer
Correct Answer:
Control demand
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228. Failing to discard successful plans from the past is likely to lead to ________.
Answer
Correct Answer:
Failure because conditions are likely to change in the future
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229. Consumers rely less on price to judge the quality of a product when they ________.
Answer
Correct Answer:
Have prior experience with the product
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230. ______________ is used by individuals external to the organization to understand its performance.
Answer
Correct Answer:
Financial accounting
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231. ________ seeks to determine whether an ad is communicating effectively.
Answer
Correct Answer:
Copy testing
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232. _____ is the primary tool used by a sales-oriented organization to achieve its corporate goals.
Answer
Correct Answer:
Promotion
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233. _____ factors are environmental factors that include our attitudes, values, and lifestyles.
Answer
Correct Answer:
Social
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234. A _____ channel enables a consumer to return a product when it reaches the end of its useful life.
Answer
Correct Answer:
reverse
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235. A calling method sends a(n) ____ to a called method.
Answer
Correct Answer:
Argument
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236. A group of related offerings is known as a _____.
Answer
Correct Answer:
Product line
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237. _____ control the flow of information and limit the alternatives considered.
Answer
Correct Answer:
Gatekeeper
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238. A __________ is the full mix of benefits on which a brand is positioned.
Answer
Correct Answer:
Value proposition
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239. The vals system is __________ measure of consumers.
Answer
Correct Answer:
Psychographic
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240. In design class notation, the ____ of an attribute is enclosed in curly braces {}.
Answer
Correct Answer:
Property
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241. New product development starts with ________
Answer
Correct Answer:
Idea generation.
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242. In general, a company should enter only segments in which it can ________ and ________.
Answer
Correct Answer:
Offer superior value; gain advantages over competitors
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243. A market-skimming pricing strategy should not be used for a new product when ________.
Answer
Correct Answer:
Competitors can undercut prices easily
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244. The perceived value of different product offers can be reasonably assessed by ________.
Answer
Correct Answer:
Conducting surveys and experiments
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245. The challenge for marketers in building a strong brand is ________.
Answer
Correct Answer:
Ensuring that customers have the right type of experiences with their products and marketing programs to create the desired brand knowledge
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246. The central element of the marketing strategy for pez candy, inc., is the __________.
Answer
Correct Answer:
Container
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247. Pizza hut's young adult males seek more of the food they love with __________ in the process.
Answer
Correct Answer:
Families and mothers with no time
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248. Human resource management is concerned with ________ competent employees
Answer
Correct Answer:
Obtaining, training, motivating, and retaining
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249. _____ is a marketing strategy that creates new products for present markets.
Answer
Correct Answer:
Product development
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250. _____ is a common base of demographic segmentation.
Answer
Correct Answer:
Income
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251. Problem removal and problem avoidance are _____ motives.
Answer
Correct Answer:
Negatively originated
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252. National brands are also called _____.
Answer
Correct Answer:
Manufacturer's brands
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253. A _____ is defined as a statement of what is to be accomplished through marketing activities.
Answer
Correct Answer:
Marketing objective
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254. When the delivery of a service fails to meet customers' expectations, a __________ gap exists.
Answer
Correct Answer:
Service.
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255. The use of both rail and trucks for transporting goods is called ________.
Answer
Correct Answer:
Piggybacking
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256. The internet gave birth to ________, which operate only on the internet.
Answer
Correct Answer:
Click-and-mortar companies
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257. The "bundle of values" the advertiser presents to the consumer is referred to as the _____.
Answer
Correct Answer:
Product concept
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258. Many u.s. companies first discovered marketing during the __________ era.
Answer
Correct Answer:
Market-oriented
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259. Many product-dominant firms use quality service _________.
Answer
Correct Answer:
To maintain a sustainable competitive advantage
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260. Many marketers claim that ____ will become the world's largest market.
Answer
Correct Answer:
China
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261. A straight rebuy, like when the office needs more paper, is common for ____ customers.
Answer
Correct Answer:
B2B
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262. Tv advertising is considered to be particularly advantageous because ________.
Answer
Correct Answer:
It is appealing to the senses and generates high attention
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263. Pricing a product based on consumers' reference prices is referred to as ________ pricing.
Answer
Correct Answer:
Psychological
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264. In the ________ phase of the new product development process prototypes appear for the first time.
Answer
Correct Answer:
Product development
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265. Home depot and petsmart are examples of ________.
Answer
Correct Answer:
Category killers
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266. Governments most likely enact business legislation to ________.
Answer
Correct Answer:
Prevent unfair competition in the market
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267. Differentiated marketing leads to higher sales and _____________?
Answer
Correct Answer:
Higher costs
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268. Continuous scheduling would most likely be used for advertising __________
Answer
Correct Answer:
Bathroom cleaner
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269. As segments increase in size, it becomes _______ to satisfy them with the same product.
Answer
Correct Answer:
More difficult
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270. As an official sponsor of the olympics, the coca-cola company engages in _____ marketing.
Answer
Correct Answer:
Event
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271. An ad for a soft drink that uses the slogan: ""life is good"" is employing _____.
Answer
Correct Answer:
A nonproduct fact
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272. A factory outlet is an example of a(n) ________ retailer.
Answer
Correct Answer:
Off-price
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273. Press conferences and image management are tools used by a firm's __________ department.
Answer
Correct Answer:
Public relations
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274. The first step of the marketing process is to ___________________.
Answer
Correct Answer:
Understanding the marketplace and customers' needs, wants, and demands
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