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Basic Modern Marketing MCQ

1. Step 2 of the ethical decision making framework involves ______.

Choosing a course of action that generates the best solution

Gathering facts that are important to the ethical issue

Coming together to brainstorm any alternatives

Weighing the various alternatives

Answer

Correct Answer: Gathering facts that are important to the ethical issue

Note: This Question is unanswered, help us to find answer for this one

2. Key aspects of the process selection challenge include _ and __.

Information technology; marketing strategy

Process flexibility; marketing strategy

Capital intensity; process flexibility

Marketing strategy; operations strategy

Answer

Correct Answer: Capital intensity; process flexibility

Note: This Question is unanswered, help us to find answer for this one

3. In a market with _______________, there are many firms providing differentiated products.

Pure competition

Oligopolistic competition

Monopolistic competition

A monopoly

A duopoly

Answer

Correct Answer: Monopolistic competition

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4. Logistics, or physical distribution, is the ________________ part of the marketing mix.

Possession

Placement

Production

Promotion

Answer

Correct Answer: Placement

Note: This Question is unanswered, help us to find answer for this one

5. When assigning functions to channel members, it is important for producers to ________.

Assign functions to the channel members that can add the most value for the cost

Assign functions to channel members who do not take risks

Assign functions to channel members not used by competitors

Assign functions to channel members who guarantee to lower the producers' costs

Answer

Correct Answer: Assign functions to the channel members that can add the most value for the cost

Note: This Question is unanswered, help us to find answer for this one

6. The movement of goods and services from producers to customers is called _____.

Distribution

Promotion

Production

Valuation

Answer

Correct Answer: Distribution

Note: This Question is unanswered, help us to find answer for this one

7. In a(n) __________ marketing channel, none of the participants has any control over the others.

Conventional

Contractual

Corporate

Cooperative

Administered

Answer

Correct Answer: Conventional

Note: This Question is unanswered, help us to find answer for this one

8. In this scenario beth represents the _____.

Retailer

VMI

EDI

B2B

Answer

Correct Answer: Retailer

Note: This Question is unanswered, help us to find answer for this one

Modern Marketing MCQs | Topic-wise

MCQ on Basic Modern Marketing	MCQ on Principles of Marketing
MCQ on Promotion Strategy	General Modern Marketing MCQs

Basic Modern Marketing MCQ

1. Step 2 of the ethical decision making framework involves ______.

2. Key aspects of the process selection challenge include _________ and __________.

3. In a market with _______________, there are many firms providing differentiated products.

4. Logistics, or physical distribution, is the ________________ part of the marketing mix.

5. When assigning functions to channel members, it is important for producers to ________.

6. The movement of goods and services from producers to customers is called _____.

7. In a(n) __________ marketing channel, none of the participants has any control over the others.

8. In this scenario beth represents the _____.

2. Key aspects of the process selection challenge include _ and __.