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Promotion Strategy MCQ

Determining which segments to target for firms depends on an interplay between ______ issues.

Quantitative and strategic

Qualitative and statistical

Calculation and estimation

Practical and theoretical

Answer

Correct Answer: Quantitative and strategic

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Integrated marketing communications would include all of the following except ________.

Direct mail

Sales promotions

Public relations

Distribution

Answer

Correct Answer: Distribution

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A ________ consists of all the product lines and items that a particular seller offers for sale.

Product mix

Brand line

Consumer mix

Packaging mix

Line extension

Answer

Correct Answer: Product mix

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Nike.com selling shoes directly to consumers is an example of _________.

Disintermediation

Online securities trading

An electronic mall

Cyberbanking

Answer

Correct Answer: Disintermediation

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A firm's marketing strategy identifies a firm's target market(s), its four ps, and _______.

Its relative market share

Its promotion strategy

A method of pricing and producing its products

A method of obtaining a sustainable competitive advantage

Answer

Correct Answer: A method of obtaining a sustainable competitive advantage

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A company's external value delivery network consists of __________.

Suppliers, distributors, and customers

Suppliers, customers, and other company departments

Customers, competitors, and suppliers

Suppliers, distributors, and other company departments

Other company departments, customers, and competitors

Answer

Correct Answer: Suppliers, distributors, and customers

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Promotion consists of ________.

Advertising

Publicity

Giveaways

All of these

Answer

Correct Answer: All of these

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