General Google Ads MCQs

1. Which ad component has three fields that allow 30 characters each?

2. Griff has noticed that his best-performing keywords has started to see an increased CPC, despite no changes on his part. What is the most likely reason for this?

3. You are running a campaign that will consist of 15 ads. What is the minimum number of ad groups that you can have as part of the campaign?

4. Braxton has his maximum bid set to $5. His competitor bids $3.95. How much will Braxton pay upon winning the auction?

5. Maurice creates an ad headline that reads "Buy {Keyword:hats} Today". Which headline could not be displayed to a user for this ad?

6. Which choice is not an option when configuring ad extensions?

7. Which choice is a best practice when designing a landing page for an ad campaign?

8. Which choice has no impact on Quality Score?

9. Marcelina wants to know how many sales her Google Ads brought in. What should she set up?

10. Kellan creates an ad headline that reads "Buy {Keyword:Shoes} Today". What is this an example ad?

11. Which factor does Google Ads consider when determining whether a remarketing list qualifies for a similar audiences list?

12. An auction has a normal bid of $.50 but there is an active bid adjustment of -20%. What is the final bid amount?

13. Which ad rotation setting uses machine learning to prioritize ads based upon expected performance?

14. Clara is running retargeted display ads, but does not want her audience to experience ad fatique. What should be configure?

15. If someone performs a search for "most comfortable chair", which ad description text would likely perform the best?

16. Why would you use callout extensions?

17. You have a maximum CPC bid of $4 for the keyword Coffee Mugs. What tool could you use to determine the projected result of raising the bid to $4.50?

18. Which keyword status is not valid?

19. When reviewing a campaign, you notice that your cost per conversion on desktop is much lower than on mobile. How should you optimize the bidding strategy is you wanted to increase the overall number of campaign conversions?

20. With Google's Active View technology, when is an impression of a display ad considered viewable?

21. Rhama wants to increase her bids for any customers that are within a selected radius of her storefront. What would you recommend she do?

22. The standard approach to submitting product data to Google Ads is through the use of a product _.

23. In order to create a similat audience, you must provide Google Ads with _.

24. How do responsive search ads increase your likelihood of reaching more customers?

25. Sion is having a sale that will last three days. He wants his ad text to show how much time is remaining in the sale. Would would you recoment for Sion?

26. Tabitha has a mobile application that is complementary to her website. She wants to make it known to potential customers, but driving app downloads is not her main goal. What would you recommend she configure on her Google Ads?

27. Which solution allows you to show ads in Google search results, only if the user has previously visited your website?

28. Which report would most accurately show how far away users are when clicking your ads in relation to the location of your business?