1. Which report would most accurately show how far away users are when clicking your ads in relation to the location of your business?
Answer
Correct Answer:
Distance report
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2. Tabitha has a mobile application that is complementary to her website. She wants to make it known to potential customers, but driving app downloads is not her main goal. What would you recommend she configure on her Google Ads?
Answer
Correct Answer:
App extension
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3. Sion is having a sale that will last three days. He wants his ad text to show how much time is remaining in the sale. Would would you recoment for Sion?
Answer
Correct Answer:
Add a countdown customizer to the ad text.
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4. How do responsive search ads increase your likelihood of reaching more customers?
Answer
Correct Answer:
All of these answers
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5. In order to create a similat audience, you must provide Google Ads with _.
Answer
Correct Answer:
A seed list of users
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6. The standard approach to submitting product data to Google Ads is through the use of a product _.
Answer
Correct Answer:
Feed
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7. Rhama wants to increase her bids for any customers that are within a selected radius of her storefront. What would you recommend she do?
Answer
Correct Answer:
Create an ad group with higher bids, targeted to that geographical region
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8. With Google's Active View technology, when is an impression of a display ad considered viewable?
Answer
Correct Answer:
When at least 50% of the ad is on-screen for at least 1 second
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9. When reviewing a campaign, you notice that your cost per conversion on desktop is much lower than on mobile. How should you optimize the bidding strategy is you wanted to increase the overall number of campaign conversions?
Answer
Correct Answer:
Increase the desktop bid adjustment for this campaign
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10. Which keyword status is not valid?
Answer
Correct Answer:
Geographically restricted
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11. You have a maximum CPC bid of $4 for the keyword Coffee Mugs. What tool could you use to determine the projected result of raising the bid to $4.50?
Answer
Correct Answer:
CPC Optimizer
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12. Why would you use callout extensions?
Answer
Correct Answer:
To highlight key features and unique offers
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13. If someone performs a search for "most comfortable chair", which ad description text would likely perform the best?
Answer
Correct Answer:
Experience the most comfortable chair, with more than 1,000 five-star reviews.
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14. Clara is running retargeted display ads, but does not want her audience to experience ad fatique. What should be configure?
Answer
Correct Answer:
Auto ad rotation
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15. Which ad rotation setting uses machine learning to prioritize ads based upon expected performance?
Answer
Correct Answer:
Optimize
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16. An auction has a normal bid of $.50 but there is an active bid adjustment of -20%. What is the final bid amount?
Answer
Correct Answer:
$0.40
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17. Which factor does Google Ads consider when determining whether a remarketing list qualifies for a similar audiences list?
Answer
Correct Answer:
The number of visitors on the list
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18. Kellan creates an ad headline that reads "Buy {Keyword:Shoes} Today". What is this an example ad?
Answer
Correct Answer:
Keyword insertion
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19. Marcelina wants to know how many sales her Google Ads brought in. What should she set up?
Answer
Correct Answer:
Conversion tracking
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20. Which choice has no impact on Quality Score?
Answer
Correct Answer:
Max CPC bid
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21. Which choice is a best practice when designing a landing page for an ad campaign?
Answer
Correct Answer:
Relevant content matching the ad
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22. Maurice creates an ad headline that reads "Buy {Keyword:hats} Today". Which headline could not be displayed to a user for this ad?
Answer
Correct Answer:
Buy Helmets Today
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23. You are running a campaign that will consist of 15 ads. What is the minimum number of ad groups that you can have as part of the campaign?
Answer
Correct Answer:
1
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24. Griff has noticed that his best-performing keywords has started to see an increased CPC, despite no changes on his part. What is the most likely reason for this?
Answer
Correct Answer:
Increased competition
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25. Which ad component has three fields that allow 30 characters each?
Answer
Correct Answer:
The headline
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