Marketing Knowledge MCQs (Chapterwise Multiple Choice Questions)

_____ have the longest product life cycles.

Business analysis

Branding

Product categories

It provides general guidelines for generating, screening, and evaluating new-product ideas

Answer & Explanation

Correct Answer: Product categories

Note: This Question is unanswered, help us to find answer for this one

A ____________ is a set of values, ideas and attitudes that are shared among members of a group.

Oligopoly

Trademarks

Demographics

Culture

Answer & Explanation

Correct Answer: Culture

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To a producer of goods, a greater number of channel levels means ________.

Less control and greater channel complexity.

Focus its new product development efforts only on consumers and deliver value

Cut costs to keep the price of new products low while delivering acceptable quality

Spend more on research and development (R&D) than its competitors and understand its consumers

Answer & Explanation

Correct Answer: Less control and greater channel complexity.

Note: This Question is unanswered, help us to find answer for this one

For conducting an accurate test marketing, ----_____.

Test marketing should expose the new product and its marketing mix to competitor

The media reach in test locations should be very high

Test locations should mirror the purchasing habits of the overall market

The company should have limited distribution in test cities

Answer & Explanation

Correct Answer: Test locations should mirror the purchasing habits of the overall market

Note: This Question is unanswered, help us to find answer for this one

A(n) _______ is used in the shipment of products directly to customers.

Fulfillment center

Distribution center

Administration center

Data warehouse

Vendor warehouse

Answer & Explanation

Correct Answer: Fulfillment center

Note: This Question is unanswered, help us to find answer for this one

The __________ group of people to adopt a new product is known as innovators.

First

Second

Third

Fourth

Answer & Explanation

Correct Answer: First

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A(n) _____ is a defined group that managers feel is most likely to buy a firm's product.

Target market

Buying center

Aggregated unit

Consumer cluster

Demographic sample

Answer & Explanation

Correct Answer: Target market

Note: This Question is unanswered, help us to find answer for this one

A corporate vms has the advantage of controlling the entire distribution chain under ________.

A profit-maximizing strategic plan

Single ownership

Mass distribution

A few intermediaries

Franchise agreements

Answer & Explanation

Correct Answer: Single ownership

Note: This Question is unanswered, help us to find answer for this one

Financing is one of the _____ functions of marketing.

Exchange

Distribution

Decisional

Facilitating

Answer & Explanation

Correct Answer: Facilitating

Note: This Question is unanswered, help us to find answer for this one

A ________ is a modification to an existing product.

Technical innovation

Continuous innovation

Discontinuous innovation

Commercial innovation

Answer & Explanation

Correct Answer: Continuous innovation

Note: This Question is unanswered, help us to find answer for this one

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