Marketing Knowledge MCQ Questions Answers

1. Monarchy, like _____, is a form of government ruled by one.

2. Mcdonald's, subway, and jiffy lube are all examples of ________.

3. Using consumers to develop and market products is known as _____.

4. In a market with _______ there are many firms providing differentiated products.

5. In _______ many firms provide similar products that are considered substitutes for each other.

6. Identifying and developing potential customers is an important aspect of ________.

7. Generation x is a group of consumers who __________.

8. Financing is one of the _____ functions of marketing.

9. Services are usually distributed through _____ marketing channels.

10. A(n) __________ is a 13-digit code retailers can use to track inventory.

11. Demand-based pricing most closely relates to the ____ of services.

12. To create successful new products, a company must _______.

13. To a producer of goods, a greater number of channel levels means ________.

14. Through the promotion element of the marketing mix, marketers attempt to _______ value.

15. The sum of fixed cost and variable cost represents __________.

16. The purpose of profitability control is to ________.

17. The practice of __________ is common among college students.

18. The decision by shoe store owners to fix their prices will result in consumers paying _____ prices.

19. The _____ orientation assumes people will buy more if aggressive selling techniques are used.

20. The _____ method is probably the oldest form of research in existence.

21. The _____ is the starting point in creating a marketing mix.

22. The _____ is a companywide consumer orientation with the objective of achieving long-run success.

23. The _____ element of the marketing mix is the physical item or service that a company is selling.

24. Supervisory managers are charged with the planning in the __________ stage.

25. Skimming pricing is considered to be a __________ approach to pricing.

26. Regular users of yelp who search for reviews are likely to have a(n) __________.

27. Operational excellence refers to companies that ________.

28. Open innovation may enhance the __________ stage of the new-product process.

29. One reason taco bell raised its prices was the result of an increase in _____.

30. One key role marketing plays in a company's strategic planning is to __________.

31. Once an organization has developed its distribution objectives, it should next ________.

32. ________ are the most common price promotion.

33. The marketing process captures value from customers by __________.

34. The marketing goal for a product in the growth stage of its product life cycle is to ________.

35. The majority of the brands marketed in the united states are _____ brands.

36. The major cultural values of a society are expressed by _________.

37. The main activities of value chain members include all of the following except ________.

38. The initial function of a marketing information system is ________.

39. The goal of marketing is to both __________ the needs of prospective customers.

40. The first step in the strategic brand management process is ________.

41. The first part of a marketing strategy statement describes the ________ of a new product.

42. The first element in the retailing mix is the _____.

43. The buying decision process starts with ________, in which the buyer spots a problem.

44. The business analysis stage of a new-product development process _____.

45. The business analysis for a new product begins with ________.

46. The ability of an individual to distinguish between similar stimuli is called _____.

47. The __________ product is the physical good or delivered service that supplies the desired benefit.

48. The __________ occurs when unit cost drops as the quantity sold increases.

49. The __________ group of people to adopt a new product is known as innovators.

50. The ________ is the most fundamental part of the marketing mix.

51. The ________ is essentially a projected profit-and-loss statement.

52. ________ are measures that marketers can use to watch the performance of their marketing efforts.

53. Diffusion refers to ________.

54. Demand that is stable over time is called ____.

55. Demand for business products is also known as ____ demand.

56. Channel members are also known as _____.

57. Brands that are owned by ___________ are called private-label brands.

58. All of the following are forms of utility created by marketing processes except ________.

59. A(n) ________ is usually a live broadcast of audio or video content.

60. A(n) _______ is used in the shipment of products directly to customers.

61. A(n) _____ is where companies store and process data.

62. A(n) _____ is an intermediary who brings a buyer and a seller together.

63. A(n) _____ is a defined group that managers feel is most likely to buy a firm's product.

64. A characteristic or quality of a product is referred to as a(n) _____.

65. A ____________ is a set of values, ideas and attitudes that are shared among members of a group.

66. ________ marketing is the marketing of goods and services from one organization to another.

67. _____ is/are a source of information about potential customers for new salespeople.

68. A monopoly has _____ seller(s), but perfect competition has _____ seller(s).

69. The disadvantage of geographic sales orientation is that _____.

70. _____ have the longest product life cycles.

71. The most effective sources of information about a product tend to be ________ sources.

72. The length of a channel is indicated by ___________.

73. Searching for information is the ___________ step in the business buying decision process.

74. In the __________ stage, the consumer considers whether trying the new product makes sense.

75. In a modified rebuy situation, __________ are likely to have an advantage in getting the order.

76. In a _________, the business-to-business buyer reorders something without modifications.

77. Consistency of a product mix refers to the ________.

78. A(n) __________ reimburses a retailer for extra in-store support or special featuring of a brand.

79. A(n) ________ is considered a marketing intermediary.

80. A corporate vms has the advantage of controlling the entire distribution chain under ________.

81. A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction.

82. __________ is the changes in an individual’s behavior arising from experience.

83. __________ is the buyer’s decision about which brand to select.

84. __________ is not a marketing function.

85. _________ is not a characteristic important in influencing an innovation's rate of adoption.

86. ________ is a discomfort caused by postpurchase conflict.

87. In the prospecting and qualifying step of the selling process, the salesperson __________.

88. The primary function of marketing is to _______.

89. The third stage in the aida model is ________.

90. Buyers, sellers, investors, and community residents are all considered ________ in a company.

91. For conducting an accurate test marketing, ----_____.

92. The restaurant industry is characterized by a ________ barrier to entry.

93. A market position refers to ________.

94. A _____ brand refers to a brand name owned by a manufacturer or a producer.

95. A ____ item is something that is purchased without much thought before the purchase.

96. Business markets are similar to consumer markets in that ________.

97. ________ variables segment markets in terms of shared activities, interests, and opinions.

98. In the production system model, all of the following would be considered inputs except _____.

99. Customer-driven marketing is most effective when ________.

100. Companies who passively accept the marketing environment __________.