General Digital Marketing MCQs

1. _____ Exchange is a co-operative effort that support the use and development of information and communication

2. ______ behavior can also be forward looking

3. ______is a form of internet marketing

4. ______ are system based on the internet that is able to create, accelerate and transmit product value from produce to the terminal

5. State the SEO important one

6. Important function of marketing channel of distributing

7. Zero level channel marketing give one examples

8. Type of channel distributing

9. Digital marketing development since ______

10. Digital platform are increasing in corporate into

11. The main focuses of the BBC website is in which category

12. Delivering e-mail based customer support is an example

13. Marketing is the management process responsible for ______ anticipating & satisfying customer requirement profitability

14. What are the areas to utilize your keywords to optimize website ranking

15. _______ Make it easy for publishers and marketing to build mobile-friendly web pages

16. The most essential keywords, it should cover the ______

17. Most of the search engines use programs called ______

18. The website of a business to business company which does not sell online belongs in website?

19. The main emphasis of the Amazon website belong in which category?

20. The benefit of digital marketing that involves interactivity with web users for example through survey and polls ,is known as the ________ benefit

21. _______Is a digital communications technique which involves Improving visibility and monitoring

22. You have heard about the concept of a display advertising campaign. Choose element from that would form part of such a plan____.

23. What is the term used to describe when a customer arrives at a specific webpage and completes a pre-defined action?

24. What does the term CPM refer to?

25. What does the term CPA refer to?

26. You have been running promotion using NFC technology what kind of marketing in this? Choose one of the following

27. View the illustrations shown and identify the ad format indicated with the green arrow. Choose the one of the following

28. What are the ads that increase in size on “mouse over” called? Choose one of the following.

29. What is the terms given ads that generally placed between web change’s masthead and content.

30. You have been running promotion using NFC technology what kind of marketing in this? Choose one of the following.

31. View the illustrations shown and identify the ad format indicated with the green arrow. Choose the one of the following.

32. What are the ads that increase in size on “mouse over” called? Choose one of the following.

33. What is the terms given ads that generally placed between web change’s masthead and content.

34. Does social media affect SEO?

35. Should I pay for social media advertising

36. Explain MMS

37. ______ is the social media platform of choice for over a Billion people world wide.

38. Digital marketing can reach targeted _____ more effectively.

39. Digital marketing is available in_____.

40. _______ web development and hosting are some of the most useful platform for online marketing

41. The digital marketing is divided into ____segments.

42. Of the following website function, which is the most important?

43. The best way to promote a business with social media is.

44. On page search engine optimization refers to

45. The best way to improve search engine ranking is with

46. A digital marketing _______ and _____ a product brand.

47. A digital marketing _____ product of a company.

48. A digital marketing only apply to your________.

49. A digital marketing development since _______ and ______.

50. Its combinations of quality, service and price

51. The key customer market consists of

52. .________ Buy products & __________use product

53. A___________ is an elaborated version of the idea expressed in consumer terms.

54. Which one of the following factors relates to family that influences consumer behavior

55. The skimming, penetration, bargaining and bounding are decided in the ________ of marketing mix strategy

56. Which of the following is not a part of marketing communication mix

57. The ______-indentifies the product (or) brand

58. What is the last stage of the consumer decision process?

59. A necked solution in flexible market consists of those services and product element that

60. Guerillas against guerillas” highlight which from of marketing

61. _______ involves purchase from various source & assemble at one place involves creation & maintenance of the stock of goods purchase & _____ involves transfer of ownership of the goods

62. “Buying it now” refers to which one of the following options

63. What are 4”ps” in marketing

64. What is the full from of ‘SBU?’

65. Which one of the following comes under the category of Veblen goods?

66. Out of 4ps in the marketing mix three are product, promotion, and price, which is the 4th p.

67. The skimming, penetration, bargaining and bundling are decided in the _____ of the marketing mix strategy

68. Which of the following is not a part of marketing communication mix?

69. . Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified ad______ products

70. The physical distribution involves which activities?

71. Price is the only element in the marketing mix that produces

72. What is the last stage of the consumer decision process

73. One of the key tasks of marketers is ____ and to create consumer perceptions that the product is worth purchasing

74. A transition in which the organization is the marketing an initial purchase of an item to be used to perform a new job refers to which of the following purchase?

75. While buying milk which kind of behavior is displayed by a person?

76. The promotion “P” of marketing is also known as ________.

77. n marketing theory, every contribution from the supply chain adds ________ to the product.

78. Marketing managers should adapt the marketing mix to ___________________ and Constantly monitor value changes and differences in both domestic and global markets.

79. If performance meets consumer expectations, the consumer is ________.

80. Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the ________ side.

81. …………is the major objective of any marketing activity in the world because marketing completes with the real sale of goods and services bought or acquired by the seller or when intermediary has been affected.

82. It up holds the importance of customer in the whole value creation process. The D.A.R.T highlights this aspect in a vivid manner.

83. Select an appropriate definition of Want

84. ----------is the father of modern marketing?

85. Marketing is a process which aims at?

86. The key customer markets consist of?

87. Testing before launching a product known as?

88. When a company distributes its products through a channel structure that includes one or More Resellers, this is known as ________.

89. In marketing theory, every contribution from the supply chain adds ________ to the product.

90. Institutional markets consist of people who buy products and services for personal use.

91. The most basic level of a product is called the:

92. ________is the act of obtaining a desired object from someone by offering something in return.

93. f actual performance exceeds the expected performance of the product, then customer is_______

94. Adding new features to a product is advocated by which of the approaches______

95. _______markets are made up of members of the distribution chain.

96. Many people want BMW, only new are able to buy this is an example of

97. Marketing is both an art and a science there is constant tension between the formulated Sid of marketing and the ________side

98. ________ is the major objective of any marketing activity in the world because marketing completes with the real sale of goods & service bought or acquired by the seller or when

99. Today marketing must be understood in a new sense that can be characterized as:

100. The _____ is the number of clicks on an ad divided by the number of ad impressions.

101. The _____ is the part of a computer that executes the instructions of a computer program.

102. _____ Is the testing and evaluation of a site by its owner to ensure ease of use for site visitors.

103. ______ information is error free.

104. Fill in the blank: your __________ is your strongest acquisition lever.

105. Audio books are popular among _____.

106. A ____________ is a portable device for recording audio and video.

107. Fill in the blank: ______________ is used to achieve the best possible content promotion outcome.

108. Fill in the blank: a conversion path is the method by which you encourage someone to __________.

109. Fill in the blank: the goal of a marketing test is to _____________.

110. The number of leads you generate that actually become paying customers is known as your ________.

111. Search marketing attempts to generate traffic from ______ through both paid and unpaid efforts.

112. All of the following are negative factors associated with in-house hosting of data except ________.

113. A/b testing is a process used for ______________ in digital marketing?

114. The _________ stage focuses on creating message maps and listening protocols on social media.

115. _____ is a trial mini-launch of a product in limited areas that represent the potential market.

116. When calculating the successive discounts of 15% and 10% on a $100 item, _____.