Digital Marketing MCQ Questions Answers

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Digital Marketing multiple choice questions List

1. When calculating the successive discounts of 15% and 10% on a $100 item, _____.

2. _____ is a trial mini-launch of a product in limited areas that represent the potential market.

3. The _________ stage focuses on creating message maps and listening protocols on social media.

4. A/b testing is a process used for ______________ in digital marketing?

5. All of the following are negative factors associated with in-house hosting of data except ________.

6. Search marketing attempts to generate traffic from ______ through both paid and unpaid efforts.

7. The number of leads you generate that actually become paying customers is known as your ________.

8. Fill in the blank: the goal of a marketing test is to _____________.

9. Fill in the blank: a conversion path is the method by which you encourage someone to __________.

10. Fill in the blank: ______________ is used to achieve the best possible content promotion outcome.

11. A ____________ is a portable device for recording audio and video.

12. Audio books are popular among _____.

13. Fill in the blank: your __________ is your strongest acquisition lever.

14. ______ information is error free.

15. _____ Is the testing and evaluation of a site by its owner to ensure ease of use for site visitors.

16. The _____ is the part of a computer that executes the instructions of a computer program.

17. The _____ is the number of clicks on an ad divided by the number of ad impressions.

18. Today marketing must be understood in a new sense that can be characterized as:

19. ________ is the major objective of any marketing activity in the world because marketing completes with the real sale of goods & service bought or acquired by the seller or when

20. Marketing is both an art and a science there is constant tension between the formulated Sid of marketing and the ________side

21. Many people want BMW, only new are able to buy this is an example of

22. _______markets are made up of members of the distribution chain.

23. Adding new features to a product is advocated by which of the approaches______

24. f actual performance exceeds the expected performance of the product, then customer is_______

25. ________is the act of obtaining a desired object from someone by offering something in return.

26. The most basic level of a product is called the:

27. Institutional markets consist of people who buy products and services for personal use.

28. In marketing theory, every contribution from the supply chain adds ________ to the product.

29. When a company distributes its products through a channel structure that includes one or More Resellers, this is known as ________.

30. Testing before launching a product known as?

31. The key customer markets consist of?

32. Marketing is a process which aims at?

33. ----------is the father of modern marketing?

34. Select an appropriate definition of Want

35. It up holds the importance of customer in the whole value creation process. The D.A.R.T highlights this aspect in a vivid manner.

36. …………is the major objective of any marketing activity in the world because marketing completes with the real sale of goods and services bought or acquired by the seller or when intermediary has been affected.

37. Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the ________ side.

38. If performance meets consumer expectations, the consumer is ________.

39. Marketing managers should adapt the marketing mix to ___________________ and Constantly monitor value changes and differences in both domestic and global markets.

40. n marketing theory, every contribution from the supply chain adds ________ to the product.

41. The promotion “P” of marketing is also known as ________.

42. While buying milk which kind of behavior is displayed by a person?

43. A transition in which the organization is the marketing an initial purchase of an item to be used to perform a new job refers to which of the following purchase?

44. One of the key tasks of marketers is ____ and to create consumer perceptions that the product is worth purchasing

45. What is the last stage of the consumer decision process

46. Price is the only element in the marketing mix that produces

47. The physical distribution involves which activities?

48. . Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified ad______ products

49. Which of the following is not a part of marketing communication mix?

50. The skimming, penetration, bargaining and bundling are decided in the _____ of the marketing mix strategy

51. Out of 4ps in the marketing mix three are product, promotion, and price, which is the 4th p.

52. Which one of the following comes under the category of Veblen goods?

53. What is the full from of ‘SBU?’

54. What are 4”ps” in marketing

55. “Buying it now” refers to which one of the following options

56. _______ involves purchase from various source & assemble at one place involves creation & maintenance of the stock of goods purchase & _____ involves transfer of ownership of the goods

57. Guerillas against guerillas” highlight which from of marketing

58. A necked solution in flexible market consists of those services and product element that

59. What is the last stage of the consumer decision process?

60. The ______-indentifies the product (or) brand

61. Which of the following is not a part of marketing communication mix

62. The skimming, penetration, bargaining and bounding are decided in the ________ of marketing mix strategy

63. Which one of the following factors relates to family that influences consumer behavior

64. A___________ is an elaborated version of the idea expressed in consumer terms.

65. .________ Buy products & __________use product

66. The key customer market consists of

67. Its combinations of quality, service and price

68. A digital marketing development since _______ and ______.

69. A digital marketing only apply to your________.

70. A digital marketing _____ product of a company.

71. A digital marketing _______ and _____ a product brand.

72. The best way to improve search engine ranking is with

73. On page search engine optimization refers to

74. The best way to promote a business with social media is.

75. Of the following website function, which is the most important?

76. The digital marketing is divided into ____segments.

77. _______ web development and hosting are some of the most useful platform for online marketing

78. Digital marketing is available in_____.

79. Digital marketing can reach targeted _____ more effectively.

80. ______ is the social media platform of choice for over a Billion people world wide.

81. Explain MMS

82. Should I pay for social media advertising

83. Does social media affect SEO?

84. What is the terms given ads that generally placed between web change’s masthead and content.

85. What are the ads that increase in size on “mouse over” called? Choose one of the following.

86. View the illustrations shown and identify the ad format indicated with the green arrow. Choose the one of the following.

87. You have been running promotion using NFC technology what kind of marketing in this? Choose one of the following.

88. What is the terms given ads that generally placed between web change’s masthead and content.

89. What are the ads that increase in size on “mouse over” called? Choose one of the following.

90. View the illustrations shown and identify the ad format indicated with the green arrow. Choose the one of the following

91. You have been running promotion using NFC technology what kind of marketing in this? Choose one of the following

92. What does the term CPA refer to?

93. What does the term CPM refer to?

94. What is the term used to describe when a customer arrives at a specific webpage and completes a pre-defined action?

95. You have heard about the concept of a display advertising campaign. Choose element from that would form part of such a plan____.

96. _______Is a digital communications technique which involves Improving visibility and monitoring

97. The benefit of digital marketing that involves interactivity with web users for example through survey and polls ,is known as the ________ benefit

98. The main emphasis of the Amazon website belong in which category?

99. The website of a business to business company which does not sell online belongs in website?

100. Most of the search engines use programs called ______

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What do you mean by the term Digital Marketing?

Digital Marketing is the process of promoting a product or service using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and other channels. It can be an online campaign that promotes your business as well as traditional methods such as television advertisements, radio spots, newspapers, magazines, direct mail, public relations, and out-of-home media.

What is Social Media Marketing?

Social Media Marketing (SMM) is the practice of using digital and traditional platforms to connect with customers, promote products or services, and build relationships. It involves creating content for social sharing across various channels like Facebook, Twitter, LinkedIn, Instagram, etc., where people can easily share it on their own timelines. The objective of this process is to reach out to a large audience within a short span of time. Quizack is a great site for learning mcq on digital marketing that assists you to pass any job interview or examination.

What is Web Marketing?

Web marketing, also known as Internet marketing or online marketing, is a form of Digital Marketing that uses the Web and email to drive direct sales via electronic commerce. Web marketing involves using websites to connect with customers as well as promote products and services.

This includes activities such as search engine optimization (SEO), e-mail marketing, content advertising, social media marketing, display advertising, paid advertising, and conversion optimizations. It is also known as social web marketing. All the candidates or job applicants can practice Quizack's digital marketing objective questions and answers in the form of MCQ.

How to improve Search Engine Ranking?

Google is the most popular search engine in the world, but it’s not perfect. In fact, Google has been accused of being biased toward certain websites and even against others. If you want your website to rank higher on Google, then you need to follow these tips.

Use a good domain name
Create great content
Build links
Optimize your images
Make use of social media and many more.

Quizack is the best place to find the latest and the most important digital marketing exam questions and answers in mcq format, so you can easily learn and practice these questions free of cost.

What is Search Engine Marketing?

Search Engine Marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in organic and paid search results on search engines. The main goal of SEM is to increase brand awareness, generate leads, and drive sales. Search engine marketing works on the basis of internet marketing.

What is Offline Marketing?

Offline marketing is the process of promoting a product or service to potential customers through various media channels such as print, radio, television, and outdoor advertising. Offline marketing can be done in person by using direct mail, telemarketing, door-to-door sales, and other personal selling methods. It also includes any type of advertising that does not use electronic media.

What is business to business marketing?

Business-to-business (B2B) marketing is a form of advertising that targets businesses and organizations, as opposed to consumers. Business-to-business marketing can be done through direct mail, telemarketing, e-mail campaigns, or other methods.

What are Search Engine Sites?

A search Engine is a website that helps you to find information on the internet by using keywords, and it also shows your site in front of millions of people. Some websites like Google, Yahoo, Bing, etc use these search engines to show their users what they want.

What is Search Engine Optimization?

Search Engine Optimization (SEO) is the process of improving your website’s visibility in a web search engine, which is the most popular way to get traffic. The more often your site appears on the first page of a search results list, the higher chance you have of getting visitors from that particular search query. SEO can be done through many different methods such as link-building and content writing.

What is Digital Marketing activity?

Digital Marketing Activity is the process of promoting a product or service using various forms of electronic media such as websites, mobile phones, e-mail, social networks, and other online channels. It involves the use of different types of digital tools like SEO (Search Engine Optimization), PPC (Pay Per Click) advertising, Email Marketing, Social Marketing, etc.

What does Digital Marketing refers to?

The term “digital marketing” is used for the promotion of products and services using electronic devices such as computers, mobile phones or tablets. The practice includes search engine optimization (SEO), social media marketing, email marketing, online advertising, content marketing, influencer marketing, display ads, web design, conversion rate optimization, analytics, CRM software, e-commerce solutions, website hosting, domain name registration, and paid traffic.

Quizack's Work in the field of Digital Marketing:

Quizack is a team of hardworking people. Quizack created hundreds of Digital Marketing MCQs for you to prepare for anything whether it's a Digital marketing interview or any other Digital Marketing test. Quizack didn't put any time limit on practicing so you can practice as much as you like.

Quizack created an online Digital Marketing test so that you can assess your knowledge of Digital Marketing. You are always welcome to test your skills with Quizack's digital marketing quiz questions and answers.

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