1. When calculating the successive discounts of 15% and 10% on a $100 item, _____.
Answer
Correct Answer:
Take 10% of $85
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2. _____ is a trial mini-launch of a product in limited areas that represent the potential market.
Answer
Correct Answer:
Test marketing
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3. The _________ stage focuses on creating message maps and listening protocols on social media.
Answer
Correct Answer:
Preparation
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4. A/b testing is a process used for ______________ in digital marketing?
Answer
Correct Answer:
Optimization
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5. All of the following are negative factors associated with in-house hosting of data except ________.
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Correct Answer:
Little visibility into true security and disaster preparedness
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6. Search marketing attempts to generate traffic from ______ through both paid and unpaid efforts.
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Correct Answer:
Search engines
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7. The number of leads you generate that actually become paying customers is known as your ________.
Answer
Correct Answer:
Average lead-to-customer rate
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8. Fill in the blank: the goal of a marketing test is to _____________.
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Correct Answer:
Continuously optimize your channels
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9. Fill in the blank: a conversion path is the method by which you encourage someone to __________.
Answer
Correct Answer:
Move down your funnel
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10. Fill in the blank: ______________ is used to achieve the best possible content promotion outcome.
Answer
Correct Answer:
Optimization
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11. A ____________ is a portable device for recording audio and video.
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Correct Answer:
Camcorder
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12. Audio books are popular among _____.
Answer
Correct Answer:
All of the Above
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13. Fill in the blank: your __________ is your strongest acquisition lever.
Answer
Correct Answer:
Current customer base
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14. ______ information is error free.
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Correct Answer:
Accurate
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15. _____ Is the testing and evaluation of a site by its owner to ensure ease of use for site visitors.
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Correct Answer:
Usability testing
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16. The _____ is the part of a computer that executes the instructions of a computer program.
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Correct Answer:
Click rate
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17. The _____ is the number of clicks on an ad divided by the number of ad impressions.
Answer
Correct Answer:
Click through rate
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18. ________ is the major objective of any marketing activity in the world because marketing completes with the real sale of goods & service bought or acquired by the seller or when
Answer
Correct Answer:
Transporting
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19. Marketing is both an art and a science there is constant tension between the formulated Sid of marketing and the ________side
Answer
Correct Answer:
Management
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20. Many people want BMW, only new are able to buy this is an example of
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Correct Answer:
Demand
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21. _______markets are made up of members of the distribution chain.
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Correct Answer:
Channel
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22. Adding new features to a product is advocated by which of the approaches______
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Correct Answer:
Product approaches
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23. f actual performance exceeds the expected performance of the product, then customer is_______
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Correct Answer:
Delighted
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24. ________is the act of obtaining a desired object from someone by offering something in return.
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Correct Answer:
Exchange
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25. The most basic level of a product is called the:
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Correct Answer:
Core product.
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26. Institutional markets consist of people who buy products and services for personal use.
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Correct Answer:
False
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27. In marketing theory, every contribution from the supply chain adds ________ to the product.
Answer
Correct Answer:
Value
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28. When a company distributes its products through a channel structure that includes one or More Resellers, this is known as ________.
Answer
Correct Answer:
Indirect marketing
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29. The key customer markets consist of?
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Correct Answer:
All of the above
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30. Marketing is a process which aims at?
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Correct Answer:
Stratification of customer needs.
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31. ----------is the father of modern marketing?
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Correct Answer:
Peter Drucker.
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32. It up holds the importance of customer in the whole value creation process. The D.A.R.T highlights this aspect in a vivid manner.
Answer
Correct Answer:
Contemporary Model
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33. …………is the major objective of any marketing activity in the world because marketing completes with the real sale of goods and services bought or acquired by the seller or when intermediary has been affected.
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Correct Answer:
Selling
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34. Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the ________ side.
Answer
Correct Answer:
management
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35. If performance meets consumer expectations, the consumer is ________.
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Correct Answer:
Satisfied
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36. n marketing theory, every contribution from the supply chain adds ________ to the product.
Answer
Correct Answer:
Value
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37. The promotion “P” of marketing is also known as ________.
Answer
Correct Answer:
Marketing Communication.
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38. One of the key tasks of marketers is ____ and to create consumer perceptions that the product is worth purchasing
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Correct Answer:
To differentiate their products from those of the competitors
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39. What is the last stage of the consumer decision process
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Correct Answer:
Post purchase behavior
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40. Price is the only element in the marketing mix that produces
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Correct Answer:
Revenue
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41. The physical distribution involves which activities?
Answer
Correct Answer:
Sales for costing
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42. . Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified ad______ products
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Correct Answer:
Convenience
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43. Which of the following is not a part of marketing communication mix?
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Correct Answer:
Telemarketing
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44. The skimming, penetration, bargaining and bundling are decided in the _____ of the marketing mix strategy
Answer
Correct Answer:
Price decision
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45. Out of 4ps in the marketing mix three are product, promotion, and price, which is the 4th p.
Answer
Correct Answer:
Personal
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46. Which one of the following comes under the category of Veblen goods?
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Correct Answer:
Conspicuous goods
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47. What is the full from of ‘SBU?’
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Correct Answer:
Strategic business utility
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48. What are 4”ps” in marketing
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Correct Answer:
Product ,price ,place , promotion
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49. “Buying it now” refers to which one of the following options
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Correct Answer:
Personal selling
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50. _______ involves purchase from various source & assemble at one place involves creation & maintenance of the stock of goods purchase & _____ involves transfer of ownership of the goods
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Correct Answer:
Assembling & selling
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51. Guerillas against guerillas” highlight which from of marketing
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Correct Answer:
Marketing
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52. What is the last stage of the consumer decision process?
Answer
Correct Answer:
Post purchase behavior
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53. The ______-indentifies the product (or) brand
Answer
Correct Answer:
Advertisement
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54. Which of the following is not a part of marketing communication mix
Answer
Correct Answer:
Tele-marketing
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55. The skimming, penetration, bargaining and bounding are decided in the ________ of marketing mix strategy
Answer
Correct Answer:
Price decision
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56. Which one of the following factors relates to family that influences consumer behavior
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Correct Answer:
Personal
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57. A___________ is an elaborated version of the idea expressed in consumer terms.
Answer
Correct Answer:
Product concept
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