1. When calculating the successive discounts of 15% and 10% on a $100 item, _____.
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Correct Answer:
Take 10% of $85
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2. _____ is a trial mini-launch of a product in limited areas that represent the potential market.
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Correct Answer:
Test marketing
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3. The _________ stage focuses on creating message maps and listening protocols on social media.
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Correct Answer:
Preparation
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4. A/b testing is a process used for ______________ in digital marketing?
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Correct Answer:
Optimization
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5. All of the following are negative factors associated with in-house hosting of data except ________.
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Correct Answer:
Little visibility into true security and disaster preparedness
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6. Search marketing attempts to generate traffic from ______ through both paid and unpaid efforts.
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Correct Answer:
Search engines
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7. The number of leads you generate that actually become paying customers is known as your ________.
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Correct Answer:
Average lead-to-customer rate
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8. Fill in the blank: the goal of a marketing test is to _____________.
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Correct Answer:
Continuously optimize your channels
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9. Fill in the blank: a conversion path is the method by which you encourage someone to __________.
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Correct Answer:
Move down your funnel
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10. Fill in the blank: ______________ is used to achieve the best possible content promotion outcome.
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Correct Answer:
Optimization
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11. A ____________ is a portable device for recording audio and video.
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Correct Answer:
Camcorder
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12. Audio books are popular among _____.
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Correct Answer:
All of the Above
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13. Fill in the blank: your __________ is your strongest acquisition lever.
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Correct Answer:
Current customer base
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14. ______ information is error free.
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Correct Answer:
Accurate
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15. _____ Is the testing and evaluation of a site by its owner to ensure ease of use for site visitors.
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Correct Answer:
Usability testing
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16. The _____ is the part of a computer that executes the instructions of a computer program.
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Correct Answer:
Click rate
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17. The _____ is the number of clicks on an ad divided by the number of ad impressions.
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Correct Answer:
Click through rate
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18. Today marketing must be understood in a new sense that can be characterized as:
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Correct Answer:
Telling selling
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19. ________ is the major objective of any marketing activity in the world because marketing completes with the real sale of goods & service bought or acquired by the seller or when
Answer
Correct Answer:
Transporting
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20. Marketing is both an art and a science there is constant tension between the formulated Sid of marketing and the ________side
Answer
Correct Answer:
Management
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21. Many people want BMW, only new are able to buy this is an example of
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Correct Answer:
Demand
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22. _______markets are made up of members of the distribution chain.
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Correct Answer:
Channel
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23. Adding new features to a product is advocated by which of the approaches______
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Correct Answer:
Product approaches
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24. f actual performance exceeds the expected performance of the product, then customer is_______
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Correct Answer:
Delighted
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25. ________is the act of obtaining a desired object from someone by offering something in return.
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Correct Answer:
Exchange
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26. The most basic level of a product is called the:
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Correct Answer:
Core product.
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27. Institutional markets consist of people who buy products and services for personal use.
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Correct Answer:
False
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28. In marketing theory, every contribution from the supply chain adds ________ to the product.
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Correct Answer:
Value
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29. When a company distributes its products through a channel structure that includes one or More Resellers, this is known as ________.
Answer
Correct Answer:
Indirect marketing
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30. Testing before launching a product known as?
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Correct Answer:
Test marketing
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31. The key customer markets consist of?
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Correct Answer:
All of the above
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32. Marketing is a process which aims at?
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Correct Answer:
Stratification of customer needs.
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33. ----------is the father of modern marketing?
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Correct Answer:
Peter Drucker.
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34. Select an appropriate definition of Want
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Correct Answer:
Needs directed to the product
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35. It up holds the importance of customer in the whole value creation process. The D.A.R.T highlights this aspect in a vivid manner.
Answer
Correct Answer:
Contemporary Model
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36. …………is the major objective of any marketing activity in the world because marketing completes with the real sale of goods and services bought or acquired by the seller or when intermediary has been affected.
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Correct Answer:
Selling
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37. Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the ________ side.
Answer
Correct Answer:
management
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38. If performance meets consumer expectations, the consumer is ________.
Answer
Correct Answer:
Satisfied
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39. Marketing managers should adapt the marketing mix to ___________________ and Constantly monitor value changes and differences in both domestic and global markets.
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Correct Answer:
Cultural values
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40. n marketing theory, every contribution from the supply chain adds ________ to the product.
Answer
Correct Answer:
Value
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41. The promotion “P” of marketing is also known as ________.
Answer
Correct Answer:
Marketing Communication.
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42. While buying milk which kind of behavior is displayed by a person?
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Correct Answer:
Reutinized buying behavior
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43. A transition in which the organization is the marketing an initial purchase of an item to be used to perform a new job refers to which of the following purchase?
Answer
Correct Answer:
New task purchase
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44. One of the key tasks of marketers is ____ and to create consumer perceptions that the product is worth purchasing
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Correct Answer:
To differentiate their products from those of the competitors
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45. What is the last stage of the consumer decision process
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Correct Answer:
Post purchase behavior
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46. Price is the only element in the marketing mix that produces
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Correct Answer:
Revenue
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47. The physical distribution involves which activities?
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Correct Answer:
Sales for costing
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48. . Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified ad______ products
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Correct Answer:
Convenience
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49. Which of the following is not a part of marketing communication mix?
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Correct Answer:
Telemarketing
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50. The skimming, penetration, bargaining and bundling are decided in the _____ of the marketing mix strategy
Answer
Correct Answer:
Price decision
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51. Out of 4ps in the marketing mix three are product, promotion, and price, which is the 4th p.
Answer
Correct Answer:
Personal
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52. Which one of the following comes under the category of Veblen goods?
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Correct Answer:
Conspicuous goods
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53. What is the full from of ‘SBU?’
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Correct Answer:
Strategic business utility
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54. What are 4”ps” in marketing
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Correct Answer:
Product ,price ,place , promotion
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55. “Buying it now” refers to which one of the following options
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Correct Answer:
Personal selling
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56. _______ involves purchase from various source & assemble at one place involves creation & maintenance of the stock of goods purchase & _____ involves transfer of ownership of the goods
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Correct Answer:
Assembling & selling
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57. Guerillas against guerillas” highlight which from of marketing
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Correct Answer:
Marketing
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58. A necked solution in flexible market consists of those services and product element that
Answer
Correct Answer:
All segment members value
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59. What is the last stage of the consumer decision process?
Answer
Correct Answer:
Post purchase behavior
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60. The ______-indentifies the product (or) brand
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Correct Answer:
Advertisement
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61. Which of the following is not a part of marketing communication mix
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Correct Answer:
Tele-marketing
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62. The skimming, penetration, bargaining and bounding are decided in the ________ of marketing mix strategy
Answer
Correct Answer:
Price decision
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63. Which one of the following factors relates to family that influences consumer behavior
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Correct Answer:
Personal
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64. A___________ is an elaborated version of the idea expressed in consumer terms.
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Correct Answer:
Product concept
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