General Facebook Marketing MCQs

1. Can you choose your target group using facebooks ads?

2. TRUE or FALSE? Integrating apps and third party websites with Facebook does *NOT* require creating a FB application.

3. Which of the following is NOT considered in Facebook's engagement metric?

4. Facebook users spend the most time (40%) on which page?

5. True or False? Facebook supports hashtags.

6. On Facebook, you can sponsor a post to a specific audience age, gender and location.

7. Ads Manager is where you can manage your Facebook ads.

8. What is the name of Facebook’s analytic package?

9. True or False? Mobile users can see a sponsored story in their newsfeed.

10. When building your Facebook Community you can also invite email contacts.

11. True or False? Half of Facebook page visits come from mobile devices.

12. What does NFO stand for?

13. True or False? Once a budget is set it cannot be changed.

14. True or False? Cover photos are crucial to establishing respectable company pages.

15. What button can be installed on outside webpages to allow consumers to become a fan of your page?

16. True or False? Facebook and Twitter profiles can be connected.

17. True or False? It is possible to embed single Facebook posts in an external blog or website?

18. Which of the following best describes third-party apps interacting with Facebook?

19. How can I get more people to share my posted content?

20. What allows users to share their location on Facebook?

21. Which of the following is most likely to get attention on Facebook?

22. True or False? Long, rich, and detailed posts get more likes/shares than short or medium length posts.

23. What symbol allows users to 'tag' other users or companies?

24. True or False? Facebook's analytic tool shows the names of people who have visited your page.

25. The Subscribe Button lifts the 5,000 friend limit.

26. What's 'frequency' a measurement of?

27. What symbol does Facebook use to mark verified pages?

28. Where can you see statistics of your posts on Facebook?

29. Which of the following is *NOT* a type of promotion offered by Facebook Offers?

30. True or False? A hashtag on Facebook should be unique from hashtags you use on other social networks.

31. What is the name of Facebook's Analytics tool?

32. What is CTR?

33. In terms of Facebook's ranking algorithm, what does "weight" refer to?

34. What is the name for Facebook's ranking algorithm?

35. How are Facebook ads paid for?

36. Weight, affinity, and time decay comprise...

37. True or False? Ads on Facebook mobile appear in the sidebar.

38. What is the purpose of the 'star' action in your company profile?

39. True or False? Running multiple versions of the same ad at once is recommended.

40. In "Page Insights", the "Total Reach" metric stands for:

41. True or False? Auto-posting to Facebook has been shown to decrease likes and comments by 70%.

42. What is the name of Facebook's algorithm for determining how prominently content is displayed on the News Feed?

43. What is the purpose of the 'pin' action in your company profile?

44. What icon can one attach to in-store flyers, posters, etc. to direct mobile consumers to their Facebook page?

45. In order to secure a username for my fan page, you need a minimum of 25 Fan page likes.

46. What is the standard size for Facebook Cover Photos

47. What is the accepted ratio of content & engagement to sales messages?

48. What search revolutionizing feature has Facebook recently released?

49. True or False? Facebook allows discounts, deals, and sales to be advertised in a company's cover photo.

50. Which of the following is NOT considered in Facebook's negative feedback metric?

51. Which of the following is NOT shown on the default Facebook Insight Graph?

52. The specs for Facebook Thumbnail apps are?

53. What does the term 'Fangate' mean?

54. What's the tool for creating, editing and managing multiple ad campaigns on Facebook?

55. What term is used to describe targeting an ad based on secondary (non-facebook) data that can be done in both the power editor and the ads manager?

56. Under the "Ads Manager" tool, what does the "Audience Graph" report?

57. True or False? Posts with hashtags are public by default.

58. In terms of Facebook's ranking algorithm, what does "time decay" refer to?

59. When a Page likes my Page, does it affect my total fan count?

60. How can a company target prospective users via paid Facebook ads?

61. Under the "Ads Manager" tool, what do "Key Metrics" report?

62. What percentage of your Facebook ad post CAN be text?

63. Which is NOT an available bid type for an ad on Facebook?

64. In terms of Facebook's ranking algorithm, what does "affinity" refer to?

65. What are the only ads eligible for Facebook Exchange retargeting inventory?

66. Under the "Ads Manager" tool, what does "Inline Reporting" report?

67. What days of the week are statistically highest for FB engagement?

68. While creating a campaign, you can choose to target mobile OS users under _____

69. When setting up your Facebook Page, if no countries are listed in your Settings, your Page will be visible to ...

70. Pages and Groups are great ways to reach and develop a community on Facebook. What would be some of the considerations for using one or the other?

71. Any posts you Boost will appear higher in the newsfeed.

72. If a business wants to create a video for Facebook to promote their products, what would be their first step?

73. Facebook Page Names and the Page's Username (URL) are two functionally different things. You can have a Username that is not the same as your Page's name.

74. All Facebook Business Page Cover Photos are by default...

75. If a business want to run a photo contest on Facebook, what's a good thing to use?

76. You can disable the ability for other people to post on your Page's timeline.

77. Which statement is correct concerning Public Groups?

78. You can improve the reach of your Facebook posts by posting about...

79. If the topic of your Facebook Page includes alcohol or adult products what do you need to do?

80. If you want to block certain words from being posted on your business Page, which section in Settings do you go?

81. You can Boost a simple text update from your Page.

82. Which statement is correct concerning Secret Groups?

83. Which of the following is NOT an approved "Payment Method" for Facebook ads?

84. Which statement about Facebook Pages is correct?

85. What is one way that people can guarantee they see all your Facebook Page posts?

86. Are contests, sweepstakes and giveaways allowed on Facebook?

87. Why is "organic reach" declining on Facebook?

88. If you have less than 200 Likes on your Page you can easily change the Page Name. If you have more than 200 Likes you can request a Page name only once.

89. What is the name of Facebook's Analytics tool for Pages?

90. What is a way to help more people see your Page?

91. What is a nicely formatted way for a business Page on Facebook to present images on their Timeline?

92. In what section of the Facebook ads platform can you view every past action taken for your ads account.

93. In general, what is a good strategy when thinking about your Facebook Page fans?

94. What is the minimum daily ad spend for a Facebook ad set?

95. Which formula calculates cost per video view?

96. Which of the following is NOT an option for placement for any of your Facebook ads?

97. Which of the following is NOT set at the Ad Set Level?

98. There are five different Page roles for Admins. Which ones can remove and ban people from the Page?

99. You can only have this percentage of total area as text on a Facebook ad image.

100. Which of the following is NOT a "Call to Action" button that can be selected for Facebook "Clicks to Website" type ads?

101. What's the name of the Facebook tool for creating, editing and managing multiple ad campaigns?

102. These are the official names of the three types of Groups Facebook provides:

103. Setting up "Day Parting" for Facebook ads can currently be done through:

104. What is the character limit for a Facebook Website Conversion ad headline?

105. At what level are the budget and schedule for Facebook ads set?

106. What is the recommended image size for the Website Conversions and Clicks to Website ad types?

107. Which statement is correct about running a Timeline contest on Facebook?

108. What is the character limit for the Facebook ad "Clicks to Website"?

109. As a Facebook Page Admin you can set it up to review posts by other people before they are seen on your Page. This is in the Setting called:

110. Which of the following is NOT set at the ad campaign level?

111. Which of the following is NOT an action that is measured with Facebook conversion tracking?

112. Which terms below refers to "A type of audience that's created by Facebook to help advertisers reach people who are similar to an audience that they care about."

113. What does Facebook refer to as "The group of people that can potentially see your ads"?

114. The Follow Button on a personal profile bypasses the 5,000 friend limit. So you can have 5000 Friends and unlimited Followers.

115. What system is highly suggested when running ads?

116. In a Page's Insight section, which of the following is NOT considered in the Engagement metric?

117. Which of the following segments CANNOT be uploaded into a custom audience?

118. The specs for Facebook thumbnail app images are?

119. What is the name of Facebook's Search function?

120. Which of the following term refers to "The total number of times your conversion tracking pixel fired each day in the last 7 days"?

121. Facebook conversion pixels should be placed between which area on the webpage where you want to track conversions?

122. What's the difference between a Call-to-Action button and a custom app tab on a Facebook Page on the mobile Facebook app?

123. When you go to create a new Facebook business Page how many Page types are there to choose from?

124. When you choose a broad category for your new Facebook business Page, how many sub-categories then do you have to choose from?

125. What type of image can you print on in-store flyers, posters, etc. to direct mobile consumers to their Facebook page?

126. What term is used to describe targeting an ad based on secondary (non-Facebook) data that can be done in both the Power Editor and the Ads Manager?

127. If you share a Facebook album (with 10 pictures in it) to your Page's Timeline, how many pictures are visible in the post?

128. Which of these phrases are not available for the Page Call-to-Action button?

129. In a Page's Insights interface the "Total Reach" metric stands for:

130. Objectives for Facebook ads are set at which level?

131. Which of the following products/services would NOT be banned by the Facebook Advertising Guidelines in the United States?

132. The Call-to-Action button on a Page is located where (desktop view)?

133. True or false? You can allow people to post text to your Page's timeline, but disallow the ability to post photos.

134. Which statement is correct concerning Closed Groups?

135. Where can you see statistics of your posts from your Facebook Page?

136. This feature is rolling out to Pages on Facebook:

137. There are three settings in the Profanity Filter for your Facebook Page. They are:

138. On a Facebook Page, you can Boost a post to a specific audience age, gender, location and interest.

139. What is the purpose of Pinning a post on your Facebook Page?

140. Facebook "Activity" refers to the number of times your conversion-tracking pixel fired each day in the last:

141. Facebook Page names cannot contain generic words. Which of the following Page names might *not* be accepted by Facebook?

142. Which of the following terms best describes "The maximum amount you're willing to spend on each campaign"?

143. Which of the following is a "Call to Action" button that can be selected for both Facebook "Website Conversions" and "Clicks to Website" ads?

144. True or False? Once an ads budget is set it cannot be changed.

145. Which of the following items is NOT a Facebook campaign objective?

146. Which of the following is most likely to get attention (in the form of Likes and Shares) on Facebook?

147. What types of widgets can be installed on your website or blog to allow visitors to Like your Page?

148. True or False? Most of Facebook visits come from mobile devices.

149. When building your Facebook Page Community you can also invite email contacts.

150. What is the character limit for the Facebook Page Post Engagement ad - Text format?

151. Cost per Clicks to Play Video refers to the number of times your video was viewed to which % of its duration? (including views that skipped to this point)