General MCQ for Facebook Marketing

1. Can you choose your target group using facebooks ads?

2. Which of the following is NOT considered in Facebook's engagement metric?

3. Facebook users spend the most time (40%) on which page?

4. True or False? Facebook supports hashtags.

5. On Facebook, you can sponsor a post to a specific audience age, gender and location.

6. Ads Manager is where you can manage your Facebook ads.

7. What is the name of Facebook’s analytic package?

8. True or False? Mobile users can see a sponsored story in their newsfeed.

9. When building your Facebook Community you can also invite email contacts.

10. True or False? Half of Facebook page visits come from mobile devices.

11. What does NFO stand for?

12. True or False? Once a budget is set it cannot be changed.

13. True or False? Cover photos are crucial to establishing respectable company pages.

14. What button can be installed on outside webpages to allow consumers to become a fan of your page?

15. True or False? Facebook and Twitter profiles can be connected.

16. True or False? It is possible to embed single Facebook posts in an external blog or website?

17. Which of the following best describes third-party apps interacting with Facebook?

18. How can I get more people to share my posted content?

19. What allows users to share their location on Facebook?

20. Which of the following is most likely to get attention on Facebook?

21. True or False? Long, rich, and detailed posts get more likes/shares than short or medium length posts.

22. What symbol allows users to 'tag' other users or companies?

23. True or False? Facebook's analytic tool shows the names of people who have visited your page.

24. What symbol does Facebook use to mark verified pages?

25. Where can you see statistics of your posts on Facebook?

26. True or False? A hashtag on Facebook should be unique from hashtags you use on other social networks.

27. What is the name of Facebook's Analytics tool?

28. In terms of Facebook's ranking algorithm, what does "weight" refer to?

29. What is the name for Facebook's ranking algorithm?

30. How are Facebook ads paid for?

31. Weight, affinity, and time decay comprise...

32. True or False? Ads on Facebook mobile appear in the sidebar.

33. What is the purpose of the 'star' action in your company profile?

34. In "Page Insights", the "Total Reach" metric stands for:

35. True or False? Auto-posting to Facebook has been shown to decrease likes and comments by 70%.

36. What is the name of Facebook's algorithm for determining how prominently content is displayed on the News Feed?

37. What is the purpose of the 'pin' action in your company profile?

38. What icon can one attach to in-store flyers, posters, etc. to direct mobile consumers to their Facebook page?

39. What is the accepted ratio of content & engagement to sales messages?

40. What search revolutionizing feature has Facebook recently released?

41. Which of the following is NOT considered in Facebook's negative feedback metric?

42. Which of the following is NOT shown on the default Facebook Insight Graph?

43. The specs for Facebook Thumbnail apps are?

44. What does the term 'Fangate' mean?

45. What's the tool for creating, editing and managing multiple ad campaigns on Facebook?

46. What term is used to describe targeting an ad based on secondary (non-facebook) data that can be done in both the power editor and the ads manager?

47. Under the "Ads Manager" tool, what does the "Audience Graph" report?

48. True or False? Posts with hashtags are public by default.

49. In terms of Facebook's ranking algorithm, what does "time decay" refer to?

50. How can a company target prospective users via paid Facebook ads?

51. Under the "Ads Manager" tool, what do "Key Metrics" report?

52. Which is NOT an available bid type for an ad on Facebook?

53. In terms of Facebook's ranking algorithm, what does "affinity" refer to?

54. What are the only ads eligible for Facebook Exchange retargeting inventory?

55. Under the "Ads Manager" tool, what does "Inline Reporting" report?

56. While creating a campaign, you can choose to target mobile OS users under _____

57. Which statement about Facebook Pages is correct?

58. In a Page's Insight section, which of the following is NOT considered in the Engagement metric?

59. What's the difference between a Call-to-Action button and a custom app tab on a Facebook Page on the mobile Facebook app?

60. In a Page's Insights interface the "Total Reach" metric stands for:

61. When building your Facebook Page Community you can also invite email contacts.