1. Cost per Clicks to Play Video refers to the number of times your video was viewed to which % of its duration? (including views that skipped to this point)
Answer
Correct Answer:
50%
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2. What is the character limit for the Facebook Page Post Engagement ad - Text format?
Answer
Correct Answer:
500 Characters
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3. True or False? Most of Facebook visits come from mobile devices.
Answer
Correct Answer:
True
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4. What types of widgets can be installed on your website or blog to allow visitors to Like your Page?
Answer
Correct Answer:
Like Box, Like Buttons and Embedded Posts
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5. Which of the following is most likely to get attention (in the form of Likes and Shares) on Facebook?
Answer
Correct Answer:
Photos and videos
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6. Which of the following items is NOT a Facebook campaign objective?
Answer
Correct Answer:
Increasing phone calls.
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7. True or False? Once an ads budget is set it cannot be changed.
Answer
Correct Answer:
False
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8. Which of the following is a "Call to Action" button that can be selected for both Facebook "Website Conversions" and "Clicks to Website" ads?
Answer
Correct Answer:
Download
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9. Which of the following terms best describes "The maximum amount you're willing to spend on each campaign"?
Answer
Correct Answer:
Budget
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10. Facebook Page names cannot contain generic words. Which of the following Page names might *not* be accepted by Facebook?
Answer
Correct Answer:
New York Pizza
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11. Facebook "Activity" refers to the number of times your conversion-tracking pixel fired each day in the last:
Answer
Correct Answer:
7 days.
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12. What is the purpose of Pinning a post on your Facebook Page?
Answer
Correct Answer:
It makes your most important post stay at the top of your Page for 7 days
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13. On a Facebook Page, you can Boost a post to a specific audience age, gender, location and interest.
Answer
Correct Answer:
True
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14. There are three settings in the Profanity Filter for your Facebook Page. They are:
Answer
Correct Answer:
Off, Medium, Strong
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15. This feature is rolling out to Pages on Facebook:
Answer
Correct Answer:
Call to Action button
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16. Where can you see statistics of your posts from your Facebook Page?
Answer
Correct Answer:
Insights
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17. Which statement is correct concerning Closed Groups?
Answer
Correct Answer:
Anyone can ask to join the Group or be added or invited by a member. You can adjust the Group Setting so that an Admin must approve requests to join.
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18. True or false? You can allow people to post text to your Page's timeline, but disallow the ability to post photos.
Answer
Correct Answer:
True
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19. The Call-to-Action button on a Page is located where (desktop view)?
Answer
Correct Answer:
It is part of a strip of buttons overlaying your cover image in the bottom right hand corner.
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20. Which of the following products/services would NOT be banned by the Facebook Advertising Guidelines in the United States?
Answer
Correct Answer:
Tinder (Online Dating)
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21. Objectives for Facebook ads are set at which level?
Answer
Correct Answer:
Campaign Level
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22. Which of these phrases are not available for the Page Call-to-Action button?
Answer
Correct Answer:
See the Menu
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23. If you share a Facebook album (with 10 pictures in it) to your Page's Timeline, how many pictures are visible in the post?
Answer
Correct Answer:
five
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24. What term is used to describe targeting an ad based on secondary (non-Facebook) data that can be done in both the Power Editor and the Ads Manager?
Answer
Correct Answer:
using a Custom audience
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25. What type of image can you print on in-store flyers, posters, etc. to direct mobile consumers to their Facebook page?
Answer
Correct Answer:
QR code images
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26. When you choose a broad category for your new Facebook business Page, how many sub-categories then do you have to choose from?
Answer
Correct Answer:
25-35
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27. When you go to create a new Facebook business Page how many Page types are there to choose from?
Answer
Correct Answer:
Note: This Question is unanswered, help us to find answer for this one
28. Facebook conversion pixels should be placed between which area on the webpage where you want to track conversions?
Answer
Correct Answer:
Between and tags.
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29. Which of the following term refers to "The total number of times your conversion tracking pixel fired each day in the last 7 days"?
Answer
Correct Answer:
Engagement
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30. What is the name of Facebook's Search function?
Answer
Correct Answer:
Graph Search
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31. The specs for Facebook thumbnail app images are?
Answer
Correct Answer:
111 x 74 pixel
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32. Which of the following segments CANNOT be uploaded into a custom audience?
Answer
Correct Answer:
Home Address
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33. What system is highly suggested when running ads?
Answer
Correct Answer:
A/B testing
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34. The Follow Button on a personal profile bypasses the 5,000 friend limit. So you can have 5000 Friends and unlimited Followers.
Answer
Correct Answer:
True
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35. What does Facebook refer to as "The group of people that can potentially see your ads"?
Answer
Correct Answer:
Audience
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36. Which terms below refers to "A type of audience that's created by Facebook to help advertisers reach people who are similar to an audience that they care about."
Answer
Correct Answer:
Lookalike Audience
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37. Which of the following is NOT an action that is measured with Facebook conversion tracking?
Answer
Correct Answer:
Clicks
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38. Which of the following is NOT set at the ad campaign level?
Answer
Correct Answer:
Interests
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39. As a Facebook Page Admin you can set it up to review posts by other people before they are seen on your Page. This is in the Setting called:
Answer
Correct Answer:
Posting Ability
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40. What is the character limit for the Facebook ad "Clicks to Website"?
Answer
Correct Answer:
90 Characters
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41. Which statement is correct about running a Timeline contest on Facebook?
Answer
Correct Answer:
You can require a post Like and a Comment to enter, but you can't require a Share
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42. What is the recommended image size for the Website Conversions and Clicks to Website ad types?
Answer
Correct Answer:
1200 x 628
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43. At what level are the budget and schedule for Facebook ads set?
Answer
Correct Answer:
Ad Set
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44. What is the character limit for a Facebook Website Conversion ad headline?
Answer
Correct Answer:
25 Characters
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45. Setting up "Day Parting" for Facebook ads can currently be done through:
Answer
Correct Answer:
Power Editor Only
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46. These are the official names of the three types of Groups Facebook provides:
Answer
Correct Answer:
Public, Closed and Secret
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47. What's the name of the Facebook tool for creating, editing and managing multiple ad campaigns?
Answer
Correct Answer:
Power Editor
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48. Which of the following is NOT a "Call to Action" button that can be selected for Facebook "Clicks to Website" type ads?
Answer
Correct Answer:
Watch Video
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49. You can only have this percentage of total area as text on a Facebook ad image.
Answer
Correct Answer:
20%
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50. There are five different Page roles for Admins. Which ones can remove and ban people from the Page?
Answer
Correct Answer:
Admins, Editors and Moderators
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51. Which of the following is NOT set at the Ad Set Level?
Answer
Correct Answer:
Currency
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52. Which of the following is NOT an option for placement for any of your Facebook ads?
Answer
Correct Answer:
Mobile Right Column
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53. Which formula calculates cost per video view?
Answer
Correct Answer:
Amount Spent / # video views
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54. What is the minimum daily ad spend for a Facebook ad set?
Answer
Correct Answer:
$1.00 and must be at least 2 times your cost per click (CPC) bid.
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55. In general, what is a good strategy when thinking about your Facebook Page fans?
Answer
Correct Answer:
Move them to your email list so you can reach more of them with less cost.
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56. In what section of the Facebook ads platform can you view every past action taken for your ads account.
Answer
Correct Answer:
Account History
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57. What is a nicely formatted way for a business Page on Facebook to present images on their Timeline?
Answer
Correct Answer:
sharing the whole album
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58. What is a way to help more people see your Page?
Answer
Correct Answer:
As your Page, leave a friendly comment on other Page posts, as long as they are not competitors
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59. What is the name of Facebook's Analytics tool for Pages?
Answer
Correct Answer:
Insights
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60. If you have less than 200 Likes on your Page you can easily change the Page Name. If you have more than 200 Likes you can request a Page name only once.
Answer
Correct Answer:
True
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61. Why is "organic reach" declining on Facebook?
Answer
Correct Answer:
There's a growing amount of content being posted that is competing for the available space in the newsfeed
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62. Are contests, sweepstakes and giveaways allowed on Facebook?
Answer
Correct Answer:
Yes, as long as you follow Facebook's Guidelines.
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63. What is one way that people can guarantee they see all your Facebook Page posts?
Answer
Correct Answer:
They can select "Get Notifications" for the Page
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64. Which of the following is NOT an approved "Payment Method" for Facebook ads?
Answer
Correct Answer:
Wire Transfer
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65. Which statement is correct concerning Secret Groups?
Answer
Correct Answer:
Only members of the Group can see posts from the Group in their newsfeed.
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66. You can Boost a simple text update from your Page.
Answer
Correct Answer:
True
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67. If you want to block certain words from being posted on your business Page, which section in Settings do you go?
Answer
Correct Answer:
Page Moderation
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68. If the topic of your Facebook Page includes alcohol or adult products what do you need to do?
Answer
Correct Answer:
Add age restrictions to my Page Settings.
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69. You can improve the reach of your Facebook posts by posting about...
Answer
Correct Answer:
trending topics (as long as they are in the same field as your business)
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70. Which statement is correct concerning Public Groups?
Answer
Correct Answer:
Anyone can join the Group or be added or invited by a member. These Groups can be found through Graph Search.
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71. You can disable the ability for other people to post on your Page's timeline.
Answer
Correct Answer:
True
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72. If a business want to run a photo contest on Facebook, what's a good thing to use?
Answer
Correct Answer:
a 3rd party app that includes social sharing
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73. All Facebook Business Page Cover Photos are by default...
Answer
Correct Answer:
Public
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74. Facebook Page Names and the Page's Username (URL) are two functionally different things. You can have a Username that is not the same as your Page's name.
Answer
Correct Answer:
True
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75. If a business wants to create a video for Facebook to promote their products, what would be their first step?
Answer
Correct Answer:
find out what their potential customers want to see
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76. Any posts you Boost will appear higher in the newsfeed.
Answer
Correct Answer:
True
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77. Pages and Groups are great ways to reach and develop a community on Facebook. What would be some of the considerations for using one or the other?
Answer
Correct Answer:
If you want to reach a wider audience - use a Page. If you want to develop a stronger Community - use a Group. As a business you can use both.
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78. When setting up your Facebook Page, if no countries are listed in your Settings, your Page will be visible to ...
Answer
Correct Answer:
everyone
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79. What days of the week are statistically highest for FB engagement?
Answer
Correct Answer:
Thursday & Friday
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80. What percentage of your Facebook ad post CAN be text?
Answer
Correct Answer:
20%
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81. When a Page likes my Page, does it affect my total fan count?
Answer
Correct Answer:
No. Only likes by Facebook users with personal profiles are counted as a fan.
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82. True or False? Facebook allows discounts, deals, and sales to be advertised in a company's cover photo.
Answer
Correct Answer:
False
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83. What is the standard size for Facebook Cover Photos
Answer
Correct Answer:
851px wide by 315px high
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84. In order to secure a username for my fan page, you need a minimum of 25 Fan page likes.
Answer
Correct Answer:
True
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85. True or False? Running multiple versions of the same ad at once is recommended.
Answer
Correct Answer:
True
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86. What is CTR?
Answer
Correct Answer:
Click Through Rate
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87. Which of the following is *NOT* a type of promotion offered by Facebook Offers?
Answer
Correct Answer:
Traditional Media
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88. What's 'frequency' a measurement of?
Answer
Correct Answer:
The amount of times a Facebook user sees your individual ad
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89. The Subscribe Button lifts the 5,000 friend limit.
Answer
Correct Answer:
True
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90. TRUE or FALSE? Integrating apps and third party websites with Facebook does *NOT* require creating a FB application.
Answer
Correct Answer:
FALSE
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