1. What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
2. What are organic search results?
3. What does SERP stand for?
4. What acronym refers to the results produced when a search is entered?
5. What are landing pages?
6. Which tool allow you to track page views, unique visitors and conversion statistics?
7. How are videos and images read by search engines?
8. What type of sitemap file should be used for SEO?
9. What term refers to Google removing a page from their search results?
10. A search engine's method for gathering and prioritizing website content is called:
11. What two broad areas make up SEM?
12. What program did Google implement to penalize black hat SEO?
13. CTR stands for
14. Websites created entirely in Flash are better for SEO.
15. What internet bots are used to validate hyperlinks and HTML code?
16. What tactic will get you de-indexed by Google?
17. A link from another website pointing to your own is called:
18. What are the two, most heavily weighted factors Google uses to rank pages?
19. Generally, are SEO or PPC campaigns easier to track?
20. What does LMS stand for?
21. What is the black hat SEO method of displaying content to internet bots that is different than the content displayed on a user's bowser?
22. What does the term 'keyword stuffing' refer to?
23. When posting on Google+, how long does it take for Google Search to index the content?
24. Where does Google house its most popular keyword discovery tool?
25. Which type of url redirect is the most favorable for SEO?
26. Why is it bad idea from SEO perspective to host free articles and write ups that are very common on the internet?
27. How often should a blog be updated for the best SEO results?
28. Long-tail keywords are:
29. How often a keyword is mentioned relatively to the space on a page is called:
30. Flash Ads, by default, have a higher Quality Score than Static Ads.
31. How can one site 'recommend' another in the eyes of Google?
32. Links used in 'link trading' are called:
33. What Amazon.com owned search service measures website traffic?
34. What are breadcrumb lists?
35. What type of written content leads to higher page rankings?
36. 'Link building' increases the number and quality of
37. Which statement about FFA pages are true?
38. If you are driving a lot of PPC traffic to your website, but none of that traffic converts into leads, it’s an indication that:
39. What was the name of the 2011 change to Google's search results ranking algorithm?
40. After Google, what is the web's most trafficked content destination on the web?
41. SEO favors a consistent title for all pages within a website over unique titles for each page.
42. In AdWords, a value that's used to determine your ad position, where ads are shown on a page is:
43. Which factor does NOT influence Quality Score in AdWords campaign?
44. To enable conversion optimizer in Google AdWords, a campaign must:
45. Product Listing Ads are designed to target Google DIsplay Network.
46. Which statement about pop-under ads is correct?
47. At what location on the webpage do advertising companies often require their best inventory to be placed?
48. When an advertiser purchases banner inventory across an ad network's entire range of sites, it is termed as:
49. A website displays 20,000 impressions of a CPA (Cost per action) banner ad. If the CPA ad generates a CTR (click-through-rate) of 1%, followed by a conversion rate (the rate at which users complete a sale or registration) of 1%, how many sales/registrations would the site make?
50. What is the term given to the practice of targeting and serving ads to groups of people who act in a similar manner in the way they react in their online environment.
51. Where on the Yahoo search engine are the sponsored search results visible?
52. What is the term for the duration of time for which Ad campaign is live?
53. Which statement about secondary ad campaigns are correct?
54. Which statement about RSS are correct?
55. What type of affiliate program reimburses webmasters for goods sold directly through their web site as well as a percentage of all goods sold by other affiliates who have joined the program via a link on the primary publishers' site?
56. _________________ use both crawlers and directories to generate relevant results.
57. If you have more than one Google Adsense ad unit on each page of your website, will it get you banned from the program?
58. One view or display of an online Advertisement is called a:
59. According to the Google AdSense Program Policies, which of the following type of sites are barred from displaying the Adwords ads or the Google search box?
60. Which is the two formats for the Skyscraper type of advertisements?
61. Which statement is not correct with regard to Directories?
62. What is meant by the CPM of a banner ad?
63. Which set of USA laws is designed to defend the rights of authors and creators of digital content from copyright infringements?
64. How do contextual advertising companies match the advertisements being displayed with the content of the website they are displayed on?
65. Why do advertising networks give an option for providing a default Ad network to their clients?
66. What is the name of the ad format that floats into view when a user visits your webpage?
67. You cannot mention the price of the product or service in a Google Adwords Ad.
68. What is the term for the form of advertising that is automatically served or placed on a web page in response to the page's keywords, content and text.
69. A publisher's website is paid only when visitors click on the advertiser's ad and fill up an inquiry form. This is an example of:
70. The Alexa toolbar provides information about websites related to:
71. A website that attracts students for the sole purpose of collecting their information for passing it on to colleges for a commission is a typical example of which type of income model:
72. Where on the Google search engine are the sponsored search results visible?
73. If a website user enters a page with 4 pictures on it, how many hits has the website received from the visitor?
74. If a banner was clicked on 13 times after being displayed 1000 times, the banner would have a click rate of:
75. Which is an example of software agents?
76. Which statement about Google Adwords is correct.
77. If a website's search engine saturation with respect to a particular search engine is 20%, what does it mean?
78. 10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people choose one particular link. That link then has a __________ click through rate.
79. Which statement about Google Adwords is correct?
80. Yield, in the context of banner ads, indicates _______________ for an ad on a given page.
81. How does the Bounce Rate information help in designing the right advertisement for your website?
82. If an advertising banner brings in 120 clicks, out of which 6 result in a conversion, then the conversion rate is:
83. Which statement about Interstitial advertisements is correct?
84. A ____ is a webpage item listed in a search results list.
85. A search engine results page displays links that are ____ at the top of the list.