1. A search engine results page displays links that are ____ at the top of the list.
Answer
Correct Answer:
More related to your search
Note: This Question is unanswered, help us to find answer for this one
2. A ____ is a webpage item listed in a search results list.
Answer
Correct Answer:
Hit
Note: This Question is unanswered, help us to find answer for this one
3. Which of the following statements about Interstitial advertisements are correct?
Answer
Correct Answer:
They redirect to an intermediate advertising page
Note: This Question is unanswered, help us to find answer for this one
4. If an advertising banner brings in 120 clicks, out of which 6 result in a conversion, then the conversion rate is:
Answer
Correct Answer:
5%
Note: This Question is unanswered, help us to find answer for this one
5. How does the Bounce Rate information help in designing the right advertisement for your website?
Answer
Correct Answer:
By letting you know the percentage of users who entered the website and then left without viewing any other page
Note: This Question is unanswered, help us to find answer for this one
6. Yield, in the context of banner ads, indicates _______________ for an ad on a given page.
Answer
Correct Answer:
The percentage of clicks divided by impressions
Note: This Question is unanswered, help us to find answer for this one
7. Which of the following statements about Google Adwords is correct?
Answer
Correct Answer:
It is possible to schedule Google Adwords to stop displaying a particular campaign over the weekend.
Note: This Question is unanswered, help us to find answer for this one
8. 10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people choose one particular link. That link then has a __________ click through rate.
Answer
Correct Answer:
30 percent
Note: This Question is unanswered, help us to find answer for this one
9. If a website's search engine saturation with respect to a particular search engine is 20%, what does it mean?
Answer
Correct Answer:
20% of the webpages of the website have been indexed by the search engine
Note: This Question is unanswered, help us to find answer for this one
10. Which of the following statements about Google Adwords is correct.
Answer
Correct Answer:
You can target Ads to appear to searchers located within a specified distance from your business
Note: This Question is unanswered, help us to find answer for this one
11. Which of the following is an example of software agents?
Answer
Correct Answer:
Search engine spiders
Note: This Question is unanswered, help us to find answer for this one
12. If a banner was clicked on 13 times after being displayed 1000 times, the banner would have a click rate of:
Answer
Correct Answer:
.013
Note: This Question is unanswered, help us to find answer for this one
13. If a website user enters a page with 4 pictures on it, how many hits has the website received from the visitor?
Answer
Correct Answer:
1
Note: This Question is unanswered, help us to find answer for this one
14. Where on the Google search engine are the sponsored search results visible?
Answer
Correct Answer:
Top and Right side of the page
Note: This Question is unanswered, help us to find answer for this one
15. A website that attracts students for the sole purpose of collecting their information for passing it on to colleges for a commission is a typical example of which type of income model:
Answer
Correct Answer:
Income from Lead generation
Note: This Question is unanswered, help us to find answer for this one
16. The Alexa toolbar provides information about websites related to:
Answer
Correct Answer:
The percentage of global Internet users who visit a site
Note: This Question is unanswered, help us to find answer for this one
17. A publisher's website is paid only when visitors click on the advertiser's ad and fill up an inquiry form. This is an example of:
Answer
Correct Answer:
Cost per action advertising
Note: This Question is unanswered, help us to find answer for this one
18. What is the term for the form of advertising that is automatically served or placed on a web page in response to the page's keywords, content and text.
Answer
Correct Answer:
Contextual Advertising
Note: This Question is unanswered, help us to find answer for this one
19. State whether the following sentence is true or false:
You cannot mention the price of the product or service in a Google Adwords Ad.
Answer
Correct Answer:
False
Note: This Question is unanswered, help us to find answer for this one
20. What is the name of the ad format that floats into view when a user visits your webpage?
Answer
Correct Answer:
InVue
Note: This Question is unanswered, help us to find answer for this one
21. Why do advertising networks give an option for providing a default Ad network to their clients?
Answer
Correct Answer:
To fill in any unsold inventory
Note: This Question is unanswered, help us to find answer for this one
22. How do contextual advertising companies match the advertisements being displayed with the content of the website they are displayed on?
Answer
Correct Answer:
By matching keywords and keyword phrases
Note: This Question is unanswered, help us to find answer for this one
23. Which set of USA laws is designed to defend the rights of authors and creators of digital content from copyright infringements?
Answer
Correct Answer:
DMCA - Digital Millennium Copyright Act
Note: This Question is unanswered, help us to find answer for this one
24. What is meant by the CPM of a banner ad?
Answer
Correct Answer:
The price an advertiser pays for each 1000 displays of the banner ad
Note: This Question is unanswered, help us to find answer for this one
25. Which of the following statements is not correct with regard to Directories?
Answer
Correct Answer:
Directories do not categorize the websites
Note: This Question is unanswered, help us to find answer for this one
26. Which of the following are the two formats for the Skyscraper type of advertisements?
Answer
Correct Answer:
120x600 and 160x600 SkyScraper
Note: This Question is unanswered, help us to find answer for this one
27. According to the Google AdSense Program Policies, which of the following type of sites are barred from displaying the Adwords ads or the Google search box?
Answer
Correct Answer:
Pornography related web sites
Note: This Question is unanswered, help us to find answer for this one
28. One view or display of an online Advertisement is called a:
Answer
Correct Answer:
Impression
Note: This Question is unanswered, help us to find answer for this one
29. If you have more than one Google Adsense ad unit on each page of your website, will it get you banned from the program?
Answer
Correct Answer:
No
Note: This Question is unanswered, help us to find answer for this one
30. _________________ use both crawlers and directories to generate relevant results.
Answer
Correct Answer:
Hybrid Search Engines
Note: This Question is unanswered, help us to find answer for this one
31. What type of affiliate program reimburses webmasters for goods sold directly through their web site as well as a percentage of all goods sold by other affiliates who have joined the program via a link on the primary publishers' site?
Answer
Correct Answer:
Two-tier affiliate program
Note: This Question is unanswered, help us to find answer for this one
32. Which of the following statements about RSS are correct?
Answer
Correct Answer:
It is a form of XML
Note: This Question is unanswered, help us to find answer for this one
33. Which of the following statements about secondary ad campaigns are correct?
Answer
Correct Answer:
They help to provide greater fill
Note: This Question is unanswered, help us to find answer for this one
34. What is the term for the duration of time for which Ad campaign is live?
Answer
Correct Answer:
ad flight
Note: This Question is unanswered, help us to find answer for this one
35. Where on the Yahoo search engine are the sponsored search results visible?
Answer
Correct Answer:
Top, Right and Bottom of the page
Note: This Question is unanswered, help us to find answer for this one
36. What is the term given to the practice of targeting and serving ads to groups of people who act in a similar manner in the way they react in their online environment.
Answer
Correct Answer:
Behavioral Targeting
Note: This Question is unanswered, help us to find answer for this one
37. A website displays 20,000 impressions of a CPA (Cost per action) banner ad. If the CPA ad generates a CTR (click-through-rate) of 1%, followed by a conversion rate (the rate at which users complete a sale or registration) of 1%, how many sales/registrations would the site make?
Answer
Correct Answer:
2 sales
Note: This Question is unanswered, help us to find answer for this one
38. When an advertiser purchases banner inventory across an ad network's entire range of sites, it is termed as:
Answer
Correct Answer:
Run of network
Note: This Question is unanswered, help us to find answer for this one
39. At what location on the webpage do advertising companies often require their best inventory to be placed?
Answer
Correct Answer:
Above the fold
Note: This Question is unanswered, help us to find answer for this one
40. Which of the following statements about pop-under ads is correct?
Answer
Correct Answer:
A Pop-under Ad opens a new browser window hidden under the active window
Note: This Question is unanswered, help us to find answer for this one
41. Product Listing Ads are designed to target Google DIsplay Network.
Answer
Correct Answer:
No
Note: This Question is unanswered, help us to find answer for this one
42. To enable conversion optimizer in Google AdWords, a campaign must:
Answer
Correct Answer:
Have at least 15 conversions in the last 30 days.
Note: This Question is unanswered, help us to find answer for this one
43. Which factor does NOT influence Quality Score in AdWords campaign?
Answer
Correct Answer:
CPC bid
Note: This Question is unanswered, help us to find answer for this one
44. In AdWords, a value that's used to determine your ad position, where ads are shown on a page is:
Answer
Correct Answer:
Ad Rank
Note: This Question is unanswered, help us to find answer for this one
45. SEO favors a consistent title for all pages within a website over unique titles for each page.
Answer
Correct Answer:
False
Note: This Question is unanswered, help us to find answer for this one
46. After Google, what is the web's most trafficked content destination on the web?
Answer
Correct Answer:
YouTube
Note: This Question is unanswered, help us to find answer for this one
47. What was the name of the 2011 change to Google's search results ranking algorithm?
Answer
Correct Answer:
Google Panda
Note: This Question is unanswered, help us to find answer for this one
48. Which of the following statement about FFA pages are true?
Answer
Correct Answer:
They are also called Link Farms
Note: This Question is unanswered, help us to find answer for this one
49. "Link building" increases the number and quality of
Answer
Correct Answer:
Inbound links
Note: This Question is unanswered, help us to find answer for this one
50. What type of written content leads to higher page rankings?
Answer
Correct Answer:
Complete sentences with relevant keywords
Note: This Question is unanswered, help us to find answer for this one
51. What are breadcrumb lists?
Answer
Correct Answer:
A row of internal links allowing visitors to quickly navigate back to a previous pages.
Note: This Question is unanswered, help us to find answer for this one
52. What Amazon.com owned search service measures website traffic?
Answer
Correct Answer:
Alexa
Note: This Question is unanswered, help us to find answer for this one
53. Links used in 'link trading' are called:
Answer
Correct Answer:
Reciprocal links
Note: This Question is unanswered, help us to find answer for this one
54. How can one site 'recommend' another in the eyes of Google?
Answer
Correct Answer:
Linking to the site on their own page
Note: This Question is unanswered, help us to find answer for this one
55. Flash Ads, by default, have a higher Quality Score than Static Ads.
Answer
Correct Answer:
False
Note: This Question is unanswered, help us to find answer for this one
56. How often a keyword is mentioned relatively to the space on a page is called:
Answer
Correct Answer:
Keyword density
Note: This Question is unanswered, help us to find answer for this one
57. Long-tail keywords are:
Answer
Correct Answer:
Searched less often than common keywords
Note: This Question is unanswered, help us to find answer for this one
58. How often should a blog be updated for the best SEO results?
Answer
Correct Answer:
Consistently within reason and with quality content
Note: This Question is unanswered, help us to find answer for this one
59. When posting on Google+, how long does it take for Google Search to index the content?
Answer
Correct Answer:
Almost instantly
Note: This Question is unanswered, help us to find answer for this one
60. What does the term 'keyword stuffing' refer to?
Answer
Correct Answer:
Overloading a page with keywords.
Note: This Question is unanswered, help us to find answer for this one
61. What is the black hat SEO method of displaying content to internet bots that is different than the content displayed on a user's bowser?
Answer
Correct Answer:
Cloaking
Note: This Question is unanswered, help us to find answer for this one
62. Generally, are SEO or PPC campaigns easier to track?
Answer
Correct Answer:
PPC
Note: This Question is unanswered, help us to find answer for this one
63. What are the two, most heavily weighted factors Google uses to rank pages?
Answer
Correct Answer:
Content and inbound links
Note: This Question is unanswered, help us to find answer for this one
64. A link from another website pointing to your own is called:
Answer
Correct Answer:
Inbound Link
Note: This Question is unanswered, help us to find answer for this one
65. What tactic will get you de-indexed by Google?
Answer
Correct Answer:
(all of these choices)
Note: This Question is unanswered, help us to find answer for this one
66. What internet bots are used to validate hyperlinks and HTML code?
Answer
Correct Answer:
Spiders
Note: This Question is unanswered, help us to find answer for this one
67. True or False? Websites created entirely in Flash are better for SEO.
Answer
Correct Answer:
False
Note: This Question is unanswered, help us to find answer for this one
68. What two broad areas make up SEM?
Answer
Correct Answer:
SEO & PPC
Note: This Question is unanswered, help us to find answer for this one
69. What term refers to Google removing a page from their search results?
Answer
Correct Answer:
De-indexed
Note: This Question is unanswered, help us to find answer for this one
70. What type of sitemap file should be used for SEO?
Answer
Correct Answer:
XML
Note: This Question is unanswered, help us to find answer for this one
71. Which of the following tools allows you to track page views, unique visitors and conversion statistics?
Answer
Correct Answer:
Google Analytics
Note: This Question is unanswered, help us to find answer for this one
72. What acronym refers to the results produced when a search is entered?
Answer
Correct Answer:
SERP
Note: This Question is unanswered, help us to find answer for this one
73. What does SERP stand for?
Answer
Correct Answer:
Search engine results page.
Note: This Question is unanswered, help us to find answer for this one
74. What are organic search results?
Answer
Correct Answer:
Results based on content and keyword relevancy, free of commercial investment
Note: This Question is unanswered, help us to find answer for this one
