Display Ads MCQs (Chapterwise Multiple Choice Questions)

What is contained within display ads?

Community

Pitch

Analytics

Content

Answer & Explanation

Correct Answer: Content

Note: This Question is unanswered, help us to find answer for this one

Online display ads are often referred to as:

Buttons

Banners

Bulletins

Billboards

Answer & Explanation

Correct Answer: Banners

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Which of the following may help improve the performance of display ads?

use a red button in the ad

use only blue and green in the ad

keep the image file size low

include a primary and secondary call-to-action

Answer & Explanation

Correct Answer: keep the image file size low

Note: This Question is unanswered, help us to find answer for this one

The ads in a column on the left or right side of a web page are called:

Content ads

Gutter ads

Border ads

In-line ads

Answer & Explanation

Correct Answer: In-line ads

Note: This Question is unanswered, help us to find answer for this one

In what way are skyscraper ads displayed?

All of these

Vertically

In a looping GIF

Horizontally

Answer & Explanation

Correct Answer: Vertically

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What does the term re-targeting mean?

a feature that lets you show an individual two versions of an ad on the same page

the ability to send an email to anyone who has viewed your display ad

a feature that lets you reach people who have already visited your site with display ads

the ability to use Facebook to target anyone who has viewed your AdSense ad

Answer & Explanation

Correct Answer: a feature that lets you reach people who have already visited your site with display ads

Note: This Question is unanswered, help us to find answer for this one

What does the RFM model stand for?

Robust-Frequency-Monetization

Recency-Frequency-Monetary

Rich-Frequency-Monetization

Answer & Explanation

Correct Answer: Recency-Frequency-Monetary

Note: This Question is unanswered, help us to find answer for this one

Which of the following is a benefit of display ads?

they target only users who are familiar with your brand

the produce a relatively low click-through-rate

the same ads can be used for every audience

they appear next to content that you are already viewing

Answer & Explanation

Correct Answer: they appear next to content that you are already viewing

Note: This Question is unanswered, help us to find answer for this one

What is a Call To Action?

A global rallying cry, sparked socially online, that can mobilize like-minded individuals to make substantial, real world change

A line within content or an ad asking the reader to visit a page, submit a comment, share the content, etc.

When a company sparks an increased focus on social media engagement, starting or cleaning up their image and accessibility on multiple social platforms

A weekly (or daily) theme or goal a company profile places for itself, achievable via CTR traffic metrics

Answer & Explanation

Correct Answer: A line within content or an ad asking the reader to visit a page, submit a comment, share the content, etc.

Note: This Question is unanswered, help us to find answer for this one

Which of the following is a benefit of Facebook's Custom Audiences feature?

ability to target based on last login time

ability to target relatives of existing users

ability to use Facebook data to target users with AdSense ads

ability to target individual people with ads

Answer & Explanation

Correct Answer: ability to target individual people with ads

Note: This Question is unanswered, help us to find answer for this one

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