Display Ads MCQ Questions Answers

1. The ads in a column on the left or right side of a web page are called:

2. Which of the following may help improve the performance of display ads?

3. What term describes the linking of ad tags from different servers, networks, etc.?

4. What is a software system that links topics on the screen to related information and graphics?

5. What term describes an online display ad normally 88 x 31 Pixels in size?

6. What term refers to a block of color used to surround feature aspects of an ad?

7. What % of earnings from AdSense content ads do publishers collect?

8. What is The Golden Triangle?

9. What does the RFM model stand for?

10. What does DMP stand for?

11. What are page views?

12. Which of the following is NOT one of the ten largest display ad networks in 2013?

13. What term refers to the amount of time spent at a site over a certain period of time?

14. What does SSP stand for?

15. What can make up a display ad?

16. What are interstitial ads?

17. Online display ads are often referred to as:

18. What are rich media ads?

19. What is the most important thing to consider in defining a display campaign?

20. True or False? A 'hit' happens when a web server receives a request.

21. What does CTR stand for?

22. True or False? Animated ads yield stronger results than static ones.

23. What 2 components make up a simple banner ad?

24. What does the term re-targeting mean?

25. What is a cookie?

26. What term describes an ad that displays in a secondary browser window directly beneath the initial browser window?

27. What is contained within display ads?

28. What is a Call To Action?

29. What file format allows for silent looping video?

30. What term refers to a snippet of HTML placed on a webpage to display an ad?

31. What does a megaboard or leaderboard refer to?

32. What does it mean when a digital ad is "Above the fold?"

33. Online advertising is often divided into two categories, display and:

34. Which of the following are monetization models for display ads?

35. True or False? It's typically recommended to make banner ads as large as possible to improve performance.

36. True or False? Advertising your website as a whole on a banner is more effective than a specific product/service.

37. Which of the following is a benefit of display ads?

38. True or False? SEO based keywords are irrelevant in Display Advertising.

39. True or False? All banner ads should click through to a website homepage.

40. Text that appears while a banner is loading or when a cursor moves over a banner is called:

41. Displaying relevant messages to users based on the type of content they consume is known as:

42. Which of the following IS NOT a Google Display Network targeting option?

43. In what way are skyscraper ads displayed?

44. Which of the following is typically important in crafting an effective CTA?

45. What are the 3 most common banner ad unit sizes (included in IAB universal ad package)?

46. What is the click-through-rate of the average banner ad?

47. Which term describes the 'lifetime' of an ad campaign?

48. True or False? Display Ads should always be published in company colors.

49. Which of the following is a benefit of Facebook's Custom Audiences feature?

50. In what way are leaderboard ads displayed?

51. What term describes the tendency of web visitors to ignore banner ads?

52. Which of the following is a standard IAB ad size?

53. One common way for a publisher to fill up unused inventory is to use:

54. What are banner ad networks?