Basic Display Ads MCQ
1. The ads in a column on the left or right side of a web page are called:
Answer
Correct Answer:
In-line ads
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2. Which of the following may help improve the performance of display ads?
Answer
Correct Answer:
keep the image file size low
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3. What term describes the linking of ad tags from different servers, networks, etc.?
Answer
Correct Answer:
Daisy Chain
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4. What term describes an online display ad normally 88 x 31 Pixels in size?
Answer
Correct Answer:
Micro Button
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5. What term refers to a block of color used to surround feature aspects of an ad?
Answer
Correct Answer:
White Space
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6. What % of earnings from AdSense content ads do publishers collect?
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7. What is The Golden Triangle?
Answer
Correct Answer:
The top-left corner of Google's search results.
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8. What are page views?
Answer
Correct Answer:
The number of times a page has been requested from the server.
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9. Which of the following is NOT one of the ten largest display ad networks in 2013?
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10. What term refers to the amount of time spent at a site over a certain period of time?
Answer
Correct Answer:
Stickiness
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11. What does SSP stand for?
Answer
Correct Answer:
Supply Side Platform
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12. What can make up a display ad?
Answer
Correct Answer:
All of these
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13. What are interstitial ads?
Answer
Correct Answer:
Ads that appear in front of or "on top of" a webpage's content
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14. Online display ads are often referred to as:
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15. What is the most important thing to consider in defining a display campaign?
Answer
Correct Answer:
your target audience and goals
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16. True or False? A 'hit' happens when a web server receives a request.
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17. True or False? Animated ads yield stronger results than static ones.
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18. What 2 components make up a simple banner ad?
Answer
Correct Answer:
The HTML tag for a link with the HTML tag for an image
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19. What does the term re-targeting mean?
Answer
Correct Answer:
a feature that lets you reach people who have already visited your site with display ads
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20. What is a cookie?
Answer
Correct Answer:
A small piece of data sent from a website and stored in a user's web browser while a user is browsing a website
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21. What term describes an ad that displays in a secondary browser window directly beneath the initial browser window?
Answer
Correct Answer:
PopUnder/PopUp
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22. What is contained within display ads?
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23. What is a Call To Action?
Answer
Correct Answer:
A line within content or an ad asking the reader to visit a page, submit a comment, share the content, etc.
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24. What file format allows for silent looping video?
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25. What term refers to a snippet of HTML placed on a webpage to display an ad?
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26. What does a megaboard or leaderboard refer to?
Answer
Correct Answer:
an ad placed the top center of a page
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27. What does it mean when a digital ad is "Above the fold?"
Answer
Correct Answer:
It is visible in the upper section of the web page with no scrolling required
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28. Which of the following are monetization models for display ads?
Answer
Correct Answer:
CPM, CPC, CPA
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29. True or False? It's typically recommended to make banner ads as large as possible to improve performance.
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30. True or False? Advertising your website as a whole on a banner is more effective than a specific product/service.
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31. Which of the following is a benefit of display ads?
Answer
Correct Answer:
they appear next to content that you are already viewing
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32. True or False? SEO based keywords are irrelevant in Display Advertising.
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33. True or False? All banner ads should click through to a website homepage.
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34. Text that appears while a banner is loading or when a cursor moves over a banner is called:
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35. Displaying relevant messages to users based on the type of content they consume is known as:
Answer
Correct Answer:
Contextual Targeting
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36. Which of the following IS NOT a Google Display Network targeting option?
Answer
Correct Answer:
Purchases
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37. In what way are skyscraper ads displayed?
Answer
Correct Answer:
Vertically
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38. What are the 3 most common banner ad unit sizes (included in IAB universal ad package)?
Answer
Correct Answer:
160x600, 300x250, 728x90
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39. What is the click-through-rate of the average banner ad?
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40. Which term describes the 'lifetime' of an ad campaign?
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41. True or False? Display Ads should always be published in company colors.
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42. Which of the following is a benefit of Facebook's Custom Audiences feature?
Answer
Correct Answer:
ability to target individual people with ads
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43. In what way are leaderboard ads displayed?
Answer
Correct Answer:
Horizontally
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44. What term describes the tendency of web visitors to ignore banner ads?
Answer
Correct Answer:
Banner Blindness
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45. Which of the following is a standard IAB ad size?
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46. One common way for a publisher to fill up unused inventory is to use:
Answer
Correct Answer:
House ads
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Display Ads MCQs | Topic-wise
