Eloqua MCQ Questions Answers

1. Which processing step do you use to send an Auto-Responder Email to each form submitter?

2. Which of the following is the correct list of possible objects in the "Included" section of a Distribution List

3. According to ReturnPath, in North America, what percentage of email is actually delivered to an inbox?

4. Some individuals may be pushed to the Exclude area of a Distribution List automatically. Three of the following are valid reasons why this might happen. Pick the one reason that is NOT a reason.

5. To change a Signature Field for your Eloqua User agent, go to:

6. How many characters are allowed when using the "Have a value in" option when creating a filter?

7. Template emails are built in layers. Pick the correct order from start to finish.

8. When building a PURL Landing Page you have access to which of the following?

9. To add brand new contacts to the database, you have to add which processing step?

10. What is the maximum number of characters allowed in a Large Text field in Eloqua?

11. It is a best practice to use which processing step to make it easier to locate or segment contacts in the future based on form submissions?

12. What determines the look and feel of a template email?

13. In order to get rid of a scheduled, but not yet sent Batch in Eloqua you must:

14. In Eloqua, you can segment contacts on the following criteria:

15. Which type of sending has zero reporting?

16. Where do you make form fields required and/or pre-populating?

17. What does your file need to contain in order to upload Contacts into Eloqua?

18. What is not a type of user account?

19. If you see a URL that includes “/content/” you know it is a what kind of a page?

20. What is the maximum number of large text fields you may create in the Contact Table?

21. When is an Email considered open?

22. In order to pull a Social Media Channel report to compare the Linkedin and Twitter campaigns, you need to set up channels and campaigns in this area:

23. Which BI Engine does Eloqua use?

24. Can text overlap an image in an email?

25. Who can you not exclude from receiving your emails through the Master Exclude list?

26. A soft bounceback is an email address that is undeliverable because:

27. If you want your Contact Upload file to support non-western (double byte) characters, which file format should you save in?

28. What is the default width of a new Eloqua email?

29. What is the maximum number of criteria a Contact Filter can have?

30. What do distribution lists determine?

31. Which of the following widgets cannot be added to your Eloqua start page?

32. Email Groups allow you to do which of the following?

33. True or False? Best-in-class companies use buyer personas to help develop campaign messaging, communication mix and calls-to-action.

34. Nurturing latent demand can increase conversion of qualified leads.

35. Which of the following causes an Email not to send?

36. Which of the following is an available tier of the Eloqua Platform?

37. What type of hyperlink can you create in an email?

38. Eloqua can trigger a campaign on action or inaction.

39. When you go to the Email Details area of a particular email, you can edit which of the following?

40. True or False? A strategic campaign plan should always include strategic business objectives, communication strategy and specific campaign tactics.

41. When Eloqua designates an email address as a hard bounceback, it means that the email address:

42. Eloqua's E10 platform includes A/B Testing.

43. In which processing step do you use an Update Rule to apply logic to how the data is updated in the database?

44. An email can be sent more than once to the same recipient if:

45. True or False? A customer retention campaign is an example of nurturing.

46. Eloqua can nurture leads based on both fit and behavior.

47. Campaigns that engage buyers based on behavior outperform batch-and-blast campaigns by 4 to 1

48. When adding a Segment to the Campaign Canvas, you would choose to add members hourly until the campaign is deactivated in which scenario?

49. You can pause a live campaign in Eloqua.

50. The Visitor Record or Profile captures information using __________________.

51. A Contact Filter is defined as

52. You want to send an Email to a distribution list of Contacts. You use which type of send?

53. A contact record can be linked to:

54. You can open a support ticket in Eloqua by:

55. In order to be a Contact in Eloqua, what must the record contain?

56. What form processing step is used to send internal notifications that a contact has submitted the form?

57. Where are all form submissions captured?

58. What is the maximum number of Contact fields in the Contacts Record?

59. Eloqua can directly connect with the following programs:

60. What lives on a Hypersite Domain?

61. Deliverability rates are determined solely on how many SPAM complaints have been submitted within one month

62. More than half of Eloqua's clients are in the SMB space.

63. On the Eloqua Today bar, you navigate to Contacts and Emails by clicking on which drop down?

64. You want to send an Email to your colleague for proofing. You should use which type of send?

65. What processing step would you use to alert a salesperson about a form submission?

66. Eloqua trademarked the phrase "Digital Body Language."

67. Which report gives you metrics around email opens, clickthroughs, unsubscribes, bounces, and form conversions for specific emails?

68. What file type cannot be imported into Eloqua as a contact list?

69. Can you wrap text around an image in an email?

70. Who can receive an email test?

71. What must be on the Campaign Canvas to track form submissions?

72. If you activate a campaign and then deactivate it, will the segment(s) update?

73. What is not considered an Asset?

74. A segment is not created from:

75. Which one of the following is NOT a type of Contact Filter Criteria?

76. What are the type of email links used in Eloqua?

77. How long can you keep a contact in a wait step?

78. Eloqua’s reporting function is called:

79. You want to send a live Email to five folks without having to put together a distribution list. You use which type of send?

80. You cannot save a report by:

81. What are distribution lists used for?

82. Should you use Google Tracking Code on hyperlinks?

83. When building a program in Program Builder and you want the Program to send out an email to an average of 50 people every 15 minutes you would set up:

84. How many unique sales and marketing cycles has Eloqua participated in?

85. When building an ADC Rule you can build a piece of criteria based on all of the following field types except one.  Which of the following field types is not directly accessible when building an ADC Rule?

86. When creating a new custom email field merge you can pull information from which of the following data entities?

87. Select the statement(s) about Email Folders that are true:

88. How can you globally unsubscribe someone from Eloqua?

89. To save an email, it must have:

90. To create a filter to find the most possible individuals with “Director” as part of their title, you would use which of the following criteria?

91. What two criteria are combined to create a lead score?

92. If you use the action step “Move to Campaign,” the contact will leave the existing campaign.

93. Can text overlap an image on a landing page?

94. A new Contact Field can be created in Eloqua by this type of user:

95. Which Form Template do you choose if you want to publish directly to a standalone landing page?

96. How many criteria can you include in a filter?

97. True or False? A complaint rate of 0.02% will not impact your email deliverability rate.

98. Which of these items is not a Filter criteria?

99. When inserting a hyperlink in an email to a third party website, what type of link is appropriate?

100. If a sales representative wanted to run a seminar series in her territory to identify new prospects, what would be the best next step to determine if this is a good idea?