1. Which processing step do you use to send an Auto-Responder Email to each form submitter?
Answer
Correct Answer:
Send Email
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2. Which of the following is the correct list of possible objects in the "Included" section of a Distribution List
Answer
Correct Answer:
Contact Group Members, Filter Contacts, Search for Individuals, Email Recipients, Email Group Members, Data Card Set Members
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3. According to ReturnPath, in North America, what percentage of email is actually delivered to an inbox?
Answer
Correct Answer:
80%
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4. Some individuals may be pushed to the Exclude area of a Distribution List automatically. Three of the following are valid reasons why this might happen. Pick the one reason that is NOT a reason.
Answer
Correct Answer:
The Contact has already been identified as a soft bounceback
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5. To change a Signature Field for your Eloqua User agent, go to:
Answer
Correct Answer:
Setup > My Settings > Edit Agent Settings > General Info (Signature Fields) header
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6. How many characters are allowed when using the "Have a value in" option when creating a filter?
Answer
Correct Answer:
300
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7. Template emails are built in layers. Pick the correct order from start to finish.
Answer
Correct Answer:
Template, Theme then Content
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8. When building a PURL Landing Page you have access to which of the following?
Answer
Correct Answer:
Content Substitution
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9. To add brand new contacts to the database, you have to add which processing step?
Answer
Correct Answer:
Save to Contact Table
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10. What is the maximum number of characters allowed in a Large Text field in Eloqua?
Answer
Correct Answer:
32,000
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11. It is a best practice to use which processing step to make it easier to locate or segment contacts in the future based on form submissions?
Answer
Correct Answer:
Add to Contact Table
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12. What determines the look and feel of a template email?
Answer
Correct Answer:
Theme
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13. In order to get rid of a scheduled, but not yet sent Batch in Eloqua you must:
Answer
Correct Answer:
Delete it via the Batch Control Page
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14. In Eloqua, you can segment contacts on the following criteria:
Answer
Correct Answer:
Linked company/accounts
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15. Which type of sending has zero reporting?
Answer
Correct Answer:
Test Send
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16. Where do you make form fields required and/or pre-populating?
Answer
Correct Answer:
Additional Field Properties
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17. What does your file need to contain in order to upload Contacts into Eloqua?
Answer
Correct Answer:
An Email Addresses
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18. What is not a type of user account?
Answer
Correct Answer:
Global
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19. If you see a URL that includes “/content/” you know it is a what kind of a page?
Answer
Correct Answer:
Generic Landing Page
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20. What is the maximum number of large text fields you may create in the Contact Table?
Answer
Correct Answer:
5
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21. When is an Email considered open?
Answer
Correct Answer:
When images are downloaded
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22. In order to pull a Social Media Channel report to compare the Linkedin and Twitter campaigns, you need to set up channels and campaigns in this area:
Answer
Correct Answer:
Automate > Web Profiling > Referrers tab
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23. Which BI Engine does Eloqua use?
Answer
Correct Answer:
Microstrategy
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24. Can text overlap an image in an email?
Answer
Correct Answer:
No
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25. Who can you not exclude from receiving your emails through the Master Exclude list?
Answer
Correct Answer:
Contacts from a specific campaign
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26. A soft bounceback is an email address that is undeliverable because:
Answer
Correct Answer:
The inbox is currently full
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27. If you want your Contact Upload file to support non-western (double byte) characters, which file format should you save in?
Answer
Correct Answer:
Unicode Text
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28. What is the default width of a new Eloqua email?
Answer
Correct Answer:
600 pixels
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29. What is the maximum number of criteria a Contact Filter can have?
Answer
Correct Answer:
15
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30. What do distribution lists determine?
Answer
Correct Answer:
(Both of these)
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31. Which of the following widgets cannot be added to your Eloqua start page?
Answer
Correct Answer:
New subscribers
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32. Email Groups allow you to do which of the following?
Answer
Correct Answer:
All of these
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33. True or False? Best-in-class companies use buyer personas to help develop campaign messaging, communication mix and calls-to-action.
Answer
Correct Answer:
True
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34. Nurturing latent demand can increase conversion of qualified leads.
Answer
Correct Answer:
True
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35. Which of the following causes an Email not to send?
Answer
Correct Answer:
Both of these
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36. Which of the following is an available tier of the Eloqua Platform?
Answer
Correct Answer:
All of these
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37. What type of hyperlink can you create in an email?
Answer
Correct Answer:
All of the above
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38. Eloqua can trigger a campaign on action or inaction.
Answer
Correct Answer:
True
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39. When you go to the Email Details area of a particular email, you can edit which of the following?
Answer
Correct Answer:
All of these
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40. True or False? A strategic campaign plan should always include strategic business objectives, communication strategy and specific campaign tactics.
Answer
Correct Answer:
True
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41. When Eloqua designates an email address as a hard bounceback, it means that the email address:
Answer
Correct Answer:
All of these
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42. Eloqua's E10 platform includes A/B Testing.
Answer
Correct Answer:
True
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43. In which processing step do you use an Update Rule to apply logic to how the data is updated in the database?
Answer
Correct Answer:
Update Existing Record or Data Object
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44. An email can be sent more than once to the same recipient if:
Answer
Correct Answer:
All of these
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45. True or False? A customer retention campaign is an example of nurturing.
Answer
Correct Answer:
True
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46. Eloqua can nurture leads based on both fit and behavior.
Answer
Correct Answer:
True
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47. Campaigns that engage buyers based on behavior outperform batch-and-blast campaigns by 4 to 1
Answer
Correct Answer:
True
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48. When adding a Segment to the Campaign Canvas, you would choose to add members hourly until the campaign is deactivated in which scenario?
Answer
Correct Answer:
The segment will have new members added periodically, and you want them to be added to the campaign as soon as that happens
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49. You can pause a live campaign in Eloqua.
Answer
Correct Answer:
True
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50. The Visitor Record or Profile captures information using __________________.
Answer
Correct Answer:
All of these
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51. A Contact Filter is defined as
Answer
Correct Answer:
A segmentation tool which searches the database for contacts who meet a set of criteria
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52. You want to send an Email to a distribution list of Contacts. You use which type of send?
Answer
Correct Answer:
Batch Send
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53. A contact record can be linked to:
Answer
Correct Answer:
Multiple Visitor Records
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54. You can open a support ticket in Eloqua by:
Answer
Correct Answer:
Clicking the question mark in the upper right corner
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55. In order to be a Contact in Eloqua, what must the record contain?
Answer
Correct Answer:
Email Address
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56. What form processing step is used to send internal notifications that a contact has submitted the form?
Answer
Correct Answer:
Email Notification
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57. Where are all form submissions captured?
Answer
Correct Answer:
Form Data
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58. What is the maximum number of Contact fields in the Contacts Record?
Answer
Correct Answer:
250
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59. Eloqua can directly connect with the following programs:
Answer
Correct Answer:
Webex
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60. What lives on a Hypersite Domain?
Answer
Correct Answer:
Landing Pages
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61. Deliverability rates are determined solely on how many SPAM complaints have been submitted within one month
Answer
Correct Answer:
False
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62. More than half of Eloqua's clients are in the SMB space.
Answer
Correct Answer:
True
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63. On the Eloqua Today bar, you navigate to Contacts and Emails by clicking on which drop down?
Answer
Correct Answer:
Communicate
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64. You want to send an Email to your colleague for proofing. You should use which type of send?
Answer
Correct Answer:
Test Send
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65. What processing step would you use to alert a salesperson about a form submission?
Answer
Correct Answer:
Send notification email
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66. Eloqua trademarked the phrase "Digital Body Language."
Answer
Correct Answer:
True
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67. Which report gives you metrics around email opens, clickthroughs, unsubscribes, bounces, and form conversions for specific emails?
Answer
Correct Answer:
Email Analysis Overview
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68. What file type cannot be imported into Eloqua as a contact list?
Answer
Correct Answer:
.doc
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69. Can you wrap text around an image in an email?
Answer
Correct Answer:
Yes
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70. Who can receive an email test?
Answer
Correct Answer:
Anyone
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71. What must be on the Campaign Canvas to track form submissions?
Answer
Correct Answer:
Form
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72. If you activate a campaign and then deactivate it, will the segment(s) update?
Answer
Correct Answer:
Only if the segments are set to update hourly until the campaign is deactivated
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73. What is not considered an Asset?
Answer
Correct Answer:
Contact information
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74. A segment is not created from:
Answer
Correct Answer:
Individual accounts
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75. Which one of the following is NOT a type of Contact Filter Criteria?
Answer
Correct Answer:
Attendance
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76. What are the type of email links used in Eloqua?
Answer
Correct Answer:
Direct and redirect links
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77. How long can you keep a contact in a wait step?
Answer
Correct Answer:
Unlimited amount of time
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78. Eloqua’s reporting function is called:
Answer
Correct Answer:
Insight
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79. You want to send a live Email to five folks without having to put together a distribution list. You use which type of send?
Answer
Correct Answer:
Quick Send
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80. You cannot save a report by:
Answer
Correct Answer:
Dragging it to your desktop
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81. What are distribution lists used for?
Answer
Correct Answer:
Email, Print Mail and Fax
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82. Should you use Google Tracking Code on hyperlinks?
Answer
Correct Answer:
Only if the links are not Eloqua assets
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83. When building a program in Program Builder and you want the Program to send out an email to an average of 50 people every 15 minutes you would set up:
Answer
Correct Answer:
Program Step with a “Send Batch Email” action
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84. How many unique sales and marketing cycles has Eloqua participated in?
Answer
Correct Answer:
More than 800,000
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85. When building an ADC Rule you can build a piece of criteria based on all of the following field types except one. Which of the following field types is not directly accessible when building an ADC Rule?
Answer
Correct Answer:
Profile Field
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86. When creating a new custom email field merge you can pull information from which of the following data entities?
Answer
Correct Answer:
Contact, Prospect, Company & Profile Fields
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87. Select the statement(s) about Email Folders that are true:
Answer
Correct Answer:
Email Folders help organize your emails
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88. How can you globally unsubscribe someone from Eloqua?
Answer
Correct Answer:
Edit Contact > Preferences
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89. To save an email, it must have:
Answer
Correct Answer:
Email group
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90. To create a filter to find the most possible individuals with “Director” as part of their title, you would use which of the following criteria?
Answer
Correct Answer:
Job Title Equals “*Director*”
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91. What two criteria are combined to create a lead score?
Answer
Correct Answer:
Profile and Engagement
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92. If you use the action step “Move to Campaign,” the contact will leave the existing campaign.
Answer
Correct Answer:
True
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93. Can text overlap an image on a landing page?
Answer
Correct Answer:
Yes
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94. A new Contact Field can be created in Eloqua by this type of user:
Answer
Correct Answer:
Administrator
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95. Which Form Template do you choose if you want to publish directly to a standalone landing page?
Answer
Correct Answer:
Basic Landing Page Layout
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96. How many criteria can you include in a filter?
Answer
Correct Answer:
15
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97. True or False? A complaint rate of 0.02% will not impact your email deliverability rate.
Answer
Correct Answer:
False
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98. Which of these items is not a Filter criteria?
Answer
Correct Answer:
Included in specific campaign
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99. When inserting a hyperlink in an email to a third party website, what type of link is appropriate?
Answer
Correct Answer:
Redirect Link
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100. If a sales representative wanted to run a seminar series in her territory to identify new prospects, what would be the best next step to determine if this is a good idea?
Answer
Correct Answer:
Analyze the cost per lead and lead quality for previous seminar campaigns
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101. New contact and account fields are added through which tool?
Answer
Correct Answer:
Fields & Views
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102. What of these is not a form field type?
Answer
Correct Answer:
Submit button
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103. True or False? Eloqua offers centralized lead scoring.
Answer
Correct Answer:
True
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