Marketing Analytics Fundamentals MCQ Questions Answers

1. The interpersonal influences on consumer behavior include a persons _____.

2. Fill in the blank: the above graphic uses a ___________ to help organize hosted files.

3. What do Facebook interactions measure?

4. What does Return on Engagement track?

5. Which Google Analytics URL tag is not mandatory?

6. Which of the following is NOT a goal of marketing analytics?

7. Let CS be the number of customers at the start of a period, CE the number at the end of the period, and CN the number of new customers. Which formula represents retention rate?

8. Which of the following is NOT a URL tag in Google Analytics?

9. What are the four categories Klout measures?

10. What does the term indexed pages refer to?

11. What is the proper parameter to add when tagging a URL with a specific marketing campaign?

12. What symbol should be used to add multiple campaigns to one url?

13. How is email subscriber-retention-rate measured?

14. "Click through rate" on an email campaign is calculated by:

15. "Unique Opens Rate" on an email campaign is calculated by:

16. How is email list growth rate calculated?

17. What does website bounce rate measure?

18. Which of the following is NOT a Key Performance Indicator (KPI)?

19. What is a Net Promoter score?

20. CPI stands for "cost per initiative."

21. Which would NOT be considered a soft metric?

22. How is email bounce rate calculated?

23. What should you do if the majority of your traffic is coming from branded search terms?

24. How is Facebook amplification measured?

25. An email that was caught in a spam filter will typically be recorded as a(n):

26. The delivery rate for an email is calculated by _____ the number of emails __ number of emails sent.

27. What does GRP stand for?

28. What is causality?

29. The number of people who could have seen a story about your page, such as each person who loads the story about your page while browsing Facebook, is an example of your:

30. In Google Adwords, what does CPC stand for?

31. How can new monthly visitors from a branding campaign be estimated?

32. Testing two different CTA designs to see which one performs the bests is known as:

33. Which of the following metrics can you use to assess your influence on revenue?

34. What does KPI stand for?

35. True or False? Social media is measurable.

36. What are you trying to find out by measuring ROI?

37. What does visit loyalty measure?

38. Which of the following tools are utilized by marketing analytics professionals?

39. Weak subject lines, irrelevant creative and the absence of a call to action can all cause:

40. What is a "cookie"?

41. How is Twitter amplification measured?

42. How is email delivery rate measured?

43. What is multi-channel attribution?

44. Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives by measuring performance using important business metrics, such as?

45. What is CPI?

46. The ability to track ____________ will give your marketing efforts more credibility.

47. What are marketing analytics industry benchmarks?

48. What does ROAS measure?

49. DAU stands for:

50. What does a Conversion Rate measure?

51. What does ROAS typically stand for?

52. What is one reason unsubscribe rate isn't an accurate measure of the health of your email list?

53. What is a bounce rate?

54. TOFU is a common abbreviation for which marketing term?

55. Which of the following is the most cost-efficient website traffic?

56. Which of the following statements are true about pageviews and visits?

57. Email, Direct Mail and PPC are examples of:

58. You can’t make the best decisions on what marketing improvements to make without ________ everything within your company.

59. If Metric A increases as Metric B decreases, what type of relationship do these metrics share?

60. How is email click-to-deliver rate measured?

61. What is the most important thing to consider in defining a marketing campaign?