Marketing Analytics Fundamentals MCQs (Chapterwise Multiple Choice Questions)

How is Facebook amplification measured?

number of comments per post

number of shares per post

number of likes per post

Answer & Explanation

Correct Answer: number of shares per post

Note: This Question is unanswered, help us to find answer for this one

True or False? Social media is measurable.

True

False

Answer & Explanation

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

What does Return on Engagement track?

How frequently the product or client is written about in the media

People engaging with the product or client directly

Buzz generated through online social media

Buzz generated by thought influencers

Answer & Explanation

Correct Answer: Buzz generated through online social media

Note: This Question is unanswered, help us to find answer for this one

What is a bounce rate?

Percentage of people who landed on your site, purchased, and left

Percentage of people who click your ad but close the browser window before landing on your site

Percentage of people who landed on a page and immediately left

Answer & Explanation

Correct Answer: Percentage of people who landed on a page and immediately left

Note: This Question is unanswered, help us to find answer for this one

What is a Net Promoter score?

How many promotions you've run in a certain amount of time versus how many you planned to run

How many different outlets you're currently promoting your product or service on

How likely a customer or client is to refer a product or service to a friend

How much free PR you've been getting

Answer & Explanation

Correct Answer: How likely a customer or client is to refer a product or service to a friend

Note: This Question is unanswered, help us to find answer for this one

What does ROAS typically stand for?

Return on Analytic Statistics

Repeat Organic Active Search

Return on Ad Spend

Ratio of Accounts Served

Answer & Explanation

Correct Answer: Return on Ad Spend

Note: This Question is unanswered, help us to find answer for this one

What do Facebook interactions measure?

total number of comments, wall posts and impressions a page had

total number of comments, likes and wall posts a page had

total number of comments, likes and shares a page had

Answer & Explanation

Correct Answer: total number of comments, likes and wall posts a page had

Note: This Question is unanswered, help us to find answer for this one

What does website bounce rate measure?

# single page visits to your site / # conversions

# single page visits to your site / # visits

# single page visits to your site / # unique vistors

# single page visits to your site / # purchases

Answer & Explanation

Correct Answer: # single page visits to your site / # visits

Note: This Question is unanswered, help us to find answer for this one

Weak subject lines, irrelevant creative and the absence of a call to action can all cause:

High engagement

Increased conversions

Funnel fallout

Answer & Explanation

Correct Answer: Funnel fallout

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What is multi-channel attribution?

the practice of attributing 50% of successful marketing outcomes to firs- touch and 50% to last-touch

the practice of attributing all successful marketing outcomes to two touchpoints

the attempt to attribute successful outcomes across multiple marketing touchpoints

Answer & Explanation

Correct Answer: the attempt to attribute successful outcomes across multiple marketing touchpoints

Note: This Question is unanswered, help us to find answer for this one

Marketing Analytics Fundamentals Quick Quiz

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