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Basic Marketing Analytics Fundamentals MCQ

1. The interpersonal influences on consumer behavior include a persons _____.

Community

Car

Family

Shaping

Answer

Correct Answer: Family

Note: This Question is unanswered, help us to find answer for this one

2. Fill in the blank: the above graphic uses a ___________ to help organize hosted files.

Linear word formula

Acronym-based system

Nomenclature system

Word association connector

Answer

Correct Answer: Nomenclature system

Note: This Question is unanswered, help us to find answer for this one

3. What do Facebook interactions measure?

total number of comments, wall posts and impressions a page had

total number of comments, likes and wall posts a page had

total number of comments, likes and shares a page had

Answer

Correct Answer: total number of comments, likes and wall posts a page had

Note: This Question is unanswered, help us to find answer for this one

4. What does Return on Engagement track?

How frequently the product or client is written about in the media

People engaging with the product or client directly

Buzz generated through online social media

Buzz generated by thought influencers

Answer

Correct Answer: Buzz generated through online social media

Note: This Question is unanswered, help us to find answer for this one

5. Which Google Analytics URL tag is not mandatory?

Campaign

Source

Medium

Content

Answer

Correct Answer: Content

Note: This Question is unanswered, help us to find answer for this one

6. Which of the following is NOT a goal of marketing analytics?

Generating High Quality Conversion Prospects

Generating High Quality Prospects

Converting Leads

Generating Leads

Answer

Correct Answer: Generating High Quality Conversion Prospects

Note: This Question is unanswered, help us to find answer for this one

7. Let CS be the number of customers at the start of a period, CE the number at the end of the period, and CN the number of new customers. Which formula represents retention rate?

(CE - CN) / CS * 100

(CN - CE) / CS * 100

(CS - CN) / CE * 100

(CE - CS) / CN * 100

Answer

Correct Answer: (CE - CN) / CS * 100

Note: This Question is unanswered, help us to find answer for this one

8. Which of the following is NOT a URL tag in Google Analytics?

Type

Term

Source

Campaign

Content

Answer

Correct Answer: Type

Note: This Question is unanswered, help us to find answer for this one

9. What are the four categories Klout measures?

reach, voice, demand and engagement

enagement, voice, power and velocity

reach, demand, engagement and velocity

reach, voice, power and engagement

Answer

Correct Answer: reach, demand, engagement and velocity

Note: This Question is unanswered, help us to find answer for this one

10. What does the term indexed pages refer to?

number of pages on your site that have generated at least one conversion

number of pages on your site that have received at least one visit from organic search

number of pages on your site that are included in your sitemap

Answer

Correct Answer: number of pages on your site that have received at least one visit from organic search

Note: This Question is unanswered, help us to find answer for this one

11. What is the proper parameter to add when tagging a URL with a specific marketing campaign?

campaign_utm

google_utm_campaign

utm_campaign

_utmcampaign

utm_campaign_google

Answer

Correct Answer: utm_campaign

Note: This Question is unanswered, help us to find answer for this one

12. What symbol should be used to add multiple campaigns to one url?

Answer

Correct Answer: &

Note: This Question is unanswered, help us to find answer for this one

13. How is email subscriber-retention-rate measured?

(# of subscribers this month - # subscribers last month) - bounce backs

# of subscribers this month / # subscribers last month

# subscribers – bounce backs – unsubscribes / # subscribers

# of subscribers this month - # subscribers last month

Answer

Correct Answer: # subscribers – bounce backs – unsubscribes / # subscribers

Note: This Question is unanswered, help us to find answer for this one

14. "Click through rate" on an email campaign is calculated by:

Dividing the number of emails delivered by the number of unique clicks

Dividing the number of emails sent by the number of unique clicks

Dividing the number of unique clicks by the number of emails sent

Dividing the number of unique clicks by the number of emails delivered

Answer

Correct Answer: Dividing the number of unique clicks by the number of emails delivered

Note: This Question is unanswered, help us to find answer for this one

15. "Unique Opens Rate" on an email campaign is calculated by:

Dividing the number of unique opens by the number of emails delivered

Dividing the number of emails sent by the number of unique opens

Dividing the number of unique opens by the number of emails sent

Dividing the number of emails delivered by the number of unique opens

Answer

Correct Answer: Dividing the number of unique opens by the number of emails delivered

Note: This Question is unanswered, help us to find answer for this one

16. How is email list growth rate calculated?

new monthly email subscribers - opt outs and hard bounce divided by original list size

new email subscribers this month divided by total email subscribers last month

total subscribers this month divided by total subscribers last month

Answer

Correct Answer: new monthly email subscribers - opt outs and hard bounce divided by original list size

Note: This Question is unanswered, help us to find answer for this one

17. What does website bounce rate measure?

# single page visits to your site / # conversions

# single page visits to your site / # visits

# single page visits to your site / # unique vistors

# single page visits to your site / # purchases

Answer

Correct Answer: # single page visits to your site / # visits

Note: This Question is unanswered, help us to find answer for this one

18. Which of the following is NOT a Key Performance Indicator (KPI)?

Departed Users

Total Users

New Users

Revenue

Answer

Correct Answer: Departed Users

Note: This Question is unanswered, help us to find answer for this one

19. CPI stands for "cost per initiative."

False

True

Answer

Correct Answer: False

Note: This Question is unanswered, help us to find answer for this one

20. Which would NOT be considered a soft metric?

Brand Awareness

Revenue

GRP

Impressions

Answer

Correct Answer: Revenue

Note: This Question is unanswered, help us to find answer for this one

21. How is email bounce rate calculated?

viewers who clicked your email without purchasing divided by total emails sent

viewers who opened your email without clicking divided by total emails sent

undelivered emails divided by total emails sent

Answer

Correct Answer: undelivered emails divided by total emails sent

Note: This Question is unanswered, help us to find answer for this one

22. What should you do if the majority of your traffic is coming from branded search terms?

bid on your brand name on adwords

write guest posts about your brand on third party blogs

spend more time on SEO to target traffic from non-branded terms

use display ads to increase your brand awareness

Answer

Correct Answer: spend more time on SEO to target traffic from non-branded terms

Note: This Question is unanswered, help us to find answer for this one

23. How is Facebook amplification measured?

number of comments per post

number of shares per post

number of likes per post

Answer

Correct Answer: number of shares per post

Note: This Question is unanswered, help us to find answer for this one

24. The delivery rate for an email is calculated by ___ the number of emails number of emails sent.

subtracting, from

multiplying, by

dividing, by

adding, to

Answer

Correct Answer: dividing, by

Note: This Question is unanswered, help us to find answer for this one

25. What is causality?

implies that one action is related to the occurrence of another

implies that one action explicitly drove the occurrence of another

implies a marketing relationship between two companies

Answer

Correct Answer: implies that one action explicitly drove the occurrence of another

Note: This Question is unanswered, help us to find answer for this one

26. The number of people who could have seen a story about your page, such as each person who loads the story about your page while browsing Facebook, is an example of your:

CTR

Brand Perception

Reach

Mentions

Answer

Correct Answer: Reach

Note: This Question is unanswered, help us to find answer for this one

27. In Google Adwords, what does CPC stand for?

Cost per click

Cost per conversion

Cost per cookie

Cost per characteristic

Answer

Correct Answer: Cost per click

Note: This Question is unanswered, help us to find answer for this one

28. How can new monthly visitors from a branding campaign be estimated?

perform searches on twitter for the number of people who have mentioned your brand

this cannot be measured

compare new visitors month-over-month for the same time period, segmenting out users who were referred from other known campaigns.

Answer

Correct Answer: compare new visitors month-over-month for the same time period, segmenting out users who were referred from other known campaigns.

Note: This Question is unanswered, help us to find answer for this one

29. Testing two different CTA designs to see which one performs the bests is known as:

A/B testing

Apples to Oranges testing

This/That testing

Top down testing

Answer

Correct Answer: A/B testing

Note: This Question is unanswered, help us to find answer for this one

30. Which of the following metrics can you use to assess your influence on revenue?

Number of prospective new names

Number of losses

All of these

Number of new names

Answer

Correct Answer: All of these

Note: This Question is unanswered, help us to find answer for this one

31. What does KPI stand for?

Key Prospect of Interest

Key Performance Indicator

Key Purchase Interest

Answer

Correct Answer: Key Performance Indicator

Note: This Question is unanswered, help us to find answer for this one

32. True or False? Social media is measurable.

True

False

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

33. What are you trying to find out by measuring ROI?

How much to charge your customers

Which marketing channels produce maximum return

Which organic search keywords you should target

Answer

Correct Answer: Which marketing channels produce maximum return

Note: This Question is unanswered, help us to find answer for this one

34. What does visit loyalty measure?

how good you are at getting the same person to come back to your site

the percent of users who like your Facebook page

how good you are at getting people to share your site

the percent of users who purchase during a visit to your site

Answer

Correct Answer: how good you are at getting the same person to come back to your site

Note: This Question is unanswered, help us to find answer for this one

35. Which of the following tools are utilized by marketing analytics professionals?

All of these

Spreadsheet software

marketing analytics software

Web analytics software

CRM software

Answer

Correct Answer: All of these

Note: This Question is unanswered, help us to find answer for this one

36. What is a "cookie"?

A computer virus

A subliminal message on a website

A marker that tracks a user over time.

Answer

Correct Answer: A marker that tracks a user over time.

Note: This Question is unanswered, help us to find answer for this one

37. How is Twitter amplification measured?

number of favorites per tweet

number of retweets per tweet

number of impressions per tweet

Answer

Correct Answer: number of retweets per tweet

Note: This Question is unanswered, help us to find answer for this one

38. How is email delivery rate measured?

# of soft bounces / # emails sent

# of hard bounces / # emails sent

(# of emails sent – # of bounce backs) / # of emails sent

Answer

Correct Answer: (# of emails sent – # of bounce backs) / # of emails sent

Note: This Question is unanswered, help us to find answer for this one

39. Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives by measuring performance using important business metrics, such as?

ROHS

SME

VBA

BRB

ROI

Answer

Correct Answer: ROI

Note: This Question is unanswered, help us to find answer for this one

40. What is CPI?

Cost Per Impression

Costly Personal Impression

Conversion Per Initiative

Calculated Personal Interest

Answer

Correct Answer: Cost Per Impression

Note: This Question is unanswered, help us to find answer for this one

41. What are marketing analytics industry benchmarks?

industry standard marketing metrics that allow you to track your performance compared to others

measurements that indicate M/M changes in your campaign performance

the practice of comparing metrics from two companies during a co-marketing campaign

blue lines that appear in Google Analytis when you are comparing two time periods

Answer

Correct Answer: industry standard marketing metrics that allow you to track your performance compared to others

Note: This Question is unanswered, help us to find answer for this one

42. What does ROAS measure?

relationship of ad strategy

return on ad strategy

recency of ad spend

return on ad spend

Answer

Correct Answer: return on ad spend

Note: This Question is unanswered, help us to find answer for this one

43. DAU stands for:

Daily Analytical Users

Daily Active Users

Direct Active Users

Dedicated Annual Users

Answer

Correct Answer: Daily Active Users

Note: This Question is unanswered, help us to find answer for this one

44. What does a Conversion Rate measure?

% of users who took desired action

% of returning visitors to your site

% of users who hit your site and leave immediately

% of visit your site < 1 time

Answer

Correct Answer: % of users who took desired action

Note: This Question is unanswered, help us to find answer for this one

45. What does ROAS typically stand for?

Return on Analytic Statistics

Repeat Organic Active Search

Return on Ad Spend

Ratio of Accounts Served

Answer

Correct Answer: Return on Ad Spend

Note: This Question is unanswered, help us to find answer for this one

46. What is one reason unsubscribe rate isn't an accurate measure of the health of your email list?

most people who unsubscribe do so on accident

many users who unsubscribe actually intend to mark your email as spam

many users who are fatigued by your mailings won't go to the trouble to unsubscribe

Answer

Correct Answer: many users who are fatigued by your mailings won't go to the trouble to unsubscribe

Note: This Question is unanswered, help us to find answer for this one

47. TOFU is a common abbreviation for which marketing term?

turn of the funnel

top of the feed

top of the funnel

Answer

Correct Answer: top of the funnel

Note: This Question is unanswered, help us to find answer for this one

48. Which of the following statements are true about pageviews and visits?

None of the above.

Pageviews and site visits are the same thing

A pageview is a visit to a page on your site. One site visit will always have at least one pageview.

The number of site visits will always be higher than the number of pageviews in your analytics

Answer

Correct Answer: A pageview is a visit to a page on your site. One site visit will always have at least one pageview.

Note: This Question is unanswered, help us to find answer for this one

49. How is email click-to-deliver rate measured?

# of clicks / # of emails delivered

# emails delivered / # of clicks

# of clicks / # bounces

Answer

Correct Answer: # of clicks / # of emails delivered

Note: This Question is unanswered, help us to find answer for this one

50. What is the most important thing to consider in defining a marketing campaign?

your target audience and goals

the campaign ad size

the attribution model of the campaign

the projected cost of the campaign

Answer

Correct Answer: your target audience and goals

Note: This Question is unanswered, help us to find answer for this one

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Basic Marketing Analytics Fundamentals MCQ

1. The interpersonal influences on consumer behavior include a persons _____.

2. Fill in the blank: the above graphic uses a ___________ to help organize hosted files.

3. What do Facebook interactions measure?

4. What does Return on Engagement track?

5. Which Google Analytics URL tag is not mandatory?

6. Which of the following is NOT a goal of marketing analytics?

7. Let CS be the number of customers at the start of a period, CE the number at the end of the period, and CN the number of new customers. Which formula represents retention rate?

8. Which of the following is NOT a URL tag in Google Analytics?

9. What are the four categories Klout measures?

10. What does the term indexed pages refer to?

11. What is the proper parameter to add when tagging a URL with a specific marketing campaign?

12. What symbol should be used to add multiple campaigns to one url?

13. How is email subscriber-retention-rate measured?

14. "Click through rate" on an email campaign is calculated by:

15. "Unique Opens Rate" on an email campaign is calculated by:

16. How is email list growth rate calculated?

17. What does website bounce rate measure?

18. Which of the following is NOT a Key Performance Indicator (KPI)?

19. CPI stands for "cost per initiative."

20. Which would NOT be considered a soft metric?

21. How is email bounce rate calculated?

22. What should you do if the majority of your traffic is coming from branded search terms?

23. How is Facebook amplification measured?

24. The delivery rate for an email is calculated by _____ the number of emails __ number of emails sent.

25. What is causality?

26. The number of people who could have seen a story about your page, such as each person who loads the story about your page while browsing Facebook, is an example of your:

27. In Google Adwords, what does CPC stand for?

28. How can new monthly visitors from a branding campaign be estimated?

29. Testing two different CTA designs to see which one performs the bests is known as:

30. Which of the following metrics can you use to assess your influence on revenue?

31. What does KPI stand for?

32. True or False? Social media is measurable.

33. What are you trying to find out by measuring ROI?

34. What does visit loyalty measure?

35. Which of the following tools are utilized by marketing analytics professionals?

36. What is a "cookie"?

37. How is Twitter amplification measured?

38. How is email delivery rate measured?

39. Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives by measuring performance using important business metrics, such as?

40. What is CPI?

41. What are marketing analytics industry benchmarks?

42. What does ROAS measure?

43. DAU stands for:

44. What does a Conversion Rate measure?

45. What does ROAS typically stand for?

46. What is one reason unsubscribe rate isn't an accurate measure of the health of your email list?

47. TOFU is a common abbreviation for which marketing term?

48. Which of the following statements are true about pageviews and visits?

49. How is email click-to-deliver rate measured?

50. What is the most important thing to consider in defining a marketing campaign?

24. The delivery rate for an email is calculated by ___ the number of emails number of emails sent.