General Marketing Analytics Fundamentals MCQs

1. What is the most important thing to consider in defining a marketing campaign?

2. How is email click-to-deliver rate measured?

3. If Metric A increases as Metric B decreases, what type of relationship do these metrics share?

4. You can’t make the best decisions on what marketing improvements to make without ________ everything within your company.

5. Email, Direct Mail and PPC are examples of:

6. Which of the following statements are true about pageviews and visits?

7. Which of the following is the most cost-efficient website traffic?

8. TOFU is a common abbreviation for which marketing term?

9. What is a bounce rate?

10. What is one reason unsubscribe rate isn't an accurate measure of the health of your email list?

11. What does ROAS typically stand for?

12. What does a Conversion Rate measure?

13. DAU stands for:

14. What does ROAS measure?

15. What are marketing analytics industry benchmarks?

16. The ability to track ____________ will give your marketing efforts more credibility.

17. What is CPI?

18. Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives by measuring performance using important business metrics, such as?

19. What is multi-channel attribution?

20. How is email delivery rate measured?

21. How is Twitter amplification measured?

22. What is a "cookie"?

23. Weak subject lines, irrelevant creative and the absence of a call to action can all cause:

24. Which of the following tools are utilized by marketing analytics professionals?

25. What does visit loyalty measure?

26. What are you trying to find out by measuring ROI?

27. True or False? Social media is measurable.

28. What does KPI stand for?

29. Which of the following metrics can you use to assess your influence on revenue?

30. Testing two different CTA designs to see which one performs the bests is known as:

31. How can new monthly visitors from a branding campaign be estimated?

32. In Google Adwords, what does CPC stand for?

33. The number of people who could have seen a story about your page, such as each person who loads the story about your page while browsing Facebook, is an example of your:

34. What is causality?

35. What does GRP stand for?

36. The delivery rate for an email is calculated by _____ the number of emails __ number of emails sent.

37. An email that was caught in a spam filter will typically be recorded as a(n):

38. How is Facebook amplification measured?

39. What should you do if the majority of your traffic is coming from branded search terms?

40. How is email bounce rate calculated?

41. Which would NOT be considered a soft metric?

42. CPI stands for "cost per initiative."

43. What is a Net Promoter score?

44. Which of the following is NOT a Key Performance Indicator (KPI)?

45. What does website bounce rate measure?

46. How is email list growth rate calculated?

47. "Unique Opens Rate" on an email campaign is calculated by:

48. "Click through rate" on an email campaign is calculated by:

49. How is email subscriber-retention-rate measured?

50. What symbol should be used to add multiple campaigns to one url?

51. What is the proper parameter to add when tagging a URL with a specific marketing campaign?

52. What does the term indexed pages refer to?

53. What are the four categories Klout measures?

54. Which of the following is NOT a URL tag in Google Analytics?

55. Let CS be the number of customers at the start of a period, CE the number at the end of the period, and CN the number of new customers. Which formula represents retention rate?

56. Which of the following is NOT a goal of marketing analytics?

57. Which Google Analytics URL tag is not mandatory?

58. What does Return on Engagement track?

59. What do Facebook interactions measure?

60. Fill in the blank: the above graphic uses a ___________ to help organize hosted files.

61. The interpersonal influences on consumer behavior include a persons _____.