1. If Metric A increases as Metric B decreases, what type of relationship do these metrics share?
2. You can’t make the best decisions on what marketing improvements to make without ________ everything within your company.
3. Email, Direct Mail and PPC are examples of:
4. Which of the following is the most cost-efficient website traffic?
5. What is a bounce rate?
6. The ability to track ____________ will give your marketing efforts more credibility.
7. What is multi-channel attribution?
8. Weak subject lines, irrelevant creative and the absence of a call to action can all cause:
9. What does GRP stand for?
10. An email that was caught in a spam filter will typically be recorded as a(n):
11. What is a Net Promoter score?
Marketing Analytics Fundamentals MCQs | Topic-wise