> > Google Analytics MCQs > Basic Google Analytics MCQs

Basic Google Analytics MCQ

1. What are the four scope types?

Visitors, Visits, Events, and Products

Visitors, Visits, Actions, and Catalog

Users, Sessions, Hits, and Products

Users, Sessions, Actions, and Catalog

Answer

Correct Answer: Users, Sessions, Hits, and Products

Note: This Question is unanswered, help us to find answer for this one

2. What is an interaction that causes data to be sent to Analytics?

Dimension

Metric

Hit

Tag

Answer

Correct Answer: Hit

Note: This Question is unanswered, help us to find answer for this one

3. You send an email including a link to your website without any UTM parameters. A visitor clicks that link from a secured (https) email platform such as Gmail. What source is shown for that traffic?

Referral

(other)

Direct

Answer

Correct Answer: Referral

Note: This Question is unanswered, help us to find answer for this one

4. It is a best practice to always have one of what kind of view?

Property

Custom

Segmented

Unfiltered

Answer

Correct Answer: Unfiltered

Note: This Question is unanswered, help us to find answer for this one

5. You operate a website that has a three-step sign-up process. However, each step of the sign-up process loads at the same URL. If you wanted to assign a unique URL to each step and track it within Google Analytics as a pageview, what would you do?

Use virtual pageviews.

Configure a campaign URL.

Use the preview tag.

Use event tracking.

Answer

Correct Answer: Use event tracking.

Note: This Question is unanswered, help us to find answer for this one

6. You are managing analytics for a recipe website that has the following categories: Appetizers, Main Dishes, and Desserts. What do you create in order to compare aggregated data of all recipes in the Appetizer category vs. all recipes in the Desserts category?

Custom channels

Advanced filters

Content grouping

Custom segments

Answer

Correct Answer: Content grouping

Note: This Question is unanswered, help us to find answer for this one

7. If you wanted to create a user-defined metric to measure Revenue per User, what would you use?

Ecommerce metrics

Custom dimensions

Calculated metrics

Custom metrics

Answer

Correct Answer: Calculated metrics

Note: This Question is unanswered, help us to find answer for this one

8. You want to compare the revenue, top products, and average order value between people who viewed three or more pages on your site, to those who viewed fewer. What do you do?

Create a custom report where Page Depth is >/3 or Page Depth is <3. Toggle on Revenue, Top Products, and Average Order Value as Dimensions.

View the Product Performance report and add Page Depth as a secondary dimension. Create a table filter for Page Depth greater than 3 and Page Depth less than 3.

Create a custom segment where Page Depth is >/3 and another segment where Page Depth is <3. Apply both segments while on the Ecommerce Overview report.

View the Ecommerce Overview report and create a table filter where Page Depth is >/3 or Page Depth is <3.

Answer

Correct Answer: Create a custom segment where Page Depth is >/3 and another segment where Page Depth is <3. Apply both segments while on the Ecommerce Overview report.

Note: This Question is unanswered, help us to find answer for this one

9. If you created a calculated metric that returned a value of "80" with Time as the formatting type, how would it be represented in Google Analytics?

0:01:20

80:00:00

1:20:00

Answer

Correct Answer: 80

Note: This Question is unanswered, help us to find answer for this one

10. If you want to track one destination goal but have two URLs that could trigger the goal (for example,/thank-you and /checkout-complete), what approach can you use?

Create a content grouping, and then use the group as the destination.

Add the additional page as a funnel step.

Use a regular expression when adding the goal destination.

That is not possible.

Answer

Correct Answer: Use a regular expression when adding the goal destination.

Note: This Question is unanswered, help us to find answer for this one

11. Which attribution model does Google Analytics apply by default for standard reports?

Linear

First Interaction

Last Interaction

Last Non-Direct Click

Answer

Correct Answer: Last Non-Direct Click

Note: This Question is unanswered, help us to find answer for this one

12. You are tracking events of playback of video on the home page of a website. You want users who watch the video, but still leave the page with no additional pageviews or interactions, to still be included in the bounce rate calculation. What must be configured?

Non-interaction event

Implicit event

Advanced events

Default event

Answer

Correct Answer: Non-interaction event

Note: This Question is unanswered, help us to find answer for this one

13. Which report displays the page a visitor arrived on?

Behavior Flow

Exit Pages

Landing Pages

Channels

Answer

Correct Answer: Landing Pages

Note: This Question is unanswered, help us to find answer for this one

14. What is an example of a dimension?

Sessions

Bounce Rate

Conversions

Source/Medium

Answer

Correct Answer: Source/Medium

Note: This Question is unanswered, help us to find answer for this one

15. What is the latest version of the analytics tracking tag?

Gtag.js

Urchin.js

Gaq.push and ga.js

Analytics.js

Answer

Correct Answer: Gtag.js

Note: This Question is unanswered, help us to find answer for this one

16. When you enable advertising features, what do you gain access to?

Google Ads data sync

Enhanced UTM tracking

Google Adsense data sync

Demographics and Interests reports

Answer

Correct Answer: Demographics and Interests reports

Note: This Question is unanswered, help us to find answer for this one

17. Is it possible to measure how far someone scrolls on a page using Google Analytics? If so, how?

Yes, with a calculated metric

Yes, by viewing in page analytics

Yes, with event tracking

No, not possible

Answer

Correct Answer: Yes, by viewing in page analytics

Note: This Question is unanswered, help us to find answer for this one

18. What do you use to compare three dimensions?

Performance table

Custom reports

Explorer panel

Relational table

Answer

Correct Answer: Custom reports

Note: This Question is unanswered, help us to find answer for this one

19. If your site does not attribute transactions to the original source, but instead shows all transactions attributed to your payment processor (for example Stripe, PayPal, or Square), how do you remedy this issue?

Switch to Enhanced Ecommerce.

Use a search and replace filter.

Create a referral exclusion.

Add gtag.js to PayPal tags.

Answer

Correct Answer: Create a referral exclusion.

Note: This Question is unanswered, help us to find answer for this one

20. If you want to quickly see what days and times were most popular for visiting your site, what do you do?

Go to Home > Users by time of day (Widget)

Go to the report at Audience > Cohort Analysis and toggle By Day.

Go to Behavior > Engagement and toggle Hourly.

Create a pivot table by Hour on Site Content > All Pages.

Answer

Correct Answer: Go to the report at Audience > Cohort Analysis and toggle By Day.

Note: This Question is unanswered, help us to find answer for this one

21. If a user fills in a contact form and provides an email address, which report would contain that information?

Behavior > Events > Overview

Acquisition > Social > Form Submissions

Acquisition > Social > Users Flow

No report contains this information.

Answer

Correct Answer: Acquisition > Social > Form Submissions

Note: This Question is unanswered, help us to find answer for this one

22. The tracking ID contains a string that follows this format: UA XXXXXX Y. What does the Y refer to?

The property number

The account number

The view number

It is random.

Answer

Correct Answer: The property number

Note: This Question is unanswered, help us to find answer for this one

23. What parameter should you use if you were tracking different versions of an ad?

Utm_campaign

Utm_medium

Utm_term

Utm_content

Answer

Correct Answer: Utm_campaign

Note: This Question is unanswered, help us to find answer for this one

24. Which is an example of a micro goal?

Signing up for an account after clicking an ad

Playing a video before signing up

Buying a product after reading an email

Filling out a contact form after reading a social post

Answer

Correct Answer: Signing up for an account after clicking an ad

Note: This Question is unanswered, help us to find answer for this one

25. What channel receives attribution if no traffic source data is available?

(Other)

Direct

Referral

Organic Search

Answer

Correct Answer: Direct

Note: This Question is unanswered, help us to find answer for this one

26. This report is sorted by bounce rate in ascending order. How do you view these results in order of importance instead?

Sort Type: Absolute Change

Toggle Comparison View

Sort Type: Weighted Sort

Use Table Filter

Answer

Correct Answer: Sort Type: Weighted Sort

Note: This Question is unanswered, help us to find answer for this one

27. It is September, and you want to evaluate the most popular page on your site for the month of August. What first steps would you take?

1. Set Date Range to Last 30 Days. 2. Visit Behavior > Site Content > All Pages.

1. Set Date Range to Last 30 Days. 2. Visit Behavior > Site Content > Content Drilldown.

1. Set Date Range to Last Month. 2. Visit Behavior > Site Content > Content Drilldown.

1. Set Date Range to Last Month. 2. Visit Behavior > Site Content > All Pages.

Answer

Correct Answer: 1. Set Date Range to Last 30 Days. 2. Visit Behavior > Site Content > All Pages.
1. Set Date Range to Last Month. 2. Visit Behavior > Site Content > All Pages.

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

28. What does Google Analytics add to the first party cookie to differentiate new from returning visitors?

An HTTP request

A randomly generated client ID

A 1x1 tracking pixel

A SessionStorage object

Answer

Correct Answer: An HTTP request
A SessionStorage object

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

29. Where could you analyze the conversion paths users followed across various marketing channels?

Conversions > Goals > Reverse Goal Path

Conversions > Goals > Funnel Visualization

Behavior > Behavior Flow

Conversions > Multi- [ ] Channel Funnels

Answer

Correct Answer: Conversions > Multi- [ ] Channel Funnels

Note: This Question is unanswered, help us to find answer for this one

30. Which feature would allow you to navigate between multiple reports while comparing the data collected for visitors in Los Angeles to the data for visitors in London?

Segments

Filters

Views

Dimensions

Answer

Correct Answer: Segments

Note: This Question is unanswered, help us to find answer for this one

31. By default, if a URL is accessed in the browser once as /contact/ and once again as /CONTACT/, how does the data appear in Google Analytics?

Two pageviews for /contact/

One pageview for /contact/ and one pageview for /CONTACT/

An error will be present, as a filter must be created to support this use case.

Two pageviews for /CONTACT/

Answer

Correct Answer: One pageview for /contact/ and one pageview for /CONTACT/

Note: This Question is unanswered, help us to find answer for this one

32. What is an example of a property in Google Analytics?

Account

Website

Graph

Custom report

Answer

Correct Answer: Website

Note: This Question is unanswered, help us to find answer for this one

33. You are running Google Ads and want to automatically track ad performance within Google Analytics. What feature do you enable?

Auto tagging

Ad serving

Advertising features

API link

Answer

Correct Answer: Auto tagging

Note: This Question is unanswered, help us to find answer for this one

34. If you want to exclude traffic to your website from people on your company network, what do you create?

A filter to exclude traffic to the hostname

A segment to exclude traffic to the hostname

A segment to exclude traffic from IP addresses

A filter to exclude traffic from IP addresses

Answer

Correct Answer: A filter to exclude traffic from IP addresses

Note: This Question is unanswered, help us to find answer for this one

35. What can you use as the basis for remarketing within Google Ads?

Dynamics

Personas

Audiences

36. Which step in this funnel had the largest percentage of exits?

Billing and Shipping

Cart

There are no exits.

Payment

Answer

Correct Answer: Cart

Note: This Question is unanswered, help us to find answer for this one

37. What feature do you use to capture how many times a button was pressed?

Action tracking

Click handler

Event tracking

Goals

Answer

Correct Answer: Event tracking

Note: This Question is unanswered, help us to find answer for this one

38. Where can you check the status of your tracking code?

Admin > Tracking Info > Tracking Code

Customization > Settings > Tracking Code

Customization > Property > Tracking

Admin > Property Settings

Answer

Correct Answer: Admin > Property Settings

Note: This Question is unanswered, help us to find answer for this one

39. What are these examples of?

Annotations

Affinity categories

Custom audiences

Channels

Answer

Correct Answer: Affinity categories

Note: This Question is unanswered, help us to find answer for this one

40. Your website has a logged in experience for users. What do you implement to track individual engagement across multiple sessions and multiple devices?

Client- [ ] ID

User-ID

Cross- [ ] domain tracking

Session unification

Answer

Correct Answer: Client- [ ] ID

Note: This Question is unanswered, help us to find answer for this one

41. You notice a sudden and unexplained change in traffic. Where do you look to see if someone added a filter?

Admin > Views > View Settings

Admin > Account > Change History

Admin > Views > Annotations

Admin > Account > User Management

Answer

Correct Answer: Admin > Account > Change History

Note: This Question is unanswered, help us to find answer for this one

42. You want to enable a destination goal for a URL that appends query string parameters with each submission—for example, /thanks?uid=123. Which match types would work?

Equals to /thanks

Begins with /thanks

Equals to /thanks?uid=

Regular expression /thanks[a z]

Answer

Correct Answer: Equals to /thanks?uid=

Note: This Question is unanswered, help us to find answer for this one

43. What is a best practice after launching a major change to your home page?

Create a new filter.

Create an annotation.

Create a new view.

Create a new property

Answer

Correct Answer: Create an annotation.

Note: This Question is unanswered, help us to find answer for this one

44. What report helps you understand how many days it takes from the time a user first visits to the time the user converts?

Assisted Conversions

Time Lag

Path Length

Shopping Behavior

Answer

Correct Answer: Time Lag

Note: This Question is unanswered, help us to find answer for this one

45. Which calculated metric would return average events per user?

{{Total Events}} / {{Users}} Type: Float

{{Goals}} / {{Users}} Type: Percentage

{{Goals}} / {{Users}} Type: Float

{{Total Events}} / {{Users}} Type: Percentage

Answer

Correct Answer: {{Total Events}} / {{Users}} Type: Float

Note: This Question is unanswered, help us to find answer for this one

46. How do you review the revenue and conversion rate between your traffic sources?

Create two segments, one for revenue and one for conversion rate, and then review Acquisition > All Traffic.

View Ecommerce > Overview and toggle Traffic Sources in the Explorer tab.

Create two segments, one for revenue and one for conversion rate, and then review Conversions > Ecommerce.

Go to All Traffic > Source Medium and set eCommerce in the Conversions menu.

Answer

Correct Answer: Create two segments, one for revenue and one for conversion rate, and then review Conversions > Ecommerce.

Note: This Question is unanswered, help us to find answer for this one

47. You already have Google Analytics set up on your website, but decide to add Google Tag Manager. What do you do with the existing Analytics tag?

Remove the tag.

Move the tag to just before .

Keep the tag.

Move the tag to just before .

Answer

Correct Answer: Remove the tag.

Note: This Question is unanswered, help us to find answer for this one

48. Refer to the two following URLs. How can you make this data more readable in Google Analytics by mapping the actual product names to the ID in the URL? .../shop/?ProductID=1234 .../shop/?ProductID=5678

Configure calculated metrics.

Use a custom import.

This functionality is not possible.

Create a search and replace filter.

Answer

Correct Answer: This functionality is not possible.

Note: This Question is unanswered, help us to find answer for this one

49. When configuring the global site tag, where in the HTML should it be placed?

Directly before the tag

Directly after the tag

Directly before the tag

Answer

Correct Answer: Directly after the tag

Note: This Question is unanswered, help us to find answer for this one

50. What does this represent inside of Google Analytics?

Segment

Report tab

Data header

View

Answer

Correct Answer: Segment

Note: This Question is unanswered, help us to find answer for this one

51. If you are collecting campaign data, which report shows the results?

Acquisition > Campaigns > All Campaigns

Audience > Custom > Custom Variables

Conversions > Goals > Overview

Behavior > Events > Overview

Answer

Correct Answer: Acquisition > Campaigns > All Campaigns

Note: This Question is unanswered, help us to find answer for this one

52. You are viewing a report with Source/Medium as the primary dimension, but also want to include landing page data. What do you do?

Use a filter.

Create a new view.

This is not possible.

Use a secondary dimension.

Answer

Correct Answer: Use a secondary dimension.

Note: This Question is unanswered, help us to find answer for this one

53. You want to classify people who join your newsletter with a custom dimension for "Newsletter Subscribers." What is the appropriate scope to apply to this custom dimension?

User

Hit

Product

Session

Answer

Correct Answer: User

Note: This Question is unanswered, help us to find answer for this one

54. You offer a downloadable music file called Sample Tone on your website. What is the best way to configure the components to track this event?

Hit: Download // Event: Sample Tone // Content: Music

Category: Music // Action: Download // Label: Sample Tone

Category: Download // Event: Music // Label: Sample Tone

Hit: Music // Event: Download //Content: Sample Tone

Answer

Correct Answer: Hit: Music // Event: Download //Content: Sample Tone

Note: This Question is unanswered, help us to find answer for this one

55. If you wanted to determine if a particular browser was resulting in a high bounce rate, what report could you look at?

Technology > Browser & OS

Site Speed > Page Timings

Mobile > Devices

Behavior > Engagement

Answer

Correct Answer: Technology > Browser & OS

Note: This Question is unanswered, help us to find answer for this one

56. Of the following segments, which represents the highest value audience?

Users who converted

Sessions with a >80% bounce rate

All multisession users

Sessions with 0 goal completions

Answer

Correct Answer: Sessions with 0 goal completions

Note: This Question is unanswered, help us to find answer for this one

57. If you create a new user at the property level, what does the user inherit access to?

All the views of that property

All the accounts in the organization

Nothing—each permission must be set manually.

All the properties in the account

Answer

Correct Answer: All the views of that property

Note: This Question is unanswered, help us to find answer for this one

58. What is an example of data you cannot track in Google Analytics?

Page speed score

Return on advertising spend

Precise user latitude/longitude data

Time on site

Answer

Correct Answer: Precise user latitude/longitude data

Note: This Question is unanswered, help us to find answer for this one

59. What feature do you configure if you want to track transactions, order values, shopping cart behavior, and product performance?

Campaigns

Revenue

Ecommerce

ROAS (Return On Ad Spend)

Answer

Correct Answer: Ecommerce

Note: This Question is unanswered, help us to find answer for this one

60. What is the hierarchy of a Google Analytics account?

Account > Property > Organization > Views

Organization > Account > Property > Views

Organization > Property > Account > Views

Account > Organization > Property > Views

Answer

Correct Answer: Organization > Account > Property > Views

Note: This Question is unanswered, help us to find answer for this one

61. If you wanted to evaluate how your site performs relative to other sites in your industry vertical, what reports do you use?

Benchmarking

Cohort Analysis

Network Referrals

Publisher Referrers

Answer

Correct Answer: Benchmarking

Note: This Question is unanswered, help us to find answer for this one

62. What allows you to specify the steps your traffic is expected to take to reach your goal?

Destination

Funnel

Visualization

Value

Answer

Correct Answer: Funnel

Note: This Question is unanswered, help us to find answer for this one

63. What must be configured in order for Google Analytics to capture data?

UTM parameters

Google Tag Manager

User- [ ] ID feature

Analytics tracking code

Answer

Correct Answer: Analytics tracking code

Note: This Question is unanswered, help us to find answer for this one

64. To email a notification whenever a goal is completed, what do you configure?

Scheduled emails

Custom alerts

Shared reports

Shared assets

Answer

Correct Answer: Custom alerts

Note: This Question is unanswered, help us to find answer for this one

65. If you posted a link offering 50% off a hat, but the link sent people to a page of sweaters, what impact would you most likely see?

A high page score

A low bounce rate

A high bounce rate

A low page score

Answer

Correct Answer: A high bounce rate

Note: This Question is unanswered, help us to find answer for this one

66. You want to track example.com and other example.com using a single property. What must be set up?

Cross domain tracking

Google Tag Manager

Include and Exclude filters

Custom dimensions

Answer

Correct Answer: Cross domain tracking

Note: This Question is unanswered, help us to find answer for this one

67. Which Chrome extension, developed by Google, would be valuable for identifying deployment issues with Google Analytics?

Click & Test

Google Keep

Express UTM

Google Analytics Debugger

Answer

Correct Answer: Google Analytics Debugger

Note: This Question is unanswered, help us to find answer for this one

68. You want to verify that Google Analytics is working immediately after installation. Which report do you review?

Audience > Active Users

Acquisition > Overview

Realtime > Overview

Behavior > Behavior Flow

Answer

Correct Answer: Realtime > Overview

Note: This Question is unanswered, help us to find answer for this one

69. What is an example of a metric?

City

Source/Medium

Browser

Pageviews

Answer

Correct Answer: Pageviews

Note: This Question is unanswered, help us to find answer for this one

70. Which report would help you measure the value of your social media efforts?

Campaigns > Cost Analysis

Social > Conversions

Goals > Reverse Goal Path

Goals > Smart Goals

Answer

Correct Answer: Social > Conversions

Note: This Question is unanswered, help us to find answer for this one

71. A user downloads a white paper with event tracking once in a single session. Another user downloads the same white paper three times in a single session. How many unique events are counted?

One

Three

Two

Four

Answer

Correct Answer: Two

Note: This Question is unanswered, help us to find answer for this one

72. What is the relationship between an event and an event goal?

Nothing, an event is another name for event goal.

An event is captured per user; an event goal is captured per session.

An event goal must be created in order to track events.

An event is a user interaction; an event goal is triggered by a selected event.

Answer

Correct Answer: An event is a user interaction; an event goal is triggered by a selected event.

Note: This Question is unanswered, help us to find answer for this one

73. If you want to evaluate if direct traffic delivered more traffic than organic search in August 2019, which report do you look at?

Audience > Behavior > Engagement

Realtime > Traffic Sources

Acquisition > All Traffic > Channels

Acquisition > All Traffic > Referrals

Answer

Correct Answer: Acquisition > All Traffic > Channels

Note: This Question is unanswered, help us to find answer for this one

74. In the following URL, what channel grouping is traffic assigned to? example.com/?utm_source=google&utm_medium=cpc&utm_campaign=315

Display

Google

Organic Search

Paid Search

Answer

Correct Answer: Paid Search

Note: This Question is unanswered, help us to find answer for this one

75. While creating a new filter in Google Analytics, by which field can a custom filter be specified?

Filter Name

Filter Type

Available Website Profiles

Selected Website Profiles

Answer

Correct Answer: Filter Type

Note: This Question is unanswered, help us to find answer for this one

76. Unduplicated (counted only once) visitors to your website over the course of a specified time period are counted as:

Unique pageviews.

Unique Visitors.

Aggregate page views.

Returning Visitors.

Answer

Correct Answer: Unique Visitors.

Note: This Question is unanswered, help us to find answer for this one

77. Excluding your own internal traffic in a Google Analytics report can:

not be achieved.

be achieved by using Funnels.

be achieved by using Filters.

be achieved by using Goals.

Answer

Correct Answer: be achieved by using Filters.

Note: This Question is unanswered, help us to find answer for this one

78. If a visitor hits reload after reaching a page, it will be counted as:

an additional pageview.

a unique pageview.

a bounced visitor.

achievement of a goal.

Answer

Correct Answer: an additional pageview.

Note: This Question is unanswered, help us to find answer for this one

79. The traffic sources leading to increase in traffic and revenue can be identified by:

goal funnel>select goal

all traffic sources report>Ecommerce tab

goal value> select goal

all traffic sources report>goal conversion tab

Answer

Correct Answer: all traffic sources report>Ecommerce tab

Note: This Question is unanswered, help us to find answer for this one

80. To apply filters to your data so as to keep your "raw" data intact, you can create a:

new Analytics account.

duplicate profile in your account.

duplicate report in your account.

Answer

Correct Answer: duplicate profile in your account.

Note: This Question is unanswered, help us to find answer for this one

81. Choose the incorrect statement.

You can create your own segments for Google Analytics reports.

You can use default segments and apply them to any report.

You must create a different filter for each profile.

Answer

Correct Answer: You must create a different filter for each profile.

Note: This Question is unanswered, help us to find answer for this one

82. A high bounce rate generally indicates:

the site entrance pages are highly relevant to your visitors.

your sites' pages are well crawled by Google.

your site's pages are highly ranked by Google.

the site entrance pages aren't relevant to your visitors.

Answer

Correct Answer: the site entrance pages aren't relevant to your visitors.

Note: This Question is unanswered, help us to find answer for this one

83. Choose the incorrect statement.

Advanced segments allow you to choose what types of visits you want to be considered when generating data for a report.

Advanced fragmentation is a tool you can use to slice and dice your Analytics data with great precision.

Answer

Correct Answer: Advanced fragmentation is a tool you can use to slice and dice your Analytics data with great precision.

Note: This Question is unanswered, help us to find answer for this one

84. A pharmaceutical products website has a product description page with images, price and description of the drug X. The users can click the Order Now button on this page to reach the payment processing page. To track what fraction of the visitors visited the product description page, but not the payment processing page, you should:

set up a trending report.

create a filter.

create a custom report.

create a funnel.

Answer

Correct Answer: create a funnel.

Note: This Question is unanswered, help us to find answer for this one

85. Google Analytics logs a page-view:

each time the page is loaded irrespective of the tracking code execution.

each time the tracking code is executed.

each time the user logs in any of the Google accounts.

each time the user clicks on a Google Ad.

Answer

Correct Answer: each time the tracking code is executed.

Note: This Question is unanswered, help us to find answer for this one

86. What is the maximum number of events per visit that can be tracked by Google Analytics?

500

5000

Unlimited

Answer

Correct Answer: 500

Note: This Question is unanswered, help us to find answer for this one

87. For the purpose of generating reports, a unique visitor is determined using:

cookies.

password.

username.

email Id.

Answer

Correct Answer: cookies.

Note: This Question is unanswered, help us to find answer for this one

88. Which of the following statement about Google Analytics is incorrect?

Google Analytics provides the ability to add any number of users to your account.

It is possible to grant varying levels of access to your reports to others.

You may grant access to the reports of particular profiles when adding a new user.

You can not modify access for existing users.

Answer

Correct Answer: You can not modify access for existing users.

Note: This Question is unanswered, help us to find answer for this one

89. Automatic tracking of Google AdWords campaigns in Google Analytics:

is not possible.

can be achieved by enabling "Auto Tagging" in Google AdWords.

can be achieved by enabling "Auto Tagging" in Google Analytics.

can be achieved by enabling "Automatic Tracking" in Google AdWords.

Answer

Correct Answer: can be achieved by enabling "Auto Tagging" in Google AdWords.

Note: This Question is unanswered, help us to find answer for this one

90. When the Google Analytics Tracking code is installed, tracking begins:

after 24 hours.

after approval by the Google Analytics team.

immediately.

after you pay the requisite fee.

Answer

Correct Answer: immediately.

Note: This Question is unanswered, help us to find answer for this one

91. For the purpose of Google Analytics reports, a session is considered to have ended if the user has been inactive on the site for:

15 minutes.¶¶¶¶¶

30 minutes.

24 hours.

30 days.

Answer

Correct Answer: 30 minutes.

Note: This Question is unanswered, help us to find answer for this one

92. Event Tracking Trending:

is not a feature of Google Analytics.

can be obtained by content>event tracking>trending

can be obtained by visitors>event tracking>trending

can be obtained by goals>event tracking>trending

Answer

Correct Answer: can be obtained by content>event tracking>trending

Note: This Question is unanswered, help us to find answer for this one

93. State whether true or false: It is possible to sign up for a Google Analytics Account via an existing Google AdWords account.

True

False

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

94. If there is a certain subdirectory of your website that you'd like to track,

you can enter the subdirectory url as the default page for a domain in your "Main Website Profile Information" to only report on traffic to that directory

you can create a funnel to only report on traffic to that directory

you can create a filter to only report on traffic to that directory

it is not feasible to only report on traffic to that directory

Answer

Correct Answer: you can create a filter to only report on traffic to that directory

Note: This Question is unanswered, help us to find answer for this one

95. Filters can not be used to:

show data for a particular sub domain.

identify problems with site metadata.

exclude an IP from visitors' data.

build a field from other two fields of tracking data.

Answer

Correct Answer: identify problems with site metadata.

Note: This Question is unanswered, help us to find answer for this one

96. A unique pageview:

is counted when a visitor hits reload after reaching a page.

aggregates pageviews that are generated by the same user during the same session.

is counted when a user navigates to a different page.

is counted when a user exits your site.

Answer

Correct Answer: aggregates pageviews that are generated by the same user during the same session.

Note: This Question is unanswered, help us to find answer for this one

97. A funnel represents:

the path that you expect visitors to take on their way to converting to the goal.

the predicted number of visitors over the next one year.

the behavior of visitors after they leave your site.

the path taken by visitors before entering your site.

Answer

Correct Answer: the path that you expect visitors to take on their way to converting to the goal.

Note: This Question is unanswered, help us to find answer for this one

98. The Google Analytics tracking code snippet needs to be placed in:

all the pages that need to be tracked.

only the index page of the site for which the pages are to be tracked.

a separate webpage in a sub domain directory as specified by Google.

Answer

Correct Answer: all the pages that need to be tracked.

Note: This Question is unanswered, help us to find answer for this one

99. The Google Analytics tracking code is:

Profile-specific.

website-specific.

URL-specific.

domain-specific.

Answer

Correct Answer: Profile-specific.

Note: This Question is unanswered, help us to find answer for this one

100. If you click Visualize on a Keyword report, each dot on the motion chart hence obtained will represent a:

keyword

date.

frequency.

user.

Answer

Correct Answer: keyword

Note: This Question is unanswered, help us to find answer for this one

101. Google analytics does not allow you to:

identify where your visitors come from.

identify most lucrative geographic markets.

identify errors for URLs in Sitemap.

submit a sitemap.

see errors and problems encountered by Google's crawlers while accessing pages on your site.

Answer

Correct Answer: identify errors for URLs in Sitemap.
submit a sitemap.
see errors and problems encountered by Google's crawlers while accessing pages on your site.

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

102. Navigation summary shows:

paths visitors use to get to your content.

top sources per page.

top keywords per page.

how visitors found your site.

Answer

Correct Answer: how visitors found your site.

Note: This Question is unanswered, help us to find answer for this one

103. Which three of the following variables are required for proper tracking by Analytics when you use campaign tracking?

utm_campaign

utm_medium

utm_source

utm_term

Utm_content

Answer

Correct Answer: utm_campaign
utm_medium
utm_source

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

104. Motion charts allow you to visualize the data in a maximum of ___ dimensions.

Answer

Correct Answer: 5

Note: This Question is unanswered, help us to find answer for this one

105. To see the Google AdWords cost data within Google Analytics, you must:

contact Google Analytics support.

check the "Apply Cost Data Checkbox" located under the Analytics tab while in Google AdWords.

check the "Apply Cost Data Checkbox" located under the Analytics tab while in Google Analytics.

apply for a premium Google Analytics Account.

Answer

Correct Answer: check the "Apply Cost Data Checkbox" located under the Analytics tab while in Google AdWords.

Note: This Question is unanswered, help us to find answer for this one

106. The Query String Variable utm_content is used to:

identify the medium the user is using to get to your site.

identify the vendor used.

identify the keyword being used in the ad.

differentiate between similar ads.

Answer

Correct Answer: differentiate between similar ads.

Note: This Question is unanswered, help us to find answer for this one

107. A funnel can be defined:

without setting up a goal.

only after creating a custom segment.

only 24 hours. after the installation of the tracking code

after setting up a goal.

Answer

Correct Answer: after setting up a goal.

Note: This Question is unanswered, help us to find answer for this one

108. Auto tagging and link tagging:

require extra expenditure.

append additional query string parameters on to the end of URLs pointing to your site.

eliminate the need for appending additional query strings to the end of URLs.

always cause visitors to be transferred to an error page.

Answer

Correct Answer: append additional query string parameters on to the end of URLs pointing to your site.

Note: This Question is unanswered, help us to find answer for this one

109. While customizing a goal, the 'Required step' checkbox:

does not affect the Funnel Visualization report.

prevents a goal from showing a conversion in any other goal report.

does not keep a goal from showing a conversion in any other goal report.

affects only the Funnel Visualization report.

Answer

Correct Answer: does not keep a goal from showing a conversion in any other goal report.
affects only the Funnel Visualization report.

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

110. This question is based upon the figure shown below The above visualization can be obtained by:

traffic source>goal conversion

visitors>visits for all visitors

goals>funnel visualization

visitors>map overlay

Answer

Correct Answer: goals>funnel visualization

Note: This Question is unanswered, help us to find answer for this one

111. The percentage of visits in which the users left your site after visiting only the entrance page is known as:

crawl rate.

visitor segmentation.

bounce rate.

pageviews.

Answer

Correct Answer: bounce rate.

Note: This Question is unanswered, help us to find answer for this one

112. A visitor's interaction with your website after clicking on your Google AdWords Ad can be monitored by:

Google Analytics.

Google AdSense.

Google AdWords.

Google Webmaster Tools.

Answer

Correct Answer: Google Analytics.

Note: This Question is unanswered, help us to find answer for this one

113. Once created, a custom report is available for as long as:

you want it.

your current session is active.

72 hours only.

two months.

Answer

Correct Answer: you want it.

Note: This Question is unanswered, help us to find answer for this one

114. To identify the steps of a payment processing wizard that are causing people to abandon the purchase, you should:

set up a new goal in Google Analytics.

use the funnel visualization report in Google Analytics.

set up a new Analytics profile.

reate a program to parse all the links to be monitored.

Answer

Correct Answer: use the funnel visualization report in Google Analytics.

Note: This Question is unanswered, help us to find answer for this one

115. Google Analytics tracks data from a variety of sources to provide:

closed-loop ROI analysis.

open-loop ROI analysis.

Ad Sense report analysis.

AdWords report analysis.

Answer

Correct Answer: closed-loop ROI analysis.

Note: This Question is unanswered, help us to find answer for this one

116. How can a goal in Google Analytics be made inactive?

by deleting the goal

by turning it off

Answer

Correct Answer: by turning it off

Note: This Question is unanswered, help us to find answer for this one

117. How does Google Analytics define a search term?

A subset of keywords used in your website navigation

A word searched for using your internal site search

A tool used to determine relevant keywords for your site

A word searched for using Google or another search engine

Answer

Correct Answer: A word searched for using your internal site search

Note: This Question is unanswered, help us to find answer for this one

118. The Dashboard can contain up to how many widgets?

Answer

Correct Answer: 12

Note: This Question is unanswered, help us to find answer for this one

119. Which one of the following is considered a weakness of Google Analytics?

Second Click attribution

None of these

Last Click attribution

First Click attribution

Answer

Correct Answer: Last Click attribution

Note: This Question is unanswered, help us to find answer for this one

120. Which function do you call to track Flash events?

_setVar()

_trackPageview ()

_FlashEvent()

_setCustomSegment()

Answer

Correct Answer: _trackPageview ()

Note: This Question is unanswered, help us to find answer for this one

121. What can be the effect of adding more than one Include filter to a profile?

Nothing, this has no effect on reports

Can cause data to not show in reports

You will need to also add more than one Exclude filter

You will have your report customized exactly the way you want it

Answer

Correct Answer: Can cause data to not show in reports

Note: This Question is unanswered, help us to find answer for this one

122. The API request default is set at how many entries per response?

5,000

1,000

10,000

100,000

Answer

Correct Answer: 1,000

Note: This Question is unanswered, help us to find answer for this one

123. What does the _addIgnoredOrganic () method do?

Separates organic keywords from paid keywords

Treats search engine keywords as direct traffic

This function is no longer supported by Google Analytics

Treats all search engine terms as keywords

Answer

Correct Answer: Treats search engine keywords as direct traffic

Note: This Question is unanswered, help us to find answer for this one

124. Which feature allows you to spot otherwise hidden trends in Google Analytics?

Benchmarking

Pivoting

Map Overlay

Funnel Visualization

Answer

Correct Answer: Pivoting

Note: This Question is unanswered, help us to find answer for this one

125. The time on page metric ignores which visitor page?

Secure page views

Last page viewed

First page viewed

Pages that are fully loaded

Answer

Correct Answer: Last page viewed

Note: This Question is unanswered, help us to find answer for this one

126. In which language is Google Analytics not available?

Arabic

Thai

It is available in all languages

Slovak

Answer

Correct Answer: Arabic

Note: This Question is unanswered, help us to find answer for this one

127. How do you track repeat purchasers?

_setCustomSegment()

_setVar()

_RepeatVisitor()

_TrackCustomer()

Answer

Correct Answer: _setVar()

Note: This Question is unanswered, help us to find answer for this one

128. What function do you call to set custom visitor segments?

_VisitorType()

_setVar()

_TrackCustom()

_setCustomSegment()

Answer

Correct Answer: _setVar()

Note: This Question is unanswered, help us to find answer for this one

129. Can you export more than 500 rows of report data?

Yes, by adding "&limit=x" (where x is number of exported rows) to the end of your export URL

Yes, only when choosing to export as an Excel file

Yes, you can export an unlimited number of rows from the Google Analytics Advanced Data Mangement dashboard.

No, 500 is the limit

Answer

Correct Answer: Yes, by adding "&limit=x" (where x is number of exported rows) to the end of your export URL

Note: This Question is unanswered, help us to find answer for this one

130. What is IP Masking in Google Analytics?

Analytics removes the last octet of a visitors IP address

Analytics enhances the IP information made available for more detail

Analytics provides random IP addresses for total security and privacy

This function does not exist in Google Analytics yet

Answer

Correct Answer: Analytics removes the last octet of a visitors IP address

Note: This Question is unanswered, help us to find answer for this one

131. How do you set up IP Masking?

This function does not exist in Google Analytics yet

Select IP Masking from the Settings Menu

Use the _gat. _anonymizeIP () method

Use the _trackPageview function

Answer

Correct Answer: Use the _gat. _anonymizeIP () method

Note: This Question is unanswered, help us to find answer for this one

132. How can you restore a Google Analytics account after it has been deleted?

By using the "Recover Account" option on the GA homepage

There is no way to recover a deleted account

Analytics support can sometimes restore it within two weeks of deletion

Answer

Correct Answer: Analytics support can sometimes restore it within two weeks of deletion

Note: This Question is unanswered, help us to find answer for this one

133. If you do not have an active Google Adwords account, the free version of Google Analytics is limited to how many pageviews per month?

100 million

10 million

There is no limit

5 million

Answer

Correct Answer: 5 million

Note: This Question is unanswered, help us to find answer for this one

134. How many Analytics accounts can be linked to an AdWords account at any given time?

Unlimited

100

Answer

Correct Answer: 1

Note: This Question is unanswered, help us to find answer for this one

135. Which of the following is a predefined filter?

Exclude Pattern

Search & Replace

Exclude traffic to the subdirectories

Advanced

Answer

Correct Answer: Exclude traffic to the subdirectories

Note: This Question is unanswered, help us to find answer for this one

136. What is the built-in limit to the number of rows you can export?

5,000

1,000

1,500

500

Answer

Correct Answer: 500

Note: This Question is unanswered, help us to find answer for this one

137. The Meta Description tag is a component of your search engine ranking.

False

True

Answer

Correct Answer: False

Note: This Question is unanswered, help us to find answer for this one

138. How does the number of entrances differ from the number of visits to the entire site?

More entrances than total visits

Less entrances than total visits

Same number of entrances and total visits

Answer

Correct Answer: Same number of entrances and total visits

Note: This Question is unanswered, help us to find answer for this one

139. Why is it impossible to install Google Analytics on pages that use frames?

It is acutally quite possible to install Analytics on these pages

Because frames are auto-tagged and you cannot override this with new code

Because the page has too many elements to track

Because frames cannot execute JavaScript

Answer

Correct Answer: It is acutally quite possible to install Analytics on these pages

Note: This Question is unanswered, help us to find answer for this one

140. Which users have access to your analytics?

Only users with access to your AdWords account

Both users with access to your AdWords account and users to whom you have granted access

Neither users with access to your AdWords account nor users to whom you have granted access

Only users to whom you have granted access

Answer

Correct Answer: Both users with access to your AdWords account and users to whom you have granted access

Note: This Question is unanswered, help us to find answer for this one

141. True or False: When you define funnel steps for a goal, it won’t count as a completed goal unless a visitor goes through all the steps.

False

True

Answer

Correct Answer: False

Note: This Question is unanswered, help us to find answer for this one

142. The regular expression 51 matches

1, 5, 15, 51

5, 1

5, 51

Answer

Correct Answer: 5, 51

Note: This Question is unanswered, help us to find answer for this one

143. Which expressions are valid for use in Advanced Segmentation?

Referral Expression

Filter Specific Expression

Irregular Expression

Filter-Compatible Regular Expression

Answer

Correct Answer: Filter-Compatible Regular Expression

Note: This Question is unanswered, help us to find answer for this one

144. After how long does a visitor drop out if he remains inactive in the real time report ?

10minutes

30 minutes

25minutes

5 minutes

Answer

Correct Answer: 5 minutes

Note: This Question is unanswered, help us to find answer for this one

145. What does the Google Analytics URL Builder do?

Generates urls to use for tracking outgoing links

Analyzes urls for search engine optimization

Generates urls to use for tracking incoming links

Builds urls for your web pages to include in your Google Analytics tracking code

Answer

Correct Answer: Generates urls to use for tracking incoming links

Note: This Question is unanswered, help us to find answer for this one

146. How many users can you grant access to your Google Analytics account?

Up to 50

Up to 150

Any number

Up to 10

Answer

Correct Answer: Any number

Note: This Question is unanswered, help us to find answer for this one

147. How do you track banner ad exits?

Track Page View Function

Track Bounce Page Function

Tracking occurs automatically

Track Exit Function

Answer

Correct Answer: Track Page View Function

Note: This Question is unanswered, help us to find answer for this one

148. What is an Impression?

A display of a referral link or advertisement

The overall feeling a visitor gets when visiting your website

A unique visitor

A pageview

Answer

Correct Answer: A display of a referral link or advertisement

Note: This Question is unanswered, help us to find answer for this one

149. How does Analytics count webpage hits from RSS or Atom readers?

It installs a persistent cookie in the reader

You must set up an a separate Analtycis profile for RSS pageviews

Analytics cannot track these hits

It installs the JavaScript in the reader temporarily

Answer

Correct Answer: Analytics cannot track these hits

Note: This Question is unanswered, help us to find answer for this one

150. If you opt in then opt out, what will happen to your data?

You can not opt out after an opt in

All data continues and will be there if you ever opt back in

All information will be deleted

Data will not be removed after opt out

Answer

Correct Answer: Data will not be removed after opt out

Note: This Question is unanswered, help us to find answer for this one

151. When would you NOT use a regular expression?

Setting up a funnel

Filtering data within the reporting interface

Creating filters

Tracking equivalent pages

Setting up goals

Answer

Correct Answer: Setting up a funnel

Note: This Question is unanswered, help us to find answer for this one

152. How many dashboards can you create per user account?

Answer

Correct Answer: 20

Note: This Question is unanswered, help us to find answer for this one

153. The Depth of Visit report can be found where?

The Traffic Sources section

The Visitor Loyalty section

The Visitor Trending section

The Content Optimization section

Answer

Correct Answer: The Content Optimization section

Note: This Question is unanswered, help us to find answer for this one

154. Where can the Average Page Depth be found?

The Time of Site report

The Average Pageviews report

A report does not exist for this

The Depth of Visit report

Answer

Correct Answer: The Depth of Visit report

Note: This Question is unanswered, help us to find answer for this one

155. Can you track clicks to 3rd party sites?

It depends on the page they are navigating to.

No, outbound links do not have my tracking code

Yes, it happens automatically.

Yes, but you must prevent the browser from immediately navigating away.

Answer

Correct Answer: Yes, but you must prevent the browser from immediately navigating away.

Note: This Question is unanswered, help us to find answer for this one

156. How do you upload historical data into a new Google Analytics account?

Use the Upload Historical Data option in the Setting Menu

You cannot upload historical data

Contact Analytics Support

Answer

Correct Answer: You cannot upload historical data

Note: This Question is unanswered, help us to find answer for this one

157. In how many languages does Google Analytics work?

Over 87 different languages

Over 40 different languages

Between 10 - 20

Answer

Correct Answer: Over 40 different languages

Note: This Question is unanswered, help us to find answer for this one

158. _addItem() can take several arguments. Which is NOT required?

quantity

sku

price

order ID

159. Which of the following is a valid entry to exclude traffic from IP addresses?

10.0.0.1-14

^176\.168\.1\.([1-9]|1[0-9]|2[0-5])$|^10\.0\.0\.([1-9]|1[0-4])$

176.168.1.1-25 and 10.0.0.1-14

176.168.1.1-25

Answer

Correct Answer: ^176\.168\.1\.([1-9]|1[0-9]|2[0-5])$|^10\.0\.0\.([1-9]|1[0-4])$

Note: This Question is unanswered, help us to find answer for this one

160. If an ad is shown 20 times and receives 3 clicks, the CTR is?

15%

20%

15.70%

Answer

Correct Answer: 15%

Note: This Question is unanswered, help us to find answer for this one

161. How many profiles can be created per account ?

100

Unlimited

Answer

Correct Answer: 50

Note: This Question is unanswered, help us to find answer for this one

162. You can officially add this many profiles to a single Google Analytics account:

Unlimited

Answer

Correct Answer: 50

Note: This Question is unanswered, help us to find answer for this one

163. Where can you specify your site's Default Page within Google Analytics?

You cannot change the default page in Google Analytics

You will specify the default page in your tracking code

From the Google Analytics dashboard using advanced filters

From the Views Setting page

Answer

Correct Answer: From the Views Setting page

Note: This Question is unanswered, help us to find answer for this one

164. Each API request is limited to a maximum of how many entries per response?

1,000

100,000

10,000

5,000

Answer

Correct Answer: 10,000

Note: This Question is unanswered, help us to find answer for this one

165. How will you track downloads from a Facebook tab?

Campaign Tags

referral

Virtual Pageviews

Answer

Correct Answer: Campaign Tags

Note: This Question is unanswered, help us to find answer for this one

166. Which dimension is not used in Motion Charts?

Z-Axis

X-Axis

Size

Y-Axis

Answer

Correct Answer: Z-Axis

Note: This Question is unanswered, help us to find answer for this one

167. How many goals are allowed per goal set?

Unlimited

Up to 150

Answer

Correct Answer: 5

Note: This Question is unanswered, help us to find answer for this one

168. Which specific report is NOT available in the ecommerce section?

Average Order Value

Market Segmentation

Product Overview

Total Revenue

Answer

Correct Answer: Market Segmentation

Note: This Question is unanswered, help us to find answer for this one

169. It's possible to track inbound traffic from PDF documents using Google analytics by:

Tracking inbound clicks from PDFs is not possible in Google Analytics.

Creating an advanced segment with a referral source of "PDF"

Creating an advanced segment with a medium of "PDF"

Using campaign tags on links contained in the PDF

Answer

Correct Answer: Using campaign tags on links contained in the PDF

Note: This Question is unanswered, help us to find answer for this one

170. How do you set your reports to show domain names when tracking multiple domains in the same profile?

It is not possible to track multiple domains in the same profile.

Use the _linkByPost function

Add the tracking code to the footer of the page instead of the header.

Set an advanced filter

Answer

Correct Answer: Set an advanced filter

Note: This Question is unanswered, help us to find answer for this one

171. How does Google assure the tracking cookies do not interfere with your own cookies?

Analytics tracking cookies use technology only available to Google

Only Google is allowed to use tracking cookies

All names begin with _utm. to avoid naming conflict

There is no assurance from Google

Answer

Correct Answer: All names begin with _utm. to avoid naming conflict

Note: This Question is unanswered, help us to find answer for this one

172. Why doesn't Analytics report most pageviews that are loaded through an RSS reader?

Most RSS readers cannot load ActionScript

Trick question - Analytics does report these pageviews

Most RSS readers cannot execute JavaScript

Most RSS readers cannot execute WebKit

Answer

Correct Answer: Most RSS readers cannot execute JavaScript

Note: This Question is unanswered, help us to find answer for this one

173. What is the unique visitor count?

The count of visits per user to a website profile over a specified period of time

The sum of all visits to a website profile over a specified period of time

The average number of visits to a website profile by a user over a specified period of time

A duplicate-free count of cookies visiting a website profile over a specified period of time

Answer

Correct Answer: A duplicate-free count of cookies visiting a website profile over a specified period of time

Note: This Question is unanswered, help us to find answer for this one

174. When using the _trackEvent method, what is a category?

The format you with to receive the report in

The report you wish to add the event to

The name you supply as a way to group objects you want to track

The source of the traffic being tracked in the event

Answer

Correct Answer: The name you supply as a way to group objects you want to track

Note: This Question is unanswered, help us to find answer for this one

175. Under what tab can you find the name of the mobile device used from mobile users?

Custom

Locations

Mobile

Technology

Answer

Correct Answer: Mobile

Note: This Question is unanswered, help us to find answer for this one

176. What call is necessary to simulate a pageview?

_trackPageview()

_SimulatePageview()

_Pageview()

_reload()

Answer

Correct Answer: _trackPageview()

Note: This Question is unanswered, help us to find answer for this one

177. What does the Google Analytics Opt-out browser Add-on do?

Allows web users to choose not to send information about their visit to Google Analytics

There is no such thing as a Google Analytics Opt-out browser Add-on

Allows website owners to opt-out certain undesirable traffic to their site

Allows a website owner to view Google Analytics information for any website through a browser plug-in

Answer

Correct Answer: Allows web users to choose not to send information about their visit to Google Analytics

Note: This Question is unanswered, help us to find answer for this one

178. In what Standard Reports tab can you find "In-Page Analytics?"

Audience

Content

Real-Time

Conversions

Answer

Correct Answer: Content

Note: This Question is unanswered, help us to find answer for this one

179. You can view your site speed in the "Site Speed" tab under:

Timer

Events

Conversions

Content

Answer

Correct Answer: Content

Note: This Question is unanswered, help us to find answer for this one

180. What is Average Page Depth?

The number of pageviews per visitor

The average number of pages included in your subnavigation

The number of pages on a site that visitors view during a single session

The number of clicks a page is away from the homepage of your site

Answer

Correct Answer: The number of pages on a site that visitors view during a single session

Note: This Question is unanswered, help us to find answer for this one

181. What is the difference between Source and Medium?

Source is the origin, while Medium is the channel from which it arrived.

Source is the way a visitor arrived, while Medium is the origin.

Source is the origin, while Medium is the referrer from which it arrived.

Source is the type of campaign that drove a visit, while Medium is the channel from which it arrived.

Answer

Correct Answer: Source is the origin, while Medium is the channel from which it arrived.

Note: This Question is unanswered, help us to find answer for this one

182. What is a Default Page?

The page web views see when they try to access a page that no longer exists or has changed location

The landing page of your Google Analtytics dashboard

The page to which your server defaults when no page on the domain is specified

Answer

Correct Answer: The page to which your server defaults when no page on the domain is specified

Note: This Question is unanswered, help us to find answer for this one

183. Traffic Sources Overview does NOT tell you...

Referrals from other websites

The visits you received from social platforms

The visits from your advertising campaigns with AdWords

The page link where most of your visitors land

Answer

Correct Answer: The page link where most of your visitors land

Note: This Question is unanswered, help us to find answer for this one

184. Once you hit million page view (per month) Google Analytics may be delayed, or not process additional visits. The free version is limited to million page views per month.

Unlimited

Answer

Correct Answer: 10

Note: This Question is unanswered, help us to find answer for this one

185. What is the cost of Google analytics?

None, it is absolutely free with no fine print

Free, but the free version is limited to 10 million pageviews a month

There is a one month free trial, then $4.99/month after

Yearly fee of $24.99 but this fee is waived if you also have an Adwords account

Answer

Correct Answer: Free, but the free version is limited to 10 million pageviews a month

Note: This Question is unanswered, help us to find answer for this one

186. What is Per Visit Value?

Per Visit Value is the average value (based on ecommerce revenue) of a visit to your site. Calculated as Profit divided by Revenue.

Per Visit Value is the average value (based on ecommerce revenue) of a visit to your site. Calculated as Revenue divided by Conversions.

Per Visit Value is the average value (based on ecommerce revenue) of a visit to your site. Calculated as Revenue divided by Visits.

None.

Answer

Correct Answer: Per Visit Value is the average value (based on ecommerce revenue) of a visit to your site. Calculated as Revenue divided by Visits.

Note: This Question is unanswered, help us to find answer for this one

187. Which of the following is true about Cost Analysis?

It only works if integrated with Google+

It is also offered by Facebook

It is a paid subscription

It is in beta

Answer

Correct Answer: It is in beta

Note: This Question is unanswered, help us to find answer for this one

188. Which of the following does Google Analytics track?

All of the above

Website visitors

Pagerank

Web page validation

Answer

Correct Answer: Website visitors

Note: This Question is unanswered, help us to find answer for this one

189. Can you track ecommerce transactions?

Yes, with Google Checkout

Not under HTTPS

Yes, with most third party shopping carts.

Answer

Correct Answer: Yes, with most third party shopping carts.

Note: This Question is unanswered, help us to find answer for this one

190. What is an advanced segment?

A grouping of goals and funnels

A group designated at super users of the reports in your company

A function used to change the layout of the reports dashboard

A report that allows you to group certain types of visits together

Answer

Correct Answer: A report that allows you to group certain types of visits together

Note: This Question is unanswered, help us to find answer for this one

191. Which of these registers as Direct Traffic in Google Analytics?

Visits from a search engine

Visits derived from clicked bookmarks

Visits from an Adwords ad

Visits clicked from a link on another website

Answer

Correct Answer: Visits derived from clicked bookmarks

Note: This Question is unanswered, help us to find answer for this one

192. What is a filter pattern?

The actual text string against which Google Analytics will attempt to match pageview data

Another name for the pageviews per visit metric

The function used to change the colors and layout of the Google Analytics reports

The report that breaks down the geographical profile of web visitors

Answer

Correct Answer: The actual text string against which Google Analytics will attempt to match pageview data

Note: This Question is unanswered, help us to find answer for this one

193. Which of these is NOT required to track visitors?

1st Party Cookies

Browser

JavaScript

Authentication

Answer

Correct Answer: Authentication

Note: This Question is unanswered, help us to find answer for this one

194. What form of cookies does Google Analytics use?

3rd Party

2nd Party

1st Party

Answer

Correct Answer: 1st Party

Note: This Question is unanswered, help us to find answer for this one

195. Where does Google recommend the Analytics code be placed?

Immediately before </head>

Immediately before <body>

Immediately before the </footer>

Immediately after the </body>

Answer

Correct Answer: Immediately before </head>

Note: This Question is unanswered, help us to find answer for this one

196. What is the GET method?

A philosophy instilled in Google Analytics employees used for increasing productivity

A way of passing paramaters of an HTTP request from the browser to the server

An analytical method that uses metrics in combination with historical data to forecast trends

A way of reporting optional information not included in the standard Google Analytics tracking code

Answer

Correct Answer: A way of passing paramaters of an HTTP request from the browser to the server

Note: This Question is unanswered, help us to find answer for this one

197. An Exclude filter will do which of the following?

Enable you to control which users are allowed to see which parts of the Analytics reports

Google Analytics does not have an exclude option

Disable any profiles that are no longer used

Discard all pageviews that match the filter string

Answer

Correct Answer: Discard all pageviews that match the filter string

Note: This Question is unanswered, help us to find answer for this one

198. Which JavaScript events can Google Analytics track?

User initiated events

Google Analytics cannot track JavaScript events

Any JavaScript event

DOM Events

Answer

Correct Answer: Any JavaScript event

Note: This Question is unanswered, help us to find answer for this one

199. Which report shows entrance and previous pages along with exit and next pages?

Navigation Summary

This needs to be created as a custom report

Top Entrance Pages Report

Top Exit Pages Report

Answer

Correct Answer: Navigation Summary

Note: This Question is unanswered, help us to find answer for this one

200. Funnel Visualization allows you to analyze visitor conversion under which type of report?

Visitors

Content

Goals

Traffic Sources

Answer

Correct Answer: Goals

Note: This Question is unanswered, help us to find answer for this one

201. Which of these is generally not considered a page?

CGI generated file

Plain text

HTML file

JPEG file

Answer

Correct Answer: JPEG file

Note: This Question is unanswered, help us to find answer for this one

202. Which of these can you NOT do with your data?

Submit your data anonymously to Google

Make your data publicly visible

Share your data between Google products

Answer

Correct Answer: Make your data publicly visible

Note: This Question is unanswered, help us to find answer for this one

203. Does Google analytics recognize returned visitors?

Yes, only on web pages and mobile applications iOS and Android.

Yes, only on web pages.

No, Google anlytics do not recognize any returning visitors on any device.

Yes, only on web pages and Android mobile applications.

Answer

Correct Answer: Yes, only on web pages and mobile applications iOS and Android.

Note: This Question is unanswered, help us to find answer for this one

204. How much personally identifiable information does Google Analytics track?

Ecommerce information

None

Answer

Correct Answer: None

Note: This Question is unanswered, help us to find answer for this one

205. Can you track downloaded files?

No, downloads are external to a current page

Yes, it happens automatically.

No, tracking requires the JavaScript code.

Yes, but only with tagged links.

Answer

Correct Answer: Yes, but only with tagged links.

Note: This Question is unanswered, help us to find answer for this one

206. _addTrans() can take several arguments. Which are required?

Value and tax

Order ID and tax

Order ID and value

City and state

Order ID and country

Answer

Correct Answer: Order ID and value

Note: This Question is unanswered, help us to find answer for this one

207. Can you control which advertising campaign gets credit for conversion?

Yes, through modifying all tagged links

Yes, automatically

Answer

Correct Answer: Yes, through modifying all tagged links

Note: This Question is unanswered, help us to find answer for this one

208. How long must a user be idle for when new activity counts as a new session?

10 minutes

3 minutes

30 minutes

15 minutes

Answer

Correct Answer: 30 minutes

Note: This Question is unanswered, help us to find answer for this one

209. Which component of the _trackEvent method is optional?

210. If you link Analytics to AdWords do you need to tag links?

Yes

Answer

Correct Answer: No

Note: This Question is unanswered, help us to find answer for this one

211. Where would you remove a filter from a profile?

From the Filter option in your Analytics dashboard

From the Filter Manager option in the Analytics Settings menu

You cannot delete a filter, you must issue a new profile instead

Answer

Correct Answer: From the Filter Manager option in the Analytics Settings menu

Note: This Question is unanswered, help us to find answer for this one

212. How do you enable event tracking?

Add event tracking to your filter pattern

Use the radial buttons in the settings menu

Use the _trackEvent method

Add event tracking to your custom reports

Answer

Correct Answer: Use the _trackEvent method

Note: This Question is unanswered, help us to find answer for this one

213. Which is the best metric to use to measure visit quality?

Referring Site Traffic

Traffic Sources

% New Visits

Bounce Rate

Answer

Correct Answer: Bounce Rate

Note: This Question is unanswered, help us to find answer for this one

214. A pageview is:

A unique visit to your site

A repeat visit to your site

An instance of a page being loaded by a browser

A visit to your site

Answer

Correct Answer: An instance of a page being loaded by a browser

Note: This Question is unanswered, help us to find answer for this one

215. What is the advantage of importing your Adwords cost data into your Google Analytics reports?

Google will give periodic discounts on Adwords for importing the cost data

You can track the effectiveness of your Adwords campaigns

You cannot import Google Adwords cost data into Analytics

You can manage your Adwords campaigns from your Analytics dashboard

Answer

Correct Answer: You can track the effectiveness of your Adwords campaigns

Note: This Question is unanswered, help us to find answer for this one

216. What can you NOT do with Google Analytics:

Track personally identifiable visits

Measure Google Adwords performance

Grant admin privileges to other users

Set up goals to track conversions

Track multiple sites using a single account

Answer

Correct Answer: Track personally identifiable visits

Note: This Question is unanswered, help us to find answer for this one

217. What is the "Conversion Optimizer"?

It suggests goals for your website

It makes people sign in or register on your site

It ensures that you track the IP Address of someone on your site

It can automatically adjust your bids to maximize conversions at the minimum price.

Answer

Correct Answer: It can automatically adjust your bids to maximize conversions at the minimum price.

Note: This Question is unanswered, help us to find answer for this one

218. How often is Google Analytics data processed?

Every 24 - 48 hours

Once daily at 12 AM

Once per week

Throughout the day

Answer

Correct Answer: Throughout the day

Note: This Question is unanswered, help us to find answer for this one

219. Keyword drilldown allows you to learn what?

Landing pages for a given keyword

The most common exit page

The most common landing page

Landing pages for ecommerce conversions

Answer

Correct Answer: Landing pages for a given keyword

Note: This Question is unanswered, help us to find answer for this one

220. What category do you select to show the web browsers most used to view your site?

Location

Technology>Browser & OS

Behavior>New vs Retuning

Traffic Sources>Direct

Answer

Correct Answer: Technology>Browser & OS

Note: This Question is unanswered, help us to find answer for this one

221. You can display the visit overview chart by days, months and...?

Years

Seconds

Weeks

Answer

Correct Answer: Weeks

Note: This Question is unanswered, help us to find answer for this one

222. If the Google Analytics tracking snippet appears after invalid Javascript in a site's code, what happens?

Tracking occurs without key information

No tracking occurs

Tracking occurs normally

The page isn't loaded

Answer

Correct Answer: No tracking occurs

Note: This Question is unanswered, help us to find answer for this one

223. What does "on/off" in the Active Goal column of the Profile Settings page mean?

Hides unused goals

Tells Google Analytics whether or not to include the tracking in the reports

Deletes unused goals

Tells Google Analytics whether or not to track the goals

Answer

Correct Answer: Tells Google Analytics whether or not to track the goals

Note: This Question is unanswered, help us to find answer for this one

224. How soon after correctly installing Analytics will you see information in your reports?

It can take as long as 1 month

Immediately

Within 1 week

Generally within 24 hours

Answer

Correct Answer: Generally within 24 hours

Note: This Question is unanswered, help us to find answer for this one

225. What does the check status link do?

Verifies that your profiles are set up correctly

Attempts to verify that the tracking code has been installed on your site

Verifies that the html of your page is validated

Verifies that the report information has been updated for that day

Answer

Correct Answer: Attempts to verify that the tracking code has been installed on your site

Note: This Question is unanswered, help us to find answer for this one

226. Daily visits are viewed on what type of graph?

circle graph

bar graph

line graph

percentage graph

Answer

Correct Answer: line graph

Note: This Question is unanswered, help us to find answer for this one

227. The Ecommerce tab under Explorer does not include which of the following?

Per visit value

Revenue

Average value

Visitor's mobile device name

Answer

Correct Answer: Visitor's mobile device name

Note: This Question is unanswered, help us to find answer for this one

228. What does Analytics use the IP addresses of web visitors for?

To provide the search history of your web visitors

To provide the buying habits of your web visitors

To provide general geographic reporting

To execute the required JavaScript

Answer

Correct Answer: To provide general geographic reporting

Note: This Question is unanswered, help us to find answer for this one

229. True or False?If you are tracking your site with ga.js, you can use the same code for secure and non-secure pages.

False

True

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

230. What feature is included with Google Analytics?

Content Backup

Code Cleanup

Map Overlay

Design Services

Answer

Correct Answer: Map Overlay

Note: This Question is unanswered, help us to find answer for this one

231. What is a Bounce?

A visitor who visits only one page

Tracking code

A visitor who visits only one time

A returning visitor

Answer

Correct Answer: A visitor who visits only one page

Note: This Question is unanswered, help us to find answer for this one

232. Can you convert Google Analytics data directly to PDF?

Yes.

No. Data can only be exported as a .CSV or .XLS file.

No. Data can only be exported as a .CSV or MS Word file.

No. Data can only be exported as a .CSV file.

Yes, but export conversion to PDF is limited to an annual quota based on subscription level.

Answer

Correct Answer: Yes.

Note: This Question is unanswered, help us to find answer for this one

233. How do you exclude internal traffic from your Google Analytics reports?

Delete traffic from the city you live in

Use the IP Masking feature

Set an exclude filter for your IP address

Use the _donotTrackIP () method

Answer

Correct Answer: Set an exclude filter for your IP address

Note: This Question is unanswered, help us to find answer for this one

234. Under Map Overlay, which country is excluded from the map?

Spain

None

Iran

North Korea

Answer

Correct Answer: None

Note: This Question is unanswered, help us to find answer for this one

235. What is Ecommerce Conversion Rate?

Ecommerce Conversion Rate is the percentage of visits that resulted in no transaction.

Ecommerce Conversion Rate is the number of visits that resulted in no e-commerce transaction.

Ecommerce Conversion Rate is the percentage of visits that browsed your site.

Ecommerce Conversion Rate is the percentage of visits that resulted in an e-commerce transaction.

Answer

Correct Answer: Ecommerce Conversion Rate is the percentage of visits that resulted in an e-commerce transaction.

Note: This Question is unanswered, help us to find answer for this one

236. True or False? In Google Analytics, you can find out which browser a visitor uses to read your blog.

False

True

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

237. Google Analytics helps you measure the impact of mobile visits to your website.

true

false

Answer

Correct Answer: true

Note: This Question is unanswered, help us to find answer for this one

238. Which information can you get about your website's pages in the "Content" section?

The bouncing rate

All of these

The number of times the page has been seen

The average time spent on the page

Answer

Correct Answer: All of these

Note: This Question is unanswered, help us to find answer for this one

239. Google Analytics reports can be emailed in which formats?

XML

PDF

All of these

CSV

Answer

Correct Answer: All of these

Note: This Question is unanswered, help us to find answer for this one

240. How long does it take for reports to show up in the dashboard?

3 days

two weeks

a week

a month

within 24 hours

Answer

Correct Answer: within 24 hours

Note: This Question is unanswered, help us to find answer for this one

241. What feature does real time reporting provide?

Number of people on the site, where they came from and what they are viewing

How many people are ready to buy.

Answer

Correct Answer: Number of people on the site, where they came from and what they are viewing

Note: This Question is unanswered, help us to find answer for this one

242. If your website has a bounce rate of 80% then which of the following is TRUE?

80% of your visitors left your site from the entrance page.

20% of your visitors happily start jumping every time they visit your blog.

80% of your visitors left your site after reading three articles.

80% of your visitors browsed at least five pages.

Answer

Correct Answer: 80% of your visitors left your site from the entrance page.

Note: This Question is unanswered, help us to find answer for this one

243. What is GDN?

Google Display Network

Google Digital Nodels

Answer

Correct Answer: Google Display Network

Note: This Question is unanswered, help us to find answer for this one

244. Can you see what mobile devices viewed your site?

Yes

Answer

Correct Answer: Yes

Note: This Question is unanswered, help us to find answer for this one

245. Which is a possible reason your site is not showing data in Analytics reports after installing the tracking code?

Interfering Scripts on your page

Incorrect tracking code

Incorrect filter settings

All of these

Answer

Correct Answer: All of these

Note: This Question is unanswered, help us to find answer for this one

246. Google Analytics can be integrated with which other Google service?

Google Adwords

Google Adsense

Google Places

Google News

Answer

Correct Answer: Google Adwords

Note: This Question is unanswered, help us to find answer for this one

247. Can you integrate a Google Adwords Campaign into Google Analytics?

Depends on the campaign type

Yes

Answer

Correct Answer: Yes

Note: This Question is unanswered, help us to find answer for this one

248. If you build mobile apps, Google Analytics offers Software Development Kits for iOS and Android so you can measure how people use your app. True or False?

True

False

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

249. The keyword tool is used for what purpose?

tells you what a keyword or phrase costs

provides relevant information on keywords or phrases

Answer

Correct Answer: provides relevant information on keywords or phrases

Note: This Question is unanswered, help us to find answer for this one

250. What technology does Google Analytics use to track visitors?

JavaScript

ActionScript

XHTML

WebKit

Answer

Correct Answer: JavaScript

Note: This Question is unanswered, help us to find answer for this one

251. Which page should the tracking code be installed to?

Index Page

Ecommerce Pages

All Pages

Mobile Pages

Answer

Correct Answer: All Pages

Note: This Question is unanswered, help us to find answer for this one

252. What is the bounce rate?

Percentage of returning visitors

Percentage of visitors tracked

Percentage of page visitors who leave the site

Percentage of Clickthroughs

Answer

Correct Answer: Percentage of page visitors who leave the site

Note: This Question is unanswered, help us to find answer for this one

253. What single page interface gives you an overview on how your properties are performing?

Control Panel

Control Deck

Dashboard

Command Deck

Instrument Board

Answer

Correct Answer: Dashboard

Note: This Question is unanswered, help us to find answer for this one

254. CTR is short for?

Click Through Ratio

Check The Reports

Customer Trending Report

Click Through Rate

Answer

Correct Answer: Click Through Rate

Note: This Question is unanswered, help us to find answer for this one

255. Where does Google Analytics use JavaScript?

It does not use JavaScript at all

In the tracking code

To generate the PDF reports for emailing

In the IP Masking function

Answer

Correct Answer: In the tracking code

Note: This Question is unanswered, help us to find answer for this one

256. What is the term for when a visitor reaches a goal?

Lead

Sale

Score

Conversion

Answer

Correct Answer: Conversion

Note: This Question is unanswered, help us to find answer for this one

257. What is the purpose of the real time tracking feature?

Real time tracking does not work so there is no purpose.

To show instantaneous information on a site

To show future information on a site

Answer

Correct Answer: To show instantaneous information on a site

Note: This Question is unanswered, help us to find answer for this one

258. What does the Funnel Visualization report allow?

Tracking effective search terms

Tracking outbound clicks

Tracking visitors on the path to conversion

Tracking AdWords

Answer

Correct Answer: Tracking visitors on the path to conversion

Note: This Question is unanswered, help us to find answer for this one

259. Google Analytics was purchased from Urchin Software Corporation in April 2005 and Google re-branded the product and released it in November 2005 as Google Analytics. True or False?

True

False

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

260. Referral Traffic Source displays:

The domain names of your competitors.

The domain name of the sites users visited after leaving your website.

The keywords users typed in search engines to find you.

The domain name of the sites that referred traffic to your website.

Answer

Correct Answer: The domain name of the sites that referred traffic to your website.

Note: This Question is unanswered, help us to find answer for this one

261. What sources of traffic constitute as "Direct Traffic" on Google Analytics?

Traffic of which the referrer is unknown

Typing in the URL in the browser

All of these

Accessing from browser bookmarks

Answer

Correct Answer: All of these

Note: This Question is unanswered, help us to find answer for this one

262. What is a Hit?

All of these

A request to a web server for a file

The loading of an html web page

The loading of an image on a web page

Answer

Correct Answer: All of these

Note: This Question is unanswered, help us to find answer for this one

263. What is a Cookie?

A piece of html that is installed along with Google Analytics tracking code

The main form of currency on Sesame Street.

A small amount of text data given to a web browser by a web server

It validates the html of your site, improving performance

Answer

Correct Answer: A small amount of text data given to a web browser by a web server

Note: This Question is unanswered, help us to find answer for this one

264. Google Analytics...

is a service provided by google to add more visitor

is a tools that measure your number of visitors as well as tracking social networking sites and applications.

is a service by google that provide advertisement only

is a tools that measure your number of visitor based only on visitor's location

is a tools that provide news,current economy statistic and also a number of visitor.

Answer

Correct Answer: is a tools that measure your number of visitors as well as tracking social networking sites and applications.

Note: This Question is unanswered, help us to find answer for this one

265. How many websites can be tracked by one person or company in Analytics?

Up to 5 million

Up to 1,000

Up to 10

Unlimited

Answer

Correct Answer: Unlimited

Note: This Question is unanswered, help us to find answer for this one

266. How do you change the date range in your reports?

Add a new profile

Update your tracking code

Use the calendar tab

Answer

Correct Answer: Use the calendar tab

Note: This Question is unanswered, help us to find answer for this one

267. Which report shows the funnel path?

The Top Entrance Pages report

The Goals Report

The Top Exit Pages report

The Funnel Visualization report

Answer

Correct Answer: The Funnel Visualization report

Note: This Question is unanswered, help us to find answer for this one

268. You can measure your conversions with...?

Daily Events

Goals

Unable to measure conversions

Keywords

Answer

Correct Answer: Goals

Note: This Question is unanswered, help us to find answer for this one

269. Can you use Google Analytics and Urchin at the same time?

Yes

Answer

Correct Answer: Yes

Note: This Question is unanswered, help us to find answer for this one

270. What language is the tracking code written in?

Javascript

CSS

HTML

Python

Answer

Correct Answer: Javascript

Note: This Question is unanswered, help us to find answer for this one

271. What is another name for the entrance page?

home page

the same as the exit page

linked page

landing page

Answer

Correct Answer: landing page

Note: This Question is unanswered, help us to find answer for this one

272. What is the most likely reason reports contain no data?

Unauthenticated user

No relevant searches

Tracking code not installed properly

No site visitors

Answer

Correct Answer: Tracking code not installed properly

Note: This Question is unanswered, help us to find answer for this one

273. What tool is used to track web-enabled phones?

Mobile Tracking

GPS

Answer

Correct Answer: Mobile Tracking

Note: This Question is unanswered, help us to find answer for this one

274. What do Goals track in Google Analytics?

Clickthroughs

Revenue Generated

Conversions

Advertisements Served

Answer

Correct Answer: Conversions

Note: This Question is unanswered, help us to find answer for this one

275. How does Google Analytics affect the performance of your website?

It makes load speed faster

It does not affect the performance

It validates the html of your site, improving performance

It makes load speed slower

Answer

Correct Answer: It does not affect the performance

Note: This Question is unanswered, help us to find answer for this one

276. To use the Analytics data export API, you must have:

A Google Analytics account and access to the profile being tracked

A special designation from Google allowing you to use the API

Multiple Google Analytics accounts

A corporate Google Analytics profile

Answer

Correct Answer: A Google Analytics account and access to the profile being tracked

Note: This Question is unanswered, help us to find answer for this one

277. How does Google Analytics define a keyword?

A word searched for using an external search engine, such as Google

A tool used to determine the competition of search terms

A subset of terms used in your website navigation

A word searched for using your internal site search

Answer

Correct Answer: A word searched for using an external search engine, such as Google

Note: This Question is unanswered, help us to find answer for this one

278. Which is NOT a traffic source report option?

Social Compatibility Traffic

Search Engine Traffic

Referral Traffic

Direct Traffic

Answer

Correct Answer: Social Compatibility Traffic

Note: This Question is unanswered, help us to find answer for this one

279. What is a goal in Google Analytics?

A webpage or action that serves as a conversion for your site

A target number of pages to indexed

A target number of keywords to be indexed by the search engines

A function used to change the layout of the reports dashboard

Answer

Correct Answer: A webpage or action that serves as a conversion for your site

Note: This Question is unanswered, help us to find answer for this one

280. Google Analytics does not track which type of traffic?

None of these

Referral traffic from sites not using Google Analytics

Referrals from social media sites

Search Engine traffic

Answer

Correct Answer: None of these

Note: This Question is unanswered, help us to find answer for this one

281. Google Analytics calls key performance indicators "goals" and allows you 20 of them per profile. True or False?

False

True

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

282. What is referred to as interactions across different digital media?

web surfing

Multi-Channel Funnels

Answer

Correct Answer: Multi-Channel Funnels

Note: This Question is unanswered, help us to find answer for this one

283. What does RPC stand for?

Returning patron clickthrough

Referral provider code

Rate per cost

Revenue per click

Answer

Correct Answer: Revenue per click

Note: This Question is unanswered, help us to find answer for this one

284. Remarketing via Google Analytics segments and metrics requires

AdWords and Analytic accounts linked

the Double Click cookie to be incorporated in the script

All of these answers

audiences setup in the remarketing backend

a your privacy statement on your site

Answer

Correct Answer: All of these answers

Note: This Question is unanswered, help us to find answer for this one

285. Google Analytics will not tell you:

Which website referred them to you

The browser used by blog readers

From what page they left your site

The kind of products they've bought before

What page a visitor came to first

Answer

Correct Answer: The kind of products they've bought before

Note: This Question is unanswered, help us to find answer for this one

286. What is a pageview?

A browser request to the server

PDF download

A unique visitor's single session

A single page load by a browser

Answer

Correct Answer: A single page load by a browser

Note: This Question is unanswered, help us to find answer for this one

287. What is the protocol for running another analytics package on your site in addition to Google Analytics?

Contact Analytics Support

Other analytics packages do not allow this

Install both tracking codes

Google does not allow this

Answer

Correct Answer: Install both tracking codes

Note: This Question is unanswered, help us to find answer for this one

288. What is bounce rate?

The percentage of exits from a particular page

The percentage of visitors who only visit the page on your site that they landed on before leaving

The percentage of viewers who quickly click through to another page on your site

The page loading speed ratio

Answer

Correct Answer: The percentage of visitors who only visit the page on your site that they landed on before leaving

Note: This Question is unanswered, help us to find answer for this one

289. How does changing the name of your account affect the Google Analytics code already on your website?

It has no effect

You cannot change the name of your account once it has been chosen

You need to update your current code

You need to generate new code

Answer

Correct Answer: It has no effect

Note: This Question is unanswered, help us to find answer for this one

290. What is SEM

Same Entry Market

Source e-commerce mailings

Search Engine Marketing

Source Entrance Medium

Answer

Correct Answer: Search Engine Marketing

Note: This Question is unanswered, help us to find answer for this one

Google Analytics MCQs | Topic-wise

MCQ on Basic Google Analytics

General Google Analytics MCQs

Google Analytics Subjects

More Resources

Google Analytics MCQ

Google Analytics Skill Assessment

Google Analytics PDF

Related MCQs

Google Webmaster Central MCQs

Help Desk Skills MCQs

MailChimp MCQs

Market Research MCQs

Marketing Analytics Fundamentals MCQs