MCQs > Sales & Marketing > Google Analytics MCQs > Basic Google Analytics MCQs

Basic Google Analytics MCQ

1. What are the four scope types?

Answer

Correct Answer: Users, Sessions, Hits, and Products

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2. What is an interaction that causes data to be sent to Analytics?

Answer

Correct Answer: Hit

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3. You send an email including a link to your website without any UTM parameters. A visitor clicks that link from a secured (https) email platform such as Gmail. What source is shown for that traffic?

Answer

Correct Answer: Referral

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4. It is a best practice to always have one of what kind of view?

Answer

Correct Answer: Unfiltered

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5. You operate a website that has a three-step sign-up process. However, each step of the sign-up process loads at the same URL. If you wanted to assign a unique URL to each step and track it within Google Analytics as a pageview, what would you do?

Answer

Correct Answer: Use event tracking.

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6. You are managing analytics for a recipe website that has the following categories: Appetizers, Main Dishes, and Desserts. What do you create in order to compare aggregated data of all recipes in the Appetizer category vs. all recipes in the Desserts category?

Answer

Correct Answer: Content grouping

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7. If you wanted to create a user-defined metric to measure Revenue per User, what would you use?

Answer

Correct Answer: Calculated metrics

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8. You want to compare the revenue, top products, and average order value between people who viewed three or more pages on your site, to those who viewed fewer. What do you do?

Answer

Correct Answer: Create a custom segment where Page Depth is >/3 and another segment where Page Depth is <3. Apply both segments while on the Ecommerce Overview report.

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9. If you created a calculated metric that returned a value of "80" with Time as the formatting type, how would it be represented in Google Analytics?

Answer

Correct Answer: 80

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10. If you want to track one destination goal but have two URLs that could trigger the goal (for example,/thank-you and /checkout-complete), what approach can you use?

Answer

Correct Answer: Use a regular expression when adding the goal destination.

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11. Which attribution model does Google Analytics apply by default for standard reports?

Answer

Correct Answer: Last Non-Direct Click

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12. You are tracking events of playback of video on the home page of a website. You want users who watch the video, but still leave the page with no additional pageviews or interactions, to still be included in the bounce rate calculation. What must be configured?

Answer

Correct Answer: Non-interaction event

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13. Which report displays the page a visitor arrived on?

Answer

Correct Answer: Landing Pages

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14. What is an example of a dimension?

Answer

Correct Answer: Source/Medium

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15. When you enable advertising features, what do you gain access to?

Answer

Correct Answer: Demographics and Interests reports

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16. Is it possible to measure how far someone scrolls on a page using Google Analytics? If so, how?

Answer

Correct Answer: Yes, by viewing in page analytics

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17. What do you use to compare three dimensions?

Answer

Correct Answer: Custom reports

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18. If your site does not attribute transactions to the original source, but instead shows all transactions attributed to your payment processor (for example Stripe, PayPal, or Square), how do you remedy this issue?

Answer

Correct Answer: Create a referral exclusion.

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19. If you want to quickly see what days and times were most popular for visiting your site, what do you do?

Answer

Correct Answer: Go to the report at Audience > Cohort Analysis and toggle By Day.

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20. If a user fills in a contact form and provides an email address, which report would contain that information?

Answer

Correct Answer: Acquisition > Social > Form Submissions

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21. The tracking ID contains a string that follows this format: UA XXXXXX Y. What does the Y refer to?

Answer

Correct Answer: The property number

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22. What parameter should you use if you were tracking different versions of an ad?

Answer

Correct Answer: Utm_campaign

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23. Which is an example of a micro goal?

Answer

Correct Answer: Signing up for an account after clicking an ad

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24. What channel receives attribution if no traffic source data is available?

Answer

Correct Answer: Direct

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25. This report is sorted by bounce rate in ascending order. How do you view these results in order of importance instead?

Answer

Correct Answer: Sort Type: Weighted Sort

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26. It is September, and you want to evaluate the most popular page on your site for the month of August. What first steps would you take?

Answer

Correct Answer: 1. Set Date Range to Last 30 Days. 2. Visit Behavior > Site Content > All Pages.
1. Set Date Range to Last Month. 2. Visit Behavior > Site Content > All Pages.

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27. What does Google Analytics add to the first party cookie to differentiate new from returning visitors?

Answer

Correct Answer: An HTTP request
A SessionStorage object

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28. Where could you analyze the conversion paths users followed across various marketing channels?

Answer

Correct Answer: Conversions > Multi- [ ] Channel Funnels

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29. Which feature would allow you to navigate between multiple reports while comparing the data collected for visitors in Los Angeles to the data for visitors in London?

Answer

Correct Answer: Segments

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30. By default, if a URL is accessed in the browser once as /contact/ and once again as /CONTACT/, how does the data appear in Google Analytics?

Answer

Correct Answer: One pageview for /contact/ and one pageview for /CONTACT/

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31. What is an example of a property in Google Analytics?

Answer

Correct Answer: Website

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32. You are running Google Ads and want to automatically track ad performance within Google Analytics. What feature do you enable?

Answer

Correct Answer: Auto tagging

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33. If you want to exclude traffic to your website from people on your company network, what do you create?

Answer

Correct Answer: A filter to exclude traffic from IP addresses

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34. What can you use as the basis for remarketing within Google Ads?

Answer

Correct Answer: Audiences

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35. Which step in this funnel had the largest percentage of exits?

Answer

Correct Answer: Cart

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36. What feature do you use to capture how many times a button was pressed?

Answer

Correct Answer: Event tracking

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37. Where can you check the status of your tracking code?

Answer

Correct Answer: Admin > Property Settings

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38. What are these examples of?

Answer

Correct Answer: Affinity categories

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39. Your website has a logged in experience for users. What do you implement to track individual engagement across multiple sessions and multiple devices?

Answer

Correct Answer: Client- [ ] ID

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40. You notice a sudden and unexplained change in traffic. Where do you look to see if someone added a filter?

Answer

Correct Answer: Admin > Account > Change History

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41. You want to enable a destination goal for a URL that appends query string parameters with each submission—for example, /thanks?uid=123. Which match types would work?

Answer

Correct Answer: Equals to /thanks?uid=

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42. What is a best practice after launching a major change to your home page?

Answer

Correct Answer: Create an annotation.

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43. What report helps you understand how many days it takes from the time a user first visits to the time the user converts?

Answer

Correct Answer: Time Lag

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44. Which calculated metric would return average events per user?

Answer

Correct Answer: {{Total Events}} / {{Users}} Type: Float

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45. How do you review the revenue and conversion rate between your traffic sources?

Answer

Correct Answer: Create two segments, one for revenue and one for conversion rate, and then review Conversions > Ecommerce.

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46. You already have Google Analytics set up on your website, but decide to add Google Tag Manager. What do you do with the existing Analytics tag?

Answer

Correct Answer: Remove the tag.

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47. Refer to the two following URLs. How can you make this data more readable in Google Analytics by mapping the actual product names to the ID in the URL? .../shop/?ProductID=1234 .../shop/?ProductID=5678

Answer

Correct Answer: This functionality is not possible.

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48. When configuring the global site tag, where in the HTML should it be placed?

Answer

Correct Answer: Directly after the tag

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49. What does this represent inside of Google Analytics?

Answer

Correct Answer: Segment

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50. If you are collecting campaign data, which report shows the results?

Answer

Correct Answer: Acquisition > Campaigns > All Campaigns

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51. You are viewing a report with Source/Medium as the primary dimension, but also want to include landing page data. What do you do?

Answer

Correct Answer: Use a secondary dimension.

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52. You want to classify people who join your newsletter with a custom dimension for "Newsletter Subscribers." What is the appropriate scope to apply to this custom dimension?

Answer

Correct Answer: User

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53. You offer a downloadable music file called Sample Tone on your website. What is the best way to configure the components to track this event?

Answer

Correct Answer: Hit: Music // Event: Download //Content: Sample Tone

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54. If you wanted to determine if a particular browser was resulting in a high bounce rate, what report could you look at?

Answer

Correct Answer: Technology > Browser & OS

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55. Of the following segments, which represents the highest value audience?

Answer

Correct Answer: Sessions with 0 goal completions

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56. If you create a new user at the property level, what does the user inherit access to?

Answer

Correct Answer: All the views of that property

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57. What is an example of data you cannot track in Google Analytics?

Answer

Correct Answer: Precise user latitude/longitude data

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58. What feature do you configure if you want to track transactions, order values, shopping cart behavior, and product performance?

Answer

Correct Answer: Ecommerce

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59. What is the hierarchy of a Google Analytics account?

Answer

Correct Answer: Organization > Account > Property > Views

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60. If you wanted to evaluate how your site performs relative to other sites in your industry vertical, what reports do you use?

Answer

Correct Answer: Benchmarking

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61. What allows you to specify the steps your traffic is expected to take to reach your goal?

Answer

Correct Answer: Funnel

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62. What must be configured in order for Google Analytics to capture data?

Answer

Correct Answer: Analytics tracking code

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63. To email a notification whenever a goal is completed, what do you configure?

Answer

Correct Answer: Custom alerts

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64. If you posted a link offering 50% off a hat, but the link sent people to a page of sweaters, what impact would you most likely see?

Answer

Correct Answer: A high bounce rate

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65. You want to track example.com and other example.com using a single property. What must be set up?

Answer

Correct Answer: Cross domain tracking

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66. Which Chrome extension, developed by Google, would be valuable for identifying deployment issues with Google Analytics?

Answer

Correct Answer: Google Analytics Debugger

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67. You want to verify that Google Analytics is working immediately after installation. Which report do you review?

Answer

Correct Answer: Realtime > Overview

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68. What is an example of a metric?

Answer

Correct Answer: Pageviews

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69. Which report would help you measure the value of your social media efforts?

Answer

Correct Answer: Social > Conversions

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70. A user downloads a white paper with event tracking once in a single session. Another user downloads the same white paper three times in a single session. How many unique events are counted?

Answer

Correct Answer: Two

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71. What is the relationship between an event and an event goal?

Answer

Correct Answer: An event is a user interaction; an event goal is triggered by a selected event.

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72. If you want to evaluate if direct traffic delivered more traffic than organic search in August 2019, which report do you look at?

Answer

Correct Answer: Acquisition > All Traffic > Channels

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73. In the following URL, what channel grouping is traffic assigned to? example.com/?utm_source=google&utm_medium=cpc&utm_campaign=315

Answer

Correct Answer: Paid Search

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74. While creating a new filter in Google Analytics, by which field can a custom filter be specified?

Answer

Correct Answer: Filter Type

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75. Unduplicated (counted only once) visitors to your website over the course of a specified time period are counted as:

Answer

Correct Answer: Unique Visitors.

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76. Excluding your own internal traffic in a Google Analytics report can:

Answer

Correct Answer: be achieved by using Filters.

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77. If a visitor hits reload after reaching a page, it will be counted as:

Answer

Correct Answer: an additional pageview.

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78. The traffic sources leading to increase in traffic and revenue can be identified by:

Answer

Correct Answer: all traffic sources report>Ecommerce tab

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79. To apply filters to your data so as to keep your "raw" data intact, you can create a:

Answer

Correct Answer: duplicate profile in your account.

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80. Choose the incorrect statement.

Answer

Correct Answer: You must create a different filter for each profile.

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81. A high bounce rate generally indicates:

Answer

Correct Answer: the site entrance pages aren't relevant to your visitors.

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82. Choose the incorrect statement.

Answer

Correct Answer: Advanced fragmentation is a tool you can use to slice and dice your Analytics data with great precision.

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83. A pharmaceutical products website has a product description page with images, price and description of the drug X. The users can click the Order Now button on this page to reach the payment processing page. To track what fraction of the visitors visited the product description page, but not the payment processing page, you should:

Answer

Correct Answer: create a funnel.

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84. Google Analytics logs a page-view:

Answer

Correct Answer: each time the tracking code is executed.

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85. What is the maximum number of events per visit that can be tracked by Google Analytics?

Answer

Correct Answer: 500

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86. For the purpose of generating reports, a unique visitor is determined using:

Answer

Correct Answer: cookies.

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87. Which of the following statement about Google Analytics is incorrect?

Answer

Correct Answer: You can not modify access for existing users.

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88. Automatic tracking of Google AdWords campaigns in Google Analytics:

Answer

Correct Answer: can be achieved by enabling "Auto Tagging" in Google AdWords.

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89. When the Google Analytics Tracking code is installed, tracking begins:

Answer

Correct Answer: immediately.

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90. For the purpose of Google Analytics reports, a session is considered to have ended if the user has been inactive on the site for:

Answer

Correct Answer: 30 minutes.

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91. Event Tracking Trending:

Answer

Correct Answer: can be obtained by content>event tracking>trending

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92. State whether true or false: It is possible to sign up for a Google Analytics Account via an existing Google AdWords account.

Answer

Correct Answer: True

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93. If there is a certain subdirectory of your website that you'd like to track,

Answer

Correct Answer: you can create a filter to only report on traffic to that directory

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94. Filters can not be used to:

Answer

Correct Answer: identify problems with site metadata.

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95. A unique pageview:

Answer

Correct Answer: aggregates pageviews that are generated by the same user during the same session.

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96. A funnel represents:

Answer

Correct Answer: the path that you expect visitors to take on their way to converting to the goal.

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97. The Google Analytics tracking code snippet needs to be placed in:

Answer

Correct Answer: all the pages that need to be tracked.

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98. The Google Analytics tracking code is:

Answer

Correct Answer: Profile-specific.

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99. If you click Visualize on a Keyword report, each dot on the motion chart hence obtained will represent a:

Answer

Correct Answer: keyword

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100. Google analytics does not allow you to:

Answer

Correct Answer: identify errors for URLs in Sitemap.
submit a sitemap.
see errors and problems encountered by Google's crawlers while accessing pages on your site.

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101. Navigation summary shows:

Answer

Correct Answer: how visitors found your site.

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102. Which three of the following variables are required for proper tracking by Analytics when you use campaign tracking?

Answer

Correct Answer: utm_campaign
utm_medium
utm_source

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103. Motion charts allow you to visualize the data in a maximum of ___ dimensions.

Answer

Correct Answer: 5

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104. To see the Google AdWords cost data within Google Analytics, you must:

Answer

Correct Answer: check the "Apply Cost Data Checkbox" located under the Analytics tab while in Google AdWords.

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105. The Query String Variable utm_content is used to:

Answer

Correct Answer: differentiate between similar ads.

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106. A funnel can be defined:

Answer

Correct Answer: after setting up a goal.

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107. Auto tagging and link tagging:

Answer

Correct Answer: append additional query string parameters on to the end of URLs pointing to your site.

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108. While customizing a goal, the 'Required step' checkbox:

Answer

Correct Answer: does not keep a goal from showing a conversion in any other goal report.
affects only the Funnel Visualization report.

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109. This question is based upon the figure shown below The above visualization can be obtained by:

Answer

Correct Answer: goals>funnel visualization

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110. The percentage of visits in which the users left your site after visiting only the entrance page is known as:

Answer

Correct Answer: bounce rate.

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111. A visitor's interaction with your website after clicking on your Google AdWords Ad can be monitored by:

Answer

Correct Answer: Google Analytics.

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112. Once created, a custom report is available for as long as:

Answer

Correct Answer: you want it.

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113. To identify the steps of a payment processing wizard that are causing people to abandon the purchase, you should:

Answer

Correct Answer: use the funnel visualization report in Google Analytics.

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114. Google Analytics tracks data from a variety of sources to provide:

Answer

Correct Answer: closed-loop ROI analysis.

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115. How can a goal in Google Analytics be made inactive?

Answer

Correct Answer: by turning it off

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116. How does Google Analytics define a search term?

Answer

Correct Answer: A word searched for using your internal site search

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117. The Dashboard can contain up to how many widgets?

Answer

Correct Answer: 12

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118. Which one of the following is considered a weakness of Google Analytics?

Answer

Correct Answer: Last Click attribution

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119. Which function do you call to track Flash events?

Answer

Correct Answer: _trackPageview ()

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120. What can be the effect of adding more than one Include filter to a profile?

Answer

Correct Answer: Can cause data to not show in reports

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121. The API request default is set at how many entries per response?

Answer

Correct Answer: 1,000

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122. What does the _addIgnoredOrganic () method do?

Answer

Correct Answer: Treats search engine keywords as direct traffic

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123. Which feature allows you to spot otherwise hidden trends in Google Analytics?

Answer

Correct Answer: Pivoting

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124. The time on page metric ignores which visitor page?

Answer

Correct Answer: Last page viewed

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125. In which language is Google Analytics not available?

Answer

Correct Answer: Arabic

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126. How do you track repeat purchasers?

Answer

Correct Answer: _setVar()

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127. What function do you call to set custom visitor segments?

Answer

Correct Answer: _setVar()

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128. Can you export more than 500 rows of report data?

Answer

Correct Answer: Yes, by adding "&limit=x" (where x is number of exported rows) to the end of your export URL

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129. What is IP Masking in Google Analytics?

Answer

Correct Answer: Analytics removes the last octet of a visitors IP address

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130. How do you set up IP Masking?

Answer

Correct Answer: Use the _gat. _anonymizeIP () method

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131. How can you restore a Google Analytics account after it has been deleted?

Answer

Correct Answer: Analytics support can sometimes restore it within two weeks of deletion

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132. If you do not have an active Google Adwords account, the free version of Google Analytics is limited to how many pageviews per month?

Answer

Correct Answer: 5 million

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133. How many Analytics accounts can be linked to an AdWords account at any given time?

Answer

Correct Answer: 1

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134. Which of the following is a predefined filter?

Answer

Correct Answer: Exclude traffic to the subdirectories

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135. What is the built-in limit to the number of rows you can export?

Answer

Correct Answer: 500

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136. The Meta Description tag is a component of your search engine ranking.

Answer

Correct Answer: False

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137. How does the number of entrances differ from the number of visits to the entire site?

Answer

Correct Answer: Same number of entrances and total visits

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138. Why is it impossible to install Google Analytics on pages that use frames?

Answer

Correct Answer: It is acutally quite possible to install Analytics on these pages

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139. Which users have access to your analytics?

Answer

Correct Answer: Both users with access to your AdWords account and users to whom you have granted access

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140. True or False: When you define funnel steps for a goal, it won’t count as a completed goal unless a visitor goes through all the steps.

Answer

Correct Answer: False

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141. The regular expression 51 matches

Answer

Correct Answer: 5, 51

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142. Which expressions are valid for use in Advanced Segmentation?

Answer

Correct Answer: Filter-Compatible Regular Expression

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143. After how long does a visitor drop out if he remains inactive in the real time report ?

Answer

Correct Answer: 5 minutes

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144. What does the Google Analytics URL Builder do?

Answer

Correct Answer: Generates urls to use for tracking incoming links

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145. How many users can you grant access to your Google Analytics account?

Answer

Correct Answer: Any number

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146. How do you track banner ad exits?

Answer

Correct Answer: Track Page View Function

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147. What is an Impression?

Answer

Correct Answer: A display of a referral link or advertisement

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148. How does Analytics count webpage hits from RSS or Atom readers?

Answer

Correct Answer: Analytics cannot track these hits

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149. If you opt in then opt out, what will happen to your data?

Answer

Correct Answer: Data will not be removed after opt out

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150. When would you NOT use a regular expression?

Answer

Correct Answer: Setting up a funnel

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151. How many dashboards can you create per user account?

Answer

Correct Answer: 20

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152. The Depth of Visit report can be found where?

Answer

Correct Answer: The Content Optimization section

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153. Where can the Average Page Depth be found?

Answer

Correct Answer: The Depth of Visit report

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154. Can you track clicks to 3rd party sites?

Answer

Correct Answer: Yes, but you must prevent the browser from immediately navigating away.

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155. How do you upload historical data into a new Google Analytics account?

Answer

Correct Answer: You cannot upload historical data

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156. In how many languages does Google Analytics work?

Answer

Correct Answer: Over 40 different languages

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157. _addItem() can take several arguments. Which is NOT required?

Answer

Correct Answer: category

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158. Which of the following is a valid entry to exclude traffic from IP addresses?

Answer

Correct Answer: ^176\.168\.1\.([1-9]|1[0-9]|2[0-5])$|^10\.0\.0\.([1-9]|1[0-4])$

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159. If an ad is shown 20 times and receives 3 clicks, the CTR is?

Answer

Correct Answer: 15%

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160. How many profiles can be created per account ?

Answer

Correct Answer: 50

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161. You can officially add this many profiles to a single Google Analytics account:

Answer

Correct Answer: 50

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162. Where can you specify your site's Default Page within Google Analytics?

Answer

Correct Answer: From the Views Setting page

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163. Each API request is limited to a maximum of how many entries per response?

Answer

Correct Answer: 10,000

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164. How will you track downloads from a Facebook tab?

Answer

Correct Answer: Campaign Tags

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165. Which dimension is not used in Motion Charts?

Answer

Correct Answer: Z-Axis

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166. How many goals are allowed per goal set?

Answer

Correct Answer: 5

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167. Which specific report is NOT available in the ecommerce section?

Answer

Correct Answer: Market Segmentation

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168. It's possible to track inbound traffic from PDF documents using Google analytics by:

Answer

Correct Answer: Using campaign tags on links contained in the PDF

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169. How do you set your reports to show domain names when tracking multiple domains in the same profile?

Answer

Correct Answer: Set an advanced filter

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170. How does Google assure the tracking cookies do not interfere with your own cookies?

Answer

Correct Answer: All names begin with _utm. to avoid naming conflict

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171. Why doesn't Analytics report most pageviews that are loaded through an RSS reader?

Answer

Correct Answer: Most RSS readers cannot execute JavaScript

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172. What is the unique visitor count?

Answer

Correct Answer: A duplicate-free count of cookies visiting a website profile over a specified period of time

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173. When using the _trackEvent method, what is a category?

Answer

Correct Answer: The name you supply as a way to group objects you want to track

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174. Under what tab can you find the name of the mobile device used from mobile users?

Answer

Correct Answer: Mobile

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175. What call is necessary to simulate a pageview?

Answer

Correct Answer: _trackPageview()

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176. What does the Google Analytics Opt-out browser Add-on do?

Answer

Correct Answer: Allows web users to choose not to send information about their visit to Google Analytics

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177. In what Standard Reports tab can you find "In-Page Analytics?"

Answer

Correct Answer: Content

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178. You can view your site speed in the "Site Speed" tab under:

Answer

Correct Answer: Content

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179. What is the difference between Source and Medium?

Answer

Correct Answer: Source is the origin, while Medium is the channel from which it arrived.

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180. What is a Default Page?

Answer

Correct Answer: The page to which your server defaults when no page on the domain is specified

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181. Traffic Sources Overview does NOT tell you...

Answer

Correct Answer: The page link where most of your visitors land

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182. Once you hit ____ million page view (per month) Google Analytics may be delayed, or not process additional visits. The free version is limited to ____ million page views per month.

Answer

Correct Answer: 10

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183. What is the cost of Google analytics?

Answer

Correct Answer: Free, but the free version is limited to 10 million pageviews a month

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184. What is Per Visit Value?

Answer

Correct Answer: Per Visit Value is the average value (based on ecommerce revenue) of a visit to your site. Calculated as Revenue divided by Visits.

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185. Which of the following is true about Cost Analysis?

Answer

Correct Answer: It is in beta

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186. Which of the following does Google Analytics track?

Answer

Correct Answer: Website visitors

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187. Can you track ecommerce transactions?

Answer

Correct Answer: Yes, with most third party shopping carts.

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188. Which of these registers as Direct Traffic in Google Analytics?

Answer

Correct Answer: Visits derived from clicked bookmarks

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189. What is a filter pattern?

Answer

Correct Answer: The actual text string against which Google Analytics will attempt to match pageview data

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190. Which of these is NOT required to track visitors?

Answer

Correct Answer: Authentication

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191. What form of cookies does Google Analytics use?

Answer

Correct Answer: 1st Party

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192. Where does Google recommend the Analytics code be placed?

Answer

Correct Answer: Immediately before </head>

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193. What is the GET method?

Answer

Correct Answer: A way of passing paramaters of an HTTP request from the browser to the server

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194. An Exclude filter will do which of the following?

Answer

Correct Answer: Discard all pageviews that match the filter string

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195. Which JavaScript events can Google Analytics track?

Answer

Correct Answer: Any JavaScript event

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196. Which report shows entrance and previous pages along with exit and next pages?

Answer

Correct Answer: Navigation Summary

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197. Funnel Visualization allows you to analyze visitor conversion under which type of report?

Answer

Correct Answer: Goals

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198. Which of these is generally not considered a page?

Answer

Correct Answer: JPEG file

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199. Which of these can you NOT do with your data?

Answer

Correct Answer: Make your data publicly visible

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200. Does Google analytics recognize returned visitors?

Answer

Correct Answer: Yes, only on web pages and mobile applications iOS and Android.

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201. How much personally identifiable information does Google Analytics track?

Answer

Correct Answer: None

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202. Can you track downloaded files?

Answer

Correct Answer: Yes, but only with tagged links.

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203. _addTrans() can take several arguments. Which are required?

Answer

Correct Answer: Order ID and value

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204. Can you control which advertising campaign gets credit for conversion?

Answer

Correct Answer: Yes, through modifying all tagged links

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205. How long must a user be idle for when new activity counts as a new session?

Answer

Correct Answer: 30 minutes

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206. Which component of the _trackEvent method is optional?

Answer

Correct Answer: opt_value

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207. If you link Analytics to AdWords do you need to tag links?

Answer

Correct Answer: No

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208. Where would you remove a filter from a profile?

Answer

Correct Answer: From the Filter Manager option in the Analytics Settings menu

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209. How do you enable event tracking?

Answer

Correct Answer: Use the _trackEvent method

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210. Which is the best metric to use to measure visit quality?

Answer

Correct Answer: Bounce Rate

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211. A pageview is:

Answer

Correct Answer: An instance of a page being loaded by a browser

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212. What is the advantage of importing your Adwords cost data into your Google Analytics reports?

Answer

Correct Answer: You can track the effectiveness of your Adwords campaigns

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213. What can you NOT do with Google Analytics:

Answer

Correct Answer: Track personally identifiable visits

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214. What is the "Conversion Optimizer"?

Answer

Correct Answer: It can automatically adjust your bids to maximize conversions at the minimum price.

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215. How often is Google Analytics data processed?

Answer

Correct Answer: Throughout the day

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216. Keyword drilldown allows you to learn what?

Answer

Correct Answer: Landing pages for a given keyword

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217. What category do you select to show the web browsers most used to view your site?

Answer

Correct Answer: Technology>Browser & OS

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218. You can display the visit overview chart by days, months and...?

Answer

Correct Answer: Weeks

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219. If the Google Analytics tracking snippet appears after invalid Javascript in a site's code, what happens?

Answer

Correct Answer: No tracking occurs

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220. What does "on/off" in the Active Goal column of the Profile Settings page mean?

Answer

Correct Answer: Tells Google Analytics whether or not to track the goals

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221. How soon after correctly installing Analytics will you see information in your reports?

Answer

Correct Answer: Generally within 24 hours

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222. Daily visits are viewed on what type of graph?

Answer

Correct Answer: line graph

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223. The Ecommerce tab under Explorer does not include which of the following?

Answer

Correct Answer: Visitor's mobile device name

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224. What does Analytics use the IP addresses of web visitors for?

Answer

Correct Answer: To provide general geographic reporting

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225. True or False?If you are tracking your site with ga.js, you can use the same code for secure and non-secure pages.

Answer

Correct Answer: True

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226. What feature is included with Google Analytics?

Answer

Correct Answer: Map Overlay

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227. What is a Bounce?

Answer

Correct Answer: A visitor who visits only one page

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228. Can you convert Google Analytics data directly to PDF?

Answer

Correct Answer: Yes.

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229. How do you exclude internal traffic from your Google Analytics reports?

Answer

Correct Answer: Set an exclude filter for your IP address

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230. Under Map Overlay, which country is excluded from the map?

Answer

Correct Answer: None

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231. What is Ecommerce Conversion Rate?

Answer

Correct Answer: Ecommerce Conversion Rate is the percentage of visits that resulted in an e-commerce transaction.

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232. True or False? In Google Analytics, you can find out which browser a visitor uses to read your blog.

Answer

Correct Answer: True

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233. Google Analytics helps you measure the impact of mobile visits to your website.

Answer

Correct Answer: true

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234. Which information can you get about your website's pages in the "Content" section?

Answer

Correct Answer: All of these

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235. Google Analytics reports can be emailed in which formats?

Answer

Correct Answer: All of these

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236. How long does it take for reports to show up in the dashboard?

Answer

Correct Answer: within 24 hours

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237. What feature does real time reporting provide?

Answer

Correct Answer: Number of people on the site, where they came from and what they are viewing

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238. If your website has a bounce rate of 80% then which of the following is TRUE?

Answer

Correct Answer: 80% of your visitors left your site from the entrance page.

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239. What is GDN?

Answer

Correct Answer: Google Display Network

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240. Can you see what mobile devices viewed your site?

Answer

Correct Answer: Yes

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241. Which is a possible reason your site is not showing data in Analytics reports after installing the tracking code?

Answer

Correct Answer: All of these

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242. Google Analytics can be integrated with which other Google service?

Answer

Correct Answer: Google Adwords

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243. Can you integrate a Google Adwords Campaign into Google Analytics?

Answer

Correct Answer: Yes

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244. If you build mobile apps, Google Analytics offers Software Development Kits for iOS and Android so you can measure how people use your app. True or False?

Answer

Correct Answer: True

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245. The keyword tool is used for what purpose?

Answer

Correct Answer: provides relevant information on keywords or phrases

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246. What technology does Google Analytics use to track visitors?

Answer

Correct Answer: JavaScript

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247. Which page should the tracking code be installed to?

Answer

Correct Answer: All Pages

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248. What is the bounce rate?

Answer

Correct Answer: Percentage of page visitors who leave the site

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249. What single page interface gives you an overview on how your properties are performing?

Answer

Correct Answer: Dashboard

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250. CTR is short for?

Answer

Correct Answer: Click Through Rate

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251. Where does Google Analytics use JavaScript?

Answer

Correct Answer: In the tracking code

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252. What is the term for when a visitor reaches a goal?

Answer

Correct Answer: Conversion

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253. What is the purpose of the real time tracking feature?

Answer

Correct Answer: To show instantaneous information on a site

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254. What does the Funnel Visualization report allow?

Answer

Correct Answer: Tracking visitors on the path to conversion

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255. Google Analytics was purchased from Urchin Software Corporation in April 2005 and Google re-branded the product and released it in November 2005 as Google Analytics. True or False?

Answer

Correct Answer: True

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256. Referral Traffic Source displays:

Answer

Correct Answer: The domain name of the sites that referred traffic to your website.

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257. What sources of traffic constitute as "Direct Traffic" on Google Analytics?

Answer

Correct Answer: All of these

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258. What is a Hit?

Answer

Correct Answer: All of these

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259. What is a Cookie?

Answer

Correct Answer: A small amount of text data given to a web browser by a web server

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260. How many websites can be tracked by one person or company in Analytics?

Answer

Correct Answer: Unlimited

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261. How do you change the date range in your reports?

Answer

Correct Answer: Use the calendar tab

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262. Which report shows the funnel path?

Answer

Correct Answer: The Funnel Visualization report

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263. You can measure your conversions with...?

Answer

Correct Answer: Goals

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264. Can you use Google Analytics and Urchin at the same time?

Answer

Correct Answer: Yes

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265. What language is the tracking code written in?

Answer

Correct Answer: Javascript

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266. What is another name for the entrance page?

Answer

Correct Answer: landing page

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267. What tool is used to track web-enabled phones?

Answer

Correct Answer: Mobile Tracking

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268. What do Goals track in Google Analytics?

Answer

Correct Answer: Conversions

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269. How does Google Analytics affect the performance of your website?

Answer

Correct Answer: It does not affect the performance

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270. How does Google Analytics define a keyword?

Answer

Correct Answer: A word searched for using an external search engine, such as Google

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271. Which is NOT a traffic source report option?

Answer

Correct Answer: Social Compatibility Traffic

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272. Google Analytics does not track which type of traffic?

Answer

Correct Answer: None of these

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273. Google Analytics calls key performance indicators "goals" and allows you 20 of them per profile. True or False?

Answer

Correct Answer: True

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274. What is referred to as interactions across different digital media?

Answer

Correct Answer: Multi-Channel Funnels

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275. Remarketing via Google Analytics segments and metrics requires

Answer

Correct Answer: All of these answers

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276. Google Analytics will not tell you:

Answer

Correct Answer: The kind of products they've bought before

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277. What is the protocol for running another analytics package on your site in addition to Google Analytics?

Answer

Correct Answer: Install both tracking codes

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278. How does changing the name of your account affect the Google Analytics code already on your website?

Answer

Correct Answer: It has no effect

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279. What is SEM

Answer

Correct Answer: Search Engine Marketing

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