What is bounce rate?

What is the protocol for running another analytics package on your site in addition to Google Analytics?

What is a pageview?

Google Analytics will not tell you:

Remarketing via Google Analytics segments and metrics requires

What does RPC stand for?

You send an email including a link to your website without any UTM parameters. A visitor clicks that link from a secured (https) email platform such as Gmail. What source is shown for that traffic?

It is a best practice to always have one of what kind of view?

You operate a website that has a three-step sign-up process. However, each step of the sign-up process loads at the same URL. If you wanted to assign a unique URL to each step and track it within Google Analytics as a pageview, what would you do?

You are managing analytics for a recipe website that has the following categories: Appetizers, Main Dishes, and Desserts. What do you create in order to compare aggregated data of all recipes in the Appetizer category vs. all recipes in the Desserts category?

If you wanted to create a user-defined metric to measure Revenue per User, what would you use?