What is the primary reason for increasing the CPC (cost per click)?

The Google Ad placement feature allows you to choose locations on the Google content network where your ad can appear. Which of the following can be selected as an area for the ad to appear?

If your keyword is 'reading books' and you would like to ban the ad from people looking for downloadable books, how would your keyword be submitted to AdWords?

A CPM pricing model means advertisers pay for impressions received.

On which page of the Google search results would an Adwords Ad triggered by a keyword with an Average Position (Avg. Pos.) of 9-16 generally appear?

What happens when you turn on frequency capping for a campaign?

If your ad is disapproved, how do you resubmit it?

What is a display URL?

How can you discover relevant placements?

Phone numbers are acceptable in what part of your ad?

Which is not a strong call-to-action for your Ad?