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Basic Marketing Methods and Techniques MCQ

1. ____ occurs when a method is defined in terms of itself.

Recursion

Referential Integrity

Dependence

Repeatability

Answer

Correct Answer: Recursion

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2. The more precisely defined the target market is, the _____ the numbers are to estimate.

Longer

Shorter

Harder

Easier

Answer

Correct Answer: Easier

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3. A toothpaste tube is an example of a ________ package.

Private-label

Brand positioning

Convenience

Primary

Answer

Correct Answer: Primary

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4. Recently, it has become important for value-oriented marketers to _____ with customers.

Move from a transactional orientation to a transitional perspective

Reduce the number of transactions to improve relationships

Manage transactions more efficiently

Consider how they can reduce their interactions

Move toward a relational perspective from a transactional orientation

Answer

Correct Answer: Move toward a relational perspective from a transactional orientation

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5. Published data from outside the organization are referred to as __________ data.

A concept that suggests 80 percent of a firm's sales are obtained from 20 percent of its customers

Questionnaire data

Who pose as customers to check on a firm's products or services and on the quality of the customer service provided by employees.

External secondary

Answer

Correct Answer: External secondary

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6. Market research is typically ________.

Ongoing: You always do market research

Complete a year after product introduction

Complete prior to product introduction

Complete within six months after introduction

Complete when the product or service is introduced

Answer

Correct Answer: Ongoing: You always do market research

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7. Integrated marketing communications would include all of the following except ________.

Personal selling.

Advertising.

Public relations.

Supply chain management.

Direct marketing

Answer

Correct Answer: Supply chain management.

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8. In general, a company should enter only segments in which it can and .

Offer lower prices; ship faster

Offer superior value; gain advantages over competitors

Offer superior value; ship faster

Gain advantages over competitors; differentiate its products

Identify behaviors; understanding spending power

Answer

Correct Answer: Offer superior value; gain advantages over competitors

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9. In digital marketing, ___ segmentation is more common than _ segmentation.

Information, entertainment

Television advertising

Behavioral, demographic

Conversion

Answer

Correct Answer: Behavioral, demographic

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10. _____ is a form of distribution aimed at maximum market coverage.

Narrow distribution

Intensive distribution

Selective distribution

Exclusive distribution

Answer

Correct Answer: Intensive distribution

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11. _____ involves outsourcing production to third-party firms.

Vertical integration

Long tailing

Peer production

Contract manufacturing

Viral production

Answer

Correct Answer: Contract manufacturing

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12. ____ utility is the only type of utility created by the production process.

Form.

Time.

Place.

Production

Answer

Correct Answer: Form.

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13. What is meant by the "end user"?

The marketing manager who decides what ad campaigns to pursue

The final consumer who purchases the product or service for their use

The marketing staff where the marketing process begins

The competitors who are in the same market space

Answer

Correct Answer: The final consumer who purchases the product or service for their use

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14. Why is it important that companies pursue Product Focus Marketing even if it is risky?

Because it is required by law

Because it diversifies their marketing efforts

Because it is entrepreneurial and helps push the development of new products

Because other companies do not do it

Answer

Correct Answer: Because it is entrepreneurial and helps push the development of new products

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15. What is meant by SIVA?

The governing body over Marketing

Solution, Information, Value, Access

Sales, Information, Vehicle, Attributes

Sales, Information, Value, Access

Answer

Correct Answer: Solution, Information, Value, Access

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16. What does SIVA essentially accomplish?

It takes the four Ps of marketing and reorients them to focus more on the customer

It regulates the world of marketing

It is a throwback to the marketing techniques of old days

It helps sales people sell more

Answer

Correct Answer: It takes the four Ps of marketing and reorients them to focus more on the customer

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17. How does a successful advertisement help the sales team?

It eliminates their jobs

It reduces their burden as the customers are already inclined to purchase

It shows the customers the sales team is effective

It reduces the amount of paper work they have to do

Answer

Correct Answer: It reduces their burden as the customers are already inclined to purchase

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18. Why would People be an important aspect in the customers' eyes?

The people are the customers

The people handle the product and manufacture it; so it should be of good quality

The people who designed the product should make something the customer wants

The people who represent the company are inseparable from the entire service or product

Answer

Correct Answer: The people who represent the company are inseparable from the entire service or product

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19. What is meant by Personal Selling?

Creating advertisements for the television

A salesman approaching potential customers

Creating banner ads for online sites

Emailing customers coupons

Answer

Correct Answer: A salesman approaching potential customers

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20. What is another term for Peer-to-Peer?

Social Computing

Internet Marketing

Blanket Advertising

Selling

Answer

Correct Answer: Social Computing

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21. Which of the following would Pricing include beyond the price for the product?

How the client receives the product

Shipping options if purchased online

Discounts available to the client

Colors the product is available in

Answer

Correct Answer: Discounts available to the client

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22. What method/s is/are used to determine customers' needs?

Examining sales history

Speculation based on prior market research of other products

Looking to competitors

Market research

Answer

Correct Answer: Market research

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23. How would Advertising be categorized?

Directly targeting specific crowds

An ineffective method of marketing

The same as mail marketing

Aiming at mass markets

Answer

Correct Answer: Aiming at mass markets

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24. What does Peer-to-Peer look to replace?

Active Customers with those who are more Passive

Buyers

Passive Customer Bases with Active Customer Bases

Low Income Purchasers

Answer

Correct Answer: Passive Customer Bases with Active Customer Bases

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25. What is another term for the four Ps?

Marketing Mix

Marketing Management

Marketing Pros and Cons

Marketing Requirements

Answer

Correct Answer: Marketing Mix

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26. Which of the following is involved in the Publicity aspect of Promotion?

Determining what product mix to offer to the customers

Creating advertisements for different markets

Managing the public perception of the product

Setting sales goals for each product line

Answer

Correct Answer: Managing the public perception of the product

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27. What is meant by Intangible in relation to marketing?

The patents the client owns

The physical evidence of goods as a sample

Something a customer can not see, such as a service.

An asset that will depreciate in value, such as a car

Answer

Correct Answer: Something a customer can not see, such as a service.

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28. How is marketing defined in general?

Maintaining accounting records

Creating advertisements for television

Promotion of products and services, advertising, and branding

Development of products according to customer needs

Answer

Correct Answer: Promotion of products and services, advertising, and branding

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29. What would a company hope a potential customer would do after seeing an advertisement for a new product?

Perform some action related to purchasing the product

Remember to tell their friends

Sell their current solution and buy the new one

Do nothing

Answer

Correct Answer: Perform some action related to purchasing the product

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30. What is meant by Customer Focus Marketing?

Selling only to past customers

Creating email campaigns for past customers

Focusing on customers and their relatives

Listening to the customers and tailoring the products and services to their demand

Answer

Correct Answer: Listening to the customers and tailoring the products and services to their demand

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31. What is an example of Personalization?

Customizing the product for the users through the use of the internet

Offering three color variations instead of two

Setting different pricing levels based on the end users' ability to pay

Offering only one product in one color

Answer

Correct Answer: Customizing the product for the users through the use of the internet

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32. Which of the following would be included in the marketing process?

Order Fulfillment

Improving product features

Improving efficiency in the warehouse

Distribution

Answer

Correct Answer: Distribution

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33. What does 'Solution' look to accomplish?

Solves the problem of how much to spend on marketing

Solves the logistics problems on delivery to the customer

Anticipates how the customer will respond to pricing changes

Ensures the appropriateness of the product or service to the customer's problem

Answer

Correct Answer: Ensures the appropriateness of the product or service to the customer's problem

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34. How does Personal Selling differ from Advertising?

It is more progressive than advertising

It allows for a direct, tailored message to be given to the potential client

It is cheaper

There is no real difference

Answer

Correct Answer: It allows for a direct, tailored message to be given to the potential client

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35. Why would Product Focus Marketing almost not be considered marketing at all?

It is not as expensive as traditional marketing

Companies do not devote enough time to it

There is no head count involved

It does not look to the market to assess the customers' needs; instead, it pushes new products to the market

Answer

Correct Answer: It does not look to the market to assess the customers' needs; instead, it pushes new products to the market

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36. Which of the following does Pricing involve?

Determining how to get the product to the customer

Setting a price which will create the maximum demand for the product

Setting a bill of materials for the product

Determining the end users preferred purchase place

Answer

Correct Answer: Setting a price which will create the maximum demand for the product

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37. What is the nature of marketing?

A creative industry which uses several methods of delivery

A clear cut, black and white industry with set methods

A science involving the use of math

A loosely based industry with no real solid methods

Answer

Correct Answer: A creative industry which uses several methods of delivery

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38. What would a breakthrough product which ends up being a failure be a child of?

SIVA

Four Ps

Market Research

Accounting Error

Answer

Correct Answer: Four Ps

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39. Which of the following would be part of successful advertising?

Attracting attention

Cost effectiveness

Using lots of colors

Prime Time TV placements

Answer

Correct Answer: Attracting attention

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40. Why is marketing considered a progressive activity?

It has adapted over time to current trends and culture

It has set rules that are followed and can not be broken

It is a relatively new function of companies

It focuses on creating new age products and surprising customers

Answer

Correct Answer: It has adapted over time to current trends and culture

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41. What are some of the steps in an advertising campaign?

Designing, Budgeting, Determining the point of sale

Assembly, Painting, Distribution

Market research, Budgeting, Choice of the media, Designing, Testing results

Financing, Operations, Accounting, Marketing

Answer

Correct Answer: Market research, Budgeting, Choice of the media, Designing, Testing results

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42. What is meant by Product Focus Marketing?

Focusing on the customers and their wants

Focusing on selling the previous year's products

Trying to develop a market for a product

Diversifying the product mix

Answer

Correct Answer: Trying to develop a market for a product

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43. How does a Sales Promotion Campaign impact a customer's desire to buy?

It appeals to their desire for a deal and increases the speed at which they buy

It creates the apprehension the product will cost more later

It does not have any impact

It is just another form of advertising and has no impact on buying

Answer

Correct Answer: It appeals to their desire for a deal and increases the speed at which they buy

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44. What do the four Ps reflect?

The steps required by law regarding marketing

The marketing equivalent of GAAP in accounting

The actions a company can take to motivate consumers to buy

The four sections of a marketing department

Answer

Correct Answer: The actions a company can take to motivate consumers to buy

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45. What is the rationale for Product Focus Marketing?

Customers come first

Customers will buy whatever a company gives them as options

Customers may not know what they want, so it is up to the company to create products they would want

It costs less than Customer Focus Marketing

Answer

Correct Answer: Customers may not know what they want, so it is up to the company to create products they would want

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46. Which of the following would be considered the result of Product Focus Marketing?

Nintendo Wii video game system

Dell laptop

Campbell's Soup

Candle Manufacturing

Answer

Correct Answer: Nintendo Wii video game system

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47. Would Pricing always be a monetary amount?

No, it is almost never monetary

No, it is what is exchanged for the product and could include time, energy, attention

Yes, but only when looking at the near term

Yes, it is always monetary

Answer

Correct Answer: No, it is what is exchanged for the product and could include time, energy, attention

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48. What are the traditional four Ps of marketing?

Pricing, People, Performance, Promotion

Promotion, People, Pricing, Performance

Product, Pricing, Promotion, Placement

Product, Promotion, People, Performance

Answer

Correct Answer: Product, Pricing, Promotion, Placement

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49. Who has control over a company's Advertising?

The company has complete control over what goes into an ad

The company has limited control over the ads

The customer and the company share it

The customer has complete control over a company's advertisements

Answer

Correct Answer: The company has complete control over what goes into an ad

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50. How did the term Marketing come into existence?

It evolved from the term Marketio used in Italy

It is a haphazard term created in the 1800s

It evolved from the original meaning, going to the market to sell products

None of the above

Answer

Correct Answer: It evolved from the original meaning, going to the market to sell products

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51. What is meant by Process?

The process of ordering online

The designing of the product

How a product or service is delivered to a customer

How a product is manufactured

Answer

Correct Answer: How a product or service is delivered to a customer

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52. Which of the following does Placement involve?

How the company is perceived in the market

How the product gets to the customer

How the marketing budget is allocated

How the company logo is placed on the packaging

Answer

Correct Answer: How the product gets to the customer

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53. Which of the following does Marketing Communication cover in general?

How advertisements should be worded

Where the company will market

What type of branding the company wants to accomplish

Breaking down the strategies for marketing messages into specific categories

Answer

Correct Answer: Breaking down the strategies for marketing messages into specific categories

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54. What does Predictive Modeling accomplish in the marketing mix?

It is subjective and allows for creativity in marketing

It replaces market research

It uses algorithms to solve marketing problems

It leaves marketing to the discretion of the management

Answer

Correct Answer: It uses algorithms to solve marketing problems

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55. What supplementary areas of study play into marketing?

Accounting and Finance

Psychology and Sociology

Geography

Computer Science

Answer

Correct Answer: Psychology and Sociology

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56. How might a company overcome the hurdle of demonstrating their services?

Write stronger language in the advertising campaign

Have clients sign a promise agreement

Provide demonstrations, customer testimonials, and case studies

Tell potential clients to take their word for it

Answer

Correct Answer: Provide demonstrations, customer testimonials, and case studies

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57. How does Product Focus Marketing differ from Customer Focus Marketing?

PFM will always cost more to perform

PFM does not usually result in as many sales

PFM relies on changing pricing to gauge demand

PFM looks to create a market whereas CFM responds to the existing market

Answer

Correct Answer: PFM looks to create a market whereas CFM responds to the existing market

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58. Which of the following options would a company heavily involved in Research & Development most likely follow?

Product Focus Marketing

Customer Focus Marketing

Advertising

Direct Sales

Answer

Correct Answer: Product Focus Marketing

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59. Why is it wrong to imitate the product of a company that has successfully launched a new product and created a market for it?

Only the company that enters the market first will reap profits

Imitating their product will saturate the market and the imitator will not have enough market share to thrive on

Imitators have to pay higher taxes

The marketing budget is wasted

Answer

Correct Answer: Imitating their product will saturate the market and the imitator will not have enough market share to thrive on

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60. Which of the following would the scope of Product include?

How the product is delivered to a customer

The packaging of the product

Warranties and support services

The bill of materials for the product

Answer

Correct Answer: Warranties and support services

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61. What is determined through marketing research?

The price competitors charge for the product

The customers' wants and needs

Ideas on products that the customers have no idea about

Specific sales figures

Answer

Correct Answer: The customers' wants and needs

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62. What time frame does marketing focus on?

The past only

The past as well as the current month

The Past, Present and Future

Current as well as future needs of the customers

Answer

Correct Answer: Current as well as future needs of the customers

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63. What are the objectives of a successful advertising campaign?

To introduce new age products to the market

To spend more than the competitors on marketing

To eliminate marketing head count

To maintain demand for the current products and introduce new products to the market

Answer

Correct Answer: To maintain demand for the current products and introduce new products to the market

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64. Which of the following companies would be considered a trail blazer in Personalization?

Procter & Gamble

Ford Auto Corporation

Dell Computers

Canon Cameras

Answer

Correct Answer: Dell Computers

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65. What is meant by Peer-to-Peer in the marketing sense?

Allowing a customer to interact with other customer via forums and communities

Selling directly to customers door to door

Creating blanket ads for the television

Offering coupons

Answer

Correct Answer: Allowing a customer to interact with other customer via forums and communities

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66. What does Peer-to-Peer look to change in the traditional marketing model?

It gives the company the ability to charge more for their products

It allows for more design options in a product

It allows access to broader markets

It takes the interruptive nature of marketing away, e.g. imposing a brand on the customers

Answer

Correct Answer: It takes the interruptive nature of marketing away, e.g. imposing a brand on the customers

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67. What is meant by the 'People' aspect of Extended Marketing?

The actual customers

The people who design the product being sold

The manufacturing staff who physically touch the product

The people who come in contact with the customer, having an impact on overall satisfaction

Answer

Correct Answer: The people who come in contact with the customer, having an impact on overall satisfaction

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68. Which of the following is a demerit of Product Focus Marketing?

It costs too much

It relies on past successes

It is taxed at a higher rate

A company takes a big risk in creating products that the market may not adapt to

Answer

Correct Answer: A company takes a big risk in creating products that the market may not adapt to

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69. What is the purpose of marketing?

To gain customer trust in a company

To create and deliver value to customers

To learn more about the customer and what their needs are

All of the above

Answer

Correct Answer: All of the above

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70. Which does 'Value' in the SIVA model focus on?

Whether the customer knows other alternatives

Whether the customer responds to spending more on marketing

Whether the customer knows the costs and benefits of the company's products

Whether the customer values the color options

Answer

Correct Answer: Whether the customer knows the costs and benefits of the company's products

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71. Which of the following does the Product portion of the marketing mix encompass?

How the product is delivered to the customers

The pricing of the product

What ad campaigns are the best to be used

Specifications of the actual product

Answer

Correct Answer: Specifications of the actual product

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72. How does the SIVA model differ from the four Ps model?

It focuses on pricing

It gains more loyal customers

It focuses on the company and budget cuts

It focuses heavily on the customers and how they view the transaction

Answer

Correct Answer: It focuses heavily on the customers and how they view the transaction

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73. What are the four new Ps?

Pricing, Promotion, Placement, Product

Product, Peer-to-Peer, Potential Clients, Pricing

Promotion, Personalization, Participation, Product

Personalization, Participation, Peer-to-Peer, Predictive Modeling

Answer

Correct Answer: Personalization, Participation, Peer-to-Peer, Predictive Modeling

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74. What is another term for "Placement"?

Accounting

Publicity

Distribution

Branding

Answer

Correct Answer: Distribution

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75. How is Advertising different from Personal Sales?

It costs more

It is much more effective

They are pretty much the same

It is considered pervasive and impersonal

Answer

Correct Answer: It is considered pervasive and impersonal

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76. What is accomplished by successfully using communication in marketing?

It helps create the company image

It turns strangers into customers

It uses the marketing budget effectively

It turns away customers the company does not want

Answer

Correct Answer: It turns strangers into customers

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77. Which of the following does 'Access' in the SIVA model apply to customers?

How the company gains access to the materials used in manufacturing

How the customers access the company's website

How the customers can get the solution and how they take delivery

How the customers can order

Answer

Correct Answer: How the customers can get the solution and how they take delivery

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78. Which of the following is the most important aspect of Product Focus Marketing?

It costs as little as possible

It is multi-tiered and has growth ability

It relies on the customers and their feedback

It replaces traditional advertising

Answer

Correct Answer: It is multi-tiered and has growth ability

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79. What is covered by Participation?

Customer surveys

Progressively marketing new products to untested markets

Allowing the customers to be actively involved in shaping a company and its image.

Selling to new markets

Answer

Correct Answer: Allowing the customers to be actively involved in shaping a company and its image.

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80. How does Process impact a customer?

It assures a quality product is sold

It influences the color offerings of the product

It determines how long it takes to ship a product

It impacts overall customer satisfaction

Answer

Correct Answer: It impacts overall customer satisfaction

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81. Which of the following is an example of Placement?

A new ad campaign

Allocating $10,000 to marketing

The point of sale

Increasing the marketing staff

Answer

Correct Answer: The point of sale

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82. Why would a company engage in Personal Selling?

It is cheaper than other methods

It allows sales people to push the product on potential customers who do not really need it

It diversifies their marketing mix

It allows a face to face method of introducing potential clients to the company's products

Answer

Correct Answer: It allows a face to face method of introducing potential clients to the company's products

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83. What are the overall areas covered by Marketing Communication?

Distribution

Order Fulfillment and Process Management

Advertising, Personal Sales, Sales Promotion, Marketing Public Relations

Pricing and Branding

Answer

Correct Answer: Advertising, Personal Sales, Sales Promotion, Marketing Public Relations

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84. What would be the most important skill required of the people who interact with the customers?

Being well trained and motivated

Having a general idea of the product and how it works

Having interest in the product

Being energetic and enthusiastic

Answer

Correct Answer: Being well trained and motivated

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85. Which of the four Ps would 'Solution' from SIVA be associated with?

Price

Place

Product

Promotion

Answer

Correct Answer: Product

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86. What is meant by "branding"?

Creating a certain image for a product

Physically marking each product with the company logo

Determining the customers' needs

Setting the price for a product

Answer

Correct Answer: Creating a certain image for a product

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87. Which of the following are the aspects of the Extended Marketing Mix?

Product, Placement, Pricing, Procurement

People, Performance, Pricing, Process

Process, Pricing, Placement, Procurement

People, Process, Physical Evidence

Answer

Correct Answer: People, Process, Physical Evidence

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88. Which of the following would Promotion include?

Advertising

Setting price levels

Determining customer wants

Allocating marketing salaries

Answer

Correct Answer: Advertising

Note: This Question is unanswered, help us to find answer for this one

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Basic Marketing Methods and Techniques MCQ

1. ____ occurs when a method is defined in terms of itself.

2. The more precisely defined the target market is, the _____ the numbers are to estimate.

3. A toothpaste tube is an example of a ________ package.

4. Recently, it has become important for value-oriented marketers to _____ with customers.

5. Published data from outside the organization are referred to as __________ data.

6. Market research is typically ________.

7. Integrated marketing communications would include all of the following except ________.

8. In general, a company should enter only segments in which it can ________ and ________.

9. In digital marketing, _____________ segmentation is more common than ___________ segmentation.

10. _____ is a form of distribution aimed at maximum market coverage.

11. _____ involves outsourcing production to third-party firms.

12. ____ utility is the only type of utility created by the production process.

13. What is meant by the "end user"?

14. Why is it important that companies pursue Product Focus Marketing even if it is risky?

15. What is meant by SIVA?

16. What does SIVA essentially accomplish?

17. How does a successful advertisement help the sales team?

18. Why would People be an important aspect in the customers' eyes?

19. What is meant by Personal Selling?

20. What is another term for Peer-to-Peer?

21. Which of the following would Pricing include beyond the price for the product?

22. What method/s is/are used to determine customers' needs?

23. How would Advertising be categorized?

24. What does Peer-to-Peer look to replace?

25. What is another term for the four Ps?

26. Which of the following is involved in the Publicity aspect of Promotion?

27. What is meant by Intangible in relation to marketing?

28. How is marketing defined in general?

29. What would a company hope a potential customer would do after seeing an advertisement for a new product?

30. What is meant by Customer Focus Marketing?

31. What is an example of Personalization?

32. Which of the following would be included in the marketing process?

33. What does 'Solution' look to accomplish?

34. How does Personal Selling differ from Advertising?

35. Why would Product Focus Marketing almost not be considered marketing at all?

36. Which of the following does Pricing involve?

37. What is the nature of marketing?

38. What would a breakthrough product which ends up being a failure be a child of?

39. Which of the following would be part of successful advertising?

40. Why is marketing considered a progressive activity?

41. What are some of the steps in an advertising campaign?

42. What is meant by Product Focus Marketing?

43. How does a Sales Promotion Campaign impact a customer's desire to buy?

44. What do the four Ps reflect?

45. What is the rationale for Product Focus Marketing?

46. Which of the following would be considered the result of Product Focus Marketing?

47. Would Pricing always be a monetary amount?

48. What are the traditional four Ps of marketing?

49. Who has control over a company's Advertising?

50. How did the term Marketing come into existence?

51. What is meant by Process?

52. Which of the following does Placement involve?

53. Which of the following does Marketing Communication cover in general?

54. What does Predictive Modeling accomplish in the marketing mix?

55. What supplementary areas of study play into marketing?

56. How might a company overcome the hurdle of demonstrating their services?

57. How does Product Focus Marketing differ from Customer Focus Marketing?

58. Which of the following options would a company heavily involved in Research & Development most likely follow?

59. Why is it wrong to imitate the product of a company that has successfully launched a new product and created a market for it?

60. Which of the following would the scope of Product include?

61. What is determined through marketing research?

62. What time frame does marketing focus on?

63. What are the objectives of a successful advertising campaign?

64. Which of the following companies would be considered a trail blazer in Personalization?

65. What is meant by Peer-to-Peer in the marketing sense?

66. What does Peer-to-Peer look to change in the traditional marketing model?

67. What is meant by the 'People' aspect of Extended Marketing?

68. Which of the following is a demerit of Product Focus Marketing?

69. What is the purpose of marketing?

70. Which does 'Value' in the SIVA model focus on?

71. Which of the following does the Product portion of the marketing mix encompass?

72. How does the SIVA model differ from the four Ps model?

73. What are the four new Ps?

74. What is another term for "Placement"?

75. How is Advertising different from Personal Sales?

76. What is accomplished by successfully using communication in marketing?

77. Which of the following does 'Access' in the SIVA model apply to customers?

78. Which of the following is the most important aspect of Product Focus Marketing?

79. What is covered by Participation?

8. In general, a company should enter only segments in which it can and .

9. In digital marketing, ___ segmentation is more common than _ segmentation.