The Flowerpot approach is a:

Which of the following would be a specialized research technique?

A for-profit organization that puts together a consortia of data sources into packages that are offered to municipal, corporate, and university libraries is called a:

What is it called when one rejects the null hypothesis and accepts the alternative, when in fact the null hypothesis is true?

A Stapel Scale is a _______ rating scale from - 5 to + 5.

Which of the following best describes 'syndicated' market research?

What is the 'range' of the following data: 1, 1, 2, 2, 2, 3, 3, 4?

What is the name for the test that assesses whether the difference between the mean score for a sample and that of the population as a whole is 'statistically significant'?

Which of the following is NOT an example of 'observational' market research?