Correct Answer: Research that is conducted to be sold to multiple clients
Explanation:
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More Market Research MCQ Questions
What is the name of the forecasting method whereby a panel of independent experts answer questionnaires in two or more rounds in order to converge on the correct answer?
Which of the following best describes 'secondary' market research?
i)A 'longitudinal' survey is one where the same set of respondents complete the same survey on two or more occasions.
ii)A 'cross-sectional' survey is one where the same set of respondents complete different surveys on two or more occasions.
Which of the following statements is/are true?
Which of the following is NOT a component of the 'marketing research mix'?
Market research can be used to characterize a particular market. Which of the following characterizes a 'perfect' market?
If 25% of the respondents reported that they would buy product A and 48% reported they would buy product B, how many respondents would buy both?
Competing brands can be placed on a graph to illustrate their market positioning and thereby identify potential niches. What is the term for this analytical technique?
What is meant by the term 'hypothesis'?
What is the 'mean' of the following data: 3, 11, 5, 6, 7, 5, 6, 5?
What is the 'median' value of the following data: 1.5, 5, 3.5, 2 at a influence on the outcome.