Correct Answer: unipolar
Explanation:
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More Market Research MCQ Questions
Which of the following best describes 'syndicated' market research?
What is the name of the forecasting method whereby a panel of independent experts answer questionnaires in two or more rounds in order to converge on the correct answer?
Which of the following best describes 'secondary' market research?
i)A 'longitudinal' survey is one where the same set of respondents complete the same survey on two or more occasions.
ii)A 'cross-sectional' survey is one where the same set of respondents complete different surveys on two or more occasions.
Which of the following statements is/are true?
Which of the following is NOT a component of the 'marketing research mix'?
i)Existing contracts held by the company
ii)Redundancy costs
iii)Equipment that cannot be sold or reconfigured
Which of the following is/are typical 'barriers to entry'?
If 25% of the respondents reported that they would buy product A and 48% reported they would buy product B, how many respondents would buy both?
Competing brands can be placed on a graph to illustrate their market positioning and thereby identify potential niches. What is the term for this analytical technique?
What is meant by the term 'hypothesis'?
What is the 'mean' of the following data: 3, 11, 5, 6, 7, 5, 6, 5?
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