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Market Research MCQs

Which of the following best describes 'secondary' market research?

Research that is designed to corroborate previous research

Market research that relates to other companies rather than end consumers

The collation of data that was previously gathered for different pieces of research

Research based on data that relates to consumers' previous habits rather than their future intentions

Answer

Correct Answer: The collation of data that was previously gathered for different pieces of research

Explanation:

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