What is meant by the term 'hypothesis'?

Competing brands can be placed on a graph to illustrate their market positioning and thereby identify potential niches. What is the term for this analytical technique?

If 25% of the respondents reported that they would buy product A and 48% reported they would buy product B, how many respondents would buy both?

Which of the following is NOT an example of 'observational' market research?

What is the name for the test that assesses whether the difference between the mean score for a sample and that of the population as a whole is 'statistically significant'?

Which of the following best describes 'secondary' market research?

What is the name of the forecasting method whereby a panel of independent experts answer questionnaires in two or more rounds in order to converge on the correct answer?

Which of the following best describes 'syndicated' market research?

A Stapel Scale is a _______ rating scale from - 5 to + 5.

What is it called when one rejects the null hypothesis and accepts the alternative, when in fact the null hypothesis is true?