If 25% of the respondents reported that they would buy product A and 48% reported they would buy product B, how many respondents would buy both?

Which of the following is NOT an example of 'observational' market research?

What is the name for the test that assesses whether the difference between the mean score for a sample and that of the population as a whole is 'statistically significant'?

What is the 'range' of the following data: 1, 1, 2, 2, 2, 3, 3, 4?

Which of the following best describes 'syndicated' market research?

A Stapel Scale is a _______ rating scale from - 5 to + 5.

What is it called when one rejects the null hypothesis and accepts the alternative, when in fact the null hypothesis is true?

A for-profit organization that puts together a consortia of data sources into packages that are offered to municipal, corporate, and university libraries is called a:

Which of the following would be a specialized research technique?