Correct Answer: Using a focus group
Explanation:
Note: This Question is unanswered, help us to find answer for this one
Market Research Skill Assessment
Your Skill Level: Poor
Retake Quizzes to improve it
More Market Research MCQ Questions
What is the name for the test that assesses whether the difference between the mean score for a sample and that of the population as a whole is 'statistically significant'?
What is the 'range' of the following data: 1, 1, 2, 2, 2, 3, 3, 4?
i)Personal relationships between the marketer and the respondent are less important.
ii)The marketer needs to target the correct correspondent more carefully.
Which of the following statements relating to business-to-business research is/are true?
Which of the following is NOT a function performed by the 'management information' system?
Which of the following best describes the phenomenon of 'optimism bias'?
What is it called when one rejects the null hypothesis and accepts the alternative, when in fact the null hypothesis is true?
A for-profit organization that puts together a consortia of data sources into packages that are offered to municipal, corporate, and university libraries is called a:
Which of the following would be a specialized research technique?
The Flowerpot approach is a:
Cross-tabulation is used to create a __________.