Which of the following statements is/are true?

 i)A 'longitudinal' survey is one where the same set of respondents complete the same survey on two or more occasions.

ii)A 'cross-sectional' survey is one where the same set of respondents complete different surveys on two or more occasions.

Which of the following is NOT a component of the 'marketing research mix'?

Market research can be used to characterize a particular market. Which of the following characterizes a 'perfect' market?

Which of the following best describes the purpose of 'Ad Tracking'?

In which of the following pieces of information would a mystery shopper NOT be fundamentally interested?

What is the 'mean' of the following data: 3, 11, 5, 6, 7, 5, 6, 5?

What is the 'median' value of the following data: 1.5, 5, 3.5, 2 at a influence on the outcome.

What is the 'Fourt-Woodlock' model used to make predictions?

Which of the following conclusions should be drawn from the voting phenomenon commonly known as the 'Bradley effect' (or 'Wilder effect')?

Which of the following is NOT a characteristic of 'covert observational' market research