Which of the following statements relating to business-to-business research is/are true?

 i)Personal relationships between the marketer and the respondent are less important.

ii)The marketer needs to target the correct correspondent more carefully.

Which of the following is NOT a function performed by the 'management information' system?

Which of the following best describes the phenomenon of 'optimism bias'?

To what end do market researchers use 'choice modeling'?

Which of the following types of sampling involves selecting a set number (which need not be the same) of a distinct sub-group (or 'stratum')?

The Flowerpot approach is a:

Cross-tabulation is used to create a __________.

Which of the following is NOT a type of product research?

Open end responses are coded using a specific technique

Which of the following is an advantage of using a mixed-mode survey?