Two key elements in deciding how to collect marketing data are __________ and __________.

Collecting the data is the step of the market research process that involves __________.

A marketing information system begins with the step of ________.

Participants in ____ frequently get to see pictures, products, advertising samples, and diagrams.

When marketing researchers consider sampling techniques, they are preparing to collect ____ data.

While creating research questionnaires, researchers must particularly avoid the use of ________.

The first step in any market research effort is to:

If 70% of the Population is watching TV at a given time, what would be the rating of a program achieving 10% Share of audience ?

When you choose a few cities to trial a product, this is called:

"How did you like the food and overall experience?" Why is this a poor questionnaire question?

Standard deviation means: