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Basic Bing Ads MCQ

1. How far back does the historic quality score go?

18 months

10 months

From the day you submitted the ad

24 months

Answer

Correct Answer: 18 months

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2. If you wanted to see the details of an API call, what element would you use?

TrackingId

APItrack

TruckingBId

TrackAPI

Answer

Correct Answer: TrackingId

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3. Which ads are present more than once on a Bing search?

Top 2 ads

Top 4 ads

No ads repeat in a Bing search

Top 3 ads

Answer

Correct Answer: Top 2 ads

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4. The service used to create and modify ads is called what?

BingAdCreator

CampaignManagement service.

AdMaker

CampaignMaximizer Serice

Answer

Correct Answer: CampaignManagement service.

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5. Can the test data for supported key words be expected to render similar results when your app is moved into production?

Yes. Bing Ads is testing it outside the sandbox for you.

Yes. Bing Ads creates an environment to replicate the public.

Yes. It's exactly alike.

No.

Answer

Correct Answer: No.

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6. In which of these countries are Content Ads available?

France

Mexico

Japan

Italy

Answer

Correct Answer: Mexico

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7. What is the correct action syntax for the GetCustomerService operation?

<Action mustGet="1">GetCustomer</Action>

<Action mustUnderstand="1">GetCustomer</Action>

<Action can'tUnderstand="1">GetCustomer</Action>

<Action "1">GetCustomer</Action>

Answer

Correct Answer: <Action mustUnderstand="1">GetCustomer</Action>

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8. Within customer management operators, what is the ApplicationToken element used for?

Nothing. It's value should be null.

It tells you how many customers purchased items.

It tells you how long they were viewing the store.

It tells you how many customers have visited your store.

Answer

Correct Answer: Nothing. It's value should be null.

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9. What would you return if you set GetBidsAtLevel to 0?

An array of EstimatedBid.

An array of KeywordEasyBid.

Bids0

An array of KeywordEstimatedBid.

Answer

Correct Answer: An array of KeywordEstimatedBid.

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10. What is all advertising activity defined by?

By product.

By product and seller.

By seller.

By customer.

Answer

Correct Answer: By customer.

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11. If you wanted to download a specific campaign's data, what operation would you use?

CampaignIds

DownloadCampaigns

DownloadByCampaignIds

DownloadCampaignsByCampaignIds

Answer

Correct Answer: DownloadCampaignsByCampaignIds

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12. What is used to authenticate Bing Ads accounts with Microsoft Accounts?

O.Auther.Where.Art.Thou?

The Oauthor Authorization.

The OAuth 2.0 protocol.

The OAuth 8.0 protocol.

Answer

Correct Answer: The OAuth 2.0 protocol.

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13. How many ads are present on a page after a Bing search?

Answer

Correct Answer: 9

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14. True or False? Bing displays MORE ad spots than Google on its search results page.

False

True

Answer

Correct Answer: True

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15. What three code types are recommended for Bing Ads?

C#, Ruby, Java.

C#, Java, PHP

Python, Java, Javascript.

Bing, Java, Microsoft.

Answer

Correct Answer: C#, Java, PHP

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16. If you want to access the WSDL using Java, what code must be typed into the terminal?

axis.wsdl.WSDL2Java -a < URL of a Bing Ads WSDL >

java org.WSDL2Java -a < URL of a Bing Ads WSDL >

java org.apache.axis.wsdl

java org.apache.axis.wsdl.WSDL2Java -a < URL of a Bing Ads WSDL >

Answer

Correct Answer: java org.apache.axis.wsdl.WSDL2Java -a < URL of a Bing Ads WSDL >

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17. What is a 'Call extension'?

Receiving a call every time your campaign is about to expire

Setting the ad to only appear on mobile search pages

Having your phone number as the only link the customer can click on

Including a phone number in your ad copy

Answer

Correct Answer: Having your phone number as the only link the customer can click on

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18. How many Bing ad users can there be on one account?

Unlimited

It depends on the pricing tier

Answer

Correct Answer: Unlimited

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19. How many site placements can an individual ad group contain?

10000

500000

1000

100

Answer

Correct Answer: 10000

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20. True or False? If your keyword relevance score is poor, you should use negative keywords.

False

True

Answer

Correct Answer: True

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21. Which of the following is NOT a targeting option available with Bing ads?

Age of viewer

Day of the week

Browser type

Physical location

Answer

Correct Answer: Browser type

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22. If you wanted to define a call detail report request in sandbox, what report would you use?

CallRequest

DetailReportRequest

CallDetailRequest

CallDetailReportRequest

Answer

Correct Answer: CallDetailReportRequest

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23. Long Ad Titles only appear in your ad when

your title consists of descriptive text and a URL.

you change the default setting.

you have activated Ad Extensions.

your ad is a mainline ad.

your title exceeds the character limit.

Answer

Correct Answer: your ad is a mainline ad.

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24. Targeting is priced in ___ increments.

1.5%

25%

75%

10%

Answer

Correct Answer: 10%

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25. What is Ad Intelligence Service used for?

To determine the historical performance of ads.

To determine the flow of ads.

To determine the hierarchical input of ads.

To determine the intellectual quality of ads.

Answer

Correct Answer: To determine the historical performance of ads.

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26. What bid(s) must you enter before submitting your ad?

Search network bid and content network bid

Only ad bid

Only search network bid

Only content network bid

Answer

Correct Answer: Search network bid and content network bid

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27. Which one of these is NOT a Bing ads report?

Competition report

Targeting report

Billing & Budgets report

Analytics report

Answer

Correct Answer: Competition report

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28. If you wanted to set the position of an ad, what would you use?

AdArea

AdHere

AdPosition

AdPlacement

Answer

Correct Answer: AdPosition

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29. True or False? Bing uses PPC advertising to attract users to its services.

True

False

Answer

Correct Answer: True

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30. To include "Skill sets" as an exact negative keyword in your negative keywords list, you would format the phrase:

-{Skill sets}

--"Skill sets"--

-[Skill sets]

-"Skill sets"

Answer

Correct Answer: -[Skill sets]

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31. What are the three ad extensions available on Bing Ads?

Location extensions, Call extensions and Sitelink extensions

Call extensions, Phone extensions, and Address extensions

Location extensions, Customer extensions, and Geo extensions

Locator extensions, CTR extensions, and Business extensions

Answer

Correct Answer: Location extensions, Call extensions and Sitelink extensions

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32. What is the highest quality score you can get?

100

Answer

Correct Answer: 10

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33. What three parameters are required to create a Campaign?

Campaign name, landing page URL, ad picture

Campaign code, contact details, and target demographic

Target demographic, contact details, minimum bid

Campaign name, campaign budget, and time zone

Answer

Correct Answer: Campaign name, campaign budget, and time zone

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34. What is the purpose of the quality score?

To measures how many clicks you are receiving for your ads

To measure the quality of your landing page copy

To measure how many impressions you are getting for your ads

To measure how relevant your keywords are to the search queries

Answer

Correct Answer: To measure how relevant your keywords are to the search queries

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35. True or False? Landing pages must NOT open any additional windows.

False

True

Answer

Correct Answer: True

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36. What are the budgeting options available when creating a campaign?

Monthly and yearly maximums

Daily and Monthly maximum

Daily and Hourly maximum

Weekly minimum and Weekly maximum

Answer

Correct Answer: Daily and Monthly maximum

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37. Which operator do you use to get the details of an account?

GiveAccount

GreatAccount

GoAccount

GetAccount

Answer

Correct Answer: GetAccount

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38. Bing Ads are used on what platform(s)?

Bing and Yahoo!

Bing, Yahoo and Google

Bing and Ask.com

Only Bing

Answer

Correct Answer: Bing and Yahoo!

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39. True or False? You can use coupons to pay for your Bing ads.

True

False

Answer

Correct Answer: True

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40. What account type(s) can you have?

Only Prepay account

None of these

Postpay account and Prepay account

Only Postpay account

Answer

Correct Answer: Postpay account and Prepay account

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41. When creating an ad, what must you include?

Ad title and target demographic

Ad title, ad text, display URL, and destination URL

Display URL, target location, display image, and target keyword

Ad text, display image, and minimum bid

Answer

Correct Answer: Ad title, ad text, display URL, and destination URL

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42. True or False? An incremental bid is optional.

True

False

Answer

Correct Answer: True

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43. What is 'SERP' ?

Searched Electronic Recommended Products

Search Engine Redirect Portal

Search Engine Relevance Page

Search Engine Results Page

Answer

Correct Answer: Search Engine Results Page

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44. Which of these are recommended strategies when writing ad copy?

Use a strong keyword in the first line line of your ad or title

All of these

Use attention grabbing action words

Highlight the product benefit instead of using promotional superlatives

Answer

Correct Answer: All of these

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45. What is a 'Landing Page' ?

The page that is restricted to admin use only

A page that appears when one clicks on a search result or an ad

The page where the ad is displayed

The page where the user types their search

Answer

Correct Answer: A page that appears when one clicks on a search result or an ad

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46. You can import your existing Google Ads Campaign into Bing Ads.

True

False

Answer

Correct Answer: True

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47. True or False? You can prevent your ads from showing to certain demographics of people.

False

True

Answer

Correct Answer: True

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48. True or False? You can import campaigns from Google AdWords into Bing Ads

False

True

Answer

Correct Answer: True

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49. What is the benefit of using Bing Ads API?

It makes the ads cycle faster.

It blocks the ads faster.

There is no benefit.

It is an efficient way to manage large ad campaigns.

Answer

Correct Answer: It is an efficient way to manage large ad campaigns.

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50. What is included in a Bing Ads report?

All of these

Quality score

Keyword relevance

Landing page relevance

Answer

Correct Answer: All of these

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51. What ad formats can you use in Bing Ads?

TextAd, TelegramAd, and ProductAd.

TextAd, MobileAd, and ProductAd.

PaperAd, MobileAd, and PlasticAd.

TextAd, MobileAd, and PrivateAd.

Answer

Correct Answer: TextAd, MobileAd, and ProductAd.

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52. When clicks are valid, where is billing sent by Direct Advertiser?

Directly to Google.

To the government.

Directly to Microsoft.

Directly to Washington.

Answer

Correct Answer: Directly to Microsoft.

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53. How is the Click-through rate calculated?

Ad clicks divided by total impressions

Impressions on your ad divided by clicks on your competitor's ad

Impressions divided by bid price

Ad clicks divided by clicks on your competitor's ad

Answer

Correct Answer: Ad clicks divided by total impressions

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54. What are the two types of Bing Ads developer tokens?

Single user, many users.

Single user, and multi-user.

Big user, little user.

Old user, new user.

Answer

Correct Answer: Single user, and multi-user.

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55. The Keyword Match Options allow you to

match a competitors keyword bid for the same search term for a higher search ranking.

copy keywords from one ad campaign to another using the Bing Ads Intelligence tool.

target your keywords to trigger your ad on broad match, phrase match or exact match search terms.

create a Dynamic Ad by selecting placeholder keywords that dynamically change depending on the search term.

research keywords for your ad campaign based on previous search terms.

Answer

Correct Answer: target your keywords to trigger your ad on broad match, phrase match or exact match search terms.

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56. What is a sandbox?

A sandbox isolates untested code in Bing Ads.

A sandbox is for introducing ads to the public.

A sandbox generates viruses.

A sandbox is where they launch ads from.

Answer

Correct Answer: A sandbox isolates untested code in Bing Ads.

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57. Which of these can help you improve your conversion rate?

Increasing the relevance of your copy

All of these

Increasing the relevance of the landing page

Add dynamic text to your destination URL

Answer

Correct Answer: All of these

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Bing Ads MCQs | Topic-wise

MCQ on Basic Bing Ads

General Bing Ads MCQs

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Bing Ads PDF

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