Customer Relationship Management MCQs (Chapterwise Multiple Choice Questions)

E-business stands for

Electronic business

Electron business

Electric business

All of the above

Answer & Explanation

Correct Answer: Electronic business

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_______uses sophisticated mathematical and statistical techniques such as neutral networking and cluster analysis.

Data mining

Data survey

CRM

None of the above

Answer & Explanation

Correct Answer: Data mining

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C2C stands for

Business to government

Business to consumer

Business to business

Consumer to consumer

Answer & Explanation

Correct Answer: Business to government

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Which of the following strategies is suited to the New Economy?

Retailing

Higher point of sales

Personalisation

Improve in profit

Answer & Explanation

Correct Answer: Personalisation

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A _________ is an organized collection of detailed information about individual customers or prospects that is accessible, actionable and current for marketing purposes such as lead generation and others.

Customer database

Customer mailing list

Business database

None of the above

Answer & Explanation

Correct Answer: Customer mailing list

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. Company's monetary, time and energy cost, all are included in

Total customer cost

Psychological cost

Personal benefits

Image benefits

Answer & Explanation

Correct Answer: Total customer cost

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What Are The CRM Technology Components?

Front-Office Solutions

Enterprise Application Integrations (EAIs) for CRM

CRM in the Back Office

All of these

Answer & Explanation

Correct Answer: All of these

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Process of manage information about customers to maximize loyalty is said to be

Company relationship management

Supplier management

Retailer’s management

Customer relationship management

Answer & Explanation

Correct Answer: Customer relationship management

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CRM process begins ________

After sales

After sales and before sales

After purchase

Before sales.

Answer & Explanation

Correct Answer: After sales and before sales

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. In buyer decision process, percentage of potential customers in a given target market is called

Customer funnel

Company funnel

Marketing funnel

Retailers funnel

Answer & Explanation

Correct Answer: Marketing funnel

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Customer Relationship Management Quick Quiz

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