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Customer Relationship Management MCQ

Customer Relationship Management Quick Quiz

Question 1 of 10
  • E-business stands for

    Answer & Explanation

    Correct Answer: Electronic business

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  • _______uses sophisticated mathematical and statistical techniques such as neutral networking and cluster analysis.

    Answer & Explanation

    Correct Answer: Data mining

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  • C2C stands for

    Answer & Explanation

    Correct Answer: Business to government

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  • Which of the following strategies is suited to the New Economy?

    Answer & Explanation

    Correct Answer: Personalisation

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  • A _________ is an organized collection of detailed information about individual customers or prospects that is accessible, actionable and current for marketing purposes such as lead generation and others.

    Answer & Explanation

    Correct Answer: Customer mailing list

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  • . Company's monetary, time and energy cost, all are included in

    Answer & Explanation

    Correct Answer: Total customer cost

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  • What Are The CRM Technology Components?

    Answer & Explanation

    Correct Answer: All of these

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  • Process of manage information about customers to maximize loyalty is said to be

    Answer & Explanation

    Correct Answer: Customer relationship management

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  • CRM process begins ________

    Answer & Explanation

    Correct Answer: After sales and before sales

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  • . In buyer decision process, percentage of potential customers in a given target market is called

    Answer & Explanation

    Correct Answer: Marketing funnel

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  • Customer Relationship Management Quick Quiz

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