1. How is ephemera important to branding?

2. From a customer perspective, which of the following are not a function of the brand?

3. In America green represents life and environmental awareness. What does it represent in China?

4. What color represents trust and high quality in China?

5. What major industry has been trying to transform itself from commodity status through branding?

6. What are trademarks used for?

7. Brand management was triggered by a single memo written by __________ and known as the ____________ in the branding world.

8. Which of the following statements is false?

9. What is NOT an alternative name for Inbound Marketing?

10. What is the Lanham act of 1946?

11. What color represents luck in much of the Eastern hemisphere?

12. The process by which a brand's positioning is brought to life for its customers is called:

13. The physical representation and consistent application of brand identity across visual and verbal identity carriers is known as what?

14. What types of elements can a logo be made from?

15. How are employees a part of the Brand Identity?

16. What factor(s) concerning the environment in which a product is being sold are a part of the Brand Identity?

17. An example of a global brand is?

18. Which item or items below are brand touchpoints?

19. The best way to build a brand's value is

20. What should a set of Standards for a new Brand Identity include?

21. Which of the following is a touchpoint for a Brand Identity?

22. The following elements may differ from country to country, but generally speaking global brand variables include which of the following?

23. Which of the following are known drivers of brand equity?

24. In tangible terms a brand is a what?

25. What characteristics should be present in a tagline?

26. True or False: Brands help consumers choose between similar products and services.

27. When should a company consider investing in a new Brand Identity?

28. Building a brand identity makes no financial sense for small companies (i.e.: less than approx. $110 million in revenue).

29. True or False: When creating a Brand Identity any names being used should be checked for their meaning in other languages.

30. A brand which is widely known in the marketplace acquires what?

31. What is the most important characteristic of a good brand?

32. The outward expression of a brand - including its name, trademark, communications, and visual appearance is called what?

33. A brand is....

34. What color represents death in America?

35. What aspect of branding focuses specifically on a graphic mark or emblem to represent the business entity?

36. A term loosely used to describe the process of forming an attachment (emotional and rational) between a person and a brand is what?

37. The biggest value component of a brand is

38. A person's name can never be a brand name.

39. Who are the key stakeholders in a brand?

40. True or False: A wide variety of ephemera can typically be found at trade shows.

41. What is a tagline?

42. Brand extension by definition is?

43. The outward expression of a brand - including its name, trademark, communications, and visual appearance is called?

44. What is the first thing you should do when creating a Brand Identity?

45. Which of the following is NOT a component of brand activation?

46. What is brand parity?

47. Which of the following can NOT be considered a brand element?

48. Which of the following brand mental associations does not contribute to a favorable brand image?

49. What is brand equity?

50. Brand parity occurs when?

51. In branding the term "positioning" generally refers to …

52. What is the first step to developing your brand?

53. According to Kapferer, the value of a brand is found where?

54. When disaster strikes a company, the brand is guaranteed to decline in value.

55. What is the difference between a service mark and a trademark?

56. The basic definition of branding is

57. What is the effect of brand reputation on price increases?

58. What are service marks used for?

59. The experiential aspect consists of the sum of all points of contact with the brand and is known as the...

60. What does RTB acronym stand for in building your brand's identity?

61. Acceptable use of another entity's trademark are as follows?

62. What is typically NOT a motivation for brand building?

63. Registering a trademark with the U.S. Patent and Trademark Office provides what protection?

64. A brand that is sold and marketed (distributed and promoted) in a relatively small and restricted geographical area is called?