Branding MCQs (Chapterwise Multiple Choice Questions)

The basic definition of branding is

The sum of all marketing messages an audience is left with after engaging directly with an identifiable product or service

The sum of all marketing efforts applied against an identifiable product or service

The sum of all interactions and experiences with an identifiable product or service

The sum of all wordmarks, logos, images and pictures available for all marketing efforts.

Answer & Explanation

Correct Answer: The sum of all interactions and experiences with an identifiable product or service

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Registering a trademark with the U.S. Patent and Trademark Office provides what protection?

All of these

Protection of the trademark in the United States and its territories.

Protection of the trademark world wide.

Protection of the trademark throughout North America.

Protection of the trademark in European countries.

Answer & Explanation

Correct Answer: Protection of the trademark in the United States and its territories.

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What types of elements can a logo be made from?

Pictorial Marks

All of these

Letterform Marks

Abstract Marks

Wordmarks

Answer & Explanation

Correct Answer: All of these

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A term loosely used to describe the process of forming an attachment (emotional and rational) between a person and a brand is what?

Brand management

Employer branding

Close stakeholder

Brand engagement

Answer & Explanation

Correct Answer: Brand engagement

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From a customer perspective, which of the following are not a function of the brand?

Expressing social values.

Risk reduction.

Increased convenience.

Saving search costs.

Answer & Explanation

Correct Answer: Increased convenience.

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What characteristics should be present in a tagline?

Not negative

Short

Unique

All of these

Easy to remember

Answer & Explanation

Correct Answer: All of these

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What is the first step to developing your brand?

Determine your brand's tagline

Determine your brand's advertising plan

Determine your brand's visual identity

Determine how your brand will be positioned

Determine your marketing budget

Answer & Explanation

Correct Answer: Determine how your brand will be positioned

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Which of the following is NOT a component of brand activation?

Product development

Customer experience

All of these are a components

Advertising

Employee engagement

Answer & Explanation

Correct Answer: All of these are a components

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What is a tagline?

A slogan that helps to focus the emotions of the consumer.

A phrase that expresses the heart of the company or product and differentiates it from others.

All of these

An advertising slogan that can be trademarked.

Answer & Explanation

Correct Answer: All of these

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An example of a global brand is?

Nike

Gap

All of these

Mastercard

Facebook

Answer & Explanation

Correct Answer: All of these

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Branding Quick Quiz

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