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Branding Quiz Branding Skill Assessment

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Used by 100s of Jobseekers and students

Used by 100s of Jobseekers and students

Focused questions for skill assessment

Focused questions for skill assessment

Premium questions with correct answers

Premium questions with correct answers

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Free Sample Questions for Branding

What is typically NOT a motivation for brand building?

Triggering a direct response

Creating top-of-mind awareness

Relating to target audience

Promoting instant recognition

Positioning in the marketplace

Answer:
Triggering a direct response

What is the Lanham act of 1946?

Act named after John Lanham of Ford Motor Corporation that protects fair trade practices.

Trademark infringement legislation that occurs when consumer confusion exists as to the origin of a trademark.

Act that covers piracy of a trademarked good or service.

Legislation enacted in response to the high-profile Enron and WorldCom financial scandals to protect shareholders and the general public from accounting errors and fraudulent practices in the enterprise.

Answer:
Trademark infringement legislation that occurs when consumer confusion exists as to the origin of a trademark.

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