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Triggering a direct response
Creating top-of-mind awareness
Relating to target audience
Promoting instant recognition
Positioning in the marketplace
Answer:
Triggering a direct response
Act named after John Lanham of Ford Motor Corporation that protects fair trade practices.
Trademark infringement legislation that occurs when consumer confusion exists as to the origin of a trademark.
Act that covers piracy of a trademarked good or service.
Legislation enacted in response to the high-profile Enron and WorldCom financial scandals to protect shareholders and the general public from accounting errors and fraudulent practices in the enterprise.
Answer:
Trademark infringement legislation that occurs when consumer confusion exists as to the origin of a trademark.