Triggering a direct response

Creating top-of-mind awareness

Relating to target audience

Promoting instant recognition

Positioning in the marketplace

Act named after John Lanham of Ford Motor Corporation that protects fair trade practices.

Trademark infringement legislation that occurs when consumer confusion exists as to the origin of a trademark.

Act that covers piracy of a trademarked good or service.

Legislation enacted in response to the high-profile Enron and WorldCom financial scandals to protect shareholders and the general public from accounting errors and fraudulent practices in the enterprise.