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Consumer Behavior MCQ

Consumer Behavior Quick Quiz

Question 1 of 10
  • “----------- is the action and decisions process or people who purchase goods and services for personal consumption.”

    Answer & Explanation

    Correct Answer: Consumer behavior

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  • In large nations, the population is bound to lose a lot of its homogeneity, and thus _________________ arise.

    Answer & Explanation

    Correct Answer: Subculture

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  • A tattoo removal is a painful and painstaking process that typically requires ____ treatments.

    Answer & Explanation

    Correct Answer: 6 to 10

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  • Factors such as supplier reputation for repair and servicing capabilities are important criteria for evaluation at which stage in the business buying process?

    Answer & Explanation

    Correct Answer: supplier selection

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  • If a consumer tells friends “I like my car more than any other car on the road,” then the consumer has expressed an _____________

    Answer & Explanation

    Correct Answer: Attitude

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  • The tangible or physical parts of a product are known as _____.

    Answer & Explanation

    Correct Answer: Attributes

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  • The average adult in the us watches _____ hours of television each week.

    Answer & Explanation

    Correct Answer: 28

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  • A company must always guard against dissatisfying customers. On average, a satisfied customer tells 3 people about a good purchase experience. A dissatisfied customer, however, on average gripes to ________ people.

    Answer & Explanation

    Correct Answer: 11

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  • The consumer can obtain information from any of several sources. If the consumer were to obtain information from handling, examining, or using the product, then the consumer would have obtained the information by using a(n)__________

    Answer & Explanation

    Correct Answer: Experiential source

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  • Shoppers who care about mall essentials and brand-name merchandise are known as ________ shoppers.

    Answer & Explanation

    Correct Answer: Destination shoppers

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  • Consumer Behavior Quick Quiz

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