Consumer Behavior MCQ Questions Answers

1. Privacy protection in the united states is ________ in europe.

2. In customer service, relationships with customers are built on ____ the characteristics of others

3. The desired features or characteristics required to meet a consumer's needs are his or her _____.

4. The day reconstruction method requires a respondent to ________.

5. ________ is the first element in the traditional communications model.

6. At any given time, molly's spending will be ________ by her ________.

7. Based on the red flags rule, entities are considered creditors if they __________.

8. A tattoo removal is a painful and painstaking process that typically requires ____ treatments.

9. Expectations are the cognitive component of _____.

10. To understand a consumer's behavior, we must know about the _____.

11. The two major types of rules that consumers use when selecting products are _____.

12. According to product categorization, vehicles can be placed under the _____.

13. A culture high in _____ is uncomfortable with things that are ambiguous or unknown.

14. ________ derives from the knowledge that a consumer possesses about a content area.

15. _____ refers to using numbers to represent quantities the same way across cultures.

16. _____ provides a consumer with the deepest comprehension and greatest chance of accurate recall.

17. _____ is the total accumulation of prior learning experiences.

18. _____ can be thought of as negative results of consumption.

19. Consumers buying products online have dramatically affected the ____ variable of the marketing mix.

20. Visually apparent and easily recognizable attributes of a product are known as _____.

21. The overall goodness or badness of a service provided is referred to as _____.

22. Most religion-oriented marketing activity in america can be traced to the ________ community.

23. When negative wom spreads on a relatively large scale, it can result in _____.

24. The first step in the basic consumption process is _____.

25. Goals can be considered positive or negative. this is an expression of a goal's ________.

26. A person who receives rewards and status because of his hard work is said to have ________ status.

27. A metagoal refers to _____.

28. _____ are cognitive reactions related to fairness or justice.

29. Disgust in consumers is most likely to evoke a(n) _____ response.

30. _____ is a personality trait that represents how sensitive a consumer is to immediate rewards.

31. In general, advertising is more effective when it ________ than when it ________.

32. Researchers primarily see the gift-giving ritual as a type of ________ exchange.

33. For employee stock ownership plans to be effective in improving performance, they must ________.

34. An advertiser that surrounds its ads with positive programming _____.

35. The __________ provided by retailers create value for consumers.

36. A reason why consumers conform is ________.

37. The tangible or physical parts of a product are known as _____.

38. The average adult in the us watches _____ hours of television each week.

39. ________ is the way people maintain an orderly social life.

40. When coca-cola embeds sexual images in their advertising, they are using ________.

41. ________ refer(s) to the processes that lead people to behave as they do.

42. Shoppers who care about mall essentials and brand-name merchandise are known as ________ shoppers.

43. A _____is the mental path by which some thought becomes active.

44. Single households represent _____ percent of american households.

45. When a consumer realizes high value from an exchange with a company, _____ improves.

46. Within groups, informal rules of behavior are called ________.

47. The interpersonal influences on consumer behavior include a person?s _____.

48. Self-concepts have been categorized into two types, which are _____.

49. Motivational research relies on ________ of individual consumers.

50. Doubt or anxiety regarding a purchase a consumer has made is known as _____.

51. Dimensions we use to judge the merits of competing options are called ________.

52. Culture is best described as a society's ________.

53. According to nielsen, product placements on tv work best ________.

54. A(n) _____ is the way an individual wants to feel or be at the present time.

55. Conjoint studies are run to understand how consumers make __________.

56. Unlike b2c sites, some b2b sites ________.

57. Unfilled needs lead to ________, which spurs learning.

58. Running commercials for sleep medication during the middle of the night is an example of _____.

59. The nike "swoosh" is an example of a ________.

60. A goal of physical distribution is to reduce ____ or how long it takes to complete a process.

61. __________ refers to the information a consumer has stored in their memory about a product or service

62. Marketing strategies are often designed to influence _______________ and lead to profitable exchanges

63. Secondary reference groups include ________________.

64. Primary reference groups include ________________.

65. For which of the following products would the reference group influence be the strongest?

66. __________ are the groups that individuals look to when forming attitudes and opinions

67. . The reason that higher prices may not affect consumer buying is _______________.

68. __________ are factors that have been shown to affect consumer behavior.

69. ____________ is the definition of reference groups.

70. For the marketing manager, social class offers some insights into consumer behavior and is potentially useful as a ___________________.

71. The _______________ may lead the buyer to continue, modify, or drop the arrangement that has been entered into by the buyer and seller.

72. Blanket contracts are typically part of which of the following stages in the business buying process?

73. Factors such as supplier reputation for repair and servicing capabilities are important criteria for evaluation at which stage in the business buying process?

74. ________________ is an approach to cost reduction in which components are studied carefully to determine if they can be redesigned, standardized, or made by less costly methods of production.

75. ________________ is the stage of business buying where an organization decides on and specifies the best technical product characteristics for a needed item.

76. If a buying team is asked by the purchasing department to rank the importance of reliability, durability, price, and other attributes of an item, then the team is going through a business buying process stage called____________

77. The stage of the business buying process where the buyer describes the characteristics and quantity of the needed item is called ___________

78. Considering the major influences on business buyer behavior, as shown in a model in the text, under which influence stage would you expect to find the influences of authority, status, empathy, and persuasiveness?

79. The decision-making unit of a buying organization is called its _____________ all the individuals and units that participate in the business decision-making process.

80. The “in” suppliers are most likely to get nervous and feel pressure to put their best foot forward in which of the following types of buying situations?

81. hen a firm buys a product or service for the first time, it is facing a _____________

82. In a _______________, the buyer wants to change something about product specifications, prices, terms, or suppliers

83. In a _______________, the buyer reorders something without any modifications.

84. The place in the business buying behavior model where interpersonal and individual Influences might interact is called the__________

85. That business markets have more buyers involved in the purchase decision is evidence of which of the following characteristic differences between business and consumer markets?

86. General Motors buys steel because consumers buy cars. If consumer demand for cars drops, so will General Motors’ demand for steel. This is an example of the relationships found in___________

87. When demand comes (as it does in the business market) from the demand for consumer goods, this form of demand is called___________

88. The business marketer normally deals with _____________ than the consumer marketer does.

89. All of the following are among the primary differences between a business market and a consumer market except ____________

90. If a company makes products and services for the purpose of reselling or renting them to others at a profit or for use in the production of other products and services, then the company is selling to the__________

91. Several characteristics are especially important in influencing an innovation’s rate of adoption. _________ is the degree to which the innovation may be tried on a limited basis

92. With respect to adopter categories, the ___________________ are skeptical and they adopt an innovation only after a majority of people have tried it.

93. With respect to adopter categories, the _______________ are guided by respect, are the opinion leaders in their communities, and adopt new ideas early but carefully.

94. All of the following are part of the adoption process that consumers may go through when considering an innovation EXCEPT:

95. The _________________ is the mental process through which an individual passes from first hearing about an innovation to final adoption.

96. A company must always guard against dissatisfying customers. On average, a satisfied customer tells 3 people about a good purchase experience. A dissatisfied customer, however, on average gripes to ________ people.

97. Cognitive dissonance occurs in which stage of the buyer decision process model?

98. Cognitive dissonance occurs in which stage of the buyer decision process model?

99. With respect to post purchase behavior, the larger the gap between expectations and performance:

100. Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. These two factors are best described as being: