Consumer Behavior MCQs (Chapterwise Multiple Choice Questions)

“----------- is the action and decisions process or people who purchase goods and services for personal consumption.”

Consumer behavior

Consumer interest

Consumer attitude

Consumer interpretation

Answer & Explanation

Correct Answer: Consumer behavior

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In large nations, the population is bound to lose a lot of its homogeneity, and thus _________________ arise.

Multilingual needs

Cultures

Subculture

Product adaptation requirements

Answer & Explanation

Correct Answer: Subculture

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A tattoo removal is a painful and painstaking process that typically requires ____ treatments.

1 to 10

6 to 10

10 to 15

15 to 20

Answer & Explanation

Correct Answer: 6 to 10

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Factors such as supplier reputation for repair and servicing capabilities are important criteria for evaluation at which stage in the business buying process?

problem recognition

supplier search

supplier selection

order-routine specification

Answer & Explanation

Correct Answer: supplier selection

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If a consumer tells friends “I like my car more than any other car on the road,” then the consumer has expressed an _____________

Attitude

Belief

Cue

Answer & Explanation

Correct Answer: Attitude

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The tangible or physical parts of a product are known as _____.

Attributes

To codify government institutions

Religion

Great Britain

Answer & Explanation

Correct Answer: Attributes

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The average adult in the us watches _____ hours of television each week.

12

16

28

48

Answer & Explanation

Correct Answer: 28

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A company must always guard against dissatisfying customers. On average, a satisfied customer tells 3 people about a good purchase experience. A dissatisfied customer, however, on average gripes to ________ people.

A company must always guard against dissatisfying customers. On average, a satisfied customer tells 3 people about a good purchase experience. A dissatisfied customer, however, on average gripes to ________ people.

9

11

30

Answer & Explanation

Correct Answer: 11

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The consumer can obtain information from any of several sources. If the consumer were to obtain information from handling, examining, or using the product, then the consumer would have obtained the information by using a(n)__________

Personal source.

ommercial source

Informative source.

Experiential source

Answer & Explanation

Correct Answer: Experiential source

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Shoppers who care about mall essentials and brand-name merchandise are known as ________ shoppers.

Destination shoppers

Mall shoppers

None of the above

Answer & Explanation

Correct Answer: Destination shoppers

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Consumer Behavior Quick Quiz

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