The number of users exposed to an ad, measured by impressions, is called:

When a website visitor leaves an item in an online shopping cart without completing the transaction, this is known as:

What is first-touch attribution?

When an existing affiliate brings in additional affiliates into a _______ program, the first affiliate earns commission on the new affiliate's revenue.

When a visitor clicks a link and makes a purchase from or generates a lead for an advertiser it is known as a:

What is the benefit of paying an affiliate based on CPA rather than clicks or impressions?

A measure of the number of online conversions that happened within a set period of time after a user saw, but did not click, a display ad is the:

True or False? In affiliate marketing, an "Affiliate" generally means a subsidiary or division.

True or False? Many advertisers set restrictions on who can promote their products, and how.

True or False? It is possible to institute and track a pay-per-call commission program.

An invisible image that is fired on the final page of the shopping cart is an important factor in: