MCQs > Sales & Marketing > Advertising MCQs > Basic Advertising MCQs

Basic Advertising MCQ

1. The text points out that older women are __________ likely to live alone than older men.

Answer

Correct Answer: Significantly more

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2. Picasa is an example of a(n) ____ website.

Answer

Correct Answer: NNTP

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3. The fastest-growing form of direct marketing is _____.

Answer

Correct Answer: Online marketing

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4. The ______ is the primary enforcement agency for most mass media advertising.

Answer

Correct Answer: Federal Trade Commision

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5. The ______ is the blueprint or roughly drawn comic strip of a potential ad.

Answer

Correct Answer: Storyboard

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6. Television, the internet, and smartphones are different communication _______ hsn uses in its imc.

Answer

Correct Answer: Channels

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7. Staples, babies r us, and petsmart are examples of _____.

Answer

Correct Answer: Category killers

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8. Special events, lobbying efforts, and press conferences are examples of __________ tools.

Answer

Correct Answer: Public relations

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9. Social media is used by approximately ____ of online adults.

Answer

Correct Answer: 2/3

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10. "everyone lives by selling something" was an observation made by __________.

Answer

Correct Answer: Robert Louis Stevenson

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11. A __________ allows b2b buyers to see products online 24/7 without having to leave their office.

Answer

Correct Answer: Virtual trade show

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12. A _________ is an endorsement from a customer praising a firm's product.

Answer

Correct Answer: Testimonial

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13. ________ marketing is perhaps the fastest-growing marketing platform.

Answer

Correct Answer: Mobile

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14. _____ refers to demand for a specific brand while ____ refers to demand for a product category.

Answer

Correct Answer: Selective demand; primary demand

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15. _____ occurs when an advertiser underwrites the total cost of a program.

Answer

Correct Answer: Sponsorship

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16. _____ is the process by which meanings are exchanged or shared through a common set of symbols.

Answer

Correct Answer: Communication

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17. _____ is designed to stimulate a purchase or an action.

Answer

Correct Answer: ​Persuasive promotion

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18. _____ is based on the traditional advertising model, whereby a brand offers money for media space.

Answer

Correct Answer: ​Paid media

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19. _____ creates a perception of a company or a personality for a brand.

Answer

Correct Answer: Image advertisement

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20. ________ is a promotional messaging technique that offers a business's views on community matters.

Answer

Correct Answer: Advocacy advertising

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21. _____ allow consumers to recoup a specified amount of money after making a single purchase.

Answer

Correct Answer: Rebates

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22. ____ connects customers with marketers as well as other customers.

Answer

Correct Answer: Connectivity

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23. A measure termed _______ describes how useful an ad message is to the consumer doing the search.

Answer

Correct Answer: Relevance

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24. The most popular type of sampling for food and cosmetic products is ____ sampling.

Answer

Correct Answer: In-store.

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25. The main block of text in a print ad is referred to as the ________.

Answer

Correct Answer: Copy.

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26. The information that a web site can gather about its visitors is called a(n) ____.

Answer

Correct Answer: Clickstream

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27. The first step in executing the promotion program is to __________.

Answer

Correct Answer: Pretest the promotion

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28. Music services such as spotify use a ____ model of distribution.

Answer

Correct Answer: Cloud storage.

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29. Marketers can communicate best with college students by __________.

Answer

Correct Answer: Adding mobile media to their IMC campaigns`

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30. Manufacturers of furniture, clothing, and consumer electronics generally use _____ distribution.

Answer

Correct Answer: Selective

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31. A(n) _____ refers to a short description of an organization's purpose and philosophy.

Answer

Correct Answer: Mission statement

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32. A major goal of hsn's imc is to deliver a(n) ________ message.

Answer

Correct Answer: Consistent

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33. A light bulb used to provide light for workers on an assembly line would be classified as a _____.

Answer

Correct Answer: Business

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34. ______ is the outcome of an offer designed to motivate people to visit a business.

Answer

Correct Answer: Traffic generation

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35. In classifying social media, media richness is __________, whereas self-disclosure is __________.

Answer

Correct Answer: The degree of the acoustic, visual+personal contact between two communication partners

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36. _____ refers to sales promotion efforts aimed at the retail trade.

Answer

Correct Answer: Intensive distribution

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37. Consumers are changing ____ and consumption behaviors to fit with emerging technologies and trends.

Answer

Correct Answer: Their shopping partners

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38. An advertisement designed to sell soda to a young, hip audience would be called ______ advertising.

Answer

Correct Answer: Targeted

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39. A coupon for free milk on a box of cheerios is a __________ offer.

Answer

Correct Answer: Premium

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40. ________ are the most common price promotion.

Answer

Correct Answer: Rebates

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41. Using ________ telephone marketing, marketers sell directly to consumers.

Answer

Correct Answer: Outbound

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42. The _____________ loop allows the receiver to communicate with the sender in the imc process.

Answer

Correct Answer: Feedback

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43. The _____ is the percentage of homes exposed to an advertising medium.

Answer

Correct Answer: Rating

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44. Semicontrolled messages include ________.

Answer

Correct Answer: Sponsorships of special events

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45. Product placements in television programs and movies are examples of ________.

Answer

Correct Answer: Branded entertainment

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46. Product placement in television programs and movies is an example of ________.

Answer

Correct Answer: Branded entertainment

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47. American television viewers see an average of ______ commercials per week.

Answer

Correct Answer: 789

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48. The __________ step in the promotional planning process is to identify the target audiences.

Answer

Correct Answer: First

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49. Advertising, sales promotion, public relations, and buzz building activities are all ________.

Answer

Correct Answer: Channels that should be integrated under the concept of integrated marketing communications

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50. Advertisers use the _____ media scheduling pattern for products consumers purchase regularly.

Answer

Correct Answer: Continuous

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51. _____ occurs when two brands receiving equal treatment borrow from each other's brand equity.

Answer

Correct Answer: Cooperative branding

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52. _____ includes media such as television, magazine, outdoor, radio, or newspaper advertising.

Answer

Correct Answer: Paid media

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53. Having a product or service where you want it is a function of __________ utility.

Answer

Correct Answer: Place

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54. When sending and receiving information, a ________ is a method of encoding information?

Answer

Correct Answer: Cue

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55. Unlike personal selling, advertising is ____________?

Answer

Correct Answer: Mass communications

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56. Senders _____ messages while receivers _____ messages.

Answer

Correct Answer: Encode; decode

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57. Performance measures for social media are divided into two types: __________ and __________.

Answer

Correct Answer: Those linked to inputs or costs; those tied to the outputs or revenues

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58. The study of what a person must do in order to accomplish a specific task is called __________.

Answer

Correct Answer: A task analysis

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59. The two ways to express _____ are gross impressions and gross rating points.

Answer

Correct Answer: Message weight

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60. A(n) _____ refer(s) to a detailed description of a brand's current marketing position.

Answer

Correct Answer: Situation analysis

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61. A car dealer's advertisement inviting people for a test drive is an example of the use of _____.

Answer

Correct Answer: Sales promotion

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62. _____ is the personalized way we sense, interpret, and comprehend various stimuli.

Answer

Correct Answer: Perception

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63. _____ refers to the social action designed to dramatize the rights of the buying public.

Answer

Correct Answer: Consumerism

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64. A company is implementing ________ when it airs a television commercial to millions.

Answer

Correct Answer: Mass communication

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65. _____ refers to exaggerated, subjective claims that can't be proven true or false.

Answer

Correct Answer: Puffery

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66. A product's position is based on important attributes as perceived by ________.

Answer

Correct Answer: Consumers

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67. In a(n) ______, the featured brand name is mentioned, as is the brand name of a competitor.

Answer

Correct Answer: Comparitive ad

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68. The term ________ refers to the way messages are delivered to a target audience.

Answer

Correct Answer: Media

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69. The __________ is the combination of media used and the frequency of advertising in each medium.

Answer

Correct Answer: Media mix

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70. The _____ stage occurs before an agency and client officially do business.

Answer

Correct Answer: Prerelationship

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71. The _____ refers to the circulation figure on which a magazine publisher bases its charges.

Answer

Correct Answer: Rate base

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72. Television, as a medium of advertisement, is characterized by ________.

Answer

Correct Answer: Fleeting exposure

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73. When a company sells a product but does not follow up in any way is a(n) _____ relationship.

Answer

Correct Answer: Basic Transactional

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74. A blog posting, such as a tweet, that contains only a few words is called a(n) _____.

Answer

Correct Answer: Microblog

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75. _____ are websites where users can add to or edit the content of posted articles.

Answer

Correct Answer: Wikis

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76. Tv advertising is considered to be particularly advantageous because ________.

Answer

Correct Answer: It is appealing to the senses and generates high attention

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77. The purpose of a __________ is to move the selling process toward an actual product purchase.

Answer

Correct Answer: Trial close

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78. The process that turns a concept into an advertisement is the __________.

Answer

Correct Answer: Creative strategy

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79. People's motivations are ________.

Answer

Correct Answer: The forces that drive them to satisfy their needs

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80. One primary pr responsibility is to create content that __________.

Answer

Correct Answer: Draws consumers to a brand

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81. Marketing channels refer to the _____ element of the marketing mix.

Answer

Correct Answer: Place

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82. Integrated marketing communications would include all of the following except ________.

Answer

Correct Answer: Supply chain management.

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83. Informative advertising is often used in the ________ stage of the product life cycle.

Answer

Correct Answer: Introduction

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84. Firms with a very limited advertising budget would be very unlikely to use ________ advertising.

Answer

Correct Answer: Television

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85. Enhancing a product or service to make it more appealing to buyers is __________ utility.

Answer

Correct Answer: Form

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86. Encouraging customers to switch brands is most likely the objective of ________ advertising.

Answer

Correct Answer: Persuasive

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87. Each of the following is a promising marketing technique for mobile devices except _________.

Answer

Correct Answer: Sponsorships

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88. Dreaming up and producing the ads is the role of __________.

Answer

Correct Answer: Creative Services

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89. Developing effective marketing communications starts with __________.

Answer

Correct Answer: Identifying the target audience

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90. Consumers are often willing to pay premium pricing for new products that are _________.

Answer

Correct Answer: Brand Equity

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91. Companies can maximize and carry out effective interactive marketing by ________.

Answer

Correct Answer: Giving the customer a reason to​ respond, offering personalized​ content, offering something not available by direct​ mail, making it easy to​ unsubscribe, and combining it with other media forms

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92. Branding provides a way for a firm to differentiate its product offerings from those of its _____.

Answer

Correct Answer: Competitors

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93. According to your textbook, ________ are the most attractive features of a product.

Answer

Correct Answer: Selling points

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94. About ________ percent of all new product ideas come from consumers.

Answer

Correct Answer: 28

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95. ___________ encourages people to tell other people about goods or services they have enjoyed.

Answer

Correct Answer: Word-of-mouth promotion

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96. __________ is an activity of public relations that involves the publicizing of specific products.

Answer

Correct Answer: Product publicity

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97. ________ advertising is used when introducing a new product.

Answer

Correct Answer: Informative

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98. _____ seeks to convert an existing need into a want or to stimulate interest in a new product.

Answer

Correct Answer: Informative promotion

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99. _____ refers to the total size of the audience for a set of ads or an entire campaign.

Answer

Correct Answer: Message Weight

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100. _____ is the full introduction of a complete marketing strategy and the launch of a product.

Answer

Correct Answer: Commercialization

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101. _____ is a promotional element with a very low cost per contact.

Answer

Correct Answer: Social media

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102. Brands facilitate purchase in all of the following ways except _______.

Answer

Correct Answer: They are always appealing to the customer.

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103. The preference for a specific brand is called __________ demand.

Answer

Correct Answer: Selective

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104. Traditionally, advertising has been _____ and _____.

Answer

Correct Answer: Passive; Offline

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105. Traditional direct marketing tools includes __________.

Answer

Correct Answer: All of the above

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106. The exclusive use of advertising indicates a _____.

Answer

Correct Answer: Pull

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107. The _____ of a media vehicle concerns the advertising message and copy, as well as the medium.

Answer

Correct Answer: Attention value

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108. Social networking sites are changing the way that businesses ________.

Answer

Correct Answer: Find potential employees

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109. Most social media companies rely on ________ for revenue.

Answer

Correct Answer: Advertising

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110. Marketers spend heavily in the product launch phase in order to move people through ________.

Answer

Correct Answer: Awareness, interest, and evaluation, getting them to try the product quickly

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111. Do-it-yourself advertising is a type of ________.

Answer

Correct Answer: User-generated content

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112. The __________ shows one or more typical people using the product in a normal setting.

Answer

Correct Answer: Slice of life style

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113. _____ are the basic, often instinctive, human forces that motivate us to do something.

Answer

Correct Answer: Needs

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114. _____ are plans of action designed to obtain specific media objectives.

Answer

Correct Answer: Media strategies

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115. __________ presents an idea for a new product to potential customers to test their reactions.

Answer

Correct Answer: Concept testing

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116. In the final step of the creative process, the _____ carries the concept into action.

Answer

Correct Answer: Warrior

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117. A _____ is a brand that is legally protected from use by any other firm.

Answer

Correct Answer: Trade mark

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118. An advertising _____ identifies a reason for a person to buy a product.

Answer

Correct Answer: Appeal

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119. Advertising is used mostly by ________.

Answer

Correct Answer: Business firms

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120. Advertising designed to look like editorial content in a magazine is known as ______.

Answer

Correct Answer: Native advertising

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121. Advertising campaigns follow the _____.

Answer

Correct Answer: AIDA model

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122. A(n) _____ occurs when a visitor requests a page from a web site.

Answer

Correct Answer: Visit

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123. ________ advertising is utilized most often by mature, well-known brands.

Answer

Correct Answer: Reminder

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124. _____ is a form of institutional advertising.

Answer

Correct Answer: Advocacy advertising

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125. Direct marketers make use of _____ to segment and target their markets.

Answer

Correct Answer: Databases

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126. Continuous scheduling would most likely be used for advertising __________.

Answer

Correct Answer: Chewing gum

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127. Companies like 3m, google, and sony have ________ that encourage employees to develop new ideas.

Answer

Correct Answer: Intrapreneurial programs

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128. Communication with consumers who are not in the target audience is referred to as __________.

Answer

Correct Answer: Wasted coverage

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129. Another name for pioneering advertising is __________ advertising.

Answer

Correct Answer: Informational

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130. Built ____ tough

Answer

Correct Answer: Ford

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131. As a cost of doing business, advertising is paid for by the _____.

Answer

Correct Answer: Consumers

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132. _________ ads can be created and managed through adwords.

Answer

Correct Answer: TrueView

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133. A business model represents a ____ in a business situation

Answer

Correct Answer: Group of common characteristics and behaviors

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134. A(n) _____ is a banner ad that is designed to span the top or bottom of a web page.

Answer

Correct Answer: Leaderboard ad

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135. Encoding is forming verbal and nonverbal ___________.

Answer

Correct Answer: Encoding

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136. A ______ specifies a location in an app that corresponds to the content you’d like to show.

Answer

Correct Answer: Deep link

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137. Two of the basic forms of sales promotion are ____ sales promotion and ____ sales promotion.

Answer

Correct Answer: Trade-market; consumer-market

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138. The fastest growing form of marketing is __________.

Answer

Correct Answer: Online marketing

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139. "in terms of the artist's role, creating a mental picture of a message is known as _____.

Answer

Correct Answer: Visualization

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140. Integrated marketing communications must deliver company and brand messages that are ________.

Answer

Correct Answer: All of these

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141. A push strategy usually relies on ____________ directed toward channel members.

Answer

Correct Answer: Personal selling and sales promotion

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142. Brand awareness measures how many _____ in a market are familiar with the brand.

Answer

Correct Answer: Consumers

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143. A(n) __________ reimburses a retailer for extra in-store support or special featuring of a brand.

Answer

Correct Answer: Merchandise allowance

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144. A(n) _____ is the total number of people or households exposed to a medium.

Answer

Correct Answer: Audience

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145. A fairly subtle approach to advertising is _____.

Answer

Correct Answer: Product placement

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146. A direct-mail ad exemplifies _____.

Answer

Correct Answer: Action advertising

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147. A _____ strategy is primarily designed to secure the cooperation of retailers.

Answer

Correct Answer: Push

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148. A _____ requires a manufacturer to focus its promotional efforts on end consumers.

Answer

Correct Answer: Pull strategy

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149. A _____ is an eight-sheet billboard that offers a panel surface of 6 feet high by 12 feet wide.

Answer

Correct Answer: Junior panel

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150. Buy one, get one free"" is a __________ sales promotion.

Answer

Correct Answer: Deal

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151. __________ is when two or more firms join forces to reach a target audience in a short-term effort.

Answer

Correct Answer: Cross-promotion

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152. __________ is a particularly good advertising medium for groceries and fast food.

Answer

Correct Answer: Radio

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153. __________ are subtle forms of promotion that encourage shopping in retailers' stores.

Answer

Correct Answer: Store credit cards and gift cards

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154. _____ appeals target the consumer's psychological, social, or symbolic needs

Answer

Correct Answer: Emotional

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155. Evaluating the advertising is the __________ step in developing an advertising campaign.

Answer

Correct Answer: Last

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156. The benefits of direct and digital marketing for buyers are that it is _________.

Answer

Correct Answer: ​easy, convenient and private

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157. One reason there is a need for integrated marketing communications is that __________.

Answer

Correct Answer: Consumers​ don't distinguish between content sources the way marketers do.

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158. In the communication process, the __________ is the medium that carries the message.

Answer

Correct Answer: Communication channel

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159. In the communication process, putting thought into symbolic form is called __________.

Answer

Correct Answer: Encoding

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160. In advertising, association (or the association principle) is ______.

Answer

Correct Answer: A method of persuasion that links the product with a setting, a person, a cultural concept, or a positive feeling

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161. Having _____ means having the power to decide what types of media get created and distributed.

Answer

Correct Answer: Consumer control

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162. Forms of digital and social media marketing include ______.

Answer

Correct Answer: Online​ marketing, social media​ marketing, and mobile marketing

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163. Comparative advertising is also known as ________ advertising.

Answer

Correct Answer: Attack

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164. Brand extension is a popular marketing strategy because _________.

Answer

Correct Answer: The firm can spend less on creating brand awareness and associations.

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165. Before introducing a new product, a prototype is created at the _____ stage.

Answer

Correct Answer: Product development

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166. ________ companies use both offline and online marketing channels.

Answer

Correct Answer: Multichannel marketing

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167. _____ is the way the advertisement portrays its information.

Answer

Correct Answer: Message execution

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168. _____ is the interpretation of the language and symbols sent by a source through a channel.

Answer

Correct Answer: Decoding

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169. _____ is defined as face-to-face selling away from a fixed retail location.

Answer

Correct Answer: Direct selling

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170. Prizm and esri's tapestry are two of the most widely used tools for _______ segmentation.

Answer

Correct Answer: Geodemographic

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171.

In the terminology of advertising, 'Standard Agency Protocol' means:

 

Answer

Correct Answer: How an agency likes to operate

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172.

When you, as a copywriter, deal with websites, kiosks, CD ROMs, SMS marketing, then you become a part of a/an _____.

 

Answer

Correct Answer: interactive agency

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173.

What does the term 'Buckslip' in direct mail packages mean?

Answer

Correct Answer: A copy that points short, concise sales points

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174.

If people refer to any cola as "Coke", though it may not be a product of Coca-Cola, then it can be said that Coke has captured the__________.

Answer

Correct Answer: Mind share

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175.

An Ad in the Island position of a newspaper is on the editorial page.

Answer

Correct Answer: True

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176.

A showcase of the copywriter's work or collection of sample advertisements is known as.

Answer

Correct Answer: portfolio

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177.

Which of the following options refers to last minute advertising?

Answer

Correct Answer: Remnant advertising

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178.

The agency that specializes in mail packages, postcards and other mailing items is known as a/an_____.

Answer

Correct Answer: direct agency

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179.

Which of the following is true about infomercials?

Answer

Correct Answer: They are targeted to trigger an impulse purchase
They rely heavily on testimonials

Note: This question has more than 1 correct answers

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180.

________is an ad about an ad.

Answer

Correct Answer: Meta advertising

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181.

The higher the __________of a brand, company, celebrity or television show, the more highly regarded will be its appeal and familiarity.

Answer

Correct Answer: Q score

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182.

In advertising a short, introductory headline above the main headline but in smaller type is called:

Answer

Correct Answer: Overline/Eyebrow

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183.

What does "spec" mean in advertising?

Answer

Correct Answer: It means work that is done for a client without a contract or job order

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184.

What does a 'Spot' mean in advertising?

Answer

Correct Answer: Radio/Television advertisements

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185.

When in a film, the main character is shown using an item of a definite brand, what kind of advertising is being used?

Answer

Correct Answer: Covert

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186.

What does Pro Bono Work mean in advertising?

Answer

Correct Answer: promotional agency

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187.

What does a campaign mean?

Answer

Correct Answer: A series of ads that follow the same strategy or objective

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188.

Which words can be seen at the bottom of a Pro Bono ad?

Answer

Correct Answer: Ad Caption

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189.

In 1950s, they were known as 'slogans'. What are they now known as?

Answer

Correct Answer: Tagline

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190.

The tag line of Domino's Pizza says, "You get fresh, hot pizza delivered to your door in 30 minutes or less -- or it's free." This Tag line is conveying The _________ of Domino's Pizza.

Answer

Correct Answer: Unique selling proposition

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191.

Where are the Press Kits used as a promotional activity?

Answer

Correct Answer: At a press conference

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192.

In which kind of advertising is consumer generated content incorporated?

Answer

Correct Answer: Communal marketing

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193.

A copywriter working for a single client is said to be part of a/an __________.

Answer

Correct Answer: in-house agency

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194.

What is a brand said to have achieved when its recognition builds to a point where that brand enjoys a critical mass of positive sentiment in the market place?

Answer

Correct Answer: Brand franchise

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195.

Copywriters are people who read, write and create ______.

Answer

Correct Answer: All of the above

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196.

What information does a strategic brief contain?

Answer

Correct Answer: All of the above

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197.

The Research and Planning Department of an advertising firm works collectively with the _____.

Answer

Correct Answer: accounts team

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198. State whether True or False.
If you want to write children's books, you must be an illustrator as well as a writer.


Answer

Correct Answer: False

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199. State whether True or False.


Chapters for the young readers should be long, so that they may not be able to read the chapter quickly and feel as if they have accomplished something.

Answer

Correct Answer: False

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200. What have you done if you have used alliteration in a poem?


Answer

Correct Answer: Used words with the same initial sound in succession

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201. State whether True or False.
Sonnets were made popular by the 13th century Italian poets.


Answer

Correct Answer: True

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202. Do you need Wikipedia's permission to reuse textual content contained on that website?


Answer

Correct Answer: No. However, the reproduced material must conform to the licensing agreements under which Wikipedia's content is licensed.

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203. State whether True or False.

Editors won't take a blog seriously as an example of someone's writing skills.


Answer

Correct Answer: False

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204. What are some of the ways to make an article effective?

Answer

Correct Answer: Provide a catchy title, preferably containing a keyword.

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205. A stanza in poetry is ____.


Answer

Correct Answer: like a paragraph in prose writing

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206. Which of the following statements about the following copyright notation are true?

"Copyright 2008 Mathew S. Johnson."


Answer

Correct Answer: 2008 indicates the year of first publication.

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207. At what point in time does the copyright for original website content originate?


Answer

Correct Answer: At the time the work is created.

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208. At what age are children ready for books that delve into themes like bullying and adventure?


Answer

Correct Answer: At the middle school stage

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209. Which kind of readers are targeted by the picture books?


Answer

Correct Answer: Young children

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210. Which kind of poetry is like a song?


Answer

Correct Answer: Ballad

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211. A ballad is _____:


Answer

Correct Answer: like a song

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212. Consider the three sentences given below and identify the reason why they are not good sentences.

I. It is very unusual to find someone who has never told a deliberate lie on purpose.
II. I will revert back to you very soon.
III. You must first finish this task before you go.


Answer

Correct Answer: Use of more words than needed.

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213. State whether True or False.
Blogging does not necessarily require skilled writers.


Answer

Correct Answer: True

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214. What is self-publishing?


Answer

Correct Answer: It is a method by which you enter a contract with a publishing company to get your manuscript printed in book form for you

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215. What kind of writing style will you use for describing a university application process meant to be read by the student applicants and/or their parents?


Answer

Correct Answer: Use a style that will be read by both the students and the parents equally successfully.

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216. "The wind, like a cat chasing its tail?" is a/an _____.


Answer

Correct Answer: simile

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217. What is poetry devoid of these days?


Answer

Correct Answer: Rules

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218. A refrain is a line or group of lines that's repeated at the end of a _____.


Answer

Correct Answer: stanza

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219. _______ adhere to strict poetic rules.


Answer

Correct Answer: Sonnets

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220. What is a catalog?


Answer

Correct Answer: None of the above

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221. Which of the following is not a feature of an epic?


Answer

Correct Answer: The action throughout the poem is distorted

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222. What is the method of finding inspiration from an already published piece of writing and creating stories with the same characters in a different situation, or different characters in the same situation called?


Answer

Correct Answer: Fan Fiction

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223. Which industry spends the most on advertising?

Answer

Correct Answer: Automotive

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224. What is a Supermarket Special?

Answer

Correct Answer: Advertising a product that is no longer in stock

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225. How frequently over the course of a year may a company advertise a special where customers receive a single product for “free?”

Answer

Correct Answer: No more than 6 months out of the year

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226. True or False? When featuring a consumer’s testimonial in an advertisement, the consumer may describe the product or service’s unusual results as long as a disclaimer such as “results not typical” is included.

Answer

Correct Answer: False

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227. What is a Button ad size?

Answer

Correct Answer: 120 x 90

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228. "3 out of 10 doctors prefer antibacterial soap" is an example of a:

Answer

Correct Answer: Numerical claim

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229. What is a sub id?

Answer

Correct Answer: An id that you can use to track individual ads

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230. Which of the following is an acceptable way to display the "fine print" of a print advertisement?

Answer

Correct Answer: In the last line of an advertisement in a regularly-sized font

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231. According to the FTC’s Green Guide, a packaged product may be advertised as simply “recyclable” if:

Answer

Correct Answer: Both the product and the packaging are recyclable

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232. What do you use Trafficvance for?

Answer

Correct Answer: Pop-unders

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233. Which is NOT a main provision of the CAN-SPAM act?

Answer

Correct Answer: You must include an accurate phone number in your email advertisement where your company can be reached

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234. If you spent $200 for 10,000 ad impressions, what is your CPM?

Answer

Correct Answer: $20

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235. What do you use to measure the circulation of a small magazine or newsletter that doesn't have a Statement Of Circulation?

Answer

Correct Answer: Bulk Postage Permit Receipt

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236. What is another name for the response of an ad?

Answer

Correct Answer: Pull

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237. Which of the following is NOT an example of visual semiosis?

Answer

Correct Answer: Company logos

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238. A type of advertisement that is automatically displayed in a second smaller browser window behind the current window is called:

Answer

Correct Answer: A pop-under

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239. What is a common banner ad size?

Answer

Correct Answer: 468 x 60

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240. What is the difference between advertising and public relations?

Answer

Correct Answer: Advertising is paid for, while public relations is free media coverage

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241. How do you know what type of demographics a magazine caters to?

Answer

Correct Answer: Order a Media Kit

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242. What is a Skyscraper ad size?

Answer

Correct Answer: 160 x 600

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243. What does CPM stand for?

Answer

Correct Answer: Cost Per Mille

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244. When is it legal to compare your product to another company's product in an advertisement.

Answer

Correct Answer: When the comparison reflects the truth

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245. If a blogger receives either cash or free products from a company with an agreement that they will advertise a product on their blog, they must:

Answer

Correct Answer: Disclose the material connection they share with the company.

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246. The part of a Web page that visitors can see on their computer monitor without the need to scroll down is called:

Answer

Correct Answer: Above the fold

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247. What is the "Mona Lisa Effect" for advertising photography?

Answer

Correct Answer: A photograph in which the model is looking directly at the viewer

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248. Ronald McDonald, Smokey the Bear, and the Trix Rabbit are example of:

Answer

Correct Answer: Mascots

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249. True or False: You should run the same type of ad in a newspaper as online

Answer

Correct Answer: False

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250. How are AdWords priced?

Answer

Correct Answer: CPC and CPM

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251. What does CPC stand for?

Answer

Correct Answer: Cost Per Click

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252. Which of the following is a feature associated with Interactive Video Advertising?

Answer

Correct Answer: All of these

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253. Which is an ambient ad?

Answer

Correct Answer: All of these

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254. Which of the following is illegal in a television commercial?

Answer

Correct Answer: All of these

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255. What is one of the best ways to have people come to your site?

Answer

Correct Answer: Quality Content

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256. True or False: You should change your print ads every few months

Answer

Correct Answer: True

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257. True or False? Google's main source of revenue comes from Google AdWords.

Answer

Correct Answer: True

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258. True or False: Each ad should appeal to a specific group of people

Answer

Correct Answer: True

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259. What is the bleed in ads?

Answer

Correct Answer: The area around the printing that will be trimmed off

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260. True or False: A media kit does include BOTH a rate card and a sample issue

Answer

Correct Answer: True

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261. Which of the following is an example of display advertising on the Internet?

Answer

Correct Answer: All of these

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262. An appeal to a consumer's psychological and social needs to buy certain items and services is referred to as an:

Answer

Correct Answer: Emotional appeal

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263. How many views of an ad in Mille?

Answer

Correct Answer: 1000

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264. Which federal agency enforces advertising laws?

Answer

Correct Answer: The Federal Trade Commission (FTC)

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265. What are heatmaps?

Answer

Correct Answer: A visual representation of where your visitors are clicking on your site

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266. This type of advertising is very popular all around the world. It consists of television, radio, or Internet advertising.

Answer

Correct Answer: Broadcast Advertising

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267. True or False? It is possible to use your targeted keyword too many times in your ad copy.

Answer

Correct Answer: True

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268. True or False: A Rate Card includes positioning data

Answer

Correct Answer: True

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269. How are Facebook Ads priced?

Answer

Correct Answer: CPC and CPM

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270. What does SWOT stand for?

Answer

Correct Answer: Strengths, Weaknesses, Opportunities, Threats

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271. True or False: Magazine ads require a large amount of lead time to run your ad, and see results

Answer

Correct Answer: True

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272. When placing a magazine ad, what is the most important statistic to look at?

Answer

Correct Answer: Subscriptions

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273. Which annual television event has 39% of people watching more for the commercials, while only 28% claim they like the show second best?

Answer

Correct Answer: The Super Bowl

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274. What is an Elevator Pitch?

Answer

Correct Answer: A clear, concise presentation of your product or idea in a short amount of time, usually less than 30 seconds.

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275. What is Bait and Switch advertising?

Answer

Correct Answer: Advertising a product that is unavailable. Once the customer comes into the store, offer a more expensive product

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276. What is an example of a misleading advertisement?

Answer

Correct Answer: "Get rich quick!"

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277. What kind of advertisements do the FTC focus on the most?

Answer

Correct Answer: Ads that make claims about health or safety

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278. What is a Half banner ad size?

Answer

Correct Answer: 234 x 60

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279. What is a Leaderboard ad size?

Answer

Correct Answer: 728 x 90

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280. What is real-time bidding?

Answer

Correct Answer: An electronic trading system that sells ad space directly to web pages people frequent while they are visiting them.

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281. Which is NOT a law enforced by the Federal Trade Commission?

Answer

Correct Answer: Print advertisements must be watermarked with the FTC logo.

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282. True or False: If your ad has a white border, bleed is not required?

Answer

Correct Answer: True

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283. When a celebrity is endorsing a product, who is liable for false or unsubstantiated claims made about the product?

Answer

Correct Answer: Both the celebrity and the advertiser

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284. Where do you get the subscription numbers of a magazine?

Answer

Correct Answer: Statement of Circulation

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