1. The text points out that older women are __________ likely to live alone than older men.
Answer
Correct Answer:
Significantly more
Note: This Question is unanswered, help us to find answer for this one
2. Picasa is an example of a(n) ____ website.
Answer
Correct Answer:
NNTP
Note: This Question is unanswered, help us to find answer for this one
3. The fastest-growing form of direct marketing is _____.
Answer
Correct Answer:
Online marketing
Note: This Question is unanswered, help us to find answer for this one
4. The ______ is the primary enforcement agency for most mass media advertising.
Answer
Correct Answer:
Federal Trade Commision
Note: This Question is unanswered, help us to find answer for this one
5. The ______ is the blueprint or roughly drawn comic strip of a potential ad.
Answer
Correct Answer:
Storyboard
Note: This Question is unanswered, help us to find answer for this one
6. Television, the internet, and smartphones are different communication _______ hsn uses in its imc.
Answer
Correct Answer:
Channels
Note: This Question is unanswered, help us to find answer for this one
7. Staples, babies r us, and petsmart are examples of _____.
Answer
Correct Answer:
Category killers
Note: This Question is unanswered, help us to find answer for this one
8. Special events, lobbying efforts, and press conferences are examples of __________ tools.
Answer
Correct Answer:
Public relations
Note: This Question is unanswered, help us to find answer for this one
9. Social media is used by approximately ____ of online adults.
Answer
Correct Answer:
2/3
Note: This Question is unanswered, help us to find answer for this one
10. "everyone lives by selling something" was an observation made by __________.
Answer
Correct Answer:
Robert Louis Stevenson
Note: This Question is unanswered, help us to find answer for this one
11. A __________ allows b2b buyers to see products online 24/7 without having to leave their office.
Answer
Correct Answer:
Virtual trade show
Note: This Question is unanswered, help us to find answer for this one
12. A _________ is an endorsement from a customer praising a firm's product.
Answer
Correct Answer:
Testimonial
Note: This Question is unanswered, help us to find answer for this one
13. ________ marketing is perhaps the fastest-growing marketing platform.
Answer
Correct Answer:
Mobile
Note: This Question is unanswered, help us to find answer for this one
14. _____ refers to demand for a specific brand while ____ refers to demand for a product category.
Answer
Correct Answer:
Selective demand; primary demand
Note: This Question is unanswered, help us to find answer for this one
15. _____ occurs when an advertiser underwrites the total cost of a program.
Answer
Correct Answer:
Sponsorship
Note: This Question is unanswered, help us to find answer for this one
16. _____ is the process by which meanings are exchanged or shared through a common set of symbols.
Answer
Correct Answer:
Communication
Note: This Question is unanswered, help us to find answer for this one
17. _____ is designed to stimulate a purchase or an action.
Answer
Correct Answer:
Persuasive promotion
Note: This Question is unanswered, help us to find answer for this one
18. _____ is based on the traditional advertising model, whereby a brand offers money for media space.
Answer
Correct Answer:
Paid media
Note: This Question is unanswered, help us to find answer for this one
19. _____ creates a perception of a company or a personality for a brand.
Answer
Correct Answer:
Image advertisement
Note: This Question is unanswered, help us to find answer for this one
20. ________ is a promotional messaging technique that offers a business's views on community matters.
Answer
Correct Answer:
Advocacy advertising
Note: This Question is unanswered, help us to find answer for this one
21. _____ allow consumers to recoup a specified amount of money after making a single purchase.
Answer
Correct Answer:
Rebates
Note: This Question is unanswered, help us to find answer for this one
22. ____ connects customers with marketers as well as other customers.
Answer
Correct Answer:
Connectivity
Note: This Question is unanswered, help us to find answer for this one
23. A measure termed _______ describes how useful an ad message is to the consumer doing the search.
Answer
Correct Answer:
Relevance
Note: This Question is unanswered, help us to find answer for this one
24. The most popular type of sampling for food and cosmetic products is ____ sampling.
Answer
Correct Answer:
In-store.
Note: This Question is unanswered, help us to find answer for this one
25. The main block of text in a print ad is referred to as the ________.
Answer
Correct Answer:
Copy.
Note: This Question is unanswered, help us to find answer for this one
26. The information that a web site can gather about its visitors is called a(n) ____.
Answer
Correct Answer:
Clickstream
Note: This Question is unanswered, help us to find answer for this one
27. The first step in executing the promotion program is to __________.
Answer
Correct Answer:
Pretest the promotion
Note: This Question is unanswered, help us to find answer for this one
28. Music services such as spotify use a ____ model of distribution.
Answer
Correct Answer:
Cloud storage.
Note: This Question is unanswered, help us to find answer for this one
29. Marketers can communicate best with college students by __________.
Answer
Correct Answer:
Adding mobile media to their IMC campaigns`
Note: This Question is unanswered, help us to find answer for this one
30. Manufacturers of furniture, clothing, and consumer electronics generally use _____ distribution.
Answer
Correct Answer:
Selective
Note: This Question is unanswered, help us to find answer for this one
31. A(n) _____ refers to a short description of an organization's purpose and philosophy.
Answer
Correct Answer:
Mission statement
Note: This Question is unanswered, help us to find answer for this one
32. A major goal of hsn's imc is to deliver a(n) ________ message.
Answer
Correct Answer:
Consistent
Note: This Question is unanswered, help us to find answer for this one
33. A light bulb used to provide light for workers on an assembly line would be classified as a _____.
Answer
Correct Answer:
Business
Note: This Question is unanswered, help us to find answer for this one
34. ______ is the outcome of an offer designed to motivate people to visit a business.
Answer
Correct Answer:
Traffic generation
Note: This Question is unanswered, help us to find answer for this one
35. In classifying social media, media richness is __________, whereas self-disclosure is __________.
Answer
Correct Answer:
The degree of the acoustic, visual+personal contact between two communication partners
Note: This Question is unanswered, help us to find answer for this one
36. _____ refers to sales promotion efforts aimed at the retail trade.
Answer
Correct Answer:
Intensive distribution
Note: This Question is unanswered, help us to find answer for this one
37. Consumers are changing ____ and consumption behaviors to fit with emerging technologies and trends.
Answer
Correct Answer:
Their shopping partners
Note: This Question is unanswered, help us to find answer for this one
38. An advertisement designed to sell soda to a young, hip audience would be called ______ advertising.
Answer
Correct Answer:
Targeted
Note: This Question is unanswered, help us to find answer for this one
39. A coupon for free milk on a box of cheerios is a __________ offer.
Answer
Correct Answer:
Premium
Note: This Question is unanswered, help us to find answer for this one
40. ________ are the most common price promotion.
Answer
Correct Answer:
Rebates
Note: This Question is unanswered, help us to find answer for this one
41. Using ________ telephone marketing, marketers sell directly to consumers.
Answer
Correct Answer:
Outbound
Note: This Question is unanswered, help us to find answer for this one
42. The _____________ loop allows the receiver to communicate with the sender in the imc process.
Answer
Correct Answer:
Feedback
Note: This Question is unanswered, help us to find answer for this one
43. The _____ is the percentage of homes exposed to an advertising medium.
Answer
Correct Answer:
Rating
Note: This Question is unanswered, help us to find answer for this one
44. Semicontrolled messages include ________.
Answer
Correct Answer:
Sponsorships of special events
Note: This Question is unanswered, help us to find answer for this one
45. Product placements in television programs and movies are examples of ________.
Answer
Correct Answer:
Branded entertainment
Note: This Question is unanswered, help us to find answer for this one
46. Product placement in television programs and movies is an example of ________.
Answer
Correct Answer:
Branded entertainment
Note: This Question is unanswered, help us to find answer for this one
47. American television viewers see an average of ______ commercials per week.
Answer
Correct Answer:
789
Note: This Question is unanswered, help us to find answer for this one
48. The __________ step in the promotional planning process is to identify the target audiences.
Answer
Correct Answer:
First
Note: This Question is unanswered, help us to find answer for this one
49. Advertising, sales promotion, public relations, and buzz building activities are all ________.
Answer
Correct Answer:
Channels that should be integrated under the concept of integrated marketing communications
Note: This Question is unanswered, help us to find answer for this one
50. Advertisers use the _____ media scheduling pattern for products consumers purchase regularly.
Answer
Correct Answer:
Continuous
Note: This Question is unanswered, help us to find answer for this one
51. _____ occurs when two brands receiving equal treatment borrow from each other's brand equity.
Answer
Correct Answer:
Cooperative branding
Note: This Question is unanswered, help us to find answer for this one
52. _____ includes media such as television, magazine, outdoor, radio, or newspaper advertising.
Answer
Correct Answer:
Paid media
Note: This Question is unanswered, help us to find answer for this one
53. Having a product or service where you want it is a function of __________ utility.
Answer
Correct Answer:
Place
Note: This Question is unanswered, help us to find answer for this one
54. When sending and receiving information, a ________ is a method of encoding information?
Answer
Correct Answer:
Cue
Note: This Question is unanswered, help us to find answer for this one
55. Unlike personal selling, advertising is ____________?
Answer
Correct Answer:
Mass communications
Note: This Question is unanswered, help us to find answer for this one
56. Senders _____ messages while receivers _____ messages.
Answer
Correct Answer:
Encode; decode
Note: This Question is unanswered, help us to find answer for this one
57. Performance measures for social media are divided into two types: __________ and __________.
Answer
Correct Answer:
Those linked to inputs or costs; those tied to the outputs or revenues
Note: This Question is unanswered, help us to find answer for this one
58. The study of what a person must do in order to accomplish a specific task is called __________.
Answer
Correct Answer:
A task analysis
Note: This Question is unanswered, help us to find answer for this one
59. The two ways to express _____ are gross impressions and gross rating points.
Answer
Correct Answer:
Message weight
Note: This Question is unanswered, help us to find answer for this one
60. A(n) _____ refer(s) to a detailed description of a brand's current marketing position.
Answer
Correct Answer:
Situation analysis
Note: This Question is unanswered, help us to find answer for this one
61. A car dealer's advertisement inviting people for a test drive is an example of the use of _____.
Answer
Correct Answer:
Sales promotion
Note: This Question is unanswered, help us to find answer for this one
62. _____ is the personalized way we sense, interpret, and comprehend various stimuli.
Answer
Correct Answer:
Perception
Note: This Question is unanswered, help us to find answer for this one
63. _____ refers to the social action designed to dramatize the rights of the buying public.
Answer
Correct Answer:
Consumerism
Note: This Question is unanswered, help us to find answer for this one
64. A company is implementing ________ when it airs a television commercial to millions.
Answer
Correct Answer:
Mass communication
Note: This Question is unanswered, help us to find answer for this one
65. _____ refers to exaggerated, subjective claims that can't be proven true or false.
Answer
Correct Answer:
Puffery
Note: This Question is unanswered, help us to find answer for this one
66. A product's position is based on important attributes as perceived by ________.
Answer
Correct Answer:
Consumers
Note: This Question is unanswered, help us to find answer for this one
67. In a(n) ______, the featured brand name is mentioned, as is the brand name of a competitor.
Answer
Correct Answer:
Comparitive ad
Note: This Question is unanswered, help us to find answer for this one
68. The term ________ refers to the way messages are delivered to a target audience.
Answer
Correct Answer:
Media
Note: This Question is unanswered, help us to find answer for this one
69. The __________ is the combination of media used and the frequency of advertising in each medium.
Answer
Correct Answer:
Media mix
Note: This Question is unanswered, help us to find answer for this one
70. The _____ stage occurs before an agency and client officially do business.
Answer
Correct Answer:
Prerelationship
Note: This Question is unanswered, help us to find answer for this one
71. The _____ refers to the circulation figure on which a magazine publisher bases its charges.
Answer
Correct Answer:
Rate base
Note: This Question is unanswered, help us to find answer for this one
72. Television, as a medium of advertisement, is characterized by ________.
Answer
Correct Answer:
Fleeting exposure
Note: This Question is unanswered, help us to find answer for this one
73. When a company sells a product but does not follow up in any way is a(n) _____ relationship.
Answer
Correct Answer:
Basic Transactional
Note: This Question is unanswered, help us to find answer for this one
74. A blog posting, such as a tweet, that contains only a few words is called a(n) _____.
Answer
Correct Answer:
Microblog
Note: This Question is unanswered, help us to find answer for this one
75. _____ are websites where users can add to or edit the content of posted articles.
Answer
Correct Answer:
Wikis
Note: This Question is unanswered, help us to find answer for this one
76. Tv advertising is considered to be particularly advantageous because ________.
Answer
Correct Answer:
It is appealing to the senses and generates high attention
Note: This Question is unanswered, help us to find answer for this one
77. The purpose of a __________ is to move the selling process toward an actual product purchase.
Answer
Correct Answer:
Trial close
Note: This Question is unanswered, help us to find answer for this one
78. The process that turns a concept into an advertisement is the __________.
Answer
Correct Answer:
Creative strategy
Note: This Question is unanswered, help us to find answer for this one
79. People's motivations are ________.
Answer
Correct Answer:
The forces that drive them to satisfy their needs
Note: This Question is unanswered, help us to find answer for this one
80. One primary pr responsibility is to create content that __________.
Answer
Correct Answer:
Draws consumers to a brand
Note: This Question is unanswered, help us to find answer for this one
81. Marketing channels refer to the _____ element of the marketing mix.
Answer
Correct Answer:
Place
Note: This Question is unanswered, help us to find answer for this one
82. Integrated marketing communications would include all of the following except ________.
Answer
Correct Answer:
Supply chain management.
Note: This Question is unanswered, help us to find answer for this one
83. Informative advertising is often used in the ________ stage of the product life cycle.
Answer
Correct Answer:
Introduction
Note: This Question is unanswered, help us to find answer for this one
84. Firms with a very limited advertising budget would be very unlikely to use ________ advertising.
Answer
Correct Answer:
Television
Note: This Question is unanswered, help us to find answer for this one
85. Enhancing a product or service to make it more appealing to buyers is __________ utility.
Answer
Correct Answer:
Form
Note: This Question is unanswered, help us to find answer for this one
86. Encouraging customers to switch brands is most likely the objective of ________ advertising.
Answer
Correct Answer:
Persuasive
Note: This Question is unanswered, help us to find answer for this one
87. Each of the following is a promising marketing technique for mobile devices except _________.
Answer
Correct Answer:
Sponsorships
Note: This Question is unanswered, help us to find answer for this one
88. Dreaming up and producing the ads is the role of __________.
Answer
Correct Answer:
Creative Services
Note: This Question is unanswered, help us to find answer for this one
89. Developing effective marketing communications starts with __________.
Answer
Correct Answer:
Identifying the target audience
Note: This Question is unanswered, help us to find answer for this one
90. Consumers are often willing to pay premium pricing for new products that are _________.
Answer
Correct Answer:
Brand Equity
Note: This Question is unanswered, help us to find answer for this one
91. Companies can maximize and carry out effective interactive marketing by ________.
Answer
Correct Answer:
Giving the customer a reason to respond, offering personalized content, offering something not available by direct mail, making it easy to unsubscribe, and combining it with other media forms
Note: This Question is unanswered, help us to find answer for this one
92. Branding provides a way for a firm to differentiate its product offerings from those of its _____.
Answer
Correct Answer:
Competitors
Note: This Question is unanswered, help us to find answer for this one
93. According to your textbook, ________ are the most attractive features of a product.
Answer
Correct Answer:
Selling points
Note: This Question is unanswered, help us to find answer for this one
94. About ________ percent of all new product ideas come from consumers.
Answer
Correct Answer:
28
Note: This Question is unanswered, help us to find answer for this one
95. ___________ encourages people to tell other people about goods or services they have enjoyed.
Answer
Correct Answer:
Word-of-mouth promotion
Note: This Question is unanswered, help us to find answer for this one
96. __________ is an activity of public relations that involves the publicizing of specific products.
Answer
Correct Answer:
Product publicity
Note: This Question is unanswered, help us to find answer for this one
97. ________ advertising is used when introducing a new product.
Answer
Correct Answer:
Informative
Note: This Question is unanswered, help us to find answer for this one
98. _____ seeks to convert an existing need into a want or to stimulate interest in a new product.
Answer
Correct Answer:
Informative promotion
Note: This Question is unanswered, help us to find answer for this one
99. _____ refers to the total size of the audience for a set of ads or an entire campaign.
Answer
Correct Answer:
Message Weight
Note: This Question is unanswered, help us to find answer for this one
100. _____ is the full introduction of a complete marketing strategy and the launch of a product.
Answer
Correct Answer:
Commercialization
Note: This Question is unanswered, help us to find answer for this one
101. _____ is a promotional element with a very low cost per contact.
Answer
Correct Answer:
Social media
Note: This Question is unanswered, help us to find answer for this one
102. Brands facilitate purchase in all of the following ways except _______.
Answer
Correct Answer:
They are always appealing to the customer.
Note: This Question is unanswered, help us to find answer for this one
103. The preference for a specific brand is called __________ demand.
Answer
Correct Answer:
Selective
Note: This Question is unanswered, help us to find answer for this one
104. Traditionally, advertising has been _____ and _____.
Answer
Correct Answer:
Passive; Offline
Note: This Question is unanswered, help us to find answer for this one
105. Traditional direct marketing tools includes __________.
Answer
Correct Answer:
All of the above
Note: This Question is unanswered, help us to find answer for this one
106. The exclusive use of advertising indicates a _____.
Answer
Correct Answer:
Pull
Note: This Question is unanswered, help us to find answer for this one
107. The _____ of a media vehicle concerns the advertising message and copy, as well as the medium.
Answer
Correct Answer:
Attention value
Note: This Question is unanswered, help us to find answer for this one
108. Social networking sites are changing the way that businesses ________.
Answer
Correct Answer:
Find potential employees
Note: This Question is unanswered, help us to find answer for this one
109. Most social media companies rely on ________ for revenue.
Answer
Correct Answer:
Advertising
Note: This Question is unanswered, help us to find answer for this one
110. Marketers spend heavily in the product launch phase in order to move people through ________.
Answer
Correct Answer:
Awareness, interest, and evaluation, getting them to try the product quickly
Note: This Question is unanswered, help us to find answer for this one
111. Do-it-yourself advertising is a type of ________.
Answer
Correct Answer:
User-generated content
Note: This Question is unanswered, help us to find answer for this one
112. The __________ shows one or more typical people using the product in a normal setting.
Answer
Correct Answer:
Slice of life style
Note: This Question is unanswered, help us to find answer for this one
113. _____ are the basic, often instinctive, human forces that motivate us to do something.
Answer
Correct Answer:
Needs
Note: This Question is unanswered, help us to find answer for this one
114. _____ are plans of action designed to obtain specific media objectives.
Answer
Correct Answer:
Media strategies
Note: This Question is unanswered, help us to find answer for this one
115. __________ presents an idea for a new product to potential customers to test their reactions.
Answer
Correct Answer:
Concept testing
Note: This Question is unanswered, help us to find answer for this one
116. In the final step of the creative process, the _____ carries the concept into action.
Answer
Correct Answer:
Warrior
Note: This Question is unanswered, help us to find answer for this one
117. A _____ is a brand that is legally protected from use by any other firm.
Answer
Correct Answer:
Trade mark
Note: This Question is unanswered, help us to find answer for this one
118. An advertising _____ identifies a reason for a person to buy a product.
Answer
Correct Answer:
Appeal
Note: This Question is unanswered, help us to find answer for this one
119. Advertising is used mostly by ________.
Answer
Correct Answer:
Business firms
Note: This Question is unanswered, help us to find answer for this one
120. Advertising designed to look like editorial content in a magazine is known as ______.
Answer
Correct Answer:
Native advertising
Note: This Question is unanswered, help us to find answer for this one
121. Advertising campaigns follow the _____.
Answer
Correct Answer:
AIDA model
Note: This Question is unanswered, help us to find answer for this one
122. A(n) _____ occurs when a visitor requests a page from a web site.
Answer
Correct Answer:
Visit
Note: This Question is unanswered, help us to find answer for this one
123. ________ advertising is utilized most often by mature, well-known brands.
Answer
Correct Answer:
Reminder
Note: This Question is unanswered, help us to find answer for this one
124. _____ is a form of institutional advertising.
Answer
Correct Answer:
Advocacy advertising
Note: This Question is unanswered, help us to find answer for this one
125. Direct marketers make use of _____ to segment and target their markets.
Answer
Correct Answer:
Databases
Note: This Question is unanswered, help us to find answer for this one
126. Continuous scheduling would most likely be used for advertising __________.
Answer
Correct Answer:
Chewing gum
Note: This Question is unanswered, help us to find answer for this one
127. Companies like 3m, google, and sony have ________ that encourage employees to develop new ideas.
Answer
Correct Answer:
Intrapreneurial programs
Note: This Question is unanswered, help us to find answer for this one
128. Communication with consumers who are not in the target audience is referred to as __________.
Answer
Correct Answer:
Wasted coverage
Note: This Question is unanswered, help us to find answer for this one
129. Another name for pioneering advertising is __________ advertising.
Answer
Correct Answer:
Informational
Note: This Question is unanswered, help us to find answer for this one
130. Built ____ tough
Answer
Correct Answer:
Ford
Note: This Question is unanswered, help us to find answer for this one
131. As a cost of doing business, advertising is paid for by the _____.
Answer
Correct Answer:
Consumers
Note: This Question is unanswered, help us to find answer for this one
132. _________ ads can be created and managed through adwords.
Answer
Correct Answer:
TrueView
Note: This Question is unanswered, help us to find answer for this one
133. A business model represents a ____ in a business situation
Answer
Correct Answer:
Group of common characteristics and behaviors
Note: This Question is unanswered, help us to find answer for this one
134. A(n) _____ is a banner ad that is designed to span the top or bottom of a web page.
Answer
Correct Answer:
Leaderboard ad
Note: This Question is unanswered, help us to find answer for this one
135. Encoding is forming verbal and nonverbal ___________.
Answer
Correct Answer:
Encoding
Note: This Question is unanswered, help us to find answer for this one
136. A ______ specifies a location in an app that corresponds to the content you’d like to show.
Answer
Correct Answer:
Deep link
Note: This Question is unanswered, help us to find answer for this one
137. Two of the basic forms of sales promotion are ____ sales promotion and ____ sales promotion.
Answer
Correct Answer:
Trade-market; consumer-market
Note: This Question is unanswered, help us to find answer for this one
138. The fastest growing form of marketing is __________.
Answer
Correct Answer:
Online marketing
Note: This Question is unanswered, help us to find answer for this one
139. "in terms of the artist's role, creating a mental picture of a message is known as _____.
Answer
Correct Answer:
Visualization
Note: This Question is unanswered, help us to find answer for this one
140. Integrated marketing communications must deliver company and brand messages that are ________.
Answer
Correct Answer:
All of these
Note: This Question is unanswered, help us to find answer for this one
141. A push strategy usually relies on ____________ directed toward channel members.
Answer
Correct Answer:
Personal selling and sales promotion
Note: This Question is unanswered, help us to find answer for this one
142. Brand awareness measures how many _____ in a market are familiar with the brand.
Answer
Correct Answer:
Consumers
Note: This Question is unanswered, help us to find answer for this one
143. A(n) __________ reimburses a retailer for extra in-store support or special featuring of a brand.
Answer
Correct Answer:
Merchandise allowance
Note: This Question is unanswered, help us to find answer for this one
144. A(n) _____ is the total number of people or households exposed to a medium.
Answer
Correct Answer:
Audience
Note: This Question is unanswered, help us to find answer for this one
145. A fairly subtle approach to advertising is _____.
Answer
Correct Answer:
Product placement
Note: This Question is unanswered, help us to find answer for this one
146. A direct-mail ad exemplifies _____.
Answer
Correct Answer:
Action advertising
Note: This Question is unanswered, help us to find answer for this one
147. A _____ strategy is primarily designed to secure the cooperation of retailers.
Answer
Correct Answer:
Push
Note: This Question is unanswered, help us to find answer for this one
148. A _____ requires a manufacturer to focus its promotional efforts on end consumers.
Answer
Correct Answer:
Pull strategy
Note: This Question is unanswered, help us to find answer for this one
149. A _____ is an eight-sheet billboard that offers a panel surface of 6 feet high by 12 feet wide.
Answer
Correct Answer:
Junior panel
Note: This Question is unanswered, help us to find answer for this one
150. Buy one, get one free"" is a __________ sales promotion.
Answer
Correct Answer:
Deal
Note: This Question is unanswered, help us to find answer for this one
151. __________ is when two or more firms join forces to reach a target audience in a short-term effort.
Answer
Correct Answer:
Cross-promotion
Note: This Question is unanswered, help us to find answer for this one
152. __________ is a particularly good advertising medium for groceries and fast food.
Answer
Correct Answer:
Radio
Note: This Question is unanswered, help us to find answer for this one
153. __________ are subtle forms of promotion that encourage shopping in retailers' stores.
Answer
Correct Answer:
Store credit cards and gift cards
Note: This Question is unanswered, help us to find answer for this one
154. _____ appeals target the consumer's psychological, social, or symbolic needs
Answer
Correct Answer:
Emotional
Note: This Question is unanswered, help us to find answer for this one
155. Evaluating the advertising is the __________ step in developing an advertising campaign.
Answer
Correct Answer:
Last
Note: This Question is unanswered, help us to find answer for this one
156. The benefits of direct and digital marketing for buyers are that it is _________.
Answer
Correct Answer:
easy, convenient and private
Note: This Question is unanswered, help us to find answer for this one
157. One reason there is a need for integrated marketing communications is that __________.
Answer
Correct Answer:
Consumers don't distinguish between content sources the way marketers do.
Note: This Question is unanswered, help us to find answer for this one
158. In the communication process, the __________ is the medium that carries the message.
Answer
Correct Answer:
Communication channel
Note: This Question is unanswered, help us to find answer for this one
159. In the communication process, putting thought into symbolic form is called __________.
Answer
Correct Answer:
Encoding
Note: This Question is unanswered, help us to find answer for this one
160. In advertising, association (or the association principle) is ______.
Answer
Correct Answer:
A method of persuasion that links the product with a setting, a person, a cultural concept, or a positive feeling
Note: This Question is unanswered, help us to find answer for this one
161. Having _____ means having the power to decide what types of media get created and distributed.
Answer
Correct Answer:
Consumer control
Note: This Question is unanswered, help us to find answer for this one
162. Forms of digital and social media marketing include ______.
Answer
Correct Answer:
Online marketing, social media marketing, and mobile marketing
Note: This Question is unanswered, help us to find answer for this one
163. Comparative advertising is also known as ________ advertising.
Answer
Correct Answer:
Attack
Note: This Question is unanswered, help us to find answer for this one
164. Brand extension is a popular marketing strategy because _________.
Answer
Correct Answer:
The firm can spend less on creating brand awareness and associations.
Note: This Question is unanswered, help us to find answer for this one
165. Before introducing a new product, a prototype is created at the _____ stage.
Answer
Correct Answer:
Product development
Note: This Question is unanswered, help us to find answer for this one
166. ________ companies use both offline and online marketing channels.
Answer
Correct Answer:
Multichannel marketing
Note: This Question is unanswered, help us to find answer for this one
167. _____ is the way the advertisement portrays its information.
Answer
Correct Answer:
Message execution
Note: This Question is unanswered, help us to find answer for this one
168. _____ is the interpretation of the language and symbols sent by a source through a channel.
Answer
Correct Answer:
Decoding
Note: This Question is unanswered, help us to find answer for this one
169. _____ is defined as face-to-face selling away from a fixed retail location.
Answer
Correct Answer:
Direct selling
Note: This Question is unanswered, help us to find answer for this one
170. Prizm and esri's tapestry are two of the most widely used tools for _______ segmentation.
Answer
Correct Answer:
Geodemographic
Note: This Question is unanswered, help us to find answer for this one
171.
In the terminology of advertising, 'Standard Agency Protocol' means:
Answer
Correct Answer:
How an agency likes to operate
Note: This Question is unanswered, help us to find answer for this one
172.
When you, as a copywriter, deal with websites, kiosks, CD ROMs, SMS marketing, then you become a part of a/an _____.
Answer
Correct Answer:
interactive agency
Note: This Question is unanswered, help us to find answer for this one
173.
What does the term 'Buckslip' in direct mail packages mean?
Answer
Correct Answer:
A copy that points short, concise sales points
Note: This Question is unanswered, help us to find answer for this one
174.
If people refer to any cola as "Coke", though it may not be a product of Coca-Cola, then it can be said that Coke has captured the__________.
Answer
Correct Answer:
Mind share
Note: This Question is unanswered, help us to find answer for this one
175.
An Ad in the Island position of a newspaper is on the editorial page.
Answer
Correct Answer:
True
Note: This Question is unanswered, help us to find answer for this one
176.
A showcase of the copywriter's work or collection of sample advertisements is known as.
Answer
Correct Answer:
portfolio
Note: This Question is unanswered, help us to find answer for this one
177.
Which of the following options refers to last minute advertising?
Answer
Correct Answer:
Remnant advertising
Note: This Question is unanswered, help us to find answer for this one
178.
The agency that specializes in mail packages, postcards and other mailing items is known as a/an_____.
Answer
Correct Answer:
direct agency
Note: This Question is unanswered, help us to find answer for this one
179.
Which of the following is true about infomercials?
Answer
Correct Answer:
They are targeted to trigger an impulse purchase They rely heavily on testimonials
Note: This question has more than 1 correct answers
Note: This Question is unanswered, help us to find answer for this one
180.
________is an ad about an ad.
Answer
Correct Answer:
Meta advertising
Note: This Question is unanswered, help us to find answer for this one
181.
The higher the __________of a brand, company, celebrity or television show, the more highly regarded will be its appeal and familiarity.
Answer
Correct Answer:
Q score
Note: This Question is unanswered, help us to find answer for this one
182.
In advertising a short, introductory headline above the main headline but in smaller type is called:
Answer
Correct Answer:
Overline/Eyebrow
Note: This Question is unanswered, help us to find answer for this one
183.
What does "spec" mean in advertising?
Answer
Correct Answer:
It means work that is done for a client without a contract or job order
Note: This Question is unanswered, help us to find answer for this one
184.
What does a 'Spot' mean in advertising?
Answer
Correct Answer:
Radio/Television advertisements
Note: This Question is unanswered, help us to find answer for this one
185.
When in a film, the main character is shown using an item of a definite brand, what kind of advertising is being used?
Answer
Correct Answer:
Covert
Note: This Question is unanswered, help us to find answer for this one
186.
What does Pro Bono Work mean in advertising?
Answer
Correct Answer:
promotional agency
Note: This Question is unanswered, help us to find answer for this one
187.
What does a campaign mean?
Answer
Correct Answer:
A series of ads that follow the same strategy or objective
Note: This Question is unanswered, help us to find answer for this one
188.
Which words can be seen at the bottom of a Pro Bono ad?
Answer
Correct Answer:
Ad Caption
Note: This Question is unanswered, help us to find answer for this one
189.
In 1950s, they were known as 'slogans'. What are they now known as?
Answer
Correct Answer:
Tagline
Note: This Question is unanswered, help us to find answer for this one
190.
The tag line of Domino's Pizza says, "You get fresh, hot pizza delivered to your door in 30 minutes or less -- or it's free." This Tag line is conveying The _________ of Domino's Pizza.
Answer
Correct Answer:
Unique selling proposition
Note: This Question is unanswered, help us to find answer for this one
191.
Where are the Press Kits used as a promotional activity?
Answer
Correct Answer:
At a press conference
Note: This Question is unanswered, help us to find answer for this one
192.
In which kind of advertising is consumer generated content incorporated?
Answer
Correct Answer:
Communal marketing
Note: This Question is unanswered, help us to find answer for this one
193.
A copywriter working for a single client is said to be part of a/an __________.
Answer
Correct Answer:
in-house agency
Note: This Question is unanswered, help us to find answer for this one
194.
What is a brand said to have achieved when its recognition builds to a point where that brand enjoys a critical mass of positive sentiment in the market place?
Answer
Correct Answer:
Brand franchise
Note: This Question is unanswered, help us to find answer for this one
195.
Copywriters are people who read, write and create ______.
Answer
Correct Answer:
All of the above
Note: This Question is unanswered, help us to find answer for this one
196.
What information does a strategic brief contain?
Answer
Correct Answer:
All of the above
Note: This Question is unanswered, help us to find answer for this one
197.
The Research and Planning Department of an advertising firm works collectively with the _____.
Answer
Correct Answer:
accounts team
Note: This Question is unanswered, help us to find answer for this one
198. State whether True or False.
If you want to write children's books, you must be an illustrator as well as a writer.
Answer
Correct Answer:
False
Note: This Question is unanswered, help us to find answer for this one
199. State whether True or False.
Chapters for the young readers should be long, so that they may not be able to read the chapter quickly and feel as if they have accomplished something.
Answer
Correct Answer:
False
Note: This Question is unanswered, help us to find answer for this one
200. What have you done if you have used alliteration in a poem?
Answer
Correct Answer:
Used words with the same initial sound in succession
Note: This Question is unanswered, help us to find answer for this one
201. State whether True or False. Sonnets were made popular by the 13th century Italian poets.
Answer
Correct Answer:
True
Note: This Question is unanswered, help us to find answer for this one
202. Do you need Wikipedia's permission to reuse textual content contained on that website?
Answer
Correct Answer:
No. However, the reproduced material must conform to the licensing agreements under which Wikipedia's content is licensed.
Note: This Question is unanswered, help us to find answer for this one
203. State whether True or False.
Editors won't take a blog seriously as an example of someone's writing skills.
Answer
Correct Answer:
False
Note: This Question is unanswered, help us to find answer for this one
204. What are some of the ways to make an article effective?
Answer
Correct Answer:
Provide a catchy title, preferably containing a keyword.
Note: This Question is unanswered, help us to find answer for this one
205. A stanza in poetry is ____.
Answer
Correct Answer:
like a paragraph in prose writing
Note: This Question is unanswered, help us to find answer for this one
206. Which of the following statements about the following copyright notation are true?
"Copyright 2008 Mathew S. Johnson."
Answer
Correct Answer:
2008 indicates the year of first publication.
Note: This Question is unanswered, help us to find answer for this one
207. At what point in time does the copyright for original website content originate?
Answer
Correct Answer:
At the time the work is created.
Note: This Question is unanswered, help us to find answer for this one
208. At what age are children ready for books that delve into themes like bullying and adventure?
Answer
Correct Answer:
At the middle school stage
Note: This Question is unanswered, help us to find answer for this one
209. Which kind of readers are targeted by the picture books?
Answer
Correct Answer:
Young children
Note: This Question is unanswered, help us to find answer for this one
210. Which kind of poetry is like a song?
Answer
Correct Answer:
Ballad
Note: This Question is unanswered, help us to find answer for this one
211. A ballad is _____:
Answer
Correct Answer:
like a song
Note: This Question is unanswered, help us to find answer for this one
212. Consider the three sentences given below and identify the reason why they are not good sentences.
I. It is very unusual to find someone who has never told a deliberate lie on purpose. II. I will revert back to you very soon. III. You must first finish this task before you go.
Answer
Correct Answer:
Use of more words than needed.
Note: This Question is unanswered, help us to find answer for this one
213. State whether True or False. Blogging does not necessarily require skilled writers.
Answer
Correct Answer:
True
Note: This Question is unanswered, help us to find answer for this one
214. What is self-publishing?
Answer
Correct Answer:
It is a method by which you enter a contract with a publishing company to get your manuscript printed in book form for you
Note: This Question is unanswered, help us to find answer for this one
215. What kind of writing style will you use for describing a university application process meant to be read by the student applicants and/or their parents?
Answer
Correct Answer:
Use a style that will be read by both the students and the parents equally successfully.
Note: This Question is unanswered, help us to find answer for this one
216. "The wind, like a cat chasing its tail?" is a/an _____.
Answer
Correct Answer:
simile
Note: This Question is unanswered, help us to find answer for this one
217. What is poetry devoid of these days?
Answer
Correct Answer:
Rules
Note: This Question is unanswered, help us to find answer for this one
218. A refrain is a line or group of lines that's repeated at the end of a _____.
Answer
Correct Answer:
stanza
Note: This Question is unanswered, help us to find answer for this one
219. _______ adhere to strict poetic rules.
Answer
Correct Answer:
Sonnets
Note: This Question is unanswered, help us to find answer for this one
220. What is a catalog?
Answer
Correct Answer:
None of the above
Note: This Question is unanswered, help us to find answer for this one
221. Which of the following is not a feature of an epic?
Answer
Correct Answer:
The action throughout the poem is distorted
Note: This Question is unanswered, help us to find answer for this one
222. What is the method of finding inspiration from an already published piece of writing and creating stories with the same characters in a different situation, or different characters in the same situation called?
Answer
Correct Answer:
Fan Fiction
Note: This Question is unanswered, help us to find answer for this one
223. Which industry spends the most on advertising?
Answer
Correct Answer:
Automotive
Note: This Question is unanswered, help us to find answer for this one
224. What is a Supermarket Special?
Answer
Correct Answer:
Advertising a product that is no longer in stock
Note: This Question is unanswered, help us to find answer for this one
225. How frequently over the course of a year may a company advertise a special where customers receive a single product for “free?”
Answer
Correct Answer:
No more than 6 months out of the year
Note: This Question is unanswered, help us to find answer for this one
226. True or False? When featuring a consumer’s testimonial in an advertisement, the consumer may describe the product or service’s unusual results as long as a disclaimer such as “results not typical” is included.
Answer
Correct Answer:
False
Note: This Question is unanswered, help us to find answer for this one
227. What is a Button ad size?
Answer
Correct Answer:
120 x 90
Note: This Question is unanswered, help us to find answer for this one
228. "3 out of 10 doctors prefer antibacterial soap" is an example of a:
Answer
Correct Answer:
Numerical claim
Note: This Question is unanswered, help us to find answer for this one
229. What is a sub id?
Answer
Correct Answer:
An id that you can use to track individual ads
Note: This Question is unanswered, help us to find answer for this one
230. Which of the following is an acceptable way to display the "fine print" of a print advertisement?
Answer
Correct Answer:
In the last line of an advertisement in a regularly-sized font
Note: This Question is unanswered, help us to find answer for this one
231. According to the FTC’s Green Guide, a packaged product may be advertised as simply “recyclable” if:
Answer
Correct Answer:
Both the product and the packaging are recyclable
Note: This Question is unanswered, help us to find answer for this one
232. What do you use Trafficvance for?
Answer
Correct Answer:
Pop-unders
Note: This Question is unanswered, help us to find answer for this one
233. Which is NOT a main provision of the CAN-SPAM act?
Answer
Correct Answer:
You must include an accurate phone number in your email advertisement where your company can be reached
Note: This Question is unanswered, help us to find answer for this one
234. If you spent $200 for 10,000 ad impressions, what is your CPM?
Answer
Correct Answer:
$20
Note: This Question is unanswered, help us to find answer for this one
235. What do you use to measure the circulation of a small magazine or newsletter that doesn't have a Statement Of Circulation?
Answer
Correct Answer:
Bulk Postage Permit Receipt
Note: This Question is unanswered, help us to find answer for this one
236. What is another name for the response of an ad?
Answer
Correct Answer:
Pull
Note: This Question is unanswered, help us to find answer for this one
237. Which of the following is NOT an example of visual semiosis?
Answer
Correct Answer:
Company logos
Note: This Question is unanswered, help us to find answer for this one
238. A type of advertisement that is automatically displayed in a second smaller browser window behind the current window is called:
Answer
Correct Answer:
A pop-under
Note: This Question is unanswered, help us to find answer for this one
239. What is a common banner ad size?
Answer
Correct Answer:
468 x 60
Note: This Question is unanswered, help us to find answer for this one
240. What is the difference between advertising and public relations?
Answer
Correct Answer:
Advertising is paid for, while public relations is free media coverage
Note: This Question is unanswered, help us to find answer for this one
241. How do you know what type of demographics a magazine caters to?
Answer
Correct Answer:
Order a Media Kit
Note: This Question is unanswered, help us to find answer for this one
242. What is a Skyscraper ad size?
Answer
Correct Answer:
160 x 600
Note: This Question is unanswered, help us to find answer for this one
243. What does CPM stand for?
Answer
Correct Answer:
Cost Per Mille
Note: This Question is unanswered, help us to find answer for this one
244. When is it legal to compare your product to another company's product in an advertisement.
Answer
Correct Answer:
When the comparison reflects the truth
Note: This Question is unanswered, help us to find answer for this one
245. If a blogger receives either cash or free products from a company with an agreement that they will advertise a product on their blog, they must:
Answer
Correct Answer:
Disclose the material connection they share with the company.
Note: This Question is unanswered, help us to find answer for this one
246. The part of a Web page that visitors can see on their computer monitor without the need to scroll down is called:
Answer
Correct Answer:
Above the fold
Note: This Question is unanswered, help us to find answer for this one
247. What is the "Mona Lisa Effect" for advertising photography?
Answer
Correct Answer:
A photograph in which the model is looking directly at the viewer
Note: This Question is unanswered, help us to find answer for this one
248. Ronald McDonald, Smokey the Bear, and the Trix Rabbit are example of:
Answer
Correct Answer:
Mascots
Note: This Question is unanswered, help us to find answer for this one
249. True or False: You should run the same type of ad in a newspaper as online
Answer
Correct Answer:
False
Note: This Question is unanswered, help us to find answer for this one
250. How are AdWords priced?
Answer
Correct Answer:
CPC and CPM
Note: This Question is unanswered, help us to find answer for this one
251. What does CPC stand for?
Answer
Correct Answer:
Cost Per Click
Note: This Question is unanswered, help us to find answer for this one
252. Which of the following is a feature associated with Interactive Video Advertising?
Answer
Correct Answer:
All of these
Note: This Question is unanswered, help us to find answer for this one
253. Which is an ambient ad?
Answer
Correct Answer:
All of these
Note: This Question is unanswered, help us to find answer for this one
254. Which of the following is illegal in a television commercial?
Answer
Correct Answer:
All of these
Note: This Question is unanswered, help us to find answer for this one
255. What is one of the best ways to have people come to your site?
Answer
Correct Answer:
Quality Content
Note: This Question is unanswered, help us to find answer for this one
256. True or False: You should change your print ads every few months
Answer
Correct Answer:
True
Note: This Question is unanswered, help us to find answer for this one
257. True or False? Google's main source of revenue comes from Google AdWords.
Answer
Correct Answer:
True
Note: This Question is unanswered, help us to find answer for this one
258. True or False: Each ad should appeal to a specific group of people
Answer
Correct Answer:
True
Note: This Question is unanswered, help us to find answer for this one
259. What is the bleed in ads?
Answer
Correct Answer:
The area around the printing that will be trimmed off
Note: This Question is unanswered, help us to find answer for this one
260. True or False: A media kit does include BOTH a rate card and a sample issue
Answer
Correct Answer:
True
Note: This Question is unanswered, help us to find answer for this one
261. Which of the following is an example of display advertising on the Internet?
Answer
Correct Answer:
All of these
Note: This Question is unanswered, help us to find answer for this one
262. An appeal to a consumer's psychological and social needs to buy certain items and services is referred to as an:
Answer
Correct Answer:
Emotional appeal
Note: This Question is unanswered, help us to find answer for this one
263. How many views of an ad in Mille?
Answer
Correct Answer:
1000
Note: This Question is unanswered, help us to find answer for this one
264. Which federal agency enforces advertising laws?
Answer
Correct Answer:
The Federal Trade Commission (FTC)
Note: This Question is unanswered, help us to find answer for this one
265. What are heatmaps?
Answer
Correct Answer:
A visual representation of where your visitors are clicking on your site
Note: This Question is unanswered, help us to find answer for this one
266. This type of advertising is very popular all around the world. It consists of television, radio, or Internet advertising.
Answer
Correct Answer:
Broadcast Advertising
Note: This Question is unanswered, help us to find answer for this one
267. True or False? It is possible to use your targeted keyword too many times in your ad copy.
Answer
Correct Answer:
True
Note: This Question is unanswered, help us to find answer for this one
268. True or False: A Rate Card includes positioning data
Answer
Correct Answer:
True
Note: This Question is unanswered, help us to find answer for this one
269. How are Facebook Ads priced?
Answer
Correct Answer:
CPC and CPM
Note: This Question is unanswered, help us to find answer for this one