Basic Advertising MCQ

1. The text points out that older women are __________ likely to live alone than older men.

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2. Picasa is an example of a(n) ____ website.

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3. The fastest-growing form of direct marketing is _____.

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4. The ______ is the primary enforcement agency for most mass media advertising.

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5. The ______ is the blueprint or roughly drawn comic strip of a potential ad.

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6. Television, the internet, and smartphones are different communication _______ hsn uses in its imc.

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7. Staples, babies r us, and petsmart are examples of _____.

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8. Special events, lobbying efforts, and press conferences are examples of __________ tools.

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9. Social media is used by approximately ____ of online adults.

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10. "everyone lives by selling something" was an observation made by __________.

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11. A __________ allows b2b buyers to see products online 24/7 without having to leave their office.

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12. A _________ is an endorsement from a customer praising a firm's product.

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13. ________ marketing is perhaps the fastest-growing marketing platform.

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14. _____ refers to demand for a specific brand while ____ refers to demand for a product category.

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15. _____ occurs when an advertiser underwrites the total cost of a program.

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16. _____ is the process by which meanings are exchanged or shared through a common set of symbols.

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17. _____ is designed to stimulate a purchase or an action.

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18. _____ is based on the traditional advertising model, whereby a brand offers money for media space.

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19. _____ creates a perception of a company or a personality for a brand.

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20. ________ is a promotional messaging technique that offers a business's views on community matters.

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21. _____ allow consumers to recoup a specified amount of money after making a single purchase.

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22. ____ connects customers with marketers as well as other customers.

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23. A measure termed _______ describes how useful an ad message is to the consumer doing the search.

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24. The most popular type of sampling for food and cosmetic products is ____ sampling.

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25. The main block of text in a print ad is referred to as the ________.

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26. The information that a web site can gather about its visitors is called a(n) ____.

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27. The first step in executing the promotion program is to __________.

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28. Music services such as spotify use a ____ model of distribution.

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29. Marketers can communicate best with college students by __________.

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30. Manufacturers of furniture, clothing, and consumer electronics generally use _____ distribution.

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31. A(n) _____ refers to a short description of an organization's purpose and philosophy.

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32. A major goal of hsn's imc is to deliver a(n) ________ message.

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33. A light bulb used to provide light for workers on an assembly line would be classified as a _____.

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34. ______ is the outcome of an offer designed to motivate people to visit a business.

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35. In classifying social media, media richness is __________, whereas self-disclosure is __________.

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36. _____ refers to sales promotion efforts aimed at the retail trade.

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37. Consumers are changing ____ and consumption behaviors to fit with emerging technologies and trends.

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38. An advertisement designed to sell soda to a young, hip audience would be called ______ advertising.

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39. A coupon for free milk on a box of cheerios is a __________ offer.

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40. ________ are the most common price promotion.

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41. Using ________ telephone marketing, marketers sell directly to consumers.

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42. The _____________ loop allows the receiver to communicate with the sender in the imc process.

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43. The _____ is the percentage of homes exposed to an advertising medium.

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44. Semicontrolled messages include ________.

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45. Product placements in television programs and movies are examples of ________.

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46. Product placement in television programs and movies is an example of ________.

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47. American television viewers see an average of ______ commercials per week.

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48. The __________ step in the promotional planning process is to identify the target audiences.

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49. Advertising, sales promotion, public relations, and buzz building activities are all ________.

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50. Advertisers use the _____ media scheduling pattern for products consumers purchase regularly.

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51. _____ occurs when two brands receiving equal treatment borrow from each other's brand equity.

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52. _____ includes media such as television, magazine, outdoor, radio, or newspaper advertising.

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53. Having a product or service where you want it is a function of __________ utility.

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54. When sending and receiving information, a ________ is a method of encoding information?

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55. Unlike personal selling, advertising is ____________?

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56. Senders _____ messages while receivers _____ messages.

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57. Performance measures for social media are divided into two types: __________ and __________.

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58. The study of what a person must do in order to accomplish a specific task is called __________.

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59. The two ways to express _____ are gross impressions and gross rating points.

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60. A(n) _____ refer(s) to a detailed description of a brand's current marketing position.

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61. A car dealer's advertisement inviting people for a test drive is an example of the use of _____.

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62. _____ is the personalized way we sense, interpret, and comprehend various stimuli.

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63. _____ refers to the social action designed to dramatize the rights of the buying public.

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64. A company is implementing ________ when it airs a television commercial to millions.

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65. _____ refers to exaggerated, subjective claims that can't be proven true or false.

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66. A product's position is based on important attributes as perceived by ________.

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67. In a(n) ______, the featured brand name is mentioned, as is the brand name of a competitor.

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68. The term ________ refers to the way messages are delivered to a target audience.

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69. The __________ is the combination of media used and the frequency of advertising in each medium.

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70. The _____ stage occurs before an agency and client officially do business.

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71. The _____ refers to the circulation figure on which a magazine publisher bases its charges.

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72. Television, as a medium of advertisement, is characterized by ________.

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73. When a company sells a product but does not follow up in any way is a(n) _____ relationship.

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74. A blog posting, such as a tweet, that contains only a few words is called a(n) _____.

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75. _____ are websites where users can add to or edit the content of posted articles.

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76. Tv advertising is considered to be particularly advantageous because ________.

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77. The purpose of a __________ is to move the selling process toward an actual product purchase.

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78. The process that turns a concept into an advertisement is the __________.

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79. People's motivations are ________.

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80. One primary pr responsibility is to create content that __________.

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81. Marketing channels refer to the _____ element of the marketing mix.

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82. Integrated marketing communications would include all of the following except ________.

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83. Informative advertising is often used in the ________ stage of the product life cycle.

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84. Firms with a very limited advertising budget would be very unlikely to use ________ advertising.

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85. Enhancing a product or service to make it more appealing to buyers is __________ utility.

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86. Encouraging customers to switch brands is most likely the objective of ________ advertising.

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87. Each of the following is a promising marketing technique for mobile devices except _________.

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88. Dreaming up and producing the ads is the role of __________.

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89. Developing effective marketing communications starts with __________.

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90. Consumers are often willing to pay premium pricing for new products that are _________.

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91. Companies can maximize and carry out effective interactive marketing by ________.

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92. Branding provides a way for a firm to differentiate its product offerings from those of its _____.

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93. According to your textbook, ________ are the most attractive features of a product.

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94. About ________ percent of all new product ideas come from consumers.

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95. ___________ encourages people to tell other people about goods or services they have enjoyed.

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96. __________ is an activity of public relations that involves the publicizing of specific products.

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97. ________ advertising is used when introducing a new product.

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98. _____ seeks to convert an existing need into a want or to stimulate interest in a new product.

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99. _____ refers to the total size of the audience for a set of ads or an entire campaign.

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100. _____ is the full introduction of a complete marketing strategy and the launch of a product.

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101. _____ is a promotional element with a very low cost per contact.

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102. Brands facilitate purchase in all of the following ways except _______.

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103. The preference for a specific brand is called __________ demand.

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104. Traditionally, advertising has been _____ and _____.

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105. Traditional direct marketing tools includes __________.

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106. The exclusive use of advertising indicates a _____.

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107. The _____ of a media vehicle concerns the advertising message and copy, as well as the medium.

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108. Social networking sites are changing the way that businesses ________.

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109. Most social media companies rely on ________ for revenue.

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110. Marketers spend heavily in the product launch phase in order to move people through ________.

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111. Do-it-yourself advertising is a type of ________.

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112. The __________ shows one or more typical people using the product in a normal setting.

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113. _____ are the basic, often instinctive, human forces that motivate us to do something.

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114. _____ are plans of action designed to obtain specific media objectives.

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115. __________ presents an idea for a new product to potential customers to test their reactions.

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116. In the final step of the creative process, the _____ carries the concept into action.

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117. A _____ is a brand that is legally protected from use by any other firm.

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118. An advertising _____ identifies a reason for a person to buy a product.

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119. Advertising is used mostly by ________.

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120. Advertising designed to look like editorial content in a magazine is known as ______.

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121. Advertising campaigns follow the _____.

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122. A(n) _____ occurs when a visitor requests a page from a web site.

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123. ________ advertising is utilized most often by mature, well-known brands.

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124. _____ is a form of institutional advertising.

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125. Direct marketers make use of _____ to segment and target their markets.

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126. Continuous scheduling would most likely be used for advertising __________.

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127. Companies like 3m, google, and sony have ________ that encourage employees to develop new ideas.

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128. Communication with consumers who are not in the target audience is referred to as __________.

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129. Another name for pioneering advertising is __________ advertising.

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130. Built ____ tough

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131. As a cost of doing business, advertising is paid for by the _____.

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132. _________ ads can be created and managed through adwords.

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133. A business model represents a ____ in a business situation

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134. A(n) _____ is a banner ad that is designed to span the top or bottom of a web page.

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135. Encoding is forming verbal and nonverbal ___________.

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136. A ______ specifies a location in an app that corresponds to the content you’d like to show.

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137. Two of the basic forms of sales promotion are ____ sales promotion and ____ sales promotion.

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138. The fastest growing form of marketing is __________.

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139. "in terms of the artist's role, creating a mental picture of a message is known as _____.

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140. Integrated marketing communications must deliver company and brand messages that are ________.

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141. A push strategy usually relies on ____________ directed toward channel members.

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142. Brand awareness measures how many _____ in a market are familiar with the brand.

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143. A(n) __________ reimburses a retailer for extra in-store support or special featuring of a brand.

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144. A(n) _____ is the total number of people or households exposed to a medium.

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145. A fairly subtle approach to advertising is _____.

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146. A direct-mail ad exemplifies _____.

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147. A _____ strategy is primarily designed to secure the cooperation of retailers.

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148. A _____ requires a manufacturer to focus its promotional efforts on end consumers.

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149. A _____ is an eight-sheet billboard that offers a panel surface of 6 feet high by 12 feet wide.

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150. Buy one, get one free"" is a __________ sales promotion.

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151. __________ is when two or more firms join forces to reach a target audience in a short-term effort.

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152. __________ is a particularly good advertising medium for groceries and fast food.

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153. __________ are subtle forms of promotion that encourage shopping in retailers' stores.

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154. _____ appeals target the consumer's psychological, social, or symbolic needs

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155. Evaluating the advertising is the __________ step in developing an advertising campaign.

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156. The benefits of direct and digital marketing for buyers are that it is _________.

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157. One reason there is a need for integrated marketing communications is that __________.

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158. In the communication process, the __________ is the medium that carries the message.

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159. In the communication process, putting thought into symbolic form is called __________.

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160. In advertising, association (or the association principle) is ______.

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161. Having _____ means having the power to decide what types of media get created and distributed.

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162. Forms of digital and social media marketing include ______.

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163. Comparative advertising is also known as ________ advertising.

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164. Brand extension is a popular marketing strategy because _________.

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165. Before introducing a new product, a prototype is created at the _____ stage.

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166. ________ companies use both offline and online marketing channels.

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167. _____ is the way the advertisement portrays its information.

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168. _____ is the interpretation of the language and symbols sent by a source through a channel.

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169. _____ is defined as face-to-face selling away from a fixed retail location.

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170. Prizm and esri's tapestry are two of the most widely used tools for _______ segmentation.

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171.

In the terminology of advertising, 'Standard Agency Protocol' means:

 

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172.

When you, as a copywriter, deal with websites, kiosks, CD ROMs, SMS marketing, then you become a part of a/an _____.

 

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173.

What does the term 'Buckslip' in direct mail packages mean?

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174.

If people refer to any cola as "Coke", though it may not be a product of Coca-Cola, then it can be said that Coke has captured the__________.

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175.

An Ad in the Island position of a newspaper is on the editorial page.

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176.

A showcase of the copywriter's work or collection of sample advertisements is known as.

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177.

Which of the following options refers to last minute advertising?

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178.

The agency that specializes in mail packages, postcards and other mailing items is known as a/an_____.

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179.

Which of the following is true about infomercials?

Note: This question has more than 1 correct answers

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180.

________is an ad about an ad.

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181.

The higher the __________of a brand, company, celebrity or television show, the more highly regarded will be its appeal and familiarity.

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182.

In advertising a short, introductory headline above the main headline but in smaller type is called:

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183.

What does "spec" mean in advertising?

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184.

What does a 'Spot' mean in advertising?

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185.

When in a film, the main character is shown using an item of a definite brand, what kind of advertising is being used?

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186.

What does Pro Bono Work mean in advertising?

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187.

What does a campaign mean?

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188.

Which words can be seen at the bottom of a Pro Bono ad?

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189.

In 1950s, they were known as 'slogans'. What are they now known as?

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190.

The tag line of Domino's Pizza says, "You get fresh, hot pizza delivered to your door in 30 minutes or less -- or it's free." This Tag line is conveying The _________ of Domino's Pizza.

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191.

Where are the Press Kits used as a promotional activity?

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192.

In which kind of advertising is consumer generated content incorporated?

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193.

A copywriter working for a single client is said to be part of a/an __________.

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194.

What is a brand said to have achieved when its recognition builds to a point where that brand enjoys a critical mass of positive sentiment in the market place?

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195.

Copywriters are people who read, write and create ______.

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196.

What information does a strategic brief contain?

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197.

The Research and Planning Department of an advertising firm works collectively with the _____.

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198. State whether True or False.
If you want to write children's books, you must be an illustrator as well as a writer.

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199. State whether True or False.


Chapters for the young readers should be long, so that they may not be able to read the chapter quickly and feel as if they have accomplished something.

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200. What have you done if you have used alliteration in a poem?

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201. State whether True or False.
Sonnets were made popular by the 13th century Italian poets.

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202. Do you need Wikipedia's permission to reuse textual content contained on that website?

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203. State whether True or False.

Editors won't take a blog seriously as an example of someone's writing skills.

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204. What are some of the ways to make an article effective?

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205. A stanza in poetry is ____.

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206. Which of the following statements about the following copyright notation are true?

"Copyright 2008 Mathew S. Johnson."

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207. At what point in time does the copyright for original website content originate?

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208. At what age are children ready for books that delve into themes like bullying and adventure?

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209. Which kind of readers are targeted by the picture books?

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210. Which kind of poetry is like a song?

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211. A ballad is _____:

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212. Consider the three sentences given below and identify the reason why they are not good sentences.

I. It is very unusual to find someone who has never told a deliberate lie on purpose.
II. I will revert back to you very soon.
III. You must first finish this task before you go.

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213. State whether True or False.
Blogging does not necessarily require skilled writers.

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214. What is self-publishing?

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215. What kind of writing style will you use for describing a university application process meant to be read by the student applicants and/or their parents?

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216. "The wind, like a cat chasing its tail?" is a/an _____.

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217. What is poetry devoid of these days?

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218. A refrain is a line or group of lines that's repeated at the end of a _____.

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219. _______ adhere to strict poetic rules.

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220. What is a catalog?

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221. Which of the following is not a feature of an epic?

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222. What is the method of finding inspiration from an already published piece of writing and creating stories with the same characters in a different situation, or different characters in the same situation called?

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223. Which industry spends the most on advertising?

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224. What is a Supermarket Special?

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225. How frequently over the course of a year may a company advertise a special where customers receive a single product for “free?”