1. Validity is a specific research program or individual question/scale that measures what it is intended to measure.
Answer
Correct Answer:
True
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2. Triangulation is the use of multiple methods and/or data sources to reinforce the credibility of research findings is known as .
Answer
Correct Answer:
Triangulation
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3. A process to help organizations define their strengths, weaknesses, opportunities, and threats is known as _______ .
Answer
Correct Answer:
Triangulation
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4. Research, Secondary includes the gathering of insights from research conducted by others, often involving the collection and analysis of a significant number of existing reports,
Answer
Correct Answer:
True
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5. Research, Refinement is a research done in the middle stages of the campaign to ensure _________ are reaching audiences
Answer
Correct Answer:
Both a & b
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6. Research, quantitative several key elements to determine their _______ .
Answer
Correct Answer:
Both a & b
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7. Research, Qualitative focused on narrowing the scope to one or several key elements to determine their _______ .
Answer
Correct Answer:
Both a & b
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8. Research, Primary conducted by practitioners to inform their understanding of the organization, ________ .
Answer
Correct Answer:
Both a & b
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9. Research, Informalt include maintaining relationships with leadership and stakeholders, consuming ________ , following influencers on social media.
Answer
Correct Answer:
Both a & b
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10. Which systematic techniques and accepted practices for social science research, including large-scale surveys ?
Answer
Correct Answer:
Research, Formal
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11. Scientific research designed to establish whether one variable (independent) is influencing a second variable is known as _______ .
Answer
Correct Answer:
Research, Experimental
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12. Research Evaluative is research to understand a campaign’s ________ inform future campaigns.
Answer
Correct Answer:
Both a & b
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13. Research, Developmental is a formative research that is done as part of the campaign planning process. Often, it’s done to better understand an ________ .
Answer
Correct Answer:
All of these
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14. Any group of people tied together by some common factor or interest is known as _______ .
Answer
Correct Answer:
Publics
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15. A framework, process, and perspective that informs the analysis of data or information is known as _______ .
Answer
Correct Answer:
Methodology
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16. Likert-type scale is a popular and established measurement item construction using an odd number of points .
Answer
Correct Answer:
True
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17. Generalizable is formal research using a sample makes the results applicable to a larger group than the study itself.
Answer
Correct Answer:
Both a & b
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18. The content analyzed through research. Data can take many forms, from interviews _______ .
Answer
Correct Answer:
Both a & b
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19. The process of analyzing data to look for critical themes, the frequency of particular words, phrases, or symbols, as well as collecting relevant metadata is known as _______ .
Answer
Correct Answer:
Content analysis
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20. Coding is the process of identifying ________, or other symbols in a variety of materials .
Answer
Correct Answer:
All of these
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21. Codebooks are particularly necessary when multiple individuals are coding the same set of data .
Answer
Correct Answer:
True
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22. _______ are distinct from publics in that they are created or made distinct by the organization, rather than being self-selecting.
Answer
Correct Answer:
Audience
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