MCQs > Sales & Marketing > Public Relations MCQs > Introduction to Integrated Campaigns MCQs

Introduction to Integrated Campaigns MCQ

The deliberate use of communication and public relations by organizations to meet their goals and objectives is known as ______ .

Answer

Correct Answer: Strategic communication

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Strategic communication is the deliberate use of ________ by organizations to meet their goals and objectives.

Answer

Correct Answer: Both a & b

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Stakeholders include ______ such as employees and board members as well as external groups such as customers/donors, vendors, and community members.

Answer

Correct Answer: Internal groups

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The systematic collection of data about the usage of and interaction with social media channels to improve strategy is known as ______ .

Answer

Correct Answer: Social media analytics

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Social media is a digital communication networks that allow users to connect with others as well as share _______ and other content

Answer

Correct Answer: Both a & b

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Social listening is a systematic approach to monitoring digital conversations to better understand publics, communities, and an organization’s environment .

Answer

Correct Answer: True

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A public relations campaign is a strategic approach to achieving organizational and communication goals known as _______ .

Answer

Correct Answer: Public relations campaign

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Programmatic buying is a traditional paid media purchased strategically by _______ .

Answer

Correct Answer: All of these

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PESO is an acronym for ______ .

Answer

Correct Answer: Paid, earned, shared

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Online community management includes information sharing and organizational listening.

Answer

Correct Answer: True

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Native advertising Organization-generated content which resembles a media outlet’s editorial content but is paid for by the _______ to promote.

Answer

Correct Answer: Both a & b

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Marketing involves the processes for _______ , and tracking strategies for promoting and selling items of value .

Answer

Correct Answer: All of these

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Differences among individuals within a group, including both potentially visible factors is known as_______ .

Answer

Correct Answer: Diversity and inclusion

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Diversity is the differences among individuals within a group, including both potentially visible ________ invisible factors .

Answer

Correct Answer: Both a & b

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Diffusion Theory describes the process of a ________ adopting technology from early adopters through laggards.

Answer

Correct Answer: Both a & b

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C-suite is a corporation’s senior executive team. Titles include chief executive officer .

Answer

Correct Answer: True

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The convergence process that brings together content is known as ______ with paid tactics .

Answer

Correct Answer: Content amplification

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Advertising is a specific _______ space, or for a specific demographic group .

Answer

Correct Answer: Physical

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More Public Relations Subjects
Strategic Communication Campaign
Understanding PESO
Diagnosis and Developmental Research
Public Relations and Goals
Public Objectives and Relations Campaign
Public Strategies and Tactics
Implementation of Public Relations Campaign
Reporting and Evaluation Campaign
Declarative Memory
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Public Relations PDF
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