> > Public Relations MCQs > Public Objectives and Relations Campaign MCQs

Public Objectives and Relations Campaign MCQ

1. A useful metric or objective comparing one organization, message, or campaign with competitors in a given space is known as _______ .

Outtake objectives

Output objectives

Newsworthiness

Share of voice

Answer

Correct Answer: Share of voice

Note: This Question is unanswered, help us to find answer for this one

2. Outtake objectives include awareness of organizational messages or social media engagement metrics.

True

False

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

3. Measurable process objectives that support reaching more important outcome objectives, but do not by themselves meet organizational goals is known as _______ .

Outtake objectives

Output objectives

Newsworthiness

Share of voice

Answer

Correct Answer: Output objectives

Note: This Question is unanswered, help us to find answer for this one

4. Outcome objectives are measurable changes in the behavior of publics that contribute ________ to organizational goals through action .

Directly

Indirectly

Both possible

None of these

Answer

Correct Answer: Directly

Note: This Question is unanswered, help us to find answer for this one

5. Lead generation can generate and capture sales/donor leads among specific audiences as part of their objectives.

True

False

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

6. A potentially valuable marketing-based objective, gathering contact information for interested potential customers or donors is known as ______ .

Lead capture

Lead generation

Scope

Competitive objectives

Answer

Correct Answer: Lead capture

Note: This Question is unanswered, help us to find answer for this one

7. Competitive objectives based on success relative to the results of competitors .

True

False

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

Public Relations MCQs | Topic-wise

MCQ on Diagnosis and Developmental Research	MCQ on Implementation of Public Relations Campaign
MCQ on Introduction to Integrated Campaigns	MCQ on Public Objectives and Relations Campaign
MCQ on Public Strategies and Tactics	MCQ on Reporting and Evaluation Campaign
MCQ on Strategic Communication Campaign	MCQ on Understanding PESO
General Public Relations MCQs