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Strategic Communication Campaign MCQ

1. Strategic communication is the deliberate use of communication and public relations by organizations to meet their goals and objectives.

True

False

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

2. Tactics are tangible items such as a ________ or a website.

Press release

Social media post

Both a & b

None of these

Answer

Correct Answer: Both a & b

Note: This Question is unanswered, help us to find answer for this one

3. Strategies used to _______ a message to achieve objectives.

Received

Send

Path

None of these

Answer

Correct Answer: Send

Note: This Question is unanswered, help us to find answer for this one

4. Social sphere is the broad network of _________ channels that collectively create a new form of public sphere.

Interactive digital

Social media

Both a & b

None of these

Answer

Correct Answer: Both a & b

Note: This Question is unanswered, help us to find answer for this one

5. R.O.P.E. is a four-step communication planning model. R.O.P.E.: Research, Objectives, Programming, Evaluation.

True

False

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

6. Research is the systematic _______ of data used to increase understanding of particular phenomena.

Collection

Explanation

Both a & b

None of these

Answer

Correct Answer: Both a & b

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7. R.A.C.E. is a four-step communication planning model. R.A.C.E.: Research and planning, Action, Communication, Evaluation.

True

False

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

8. Specific, measurable statement of what needs to be achieved as part of reaching a goal is known as ______ .

Objectives

Research

Social sphere

All of these

Answer

Correct Answer: Objectives

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9. In media uses and gratification theory people select particular media to satisfy their needs or to be entertained.

True

False

Answer

Correct Answer: True

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10. A widely used model developed by Peter Drucker, management by objectives is known as_______ .

Media uses

Gratification theory

Both a & b

None of these

Answer

Correct Answer: Both a & b

Note: This Question is unanswered, help us to find answer for this one

11. The point in the campaign process where the campaign plan is put into operation is known as _______ .

Diagnose

Hashtag

Diversity

Implementation

Answer

Correct Answer: Implementation

Note: This Question is unanswered, help us to find answer for this one

12. A word or phrase to allow for its categorization or search within a social media channel or channels is known as _______ .

Diagnose

Hashtag

Diversity

None of these

Answer

Correct Answer: Hashtag

Note: This Question is unanswered, help us to find answer for this one

13. The analysis of completed or ongoing activities that determine or support a public relations campaign is known as _______ .

Diagnose

Evaluation

Diversity

None of these

Answer

Correct Answer: Evaluation

Note: This Question is unanswered, help us to find answer for this one

14. Differences among individuals within a group, including both potentially visible factors (age, gender, ethnicity, disability, etc.) and potentially invisible factors is known as ________ .

Diagnose

Evaluation

Diversity

None of these

Answer

Correct Answer: Diversity

Note: This Question is unanswered, help us to find answer for this one

15. The process of identifying the core problem or opportunity for communication and public relations efforts is known as _______ .

Diagnose

Evaluation

Diversity

None of these

Answer

Correct Answer: Diagnose

Note: This Question is unanswered, help us to find answer for this one

16. Crowdfunding is the practice of funding a ________ by raising small donations from a large number of people, typically through digital channels.

Project

Venture

Both a & b

None of these

Answer

Correct Answer: Both a & b

Note: This Question is unanswered, help us to find answer for this one

17. Budget is an estimate of ________ for a set period of time or particular project.

Income

Expenditure

Both a & b

None of these

Answer

Correct Answer: Both a & b

Note: This Question is unanswered, help us to find answer for this one

Public Relations MCQs | Topic-wise

MCQ on Diagnosis and Developmental Research	MCQ on Implementation of Public Relations Campaign
MCQ on Introduction to Integrated Campaigns	MCQ on Public Objectives and Relations Campaign
MCQ on Public Strategies and Tactics	MCQ on Reporting and Evaluation Campaign
MCQ on Strategic Communication Campaign	MCQ on Understanding PESO
General Public Relations MCQs