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Implementation of Public Relations Campaign MCQ

Flexible outlays that can be responsive to environmental changes during a campaign, including professional time and some digital ad buys is known as ________ .

Control groups

Soft costs

Hard costs

None of these

Answer

Correct Answer: Soft costs

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Which of the correct statements about Hard costs ?

Flexible outlays that can be responsive to environmental changes during a campaign, including professional time and some digital ad buys.

In a scientific experiment, the group that is not acted on by the variable being studied.

Influence or tone, Message communicated, Prominence, Audience reached, Consultant/spokesman quoted, and Type of article.

Fixed expenditures that cannot change during the course of the campaign, such as production of collateral materials, event costs, and broadcast ad buys.

Answer

Correct Answer: Fixed expenditures that cannot change during the course of the campaign, such as production of collateral materials, event costs, and broadcast ad buys.

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A campaign planning and execution tool that visually represents a variety of campaign activities and the timeline is known as _______ .

Budget, Media

Budget, Personnel

Budget, Infrastructure

Gantt chart

Answer

Correct Answer: Gantt chart

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Contingency theory based on multiple _______ factors.

Internal

External

Both a & b

None of these

Answer

Correct Answer: Both a & b

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Professional time costs for the research, planning, development, execution, and evaluation of campaigns is known as _______ .

Budget, Media

Budget, Personnel

Budget, Infrastructure

None of these

Answer

Correct Answer: Budget, Personnel

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Budget Media is a ______ cost such as print, broadcast, or digital ad buys.

Advertising

Marketing

Both a & b

None of these

Answer

Correct Answer: Both a & b

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Budget Materials is a tactic-specific outlay such as printing, video production, or newswire distribution.

True

False

Answer

Correct Answer: True

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Budget Infrastructure is a cost for upgraded items such as _________ that are often wholly or partially integrated into campaign budgets.

Equipment

Facilities

Software

All of these

Answer

Correct Answer: All of these

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Budget, Administration is a campaign expenditure for office-related ________ and other incidental activities.

Needs

Travel

Both a & b

None of these

Answer

Correct Answer: Both a & b

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