True or False? A story may be picked up and spread by many media channels.

What are some of the ways to measure the success of a PR campaign?

What is a mailing list?

The best to do in a crisis situation is...

True or False? The Associated Press is a form of syndicate.

True or False? You should always take up the opportunity to have a press conference even if you are not announcing something.

Influence or tone, Message communicated, Prominence, Audience reached, Consultant/spokesman quoted, and Type of article is known as _______ .

The group that is not acted on by the variable being studied is known as _______ .

Flexible outlays that can be responsive to environmental changes during a campaign, including professional time and some digital ad buys is known as ________ .

Which of the correct statements about Hard costs ?

A campaign planning and execution tool that visually represents a variety of campaign activities and the timeline is known as _______ .